Eco-friendly energy savers
KCC
KCC INSIDE Product | Economically feasible & Eco-friendly, KCC’s Anti-fouling Paint has it all!
KCC LIFE Trend Reading | The Era of Electric Cars Is Coming
2014. November vol.261
www.kccworld.co.kr
11
The view of KCK where it produces various types of coating and paint products including coatings for containers, marine coatings and automotive coatings
CONTENTS
2014 November Vol. 261
KCC Inside
Paint
04 Product Anti-fouling
Economically feasible & Eco-friendly
KCC’s Anti-fouling Paint has it all!
08 Customer Interview “KCC’s Marine Coatings Quality and Performance are
already the World’s Best!”
10 KCC Field Report KCC Natural Resources, Securely Supplying High Quality Raw-materials
14 Our Outstanding Technology “Ecosil Superb”
Eco-friendly Waterborne Coatings for Containers
18 Exhibition ReportⅠ
HomeCC Interior Enjoyed Huge Popularity in Yeongnam Area
20 Exhibition ReportⅡKCC Green Product Display at International Clean Air
Tech & Green Environment Exhibition
22 Knowledge Sharing
Effective Purchasing Management, Key to Raising Profits
24 KCC TodayThe “Plasma” Circle of Yeoju Plant Improves Coated Glass Productivity
26 KCC FocusCompetitiveness of the Company Depends on Ownership Spirit
28 Let’s go Egis 2014 - 2015 KBL KCC Professional Basketball
With KCC as a Proud Title Sponsor!
KCC Life
Cover Story
KCK produces various types of coating and paint products including coatings for containers, marine coatings
and automotive coatings. Located in China, KCK plays a key role of entering into the Chinese market.
32 Trend Reading The Era of Electric Cars Is Coming
34 Bravo My Family In Loving Memory of my Dad, Forever in my Heart
36 Books & Life Brains Prefer Familiar Emotions to Positive One
Recommended Books for November
40 Culture & Life If You Are in Love
Rudolf, the Musical
KCC News
42
KCC News
46 Mail Box
47 Poem of the Month
KCC Monthly House Organ
No. 261 Date of issue November 3, 2014 Registration Number Seoul La -468 Date Published November 5, 1993 Publisher Mong-Ik Chung
Editor Mong-Ik Chung Publicated General Affairs Department (SAPYUNG-DAERO 344 SEOUCHO-GU, SEOUL, KOREA)
Edited and Produced by KCC General Affairs Department (02-3480-5880, 5235), Dream Friend (02-2273-4253) Printed by Clover
KCC Reporters
Daejuk Plant Arum Song | Daegu Branch Giheon Jang | Daejeon Branch Juhyun Lim | Munmak Plant Hankuk Keum | Busan Branch Hyojin Kwon | SeJong
Plant Youngsin Park | Yeoju Plant Sungsoo Lim | Ulsan Plant Jaehyun Park | Asan Plant Hanghyun Cho | Yeocheon Plant Byungju Bong | Incheon Branch
Chanhyeok Park | Eonyang Plant Yoonsung Jung | Jeonju Plant Minsu Kim, Hoseung Lee | Jeonju Branch Jeongkyu Kang | CRI (Central Research Institute)
Hoojung Lee | KCC E&C Yunjo Kim | KAC Youngju Kim | KCC Mineral Resources Donghoon Lee | KUMGANG LEISURE Sanghak Lee
KCC INSIDE
Product Anti-fouling Paint
By Kap-Joong Kang
Coating System
Design Team
2014 NOVEMBER 04 05
Economically feasible & Eco-friendly
KCC’s Anti-fouling Paint has it all!
The History of Anti-fouling Paint
ships and vessels. This causes stronger frictional
five years.
Anti-fouling paint applied to ship hulls prevents certain marine organisms from sticking or
fouling the ship’s hull surface thereby increasing the ship’s speed. Speed reduction affects
economic feasibility to a larger than anticipated extent. For this reason, the marine industry is
interested in anti-fouling paint and its ability to improve overall performance. Moreover, as ecofriendliness gains traction and importance, KCC’s anti-fouling paint is also gaining much
popularity for being both economical and eco-friendly.
resistance with sea water and leads to a geometrical
TBT refers to an antifouling agent. Once it makes contact
increase in fuel consumption. Anti-fouling paint was
with sea water, it wears itself down gradually and thus also
s p e c i f i c a l l y d eve l o p e d to h e l p p r eve n t t h i s
detaches or loosens the unwanted marine organisms.
phenomenon from occurring.
However, TBT is extremely poisonous and doesn’t dissolve
The history of anti-fouling paint can be traced back to
in sea water meaning that it accumulates and creates a
prehistoric times. From 5 to 6BC, ship builders waxed,
problem of its own by harming the fragile marine ecosystem
tarred or applied asphalt on Pekinia and Carthage
in the process.
vessel surfaces. From 3 to 4BC, workers even applied
Also, the effects of TBT have been shown to slow the
copper, lead, arsenic and sulfur mixed with oil onto ship
growth rate and proper physiological development of fish
hulls. This shows the variety of attempts to increase
and other sea creatures.
ship speed.
Due to this downside, the International Maritime Organization
A
in 1990 marked an important day in the history of anti-
variety of marine organisms that live a mutually
fouling paint. The application of this paint prevented sea
beneficial symbiotic life, build up on the hull of
creatures from sticking to and polluting ships for up to
- established with the purpose of integrating international
KCC’s anti-fouling paint is applied to the German ship named LAVINIA OLDENDORFF.
The Release of SPC Anti-fouling Paint
sea travel routes, regulations, safety and harbor facilities -
Self-Polishing Copolymer Tributyl Tin (SPC TBT) released
strictly prohibited the use of TBT back in 2003.
Anti-fouling paints are applied to the hulls of ships that make contact with seawater.
2014 NOVEMBER 06 07
Effects that Anti-fouling Paints have on Ship’s
Fuel Consumption
with only a 1% in fuel consumption reduction with the
10 years ago, the marine industry was interested in a
average lifespan of most ships is 30 years, the total cost
better solution to move large quantities of freight via ocean
savings are tremendous over the long-run.
use of effective anti-fouling paints. Considering the
routes to speed up delivery times. More recently, the
marine industry’s interest in cost reductions has been
KCC Releases Silyl Anti-fouling Paints
Reflecting this fast changing global
increasing due to exorbitant oil prices. A ship’s fuel
After the prohibition on TBT usage, new paints without
trend, KCC is focusing on research
expenses generally accounts for 60 to70% of all
TBT were released. This new generation of paints has
and development in order to develop
associated operating costs.
been subdivided into Metallic SPC and Silyl SPC anti-
more economical and eco-friendlier
Therefore, a tiny saving of merely 1% in fuel consumption
fouling paints. The main difference between them lies in
anti-fouling paints.
can lead to much-improved company cash flows, price
the degree of surface roughness. Silyl anti-fouling paints
competitiveness and higher profits. For example, in the
offer a much smoother surface than its metallic
case of a VLCC, fuel consumption can go as high as 100
counterpart, which obviously leads to a lower frictional
tons daily that would be worth about $60,000. This
resistance. KCC used the benefits of this and subsequently
equates to annual cost savings of about $15,330,000
released EgisPacific, EgisPacific(P) and EgisArrow in
succession.
EgisPacific offers excellent fuel reduction benefits and
KCC’s inspectors are measuring the thickness of a
marine coating film.
has received much praise from shipping companies and
ship management companies upon its release.
Conversely but just as important, EgisPacific(P) took
center stage as excellent performance in terms of anti-
Various ships have been treated with KCC’s marine coatings.
fouling even if ships travel in slow steaming. Nowadays,
reduction of frictional resistance possible. Hydrophilicity
many ships experience severe operational changes and
generally refers to the reduction in frictional resistance
Development of Eco-friendly Paints for Ecofriendly Ships
conditions such as slow steaming and long-term docking
by making water flow smoother over a surface. Hence,
The world’s paint industry is working hard and is busy
interval due to the economic recession and ever rising oil
ship builders apply hydrophilic substances to the ship’s
developing eco-friendly paints.
prices. To combat these conditions and get the ships
hull.
Reflecting this trend, KCC boasts with its already
back in service, EgisPacific(P) was developed offering
However, the problem is that these substances degrade
outstanding anti-fouling functions even when a ship’s
and break up as time passes, which makes it difficult to
running speed slows down or operating rate decrease.
maintain a smooth, uniform hydrophilicity. Yet, EgisArrow
Furthermore, KCC also developed and released EgisPacific(M)
has two hydrophilic functional groups that make it possible
optimized for the shop’s repair process. It is more economical
to maintain the uniform hydrophilicity of the surface even
stringent in the future and competition among paint
than other products and offers the numerous advantages of
after an extended period of use. Thanks to this, it is
companies will intensify. Reflecting this fast changing
Silyl anti-fouling paints concurrently. EgisArrow maintains
expected that EgisArrow will further improve an already
global trend, KCC is focusing on research and
smooth a surface even after time passes. The product
impressive fuel saving effect by another 5 to 6% compared
development in order to develop more economical and
contains hydrophilic copolymer, which makes additional
to existing Silyl SPC products available to the market.
