REDEFINING BUSINESS

KEYNOTE SESSIONS
PANEL DISCUSSIONS
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TRANSFORMERS AWARDS >>Pg 74
REDEFINING BUSINESS
Companies today are encouraging CIOs to maximize the value of all things
cloud. CIOs must now redefine themselves, and view themselves as IT
leaders of an information business. The EMC Forum 2014 set the context
for the current Indian technology market where everything is becoming
software-defined—from compute virtualization, storage, networks to
security. The event that was held at JW Marriott in New Delhi was attended
by over 350 CIOs and featured latest offerings of EMC. It also provided the
CIOs with technology sessions to help them rise to the third platform. The
forum also explored technology evolution and revolution in India all the
way from virtualization to SDDC. Here are the highlights of the event.
SNAPSHOTS
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PRESENTATIONS>>Pg 75
ELITE PARTNERS
GOLD PARTNERS
SERVICE PROVIDER PARTNER
HYBRID CLOUD PARTNER
KNOWLEDGE
PARTNER
ASSOCIATE PARTNERS
KEYNOTE SPEAKER
Hybrid Cloud is the Silver Lining
Rajesh Janey, President-India and SAARC, EMC, said that hybrid cloud is providing
organizations with scalability and agility to meet business demands.
DAVID WEBSTER, President-APAC and Japan, and SVP, EMC
KEYNOTE SPEAKER
How Four Mega Trends are Redefining
IT and Business
David Webster,
President-APAC and
Japan, and SVP, EMC,
threw light on how
emerging technologies
like cloud, mobility, big
data, and social media
are opening new doors
of opportunity and
changing the dynamics
of business.
In his keynote session at the EMC Forum 2014, David Webster, presidentAPAC and Japan, and SVP, EMC, said
SPECIAL EVENT COVERAGE
that emerging technologies are dictating
business realities.
“There’s no doubt that four mega trends,
namely, cloud, mobility, big data, and social networking, are immeasurably redefining IT and businesses,” he said.
And that, Webster said, points to the critical role that CIOs play in business today,
stressing that the challenge of an IT leader
is to redefine IT by taking advantages of
these mega trends and helping their businesses redefine their second platforms to
take advantage of the third platform.
According to Webster, the third platform
promises to reduce risk and help businesses innovate and gain new revenue streams
as well as new customers. Webster said
that there are a few key areas that IT leaders need to focus on in order to redefine
their businesses. “First, build a foundation
of your new IT agenda based around se-
curity which contemplates mobility, social
media, big data, and cloud,” he said.
Webster stressed on the immediate
need to shift from a hardware silo-centric
datacenter model to a software-defined
datacenter where the management and
control of the infrastructure is towards automation and software.
According to Webster, companies must
bring all the data they want from everywhere in their business, gather it in one
place, combine it with external sources,
and analyze it in real time, so that they are
able to obtain customer insights, make
business decisions and provide services
to their customers and partners in a different manner. “Think of analytics and
data as core to your business strategy.
EMC, with its focus on the third platform
is helping customers address this new IT
agenda,” said Webster.
The need to innovate is more now than
ever because customers are changing the
way they interact with an organization.
Rajesh Janey, president-India and SAARC at
EMC, spoke about how CIOs can redefine
IT within their enterprises and transform
them into software-defined organizations.
“Almost all organizations are allowing their
employees to access applications, like email, over their personal mobile devices,”
he said. “With consumerization of IT, employees have changed the way they work
and deliver results.”
Consequently, businesses have also
changed the way they engage their clients.
Janey then delved into the results of EMC
Transformers survey that measured the pulse
of the Indian IT industry. The survey found
that 95 percent of Indian IT leaders feel that
their CXOs think that IT can be a strategic lever to drive greater business growth. The survey also reinforced the trend that customer
experience is driving the focus on new technologies in India. According to the survey,
91 percent of CIOs in India believe that the
SMAC stack will bring key competitive advantage to their customers and business.
However, the cloud is yet to gain CIO confidence in terms of hosting critical apps. That’s
why 76 percent of CIOs believe that hybrid
clouds provide agility and improved reliability, and one-third of these respondents have
already built a hybrid cloud, he said. Also, 85
percent of CIOs believe that IT will act as an
in-house provider for services by leveraging
the hybrid cloud.
Janey said that 76 percent of CIOs also admitted that keeping the staff trained and
skilled around new technologies is a big
challenge. He said that this skill gap can
be reduced by giving staff the right tools to
manage a larger infrastructure with fewer
resources. And one way to do that is automation, he said.
