BUSI 520 - Liberty University

Note:
Course content may be changed, term to term, without
notice. The information below is provided as a guide
for course selection and is not binding in any form,
and should not be used to purchase course materials.
BUSI 520 Course Syllabus
COURSE SYLLABUS
BUSI 520
STRATEGIC MARKETING MANAGEMENT
COURSE DESCRIPTION
This course is designed to provide the student with a working knowledge of the steps involved in
the analytical and decision-making processes involved in formulating, implementing and
controlling a strategic marketing program for a product market entry.
RATIONALE
No marketer can operate successfully or efficiently without a thorough understanding and proper
application of the principles of managing a marketing strategy. This course, a requirement for the
MBA program of study, will provide the student with the knowledge and abilities essential to
survival in tomorrow’s business world.
I.
II.
PREREQUISITES
For information regarding prerequisites for this course, please refer to the Academic
Course Catalog.
REQUIRED RESOURCE PURCHASE
Click on the following link to view the required resource(s) for the term in which you are
registered: http://bookstore.mbsdirect.net/liberty.htm
III.
IV.
ADDITIONAL MATERIALS FOR LEARNING
A.
Computer with basic audio/video equipment
B.
Internet access (broadband recommended)
C.
Microsoft Word
MEASURABLE LEARNING OUTCOMES
Upon successful completion of this course, the student will be able to:
V.
A.
Apply concepts of marketing as they relate to strategic marketing management.
B.
Evaluate a firm’s external environment to include consumer market, competition,
market segments, positioning, product and branding, services, pricing, promotion,
and evaluation.
C.
Integrate biblical principles to the field of marketing management.
COURSE REQUIREMENTS AND ASSIGNMENTS
A.
Textbook readings
Page 1 of 3
BUSI 520 Course Syllabus
B.
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will
complete the related checklist found in Module/Week 1.
C.
Group Consensus Report
Effective groups create shared assumptions and expectations about behaviors.
Each group member will post an individual thread responding to the questions in
the Group Consensus Report.
D.
Marketing Management Group Project (MMGP)
Each student will be placed in a group at the beginning of the course. Each group
is responsible for assigning the individual components for each of the
module/week's assignments. Each student will interact with the other members of
his/her group in order to complete the MMGP assignments. In Module/Week 8,
the final project will be submitted. Though the student is interacting within a
specific group for his/her assignment, each student must complete his/her
assignment independently of the group for his/her grade.
After receiving instructor feedback, the team will begin to assemble the individual
assignments into 1 cohesive paper with references that comports with current
APA guidelines. After the cohesive paper is edited by all team members, the
paper will be submitted to the SafeAssign draft link to check for any plagiarism
issues (3 draft checks are available). Once the cohesive paper is free from any
plagiarism issues, a team member will upload the paper within the module/week’s
SafeAssign final link.
NOTE: Each individual assignment must be at least 500 words (excluding
references). Each individual assignment must contain corroborating research (the
textbook is not included). The preferred corroborating research for each
individual assignment is the Wall Street Journal (WSJ), Fortune Magazine, Ad
Age, or peer-reviewed Marketing journals. In grad school, research must guide
writing.
E.
Integration of Faith and Learning (IFL) (2)
Each student will complete 2 Integration of Faith and Learning (IFL) essay
assignments as Microsoft Word documents submitted through SafeAssign. The
student is to contemplate the assigned Scripture verse and relate it to Marketing
Management.
F.
Quizzes (3)
Each student will take 3 objective, open-book/open-notes quizzes in this course.
Each quiz will consists of 50 multiple-choice questions. There will be a 2-hour
time limit.
VI.
COURSE GRADING AND POLICIES
A.
Points
Course Requirements Checklist
10
Page 2 of 3
BUSI 520 Course Syllabus
Group Consensus Report
Marketing Management Group Project (MMGP)
Product/Service Topic Identification
Background Information
Market Analysis
Positioning/Competition/Branding
Services/Pricing
Promotions/Marketing
Research Paper Final Submission
Integration of Faith and Learning (IFL) (2 at 40 pts ea)
Quizzes (3 at 100 pts ea)
B.
20
0
100
100
100
100
100
100
80
300
Total 1010
Scale
A = 940–1010 A- = 920–939 B+ = 900–919 B = 860–899 B- = 840–859
C+ = 820–839 C = 780–819 C- = 760–779 F = 0–759
C.
Late Assignment Policy
If the student is unable to complete an assignment on time, then he or she must
contact the instructor immediately by email.
Assignments that are submitted after the due date without prior approval from the
instructor will receive the following deductions:
1.
Late assignments submitted within one week of the due date will
receive a 10% deduction.
2.
Assignments submitted more than one week late will receive a 20%
deduction.
3.
Assignments submitted two weeks late or after the final date of the
course will not be accepted.
4.
Late Discussion Board threads or replies will not be accepted.
Special circumstances (e.g. death in the family, personal health issues) will be
reviewed by the instructor on a case-by-case basis.
D.
Disability Assistance
Students with a documented disability may contact Liberty University Online’s
Office of Disability Academic Support (ODAS) at [email protected] to
make arrangements for academic accommodations. Further information can be
found at www.liberty.edu/disabilitysupport.
Page 3 of 3
COUR ### Course Schedule
COURSE SCHEDULE
BUSI 520
Textbook: Kotler & Keller, Marketing Management (2012).
MODULE/
WEEK
READING & STUDY
ASSIGNMENTS
1
Kotler & Keller:
chs. 1–3
1 presentation
Course Requirements Checklist
Group Consensus Report
MMGP: Product/Service Topic Identification
IFL I
10
20
0
40
2
Kotler & Keller:
chs. 4–5
1 presentation
MMGP: Background Information
Quiz 1
100
100
3
Kotler & Keller:
chs. 6–8
1 presentation
MMGP: Market Analysis
100
4
Kotler & Keller:
chs. 9–11
2 presentations
Quiz 2
100
5
Kotler & Keller:
chs. 12–14
1 presentation
MMGP: Positioning/Competition/Branding
100
6
Kotler & Keller:
chs. 15-16
1 presentation
MMGP: Services/Pricing
Quiz 3
100
100
7
Kotler & Keller:
chs. 17–19
2 presentations
MMGP: Promotions/Marketing
MMGP: Research Paper DRAFTS
100
0
8
Kotler & Keller:
chs. 20–22
3 presentations
IFL II
MMGP: Research Paper Final Submission
40
100
TOTAL
1010
POINTS
MMGP = Marketing Management Group Project
IFL = Integration of Faith and Learning
NOTE: Each course module/week begins on Monday morning at 12:00 a.m. (ET) and ends on
Sunday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on
Friday.

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