Cu-free product technology.
KCC is also developing “Biocide-free” products containing
no inorganic and organic anti-fouling materials. The
marine coatings industry environment of today is rapidly
changing. International regulations will become more
eco-friendlier anti-fouling paints.
KCC INSIDE
Customer Interview
2014 NOVEMBER 08 09
Golden Union
“KCC’s Marine Coatings Quality and
Performance are already the World’s Best!”
Shipping companies pay very close attention when selecting marine coatings. The reason being, once paint is
applied to ships, it lasts for a long time. Michail Kokkinos, Golden Union’s Site Manager also took time and
consideration prior to making his final decision to use KCC’s marine coatings. We visited Golden Union and met
with Mr. Kokkinos to hear more about his reasons for selecting KCC products and his impression after using them.
I heard that KCC’s marine coatings are ecofriendly and also economical. Actually, I
could first-hand witness how KCC coating
products bring out an excellent appearance
and good adhesion compared to other
well-known brand products.
Mr. Gyoung-Min Noh from KCC Honam Supervision Team (left) and
Mr. Kokkinos having a conversation.
KCC Marine Coatings Exhibit Consistent
Performance
M
ichail Kokkinos, a Site Manager from
Top Quality Products & Top Quality Inspectors
Golden Union (Greek shipping company)
Hope to See KCC Strive for Trend Leading
High-Quality Product Development
has been a ship expert for 37 years in the ship
Mr. Kokkinos especially emphasized that coatings on
construction and maintenance field. Until now, Mr.
external hull and water ballast tank were in particularly
Kokkinos played part in ship-related work in all
good condition.
the company’s HQ once he completes his duties
“I can judge marine coating quality by checking the
overseeing the current ship building project. He said
coating condition of external hull and water ballast tank
that if he was ever to take control of ship building work
which problems come up easily before casting the
again in the future, he would surely recommend using
vessels off into the ocean. Considering this, KCC’s
KCC’s marine coating products without hesitation.
over the world including the Republic of Korea,
Holland, Singapore and Poland. He even worked in
Hungnam and Nampo in North Korea and took
responsibility for import and export duties. His
Mr. Kokkinos said that he would be back in Greece at
marine coating products have the best quality.”
relationship with KCC started as he began to work
“The biggest recent issue in the ship building market
In addition to this, Mr. Kokkinos highly praised KCC
revolves around the economic recession. Although it is
for Hyundai Heavy Industries(Gunsan Shipyard) as a
inspectors.
believed that the economic crisis has been settled to a
Site Manager tasked with the responsibility of
“I heard that KCC’s marine coatings are eco-friendly and
large extent, and that ship construction volume is on
controlling the entire process for three ships this
also economical. Actually, I could first-hand witness how
the up again, the ship building and marine industries
KCC coating products bring out an excellent appearance
are still struggling with capital. However, I expect that
and good adhesion compared to other well-known brand
new building and repair ships will increase in order to
products. More importantly, the most impressive aspect
substitute the older and outdated ships and meet
was KCC’s inspectors. They not only carry out their
stringent environmental standards.
duties faithfully but work with a true sense of ownership
I believe that KCC will become the largest beneficiary
and responsibility. In particular, it was good to see that
by continuously developing and upgrading eco-friendly
they respond and handle numerous customer
and fuel-saving coatings and paints.”
year.
“I was concerned at first as this was my first time
dealing with KCC’s marine coating products.
However, I trusted the head office’s decision and
closely observed KCC paints. In the end, I was very
satisfied to learn that KCC’s paint products
Michail Kokkinos, Golden Union’s Site Manager
showed better quality and performance compared to other global brands.”
requirements with a sense of urgency. I believe that this
According to him, Golden Union dealt exclusively with Japan and Holland’s marine coating products in the past.
kind of human resource is certainly what makes KCC so
This is why he was skeptical at first, but now he is very satisfied with KCC’s marine coating products.
competitive.”
KCC INSIDE
KCC Field Report
2014 NOVEMBER 10 11
KCC Natural Resources, Securely
Supplying High Quality Raw-materials
The company legally changed its name
from Korea Silica to KCC Mineral
Resources in an attempt to broaden
A considerable number of KCC products are constructed using minerals such as silica stone. In
particular, glass comprises two thirds of silica making it very important for KCC Mineral
Resources to secure it. As such, KCC Mineral Resources offers a stable supply of high quality
raw materials contributing greatly to maintaining KCC’s high quality production.
branding and corporate image to include
resource development as a whole.
KCC Mineral Resources, the Foundation of Raw Material Development
I
n the mid-1980s when KCC started out in the glass business, the very first order of business was to
secure a stable source of silica. Back then, KCC had no Korean silica supplier so the company had
to rely on very costly foreign resources. In response, KCC went looking for a mine that KCC could
autonomously develop. Taking time and hard effort, KCC secured a mine located in Gapyeong-gun, in
the Gyeonggi-do Province.
Starting with the new Gapyeong branch,
KCC’s resource development business
stabilized since it established Korea Silica on
12 December 1990. KCC also established
the Yeongwol mine in Yeongwol, Gangwon-do
Province 5 years later in 1995 where it mines
dolomites, making it KCC Korea’s first
company to develop resources on its own. On
1 August 2011, the company legally changed
its name from Korea Silica to KCC Mineral
Resources in an attempt to broaden branding
and corporate image to include resource
development as a whole. This will greatly
assist with international competitive
advantage by also developing resources in
Silica stones being moved by conveyer belt
Silica processed into sizes ranging from 0.1mm~0.6mm
are transferred to the top via conveyer belt. Then, they
are gradually sprinkled onto the ground level.
demand internationally.
2014 NOVEMBER 12 13
From Mining to Silica Production, KCC Mineral
Resources Batch-Processing
dewatering equipment, dryer and cooler to be dried and
The site of KCC Mineral Resources was very busy
During the last process, high intensity roll magnetic
because it was going through the crushing head and mill
separator removes iron and impurities from the particles.
extensions as a means to increase production capacity
After all these process, the final silica product is ready and
to 850 thousand tons, up from 500 thousand tons.
simply needs the final touches to be ready for use in clear
In order to get a grasp a mill, also known as the core of
glass, color glass, glass wool and even grouting material
the mining facility, you need to understand the whole
for thermal insulation.
ultimately become the final silica raw material.
process to see the big picture.
12mm in crushing head. After Mill-1 processing followed
Safe and Eco-friendly Development Receive
Favorable Comments from Local Residents
by the first classifier, Mill-2 and screen process, the
Knowing the importance of nature, KCC Mineral
second classifier and the third classifier, the end-result is
Resources does all it can practically to protect the
silica the size of about 0.1mm and particles smaller
natural environment.
than 0.6mm. Next, the raw material goes through
KCC Mineral Resources undergoes restoration by
Mined silica is processed into particles no bigger than
KCC Mineral Resources reuses water that was initially used during other production
processes by refining the water with a thickener.
nut pine and forsythia. Its neat mining method was also
Supporting KCC by Maximizing the Import
Substitution Effect
outstanding. It applied the Glory hole mining method
The demand for construction materials in Korea at
instead of open pit mining making the mine appear
present, including glass, is ever-increasing. The
cleaner and more organized. The Glory hole mining
dilemma lies in securing sufficient resources and is
method is shaped by a 190m vertical tunnel and joined
tough due to the lack of high quality silica production
with a 266m horizontal tunnel in the shape of an L.
technology in Korea.
Once mined silica stones are transferred into the
Therefore, most construction material companies rely
vertical tunnel at the mountaintop, they are then
on foreign resources. However, KCC produces plate
transferred by conveyer belt via the horizontal tunnel
glass thanks to its stable supply of high quality raw
towards the outside. KCC Mineral Resources also
materials from KCC Mineral Resources. Plus, some of
boasts one of the best safety level ratings. The
the KCC produced plate glasses are used by KAC to
Gapyeong Mine has already achieved non injury record
manufacture automotive glass, which has led to
X 5 (an accumulated 624,000 hours + 300 days) and
vertical systemization.
now the entire staff contingency are putting in great
After all, KCC is able to consistently supply building
effort to achieve the feat of non injury record X 6.
materials to its customers thanks to KCC Mineral
This meaningful record was made possible thanks to
Resources.
the Field Safety Patrol System in which all employees
Let’s all give KCC Mineral Resources a big hand for
take weekly turns to patrol the area and ensure the
devoting its energy in developing KCC’s raw material
safety of operations.
development.
leveling slopes after mining and planting wisteria, oak,
1
1Silica stacked in the vertical tunnel moves through the horizontal
tunnel on a conveyer belt to the crushing head.