Sharad Sanghi, CEO of Netmagic also
shared the platform with Janey and demonstrated how EMC and Netmagic have
redefined and simplified cloud computing
by promising to deliver the cloud within 48
hours and a single purchase order. “The
first disruption in the technology is in the
consumption model. Customers can now
switch between two or more different cloud
providers within no time,” said Sanghi.
RAJESH JANEY, President-India and SAARC, EMC
IDG SERVICES
PANEL DISCUSSIONS
Technology Breaks Barriers
A CXO panel discussed how IT helps organizations grow and breaks societal barriers.
With each passing year, the IT industry witnesses new innovations and technological
trends that change the way IT services are
delivered to the business. And currently,
it's the SMAC revolution that's causing
this transformation. On the sidelines of
the EMC Forum 2014, this was discussed
by a panel of CXOs, which was moderated
Panelists (From L-R): Vasanthi Hariprakash (moderator); Yuvraj Srivastava, MakeMyTrip; Rita Soni,
NASSCOM Foundation; Amitabh Misra, Snapdeal.com; Deepak Jolly, Coca Cola India
by Vasanthi Hariprakash, independent
journalist and radio anchor, Amitabh Misra,
SVP and head-IT, Snapdeal.com, said that
technology, and primarily cloud computing
has allowed to create a multibillion dollar
business in a very short time with a young
workforce. “The addition of technology to
the milieu of people and processes is key
to scaling up businesses,” he said. Yuvraj Srivastava, SVP and HR, MakeMyTrip,
said that technology is a great enabler for
people who are restless. "It's important to
provide a work atmosphere which doesn't
put the workforce in a hierarchy," he added.
Technology is really the answer to providing
a convergence platform for bringing people,
processes, and business together. Rita
Soni, CEO, NASSCOM Foundation said that
even from a social perspective, technology
can narrow the socio-economic divide.
Creating a Software-defined World
The software-defined datacenter approach promises business agility and future-proofs enterprises.
Every time CIOs talk about adopting
emerging technologies such as the
SMAC stack, it is always coupled with
issues such as legacy integration. A
high-powered panel of solution part-
ners discussed how IT can help redefine
businesses by ironing out legacy issues
and apply a more software-defined approach in order to create a more efficient IT organization.
Panelists (From L-R): Vijay Ramachandran, Editor-in-Chief, IDG Media (moderator), Rajesh Janey,
President-India and SAARC, EMC, Rajesh Rege, Director and Country Head, Datacenter and
Cloud Sales, Cisco Systems, India and SAARC, and Arun Parameswaran, President, VMWare.
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Rajesh Janey, president-India and SAARC,
EMC, said that there's no innovation without disruption and a software-defined
datacenter will give IT organizations an
opportunity to improve customer revenues, improve bottom line, and create
maximum business impact.
Rajesh Rege, director and country
head, datacenter and cloud sales, Cisco
Systems, India and SAARC, also batted for
new technologies. “The pace of change is
so rapid in technology that IT leaders must
factor budgets, utility, and cost of disruption of new technologies. Organizations
must have the conversation about how IT
is going to transform business,” he said.
Arun Parameswaran, president, VMWare, said that the promise of SDDC is
to deliver maximum business agility and,
therefore, organizations must take the
third platform seriously.
SARV SARAVANAN, SVP and GM, EMC Centers of Excellence-APJ
TECH UPDATE
At the Core of Excellence
Sarv Saravanan, SVP
and GM, EMC Centers of
Excellence-APJ, said that
the company’s center
of excellence facility in
Bangalore opens new
doors of opportunity for
today’s businesses.
On the sidelines of the EMC Forum 2014,
Sarv Saravanan, SVP and GM, EMC Centers
of Excellence-APJ, spoke about the company’s center of excellence in Bangalore and
how it is equipped to meet the demands of
today’s business environment.
“It is one of the largest CoE outside
North America, and is responsible for
delivering engineering services, product, and integrated innovation for every
product group within EMC. This one-of-akind world class R&D lab, which is about
15,000 sq. feet, houses approximately
2,400 servers, 250 switches, 180 storage arrays, and 60 devices. It was created to stimulate R&D efforts and services
in the field of information infrastructure
by leveraging extremely trained employees,” he said.
According to Saravanan, this center
delivers product engineering, services,
and integrated innovation for every
product group including security, management, virtualization, and enterprise
content management. “We have also
scaled our global services offerings to
offer product support and consultation
worldwide,” he added.
He went on to say that the CoE works
on developing a strong connection with
the ecosystem and increase recall for
EMC around key themes like big data,
cloud and trust. It is an exclusive global
asset delivering the development of cutting edge technologies in the information
infrastructure domain and offering product services, consulting and support to
global customers, Saravanan added.
