Solution Sheet (PDF)

SOLUTION SHEET
IRI Market Advantage™
Winning in the Marketplace with Superior Insights and Execution
Introduction
Consumer package goods (CPG)
manufacturers of all sizes and
across all verticals face similar
challenges when trying to
succeed in today’s competitive
environment. Manufacturers need
to address several daunting
business issues:
•
Identifying new product trends
and exploiting opportunities
•
Delivering profitable
innovation that resonates
within the marketplace
•
Increasing market share
through sound marketing and
sales strategies
•
•
Elevating retailer partnerships
beyond category captain and
becoming an aisle or
department champion
Empowering the entire
organization to make better,
faster decisions
Enter IRI
IRI Market Advantage offers a
new way of accessing fast,
detailed attribute based insights.
Built from the most granular data
points, Market Advantage
replaces the limitations of
traditional, rigid databases and
gives rise to reporting that can
slice through product
segmentation, attributes,
customized dimensions and store
clusters using real time
Corporate portfolio and brand franchise reporting across total store – without
manual data exports and manipulation
calculations to facilitate
immediate iterative analyses.
Market Advantage is powered by
IRI’s Liquid Data™ platform
which provides a scalable and
flexible framework that can
expand to offer solutions
designed to support targeted
retail and shopper strategies.
Providing comprehensive
category insights across all CPG
verticals, Market Advantage
offers a truly integrated, single
source dataset across products,
categories, and stores.
Mega- category and total store
analysis facilitates a holistic
approach to category and brand
portfolio management that is
unprecedented in today’s
marketplace.
.
Key Features
•
Powerful personalized user
interface with best practice
content
•
Accurate measures, even with
user-defined customization
•
Unlimited product hierarchy
levels available
•
Multiple business views on
multidimensional databases
•
Attributes as dimensions for
almost limited segmentations
•
Easy to use interface drives
users to actively engage more
frequently
•
Marketplace changes with less
need for data restatement
SOLUTION SHEET
Key Benefits
Market Advantage leverages the
power of the Liquid Data platform
which is truly differentiated from
others by offering the following
transformational benefits
•
Industry leading data
architecture and the only
natively cross category
platform with granular,
disaggregated data, equivalent
and accurate measures and
total store views
•
Data sets that are inherently
linked and can be queried in
any direction using conformed
dimensions and calculations,
delivered via a single,
common user experience
•
Unlimited number of
hierarchies including
syndicated and custom views,
client defined attributes, store
clustering and side-by-side
retailer custom hierarchies
•
Tailored user interfaces for
task and skill including power
users, casual users, viewer
only users, mobile, Excel
synchronization, extract
generation and web service
API for use with optional off
the shelf business intelligence
tools
•
Seamless integration of
external client dataset such as
shipping, customer financials,
inventory, audit or any other
dataset alongside our store
and shopper data
New Product Launch analysis with time-alignment and dynamic classification
of new versus established products
Results
Market Advantage, powered by
Liquid Data enables rich analyses
to be delivered quickly and
easily, empowering more
iterations, what-if scenarios and
actionable insights in less time.
Additionally, manufacturers are
able to track new product
introductions and benchmark
time aligned performance using
the platform’s New Product
Launch business module.
With over 120 live deployments,
the solution is proved to provide
robust features and capabilities
that perform and scale for
organizations of all sizes.
Market Advantage is an easy to
use and flexible solution that
delivers actionable insights to
support strategies which deliver
business growth and help
Manufacturers address the
daunting business issues faced
every day.
How to Order
For more information, call your
IRI representative or contact the
Customer Interaction Center at
[email protected]
About IRI. IRI is a leader in delivering powerful market and shopper information, predictive analysis and the
foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail
and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their
businesses across sales and marketing. Move your business forward at IRIworldwide.com.
Corporate Headquarters: 150 North Clinton St., Chicago, IL 60661, USA, +1 312.726.1221
Copyright © 2014 Information Resources, Inc. (IRI). All rights reserved. IRI, the IRI logo and the names of IRI products and services
referenced herein are either trademarks or registered trademarks of IRI. All other trademarks are the property of their respective owners.

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