2 Silica is one of the raw materials used to produce glass and glass wool.
2
KCC INSIDE
Our Outstanding Technology
2014 NOVEMBER 14 15
“Ecosil Superb”
Eco-friendly Waterborne Coatings
for Containers
Environmental friendliness is one of the hottest issues today and this issue has also
affected coatings for containers, more specifically shipping containers. The Ecosil
Superb Series is garnering a lot of market attention since it succeeded in reducing
volatile organic by-product emissions by up to 85%. Let’s have a look at the
development of Ecosil Superb Series.
The Ecosil Superb series is expected to satisfy
the requirements of the environment-friendly
market by reducing volatile organic by-product
emissions by up to 85% without significant
material property degradation compared to
solvent borne paints.
Containers, Pivotal in the Marine Logistics Industry
C
urrently, around 30 million
1) TEU
containers are in service in the logistics industry
worldwide. Coatings for containers prevent them from rusting and maintain their original
appearance over a long period of time. Generally, experts apply Zinc-rich primer to prevent
rust, Epoxy middle coat that functions as a barrier and an acrylic top coat with excellent
weather resistance of containers. Once the applications of the coatings are complete, the
containers are dispatched all over the world to play its pivotal role in the logistics industry.
Ecosil Superb, Eco-friendly Coating for Containers
The container manufacturing industry has recently called for a much required reduction in the
emission of volatile organic by-products. To cope with such changes in environmental policy,
container manufacturers and owners are exerting consistent efforts in applying eco-friendly
coatings.
The Ecosil Superb series is expected to satisfy the requirements of the environment-friendly
market by reducing volatile organic by-product emissions by up to 85% without significant
material property degradation compared to solvent borne paints.
Developing Coatings using Organic and Inorganic Convergence
Technologies
The Ecosil Superb series with both organic and inorganic technologies categorizes into three
types including Zinc-rich primer with anti-corrosive properties, Epoxy middle coat and organicinorganic hybrid acrylic emulsion top coat.
Each product has different features. The Ecosil Superb Zinc Primer WZ3300 offers a superior
container corrosion resistant function. It has a dual-purpose use. It can function as a shop primer
1)Twenty-Foot Equivalent Unit (TEU) : TEU refers to the unit of cargo capacity of containers. A 1TEU equates to a 20 foot
long container while a 40 foot long container can be abbreviated as 2TEU.
*1TEU (Length 6.096m/20ft, Width 2.438m/8ft, Height 2.62m/8.6ft)
Containers are in service in the logistics industry worldwide.
2014 NOVEMBER 16 17
The Specifications of Waterborne Coatings for Containers
The test result of anti-corrosion performance
External Specifications
3coat
2coat
Top coat 40~50㎛
Middle coat 40㎛
Primer
20㎛
Top coat 45~50㎛

Middle coat 45~50㎛
Shop primer 10㎛
Shop primer 10㎛
Internal Specifications
2coat
1coat
Top coat 40~50㎛
Primer
20㎛
Shop primer
10㎛
Top coat 50~60㎛

Shop primer
10㎛
<Ecosil Superb Series>
<Competitor product>
The anti-corrosion performance test was carried out in replicated ocean conditions for 1,000
hours. The result showed that Ecosil Superb series has an excellent anti-corrosion performance
for steel plates and alternatively as a zinc primer for
Superb exhibits excellent stability for thinning compared to
main coating lines.
other brands, thanks to its easy application on various
When used as a shop primer, it offers excellent welding
production lines under various conditions.
organic and inorganic technologies. The successful
During the early testing stages, workers had to paint 20
workability and expedited drying time while maintaining
Ecosil Superb Primer WP3400 and Topcoat WT3600
convergence of organic and inorganic technologies has
foot containers with 10-minute breaks in between to
solvent borne zinc primer’s material properties.
were developed to help protect steel plates utilizing a
led to stronger molecule coherence, thereby enhancing
compensate for slow drying times. However, a lot of
Plus, considering the Zinc coat’s thin film characteristics
barrier effect to endure physical impacts.
its tolerance to UV and improving its anti-pollution
efforts led to the development of optimum coating and
(10~20㎛), experts were forced to dilute it a great deal
Exterior top coat was developed exhibiting excellent
performance.
line conditions. The downtime i.e. ultimately reduced to
with water, resulting in much sediment volume, thereby
material properties to help overcome the existing
making it quite inconvenient to work with. However, Ecosil
limitations of organic resins through the convergence of
Ecosil Superb Series
Products
Applications
Remarks
a mere 3 ½ minutes. At this speed, about 200 TEU
Efforts toward applying Waterborne Coating
for Containers
containers can be coated in 12 hours.
The Ecosil Superb Series is the result of numerous
tests, on small and large scales, for the best
Leading the Waterborne of Coatings for
Containers
Shop primer
Waterborne zinc-rich primer containing
80% of zinc
application of waterborne coating for containers.
Container manufacturers are rapidly improving the
The company’s vast expertise and experience helped it
waterborne coating conditions that can maintain the
Zinc-rich primer
For both pretreatment and main priming
develop customer optimized and tailored coating
current production line’s productivity of three million
products. However, developing new products is never
TEU containers annually in preparation for newly
Ecosil Superb Primer WP3400
Exterior middle coat
Waterborne epoxy anti-corrosive coating
easy. In this case, a waterborne coating happens to be
expected environmental regulations.
Ecosil Superb Topcoat WT3500
Exterior top coat
Organic-inorganic hybrid waterborne, highly
weather durable top coat
subject to a very complicated drying process and
At this time, the Ecosil Superb series with upgraded
conditions unlike solvent borne coatings, which further
coating system technology will become one of the
Waterborne epoxy anti-corrosive coating
complicates the application process on containers for
world’s leading products.
Ecosil Superb Zinc Primer WZ3300
Ecosil Superb Topcoat WT3600
Interior top coat
which it was optimized for solvent borne coatings.
KCC INSIDE
Exhibition ReportⅠ
2014 NOVEMBER 18 19
HomeCC Interior Enjoyed Huge Popularity
in Yeongnam Area
KCC joined the 2014 Kyunghyang Housing Fair in Busan and Daegu as a main sponsor, showcasing
the largest pavilion in scale. The fair was held in Busan on September 25 and in Daegu on October
2. KCC displayed space based interior design packages featuring built-in home appliances in its
HomeCC interior pavilion and received enthusiastic responses.
HomeCC Interior Craze in Yeongnam Area
T
with grown-up children; and Trendy Modern,” which
he 2014 Kyunghyang Housing Fair kicked off in
reflects the lifestyle of active and fashionable young
Ilsan in February, followed by in Gwangju, Jeolla
people in their 20s or 30s.
Province and this time in Busan and Daeju, Yeongnam
The HomeCC interior pavilion also showcased built-in
Area. The last fair took place from September 25 to 28 at
home appliances, garnering a lot of attention from
Bexco in Busan, and from October 2 to 5 at Exco in
visitors. Built-in home appliances befitting each lifestyle-
Daegu. As a main sponsor, KCC had the largest pavilion
based design, greatly flattered the interior designs by
all meticulously manufactured by Samsung Electronics.
receive professional help by qualified KCC staff and
ever since the first fair in Ilsan.
boosting efficiency and making better use of normally
Visitors expressed satisfaction, saying they were able to
free price estimates.
The Kyunghyang Housing Fair received considerable
limited space. Built-in consumer appliances such as air-
check out materials and built-in home appliances in the
On top of that, visitors could get a firsthand experience
attention from the construction industry as well as the
conditioners, dishwashers and air filtration systems were
model house like showroom, as it gave a real-life living
of doors, wallpaper, blinds and tiles in a separate
space feel.
sample showroom.
general public as it presented pretty much everything
In the 2014 Kyunghyang Housing Fair held in Busan and Daegu, KCC employees offered interior consulting services, giving
more customer satisfaction.
about housing, from the recent trends in the construction
HomeCC interior pavilion in Busan, Daegu and other
Higher Customer Satisfaction with Consultation
Services Provided by KCC Employees
cities in Yeongnam Area was even better received as new
For those who wanted to get interior design consulting
apartments were being sold rapidly in new towns, and
after browsing the pavilion, KCC offered consulting
the demand for re-development was increasing in the old
services and transparent price estimates on the spot.
downtown areas in the province.