Often called a ‘microcosm of EMC,’
Saravanan said, the CoE is a host to all
product groups, services and support
within EMC. He also added that the center will continue to develop advanced capabilities and invest in employees who
are important to EMC’s business success. “We will endure our efforts at being a preferred employer by offering our
teams a chance to do challenging work
under the guidance of experienced mentors and providing unparalleled learning
opportunities in which they can thrive
and grow,” he said.
IDG SERVICES
Honoring the Transformers of IT
EMC TRANSFORMERS AWARD WINNERS
EMC Transformers award recognizes IT leaders who blaze new trails and drive innovation in their
organizations through the smart and judicious use of IT.
AIRCEL
KOTAK LIFE
NEW INDIA ASSURANCE
AMITY UNIVERSITY
KOTAK MAHINDRA
NUZIVEEDU SEEDS
ARICENT
KPIT TECHNOLOGIES
PERFETTI VAN MELLE INDIA
AXIS BANK
LOGIX INFOSECURITY
PRIME FOCUS TECHNOLOGIES
C-DOT
MSN LABS
PUNJAB NATIONAL BANK
CGI INFORMATION SYSTEM
NETMAGIC (FIRST HYBRID CLOUD
PARTNER)
RELIANCE CAPITAL
COGNIZANT
CENTRAL DEPOSITORY SERVICES
DHARAMPAL SATYAPAL
DISH TV
EDELWEISS FINANCIAL SERVICES
EXL SERVICES HOLDING
GENPACT
HCL TECHNOLOGIES
HDFC BANK
HPCL MITTAL ENERGY
In a volatile economic environment,it
is even more critical for today's
organizations to stay ahead of
competition. To be able to do that,
business are turning to their IT
leaders for guidance. And CIOs are
beating their expectations. And
that's why, in challenging times, it
is important to applaud the men
and women who have managed,
through innovation, to redefine
their enterprises, and positively
impact their organizations.
The EMC Forum did exactly that.
It awarded IT leaders who blaze new
trails and drive innovation in their
organizations through the smart and
judicious use of IT. The EMC Transformers Awards thus seek to identify IT leaders who do not wait for
change, rather they make it happen
by actively pursuing the change.
EMC felicitated 42 IT leaders
across industries with the award.
RELIANCE SECURITIES
ROLTA
SAPIENT CONSULTING
SHRIRAM VALUE SERVICES
SYNDICATE BANK
TATA COMMUNICATIONS
David Webster, EMC and Arun Parameswaran, VMware India,
awarded Indian CIOs who used IT to drive innovation.
Award winning playback singer, Benny Dayal enthralled the audience
during the EMC Transformers Awards 2014 Gala celebration night.
Rajesh Janey, EMC, and Puneet Gupta, Cisco, also gave away the
awards to these deserving Indian IT leaders.
Dmitri Chen, EMC, and Sarv Saravanan, EMC Centers of Excellence
recognized CIOs who have made a difference to their organizations.
TATA COMMUNICATIONS –AS AN SP
(EXCELLENCE IN MANAGED HOSTING
SERVICES LED BUSINESS)
TATA CONSULTANCY SERVICES
ICICI PRUDENTIAL MF
TIMES GROUP
INNODATA INDIA
WNS
INTERGLOBE AVIATION
XL HEALTH CORP
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Gala Awards Ceremony:
Transforming IT
IDG SERVICES
SNAPSHOTS
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SNAPSHOTS:
EMC FORUM 2014
hetan Bhagat, the bestselling author
C
of books like The Three Mistakes of
My Life, Five Point Someone, and more
recently, Half-Girlfriend, is one of the
most sought-after speakers today.
Bhagat enthralled the audience with
his session titled Changing the Game.
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T he EMC Forum brought together CIOs
and solution partners in a series of
five roundtables. The topics discussed
ranged from security, datacenter, cloud
computing, converged infrastructure,
and emerging technologies.
EMC demonstrated something that has
never been seen before: How to build
a fully-functional hybrid cloud from
scratch in just 48 hours! EMC's Cloud
Navigator gives a step-by-step guide to
do that . Here's a link to view the nine
steps: http://bit.ly/1wLNlAA.
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Four concurrent conclaves were
conducted on the sidelines of the EMC
Forum 2014 which focused on some
critical aspects of today's businesses like
telecom and security among other things.
The event was a platform for EMC to
showcase its products. It set up a Virtual
Product Evaluation, vLab, a virtual space
for self-service, hands-on experience with
EMC products.
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