ABOUT HELLO HEALTHCARE BERLIN GMBH Hello Healthcare Berlin GmbH (Hello Healthcare) is an agency for marketing and market access in healthcare, diagnostics and medtech. The company was founded in summer 2014 by Dr. Frieda Gerdes, Dr. Gerald Wiegand, Patricia Jaecklin, and Mark Munzinger. Hello Healthcare´s offer comprises all commercial aspects of corporate and product marketing, from approval, prizing and distribution to strategic and tactical marketing and reimbursement. Due to the long-‐term business experience of its partners in the German healthcare market, Hello Healthcare has access to key healthcare institutions and decision makers. PARTNERS Dr. Frieda Gerdes has held leading positions in sales and marketing departments of life sciences and IVD companies, e.g. at Epigenomics, Agendia and Applied Biosystems (now Life Technologies) for many years. As founder and managing director of Gerdes Healthcare Communication UG she has been supporting diagnostics, medtec, pharma and service companies in strategic consultancy, PR, marketing communication, reimbursement, interim management in iv diagnostics, and training & education since 2011. Dr. Gerald Wiegand has been a managing director of Genomic Health in Germany for several years, dealing with the challenges the German healthcare system poses for innovative diagnostic companies. Beforehand he held several leading sales positions at Eli Lilly and Bristol-‐Myers Squibb. As managing director of the laboratory association Akkreditierte Labore in der Medizin – ALM e.V., Dr. Wiegand is actively involved in healthcare politics. Patricia Jaecklin is a graduated designer and expert for creative strategy, corporate design, product campaigns, on-‐ and offline marketing, editorial and publishing. For more than 10 years, she has developed profound creative solutions, on-‐ and offline, focussing on companies in biotechnology, diagnostics and healthcare. Since 2008, she has been the joint owner and creative director of the marketing agency machmabunt in Berlin. Mark Munzinger is a business development web expert. For more than 10 years, he has been developing and executing online strategies to support achievement of company´s long-‐term goals. His interdisciplinary know-‐how in web development and multimedia enable him to efficiently plan and execute online marketing strategies for sustainable success. Since 2008, he has been the joint owner of the marketing agency machmabunt in Berlin. © 2014 Hello Healthcare Berlin GmbH ·∙ Rhinower Straße 3 ·∙ 10437 Berlin ·∙ Germany phone +49 30 555 788 960 ·∙ fax +49 30 555 788 961 ·∙ hello@hello-‐hcb.com ·∙ www.hello-‐healthcare-‐berlin.com Page 1 of 3 CONSULTANTS Dr. Engelbert Precht has over 20 years of experience in business development, marketing and sales of life science products and services. He is familiar with the challenges of introducing innovative products into the German market and building up new business fields. He is a co-‐ founder of Eurofins Medigenomix GmbH, where he acted as managing director for 11 years. Among others, he has worked as consultant for Myriad Genetics, Skyline Diagnostics, and Personalis in the field of genome guided, personalized medicine. Dr. Dimo Dietrich has been developing and validating diagnostic biomarkers and companion diagnostics for many years. He was Head of technological research with Epigenomics in Berlin and currently heads the biomarker group of the Institute of Pathology at the University of Bonn. In addition, he is a consultant for companies, developing and validating diagnostic assays. He is also familiar with the regulatory and quality challenges of IVD in Europe and CLIA-‐validated LDTs (Laboratory Developed Test) in the USA. OUR SERVICES STRATEGY • • • • • Consulting and interim management Strategic marketing Marketing planning Business development Economic evaluation and pricing MARKETING COMMUNICATION • • • • • • • • • • Target group definition Market segmentation Stakeholder-‐specific key messages Feature-‐benefit-‐value analysis of your product portfolio Brand building and naming On-‐ and offline marketing and advertising Medical marketing Trainings, workshops, events PR-‐ and media strategy and implementation Legal requirements (German “Heilmittelwerbegesetz” and EU regulations) © 2014 Hello Healthcare Berlin GmbH ·∙ Rhinower Straße 3 ·∙ 10437 Berlin ·∙ Germany phone +49 30 555 788 960 ·∙ fax +49 30 555 788 961 ·∙ hello@hello-‐hcb.com ·∙ www.hello-‐healthcare-‐berlin.com Page 2 of 3 MARKET ACCESS AND REIMBURSEMENT • • • • • • Market access in Germany and Europe Reimbursement analysis, HTA consulting and value dossiers Regulatory affairs Governmental affairs Stakeholder mapping and communication Lobbying PRODUCT LIFE CYCLE MANAGEMENT • • • • • Assessment of your product portfolio (SWOT, Product Life Cycle, competitive analysis) Customer-‐oriented product development Marketing Mix Pricing analysis and pricing strategy Budget calculation IVD DEVELOPMENT Development of diagnostic assays Analytical and clinical validation Quality control Regulatory requirements in accordance with EU directive 98/79/EC and CLIA (Clinical Laboratory Improvement Amendments, USA) Evaluation and reporting • • • • • CREATION • • • • • • • Corporate Identity and Corporate Design Brand and campaign development, on-‐ and offline Web design and implementation, Social Media Print, editorial, and publishing Illustrations, scientific graphics Foto shootings Movies, moving images CONTACT Hello Healthcare Berlin GmbH phone +49 30 555 788 960, fax +49 30 555 788 961 hello@hello-‐hcb.com, www.hello-‐hcb.com © 2014 Hello Healthcare Berlin GmbH ·∙ Rhinower Straße 3 ·∙ 10437 Berlin ·∙ Germany phone +49 30 555 788 960 ·∙ fax +49 30 555 788 961 ·∙ hello@hello-‐hcb.com ·∙ www.hello-‐healthcare-‐berlin.com Page 3 of 3
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