They said that the KCC staff themselves provided kind
industry to construction materials. In particular, KCC’s
consulting services, enhancing trust. In particular,
Rising Interest towards Interior Packages
visitors were able to check out interior designs and
The HomeCC interior pavilion was a model house like
price estimates as the items in the showroom were
showroom featuring HomeCC’s three recommendations of
clearly priced for greater customer convenience.
lifestyle-based interior designs. They include what has been
As can be seen, the HomeCC interior pavilion received
branded as “Soft Balance,” which reflects the lifestyle of
keen attention from visitors as a one-stop service
married couples in their 30s or 40s with elementary aged
school kids; “Organic Nature” for middle-aged parents
Visitors received transparent automatic price estimates
after browsing interior designs.
where they could check out lifestyle-based interior
design packages that reflected recent trends and also
Classy built-in home appliances coupled with interior designs
suggested by HomeCC interior, enjoyed a lot of attention from
customers along with KCC interior design packages.
KCC INSIDE
Exhibition ReportⅡ
2014 NOVEMBER 20 21
1
By Seong-Hun Jung
Environment
Management Team
2
KCC Green Product Display at
International Clean Air Tech & Green
Environment Exhibition
The 2014 International Clean Air Tech & Green Environment Exhibition was held for three days
at the COEX Mall in Samseong-dong, Seoul from 14 to 16 October. At the fair, KCC showcased
its environmentally friendly products certified with the Healthy Building Material Mark (HB),
also introducing its eco-friendly technology being promoted to achieve zero harmful
substances and zero percent energy loss.
1SUPRO Multimel Gold was the top ranked HB Mark product on display at the fair 2 Formaldehyde-free Glass Wool Nature
KCC Eco-Friendly Products Enjoyed
Enthusiastic Reception
application of the product onto buildings.
Among other companies, KCC enjoyed an enthusiastic
governmental officials and departments, others from the
response from visitors with its showcasing of SUPRO
education sector e.g. schools, pre-schools and daycare
Multimel Gold that attained the top HB Mark ranking, and
centers also visited the fair, accounting for more than 10%
Glass Wool Nature, which is still the most eco-friendly
of all visitors. There is thus a high expectation that their
insulating material of all available glass wool products in
growing interest in green construction materials will lead
Korea and abroad.
to the increased sales volumes in the near future. KCC will
SUPRO Multimel Gold - an alkyd resin waterborne paint -
strive to maintain a positive image and create positive
is a highly functional eco-friendly paint that can be applied
effects as an eco-friendly company by promoting its green
to various surfaces such as concrete, gypsum board, iron
products in the domestic market.
A whopping 40,000 people visited the fair. In addition to
and wood as well as wallpaper. This product can also
easily be applied on existing painted surfaces, so users
The 2014 International Clean Air Tech & Green Environment Exhibition showcased the diverse environmentally friendly
technologies and products from multiple fields
can simply repaint over the old layer without fuss.
Eco-friendly Technology and Products all at
Once!
popularity among consumers, participated in the fair in
mold and minimize bacterial contamination.
the indoor environment fair section, displaying new
Meanwhile, Glass Wool Nature that is entirely free from
air organizer, the Korea Air Cleaning Association, is
products such as air cleaning filters, deodorizers, oxygen
harmful substances such as formaldehyde is the most
an institute that conducts research into
generators and ventilation systems.
eco-friendly insulation material to date. In particular, the
management regulations related to indoor air quality in
One of air purifying companies showcased a high-tech
binder used to make this product is naturally organic. This
public places and is tasked with the formulation and
smoking booth with excellent deodorizing effects in the
binder is surprisingly made up of 100% edible carbohydrates
revision of standardized rules as a certification agency.
Clean Room pavilion, garnering significant visitor
i.e. ingredients that humans can ingest. Once introduced, this
Some of Korea’s major electronics companies as well as
interest. Also, the fair had the Promotion Pavilion where
binder hardens. Since no harmful substances are used in the
many other manufacturers of air purifiers, humidifiers
twenty-three companies, including KCC, exhibited their
manufacturing of Glass Wool Nature, people do not have to
and dehumidifiers that have recently been gaining
products certified with the HB Mark.
worry about the release of harmful materials during the
F
In addition, this product has been designed to prevent
A lot of visitors showed a keen interest in KCC’s green products
KCC INSIDE
Knowledge Sharing
By Young-Min Kim
Purchasing
Department 1
2014 NOVEMBER 22 23
Effective Purchasing Management,
Key to Raising Profits
Companies are competing more fiercely than ever before. Because of this, the purchasing cost
of raw materials has become as important as managerial performance. With the same sales
volume, a better thought out purchasing strategy can greatly increase profits.
Traditional Model
Strategic Sourcing & Relationship Management
Strategic
Sourcing
General Purchasing
Activities
Single Transaction
Maximizing Profits with Optimum Purchasing
Strategies
New Model
Category Management
Tactical Purchasing
Activities
Single
Transaction
CEO, served as CPO and was tasked with generalizing the
entire purchasing field.
to procure raw materials, facilities and sub materials to
ompanies are testing various sales strategies in an
He successfully implemented policies and realized
passively support production. However, now that the
Strengthening Corporate Competitiveness
through Purchasing Management Improvement
attempt to increase profits. However, this is easier
companywide cost reductions thereby increasing profits
meaning has evolved towards the concept of strategic
Recently, many companies including KCC are carrying
said than done. They are naturally expending valuable
thanks to his purchasing strategy changes. This success
purchasing, the emphasis is placed on strengthening the
forward purchasing management improvement and
time and effort in establishing such optimum purchasing
story has taught us a lot about strategic purchasing.
company’s supply chain competitiveness.
these directions can be summarized as follows:
strategies as the means to secure profits to match the
The most basic yet imperative aspect of management’s
efficiency of sales activities. The purchasing process has
purchasing role is the timely supply of products or services
always been part of commercial business.
with precision so that companies can effectively carry out
A – 5.0% Raw materials cost savings could yield
a + 25% Profits increase
However, the main reason why purchasing management
production and sales activity and avoid downtime.
The Institute of Supply Management (ISM) theory
2.Carry out integrated management on purchasing
is receiving special attention at this particular time is
In short, purchasing within a company refers to an activity in
explains the level of contribution that purchasing activity
standards information for a stronger global network
attributable to the fact that competitiveness has become
which the company purchases materials in predetermined
has on company profit. Let’s suppose that when a
3.Establish systematic purchasing processes and an
even more important than ever before. Companies
quantities taking into account factors such as quality, cost
company reaches sales to the value of 100M, the
started focusing on lowering purchasing costs, which led
and delivery from contracted vendors. The main role of
company spends 90M comprising 50M of raw materials
to purchasing emerging as a key factor in cost savings,
purchasing can be seen as procurement in support of
purchasing cost and 40M related to other costs, their
and conversely an increase in profits.
production and sales activities. However, the meaning of
bottom line profit equates to 10M.
purchasing has developed to incorporate relationship
Any amount saved from raw material purchasing cost
Relationship based Strategic Purchasing to
Enhance Supply Chain Competitiveness
centered purchasing aimed at developing relationships with
remains as surplus and this ultimately becomes
external supply markets and cooperation with related
company profit. For instance, - 5.0% (2.5 M) of reduced
Tim Cook, prior to becoming Apple Incorporated’s current
departments. The traditional meaning of purchasing was
raw material purchasing cost directly leads to an increase
Of course, in order to successfully achieve purchasing
in existing profit and ultimately results in 12.5M profits if
innovations, we need to strengthen relationships with
we used the example above.
SCM related departments as well as co-operate with
However, should the company aim to generate 12.5M in
each other organically.
profit without reducing raw material costs, it needs to
Therefore, it is time for KCC’s own due diligence and to
raise sales to 125M. In other words, saving – 5.0% of
evaluate and reorganize if necessary, its purchasing
purchasing costs raises profit by 25% in its entirety, which
related implementation strategies and SCM in general.
has the same effect of raising sales volume by 25%.
Let’s look forward to KCC leading innovation.
C
※ Optimum Purchasing Terms
Value =
Quality ↑
Cost ↓ + Delivery ↓
It may look very simple but all three elements are double-sided thereby increasing complexity
at the same time. Therefore, much time and effort is needed to pursue ideal value
1.Enhance bargaining power through strengthening
the supply base that contributes to cost savings
effective system to secure purchasing visibility.
4.Pursue maximizing bargaining power and cost
savings through global integrated purchasing
5. Secure long-term profit estimations by maximizing
synergy through strengthening SCM related
departments
KCC INSIDE
KCC Today
2014 NOVEMBER 24 25
The “Plasma” Circle of Yeoju Plant
Improves Coated Glass Productivity
Prior to the Improvements
Following the Improvements
The red sign shows the section
where the coated-layer flaked
from the facility
After installation of the mesh on the facilities, flaking reduced.
The red sign shows the mesh as a specialized material.
KCC is spearheading quality management by actively encouraging and supporting
employees to present suggestions towards quality and productivity enhancements. As part
of these efforts, KCC held contests with quality circles throughout all of its worksites for a
month starting September, ahead of the important contests to follow in November. On 25
September, we visited Yeoju plant that initiated the contest to include all the worksites, and
interviewed the Plasma quality circle that ultimately won first place.
“Plasma”, the best Circle of Yeoju Plant
O
n 25 September, there was a serious debate at
the Yeoju plant Auditorium on how to improve
product quality and productivity. Just before the
Coated glass is made through “Sputtering” that is one of
facilities, a coated-layer forms on the mesh, thereby
scheduled contests in November, local contests were
many metalizing methods. Sputtering is a process whereby
decreasing the problem of the flaking issue.
held at all of KCC’s worksites. Yeoju plant was first to
a glass surface is coated with metal or metallic oxides
initiate the contest. Six teams participated. Teams from
inside a vacuum chamber.
Product Yield and Productivity Increases
the Furnace Section, Annealing section, Cutting Section,
Once coated, regular glass is transformed into functional
Thanks to their enthusiastic efforts, the Plasma circle
Machinery Part and Electrical Engineering Part all
glass with insulation and blocking functions.
decreased contamination with the attached coated-
presented their ideas. We could feel the excitement and
layers inside of the vacuum chamber. They succeeded in
a three-fold effectiveness enhancement of the facilities
suggestions in depth. The honor of winning first prize
Preventing the Coated-layer Flaking by Using
Special Mesh
went to the Plasma circle comprised of employees from
During the process of sputtering, metal sometimes attaches
to maintain the facilities, the whole production process
the Coated Glass Manufacturing Department. Their topic
to other sections or parts inside the chamber. When in
has increased correspondingly.
was related to point-defects reduction by solving the
operation, the attached metal detaches and disconnects
This was only achieved after experiencing numerous
flaking problem.
due to heat and this process is better known as flaking.
trials and errors, and it is especially valuable since it
When the flaked materials make contact with the surface of
would not have been possible without all the team
the glass, it results in point-defection.
members’ joint work with a single goal to aim for, leading
To solve this problem, the Plasma circle put their heads
to the best quality.
together and rigorously researched all relevant
The Plasma circle will participate in a lot of activities
documents and patents. In the end, they succeeded in
including the November contest, and are also planning
enthusiasm in the air. Team members debated their
Low-E glass, the Primary Contributing Factor to
Saving Energy
Low-E glass - manufactured at the coating-line at Yeoju
plant - is a complex-functional glass. It insulates solar
The Plasma circle members from the Yeoju Plant, (from left)
Woo-Sup Kang, Woong-Gyu Lee, Eun-Soo Lee, Joon-Young
Park (First row, starting at the left), Gwang-Wook Kim, YongTae Lee and Suk-Hyun Jung
by improving its usability. With cost and time reductions
energy, thereby saving energy inside buildings. On one
and Transport recently announced “Energy efficiency
coming up with an acceptable solution to the situation by
to further enhance productivity provision through various
side, it consists of coated and layered metals, giving it
improvement strategies in buildings”, and now they are
attaching mesh throughout the inner layer of the
programs. We eagerly anticipate their next remarkable
the capability to block solar energy and increase
focusing their sights and attention on energy saving as
chamber. This specific mesh is constructed using
brainwave to improve coated-glass quality and
insulation efficiency. The Ministry of Land, Infrastructure
well as coated glass.
specialized materials and once attached to the surface of
productivity.
KCC INSIDE
KCC Focus
By Kang-Hee Lee
Director / PM
Windows_Glass (Sealant)
2014 NOVEMBER 26 27
Competitiveness of the Company
Depends on Ownership Spirit
The company motto “Own your
position” is giving us our guideline.
A company’s capability comes from the power of organization, and that power highly relies on
the efforts and attitudes of each member in it. Thus only when all members are armed with
an ownership spirit, can the company build its organizational strength as well as
competitiveness. KCC employees should all own their positions and carry out their
responsibilities fully to further strengthen the company’s competitiveness.
We should pave our own way. When all
employees are equipped with the spirit
of ownership, we can promise
the brighter future for KCC.
Company’s Capability Comes from the Attitudes of its Employees
W
ith customers’ standards soaring higher than ever, the quality of products has
heightened accordingly. While competing over cost of products, companies now
have no choice but to follow the flow of their competitors and the market.
should try our best to improve the situation.
Given this condition, what decides the competitiveness of products is if the products are of
But most importantly, each employee must own their positions and try their best while aiming
a high enough quality to meet the requirements of the market and overwhelm the
for the best result. Owning a position means possessing professionalism, independence and
competitors.
responsibility about work. If all employees possess these attitudes, plus continuously strive to
However, how can we be competitive when all products in the market are of similar quality? Of
improve their abilities, the company will naturally have the capability to compete in the
course, we could do so by exceeding our competitors with small difference of quality or cost
market. This capability will be a great help to our company KCC.
thereby having a bigger market-share. But a more effective way to do so would be by having
Lastly, we must keep in mind, that once we have reached a conclusion or solution through
“The Organizational Power”, the driving force to insure our company’s competitiveness. The
discussions and meetings, we should take action on it. We cannot just stop after coming up
organizational power is equal to Strategies, Marketing, Service and Sales. The capability of a
with a solution, but it should be carried out actively in detail.
company comes from goal-oriented organizational power, and this power consists of the
efforts and attitudes of each employee. In modern times, companies, especially leading
Capability of Each Employee Counts
companies in the market, value company culture and strengthening the capability of
As the size of organization gets bigger, more focus is placed on the system operation, not
employees.
on the capability of each employee. However, the whole system, or the capability of the
organization, is composed of each member’s professionalism and capability.
Solution needs to be followed by Vigorous Carry-out
Thus, the effectiveness of the system highly depends on how professional and capable the
The Plate glass business of KCC has now been almost completely settled. As for the
employees are. Employees can acquire professionalism only when they perform their work
coating-glass business, continuous growth is expected but the competition with other
with ownership and responsibility.
companies will become fiercer. To hold a dominant position and lead the coating-glass
In sports, each player has his or her own position and all positions are equally important.
market, there are a few matters that KCC needs to develop.
Each player does his or her best to form a team with great teamwork.
First of all, KCC should come up with business strategies that are based on SCM (Supply
This team then works together to win the game and the audience goes wild.
Chain Management) and make them applicable to all areas including R&D, manufacturing,
The company motto “Own your position” is giving us our guideline. We should pave our own
technology, and sales. Then, we should periodically check if those areas are closely
way. When all employees are equipped with the spirit of ownership, we can promise the
connected and horizontally communicated to produce optimal performance. And if not, we
brighter future for KCC.
KCC INSIDE
Let’s go Egis
2014 - 2015 KBL KCC Professional Basketball
With KCC as a Proud Title Sponsor!
The 2014 - 2015 Korean Basketball League (KBL) supported by KCC as the proud title sponsor kicked off the big sixmonth season opener with the first game that was played on October 11. Following the 2005 - 2006 and 2009 2010 seasons, this is KCC’s third time supporting KBL as the title sponsor. It is expected that KCC will contribute to
the development of Korean pro basketball whilst also taking the opportunity to promote the company as well as its
superb line of products.
2014 NOVEMBER 28 29
The Opening of KCC Sponsored 2014 - 2015 Pro
Basketball Season
O
the season and game.
n October 11, the 2014 - 2015 KCC sponsored pro
basketball season successfully got into full swing
Rule Revisions for Dynamic Games
at Jeonju Indoor Stadium with the first game of the
There are some newly introduced rules for the 2014 -
season being KCC Egis vs. Dongbu Promy. The stadium
2015 KBL KCC League this year.
was packed with a plethora of eagerly anticipating fans
Until now, Korean pro basketball used to apply NBA
and spectators and a full press corps. Mr. Youn-Joo Lee,
rules. However, from this year on, KBL revised the rules
KCC’s Head Director from Sales Headquarters made the
and decided to instead apply the International Basketball
opening address and is quoted as saying, “I am very
Association’s (FIBA) official rules as the standard to foster
delighted for KCC to be the title sponsor for the 2014 -
stronger international competitiveness. Among the new
2015 pro basketball season. I hope you all enjoy the
rules, revised shot clock stands out considerably.
entire season along with KCC Egis.”
When a player is awarded a rebound, he is given only
As the title sponsor, KCC is allowed privileged rights to
14 seconds of shot clock instead of the previous 24
post its brand advertisements in ten stadiums across the
seconds, thus speeding the game up drastically.
country. KCC will also carry out various joint promotional
Plus, from now on, only the team captain will be
activities with KBL to further develop pro basketball
allowed to lodge a protest against any referee’s
wherever it can.
decision whereas the team’s head coach was able to
At the opening ceremony, the fans were treated with a
do so in the past.
performance by the talented singer Maya while the
Previously, players could signal for a time-out but from
rhythmic gymnast Ms. Yeon-Jae Son - who won a gold
this season, only head coaches can make the call for a
medal at the recent Asian Games held for the first time
time-out during what is called dead ball i.e. a period
1
2
1 Mr. Hyung-Gil Choi, general manager declared the opening
of the KCC Egis 2014 - 2015 season.
Players threw the first pitch of the KCC Egis 2014 - 2015 Season on October 11.
in Korea – threw the first pitch to signal the opening of
2 Gymnast Yeon-Jae Son threw the first pitch of the game.
2014 NOVEMBER 30 31
the correct final call or decision.
For the V6 of KCC Egis!
“2014 - 2015 KCC Pro Basketball”
Title Sponsor Signing Ceremony Grand Event
KCC Egis is the strongest team that has already
achieved V5 for the first time in KBL history.
Since the1997 - 1998 season, KCC Egis has won the
season title in 1998 - 1999, 2003 - 2004, 2008 - 2009,
Player Seung-Jin Ha gave energy to the game.
when the ball is not playable. The rationale behind this
is to prevent players from protecting ball possession by
using the time-out system when they were close to
turning over possession.
The video review rules also underwent some scrutiny
and in 2010 - 2011 season achieving V5.
The signing ceremony of “2014 - 2015
In particular, athlete Seung-Jin Ha’s comeback after
KCC Pro Basketball Title Sponsor” was
being discharged from compulsory military service and
held on October 6.
newly scouted Tae-Sul Kim are two of the reasons why
KCC’s Head Director from Sales Headquarters,
experts predict KCC Egis to take the silverware back
Mr. Youn-Joo Lee signed a contract alongside
home for another year at the conclusion of the season.
KBL Commissioner Young-Ki Kim.
Seung-Jin Ha is a prolific center and considered a key
Mr. Lee said, “I am very pleased for KCC
player in two of KCC’s grand final victories and one semi-
to be the proud title sponsor of the 2014
final. Tae-Sul Kim, considered as one of the most
- 2015 pro basketball season. I hope this
competitive point guards, is expected to strengthen their
support will be of much help to the
game even more.
development of Korean pro basketball.”
Add to this, the master of basketball head coach Hur-
In reply, Mr. Kim said, “On behalf of KBL,
Jae, the best defender Myong-Ho Shin, Hyo-Beom Kim,
one of the best three-point shooting big men, and little
I greatly thank KCC for its generous
Mr.Youn-Joo Lee, KCC’s Head Director from Sales Headquarters
(left) and KBL Commissioner Mr.Young-Ki Kim
contribution to the Korean sport industry’s
and revision. KBL now allows head coaches to call for
bomber Kyung-Sang Park, you can understand why all
video review only once within two minutes at the end of
the pundits predict KCC Egis will be the likely winner of
with KCC for the development of pro basketball through fair game progress.” A KBL Media day event after
the 4th period. Referees can also call for video review
this season. Let’s all hope KCC Egis remains victorious
the title sponsor signing ceremony saw the participation of ten teams and their major players along with a
in the event of an ambivalent situation to help ensure
and unbeaten!
large contingent of journalists and other media coverage.
development. KBL will work hard together
The head coach of KCC Egis, Mr. Hur-Jae, expressed his opinion that Seung-Jin Ha’s comeback and
1
2
3
the drafting of Ji-Hoo Kim’s strengthened the team’s balance in every position. We will meet your
expectations in a calm and methodical way.”
1
2
1 KCC Egis’s head coach Hur-
Jae strengthened his season’s
resolution at the KBL Media
Day event.
2 Player Seung-Jin Ha declared
war by stating that he was
starving for basketball during
his military service.
1 Player Tae-Sul Kim who recently joined KCC Egis for this season drew numerous fans’ attention. 2 Player Yeong-Sang Park
scored a great deal of points with his speedy attacks. 3 Basketball fans cheered for KCC Egis as hard as they could.
KCC LIFE
Trend Reading
2014 NOVEMBER 32 33
The Era of Electric Cars Is Coming
Popular Electric Car Models
The most popular model of electric car models, the
choice of which was expanded to six this year turns out
An electric car is a car that uses a direct current motor and a storage battery as power
source. The benefits include no exhaust fumes and less noise, but it also comes with
disadvantages in that its storage battery is considered too heavy, and it is not suitable or
capable of long distance traveling, which severely hinders its popularization. However,
nowadays such obstacles are being removed one after another, ushering in an exciting era
of electric cars.
to be Kia’s Soul EV. According to the Ministry of
Environment, the Soul EV took up the largest share of
the recently completed government electric car supply
project on Jeju Island accounting for 38%, followed by
Renault Samsung’s SM3 Z.E. (31%). Also, the Soul EV
turns out to be the most popular in other cities including
Changwon and Gwangju.
Government-Supported Electric Car Supply Project
result, it is expected that the electric car market in Korea
Then, how much does the Soul EV cost? As of July 2014,
n electric car is a green car that does not emit carbon
will be vitalized in the near future.
it costs around 42.5 million won. Considering the
dioxide at all. It is garnering a lot of attention with its
In addition, drastically increased government subsidies are
government subsidy of 24 million won, its cost is
low energy cost, only 10-20% compared to that of
contributing to the electric car boom we are witnessing.
comparable to that of a gasoline i.e. conventional car.
cost about 4 to 5 million won. Considering the extra cost
conventional cars, an excellent acceleration capacity on
The government offers subsidies ranging from 18 million
The same is true for the Renault Samsung’s SM3 Z.E.
such as electric work and installation fees, it would
par with conventional cars and its low or no-noise feature.
won to 24 million won when customers buy electric cars in
The two models have similar performance. With one
increase a customer’s costs by 7 to 8 million won. One
As of this year, six types of electric cars are being produced
the 10 cities selected as leading electric car cities in Korea
battery charge, they can travel up to 140 km depending
silver lining though is the fact that the government plans
in Korea as opposed to only three models in the past. In
such as Seoul and Jeju. The government also subsidizes
on the conditions, and their maximum speed is
to further subsidize this cost by the end of this year.
addition, they have better mileage now, and their
chargers and their installation, totaling a maximum of
approximately 140 km/h. It takes about 1 hour for rapid
exorbitant prices are going down, albeit gradually. As a
about 7 million won.
charging and 4 hours when slow charging is used.
A
By 2020, 1 million electric cars will be supplied
Still, there are other issues to resolve before the
Charging Stations Need to Be Increased Across
the Nation
popularization of electric cars can truly succeed. First,
Thanks to government subsidies, electric car prices
travel distance in mileage. Currently, a single charge
have decreased, but unfortunately the available and
cannot take you from Seoul to Daejeon, and it takes a lot
accessible charging stations are insufficient at best.
of time to recharge. Secondly, battery lifespan should be
Currently, Korea has a total of 180 charging stations
extended. Battery performance drastically decreases
and 2,000 individual chargers installed, but they are
after 1,000 charges, and buying a new one is yet
concentrated in Seoul and on Jeju. Therefore, the best
another financial burden as it costs about 7 million won.
way at present to charge an electric car is to equip ones
However, an era of electric cars is highly likely to come
home or domicile with a charging facility. Without such a
about sooner rather than later.
facility, one would face a massive electric bill due to
The government’s goal to supply 1 million electric cars
Korea’s progressive rates scheme for home electricity
by 2020 is a good indication. If this goal is realized, car
consumption.
industries will find a new growth engine, thereby
Chargers are sold separately, and slow-speed chargers
contributing to economic revitalization.
they should improve the charging time as well as the
KCC LIFE
Bravo My Family
2014 NOVEMBER 34 35
To be a Proud Son
In Loving Memory of my Dad,
Forever in my Heart
Gwangan-li Beach was still hot with the blazing sun up in
the sky even though it was already early October. Despite
the scorching sun, many families and couples were
enjoying their time off on the beach. Among them were
Jun-Hyun Seong, a staff member from the PCM Sales
Department and his mother.
J
un-Hyun Seong started at KCC this year, and he is still
a newbie staff member. However, he has worked very
hard and greatly improved his working skills in a short
period, and now he oversees technical sales of industrial
and powder paints in the Yeongnam area. Mr. Seong
said that he is grateful to have become a working
member of the KCC family after only 6 months since his
serving in the ROTC ended. His father passed away while
he was fulfilling his mandatory military service, and he
felt more burdened than ever before. The wonderful
opportunity to work at KCC was one of the many
reasons to be thankful of. It seemed that this kind of
positive and healthy mindset might have been the
driving force of his life, helping him to learn and
improve.
“I’ve always wanted to show my dad what a confident
and proud son I have become. That is why I signed up
for the KCC photo shoot. It has been only been less than
2 years since he passed away so I still can’t believe it.
I’m certain that he would be really proud of me if he
were alive today. I would like to thank my company once
maternal affection for her son.
again for offering me this excellent opportunity.
“It is quite reassuring to know that I have a son who is
I see it as a way to create a lasting memory of how I
always around like a good friend. He has taken care of
would have proven myself to my dearest dad.”
matters by himself ever since he was a child. I was
never in a position to send him for private tutoring
Jun-Hyun Seong and his mother Hyun-mi Jeon,
having a good time at Gwangan-li Beach
Intimate Mother and Son, like Friends and a Couple
lessons, and yet he always got good scores in school. I
When Jun-Hyun and his mother Hyun-mi Jeon were
really appreciate that. What’s more, he has found a
strolling on the white sandy beach, they could oddly
fine job without struggling much and that has given me
have been mistaken for a couple. Hyun-mi has such a
a great deal of peace and I am so relieved. Now I just
soft and kind baby face. They walked and seemed
want him to stay healthy. Oh! These days he is into
extremely close to each other. They said that they often
studying and further improving his Russian, which he
go shopping or go see a movie together. Mr. Seong
majored in. Similarly, I hope he will remain the person
made a witty remark by saying that it was because he
he is now and continues to do his best in everything.”
didn’t have a girlfriend. In actual fact, it is due to his
We hope that they are blessed and can maintain their
utmost respect and how highly he thinks of his mother.
intimate relationship, so that even other people might
While being interviewed, Hyun-mi couldn’t hide her
get jealous. Hold on tight to those beautiful smiles!
KCC LIFE
Books & Life
By Jin-Young Moon
Mokpo Special Sales
Section
2014 NOVEMBER 36 37
Brains Prefer Familiar Emotions to
Positive Ones
How can we live more pleasant lives? The author says, “Our emotions are a kind of habit that
we develop.” In his psychiatric opinion, he states that he has seen a lot of cases through his
patients where emotions became habits. Now let’s listen to what he has to say by sharing his
psychiatric treatment expertise.
The author thus advises people to
make a habit of and seek out the
kind of pleasure related to serotonin
for everyday happiness.
“Your Emotion is Your Habit,”
against. He also strongly advises people to avoid fight-
amounts of pleasure. I couldn’t agree more with him. I
like competitive sports, excessive exercise, and
myself also relieve stress with smaller or fewer radical
irregular sleeping hours and variable eating habits. The
actions like going for a nature walk while thinking
reason being is that our brains is still naturally of a
positive thoughts and feeling thankful for the good
primitive age and therefore tends to respond most
people around me. Many people might have felt the
sensitively to competitive and unexpected situations.
same thing when walking, an activity that could
He says people should find alternative ways to calm
increase serotonin secretion.
their central nervous systems instead.
People might feel that there is nothing new or special
about the author’s advice. However, negative thinking
Let’s Handle Serious Stress with Trivial Pleasure
and repetitive negative thoughts linked with intense
Pleasure comprises two neurotransmitters (brain
feelings all but prove his advice is not boring or
chemicals in layman’s terms) called dopamine linked
useless. For example, he makes a good point stating,
society as a whole is mired in a habitual emotions of
to intensity and serotonin linked to gentleness.
“The habit of seeking intense feelings requires the
stress and tension, so those who engage in competitive
Excessive levels of dopamine may result in feelings of
constant search for action.” That is why celebrities that
hat many foreigners are super excited upon
behavior during the day, enjoy unhealthy entertainment
unrest, outrage and depression by triggering strong
have experienced an extreme sense of pleasure on
first travelling in Korea and experiencing
at night.” He adds that, “Ironically, what Koreans tend
reactions by the central nervous system. The author
stage, are more likely to suffer from panic disorders or
Korea’s night culture? Indeed, how Koreans spend
to do in order to relieve stress at night could in fact
thus advises people to make a habit of and seek out
depression when they lose popularity.
their nighttime is quite a unique Korean characteristic,
have the opposite of the desired effect and increase
the kind of pleasure related to serotonin for everyday
As the book title implies, we should take care of our
unheard of in many other countries. However, doctor
stress levels.”
happiness. In other words, he says, bigger stress and
emotions and prevent the habit of seeking unhealthy
Yong-Cheol Park is gravely concerned, saying, “Korean
Night culture is not the only thing that he warns
stressors should be countered with less or smaller
feelings and instead find pleasure in small things.
Written by Yong-Cheol Park
The Irony of Activities Intended to Relieve Stress
Ending up Causing Stress
W
KCC LIFE
Books & Life
2014 NOVEMBER 38 39
Recommended Books for November
The Zero Marginal Cost Society
Missing Person (French: Rue des Boutiques Obscures)
By Jeremy Rifkin / Translated by Jin-Hwan Ahn
By Patrick Modiano / Translated by Hwa-Yeong Kim
The world-renowned futurist Jeremey Rifkin, who predicted the eclipse of capitalism in two of his
“Missing Person” is a major work from Patrick Modiano, winner of the Nobel Prize in Literature
books, “The End of Work” and “The Age of Access,” has published a new book entitled “The Zero
2014. Among other living French novelists, he is recognized for his outstanding contributions to
Marginal Cost Society.” His prediction proved to be true as the eclipse of capitalism emerged as a
literary value. With Modiano’s distinctive, mysterious and dreamy language, this Prix Goncourt
real problem. Under these circumstances, what values and systems are required for humans to
winning novel depicts the solitary and beautiful journey of Guy Roland, a retired detective who
survive in this new society? He goes on to offer solutions to these questions later in the book.
wanders into dark streets to regain lost memories. By following Guy Roland’s adventure in his
Furthermore, he attempts to lead us to a new society that he calls the “Collaborative Commons.”
attempt to regain his lost memories, this novel deals with the universal theme of finding one’s
lost identity. Furthermore, the novel teaches us more about the tragic modern history that France
experienced during World War II.
Why did I learn how to sell first?
The Hemingway Hoax
By Toki Daisuke / Translated by Yun-Su Kim
By Joe Haldeman / Translated by Sang-Hun Kim
This book reveals the secrets of a shy man, the author, and how he managed to become the
“The Hemingway Hoax” is a science fiction novel based on the true story about Ernest
president of Goldman Sachs. He started his career as a low-level salesman but worked his way
Hemingway’s first wife losing one of his manuscripts. The novel starts with young Hemingway,
up to become the president of one of the financial companies leading international financial
who had just begun receiving attention as a writer, asking his wife Hadley to join him in
markets. In this book, he introduces an “absolute conversation technique,” which he developed
Switzerland. She hurriedly packed her bags and headed to Switzerland, but ended up losing a
out of desperation in order to survive the fiercely competitive sales world. He claims this
bag that contained his manuscript in a train while she stepped away for a minute. Hemingway
technique has been the driving force in propelling himself to the top job at Goldman Sachs while
was frustrated, but soon after he grew to become one of the world’s most famous writers upon
simultaneously being the, “weapon of professional businessmen.” The book introduces reception
publishing his first book. The manuscript, which is still missing, is one of the greatest mysteries
techniques to build trust with customers, conversation techniques to gain approval from your
among English literary scholars.
bosses and other techniques available for various business settings at any time.
Walter Benjamin’s Study Method
Secret Garden
By Yong-Seon Kwon
By Johanna Basford
Walter Benjamin regarded the entire process of life as a process of learning. He learned by
“Secret Garden” is best described as an anti-stress coloring book. In other words, i.e. layman’s
standing up against the wrongs during his time, and the problems associated with a knowledge
terms, this book is a coloring book that can help adults relieve stress. Enjoying enthusiastic
society. What is the study method of asking endless questions and resisting the world about? The
responses and reviews far and wide from England, the US, France, Spain and Italy, “Secret
book Walter Benjamin’s Study Method traces possible questions that an intellectual named
Garden” has finally been published in Korea, making it the fourteenth country. Through this book,
Walter Benjamin might have had and explores in what ways he might have found answers. This
the young artist Johanna Basford gained recognition for her unique style. Prepared in
book also explores the meaning of studying to him and how he learned.
collaboration with a world-class brand, this book mesmerizes readers with its sophisticated and
For questions like, “Are schools the only places for us to learn anything?” and “Do we always
classic beauty that is spread from page to page throughout. With black-and-white illustrations
need maps to travel in and around unfamiliar places?” This book attempts to provide answers by
hand-drawn by the author herself, adults, who were previously glued to the Internet and smart
emulating Benjamin’s way of thinking, methodology and experiments.
phones, will be able to refresh themselves through concentration and relaxation.
KCC LIFE
Culture & Life
2014 NOVEMBER 40 41
If You Are in Love
Rudolf, the Musical
Plays, movies and musicals based on true stories tend to receive a lot of attention from people because the stories are
so much more dramatic than ordinary fiction. The musical Rudolf falls in this category. In addition, the main storyline of
this musical - the tragic love between a prince from the highest class and a beautiful girl from a poor family – sounds
familiar but is actually interesting enough to garner plenty of interest from various audiences.
the audiences. Hyeon-ju Choi, Bo-gyeong Kim and Si-ha
lot of lovey-dovey lines and situations contained in it.
Ahn who will depict Mary Vetsera have all won a lot of
That makes it a perfect performance to watch for
awards and enjoy popularity in the musical world
couples because they could identify with the main
though they are less well known to the general public.
characters. On the other hand, however, singles might
Since this musical is basically a love story, there are a
want to avoid watching this musical unfortunately.
KCC Colleague Appreciation Review
Eun-Chul Song / Lami Film Department
The Mayerling Incident that Shook Europe
E
A Lovely Memory with My Wife
courage and plotted to bring about a revolution but it
mperor Franz Josef I of Austria, who reigned over
was to no avail. He ended up walking away to a lodge
Europe in the late 19th century, attempted to
located at Mayerling with Mary, and before long, they
strengthen the authority of the declining monarchy. His
were found dead. This incident shook the whole of
son, Rudolf, however, dreamt of a country where
Europe, and the investigation finished concluding that
everyone was free and treated as equals. Unfortunately
they jointly committed suicide. The incident, however,
other hand, was not that interested in it. However, over
there remained a difference between the father and the
left a lot of questions unanswered. Rudolf often said
the last 6 years since getting married in 2008, she has
son and they could hardly find a compromise. The only
that his father might kill him, and there supposedly
hardly had a chance to enjoy culture and arts, so I have
person who cared and understood Rudolf’s frustration
were marks and signs over his body that may have
was Mary Vetsera, whom he fatefully falls head over
indicated some sort of resistance or defense wounds.
heels in love with. Encouraged by Mary, he built up the
That is why the suspicion that they might have been
It offered a chance to go and see the musical Rudolf. I
murdered exists. It is hard to know what exactly the
applied without hesitation and as luck would have it,
Along with the performance itself, I was really impressed
truth is, but one thing is certain, that this Mayerling
fortunately won the tickets. I called my wife right away and
by the attitude of the audience. I did not see a single
she was extremely surprised when I asked her out on a
person who took used a cellphone during the extended
date out of the blue. Indeed, it has been a long time since
running time of 3 hours. Thanks to that, I was able to be
we last went on a date. I felt sorry for her.
fully immersed in this performance. Also, my wife looked
We finally watched the musical Rudolf. The name says it
very happy and bright. Perhaps it was because she
The most important elements in musicals are actors’
all; it was a story about Rudolf, a prince of the Austro-
enjoyed this great performance. It has been a while since
great singing and acting. Without these, audiences can
Hungarian Empire. He dreamed of a radical revolution
I saw her so full of joy and her face so radiant.
hardly experience the immersion they desire and
when the Habsburgs, whom were once magnificent, were
I was also pleased and relieved to know that I spent and
in a state of rapid decline. He even wrote editorials in
celebrated the most meaningful month of the year,
newspapers under the penname of Julius Felix. The
October, in fine style thanks to my company. I made up
incident, the motif of this musical, is truly dramatic.
Great Performance from the Main Cast Members
deserve. That is why it is important to cast actors whom
audiences are already in love with. Fortunately, Tae-
because both my wedding anniversary and my wife’s
birthday fall occur during this period. Before we tied the
knot, my wife enjoyed culture and arts while I on the
always wanted to give her a chance to experience a great
performance.
I recently spotted an event on my company’s groupware.
reality, however, was not in his favor. Meanwhile, he
my mind to go watch more performances in the future
gyeong Lim returned to the musical Rudolf. He had
fatefully fell in love with Mary Vetsera, who truly
along with my wife. Once again, I would like to express my
previously been casted for both its premiere and rerun in
understood him. Tragically, their love ended with their
gratitude to the company for giving me this great chance.
2012, and gave a great performance with his explosive
combined deaths as they at one time or another said,
singing, sophisticated and absorbing acting. On top of
that, popular actor, Jae-uk Ahn, and singer Tim, who has
Tae-gyeong Lim is singing, “The step of tomorrow,” in a scene
from Rudolf while giving a speech and dreaming of a new world.
The month of October personally means a lot to me
been quite popular thanks to his talent, will be on stage
as well. The decision of which one to see is totally up to
“Finishing all together at once would be better than dying
Information
little by little every day.” Their tragic love was so
Period: ~ January 4, 2015
sensational at that time that it turned Europe upside
Location: D-Cube Art Center, Seoul
down and inside out.
2014 NOVEMBER 42 43
NEWS
Strengthening the Green Remodeling
Business with Green Card Eco-money
Points
2014. 11
Only companies designated by the national government
Environmental Certification, can protect consumers’
are allowed to go ahead with construction replacement
health as well as the environment.
in the green remodeling business and at the time of
KCC will actively participate in diverse events organized
printing, only two companies other than KCC can link
by government offices or environmental organizations
with the Green Card out of a staggering 201 companies.
to promote its green building materials and continuously
Thus, it is an honor and a privilege to have been chosen.
develop eco-friendly technologies and products to
KCC has all kinds of technologies regarding windows,
spearhead the efforts to protect consumers’ health as
doors, glass, wall insulation and solar-energy systems
well as the environment. Ji-Hyun Seong / PR & AD Team
with the capacity to save energy and reduce usage.
Plus, it is already in possession of renewable-energy
By participating in the fair, KCC showcased its leading
technologies that could transform buildings into self-
eco-friendly building materials “KCC SUP”, which earned
sustainable energy production units.
“Environmental Certification”; “KCC SUPRO” an eco-
The Ministry of Environment and the Ministry of Land
KCC will not only contribute to the vitalization of the
friendly water paint and heat-insulating “KCC Windows
concluded an agreement named “Green Card – Green
green remodeling business but also play a big role in our
and Doors” in the fair’s main pavilion of “Eco-Interior
Remodeling Business Tie-up,” designated as one of
nation’s reduction of greenhouse gas emissions and
Design Booth”. Designed by the Ministry of Environment
their key energy-saving policies. With this, KCC will be in
enhanced energy-savings.
and The Korea Environmental Industry and Technology
a position to offer financial support to building owners
Ji-Hyun Seong / PR & AD Team
Munmak Plant Releases its First KCC
Glass Wool Nature
Institute, the Eco-Interior Design Project was launched
to promote and support the supply of green materials
purchasing KCC windows and doors.
to interior designing sites. Environmental Certification
Environment put into effect back in July 2011, customers
KCC Participates in
“ECO-EXPO KOREA 2014”
who purchase window products labeled and certification
KCC participated in the ECO-EXPO KOREA 2014 and
friendliness has improved, serving as a standard of
as eco-friendly, e.g. KCC windows, are eligible to earn eco-
displayed its eco-friendly paints, insulating materials,
eco-friendly materials. The level of phthalate plasticizer
Last month, Munmak Plant released its first KCC Glass
money points and use it as real cash.
flooring materials as well as its doors and windows.
contained in KCC’s flooring material “KCC SUP” is way
Wool Nature product (environment-friendly insulation
KCC has gained recognition for its eco-friendly building
The 10th ECO-EXPO KOREA 2014 that began on the
lower than the maximum allowed level, so the product
material). KCC’s Glass Wool Nature is one of, if not the
materials and construction ability in the green model
21st of October exhibited diverse eco-friendly and energy
is not at all harmful to humans. Also, KCC’s major eco-
most environmentally friendly Glass Wool products as it
remodeling business and subsequently endeavored
saving technologies and products for green construction,
friendly paint “KCC SUPRO” uses a resin that lacks heavy
is produced using an organic binder made from corn for
in enhancing the energy-efficiency of residential
offering some 50,000 visitors a chance to learn all about
metals, which further increases its eco-friendliness.
the first time ever in Korea.
environments in partnership with the government.
eco-construction.
In addition, most KCC product line, which acquired
Surprisingly, Glass Wool Nature is made up of 100%
Through the Green Card System that the Ministry of
(Environment Mark) is given to products whose eco-
2014 NOVEMBER 44 45
NEWS
2014. 11
Eonyang Plant Organizes TPM Circle
Development Competition
Notice
KCC Holds the Trend Pulse: 2015/16 CMF Seminar
KCC is scheduled to hold KCC Trend Pulse: 2015/16
diverse living standards and higher consumer standards,
CMF Seminar at the Ritz-Carlton in Seoul, bringing about
consumption is increasingly driven by consumers’ emotional
150 marketing and design managers from relevant
needs as opposed to functionality. Therefore, CMF is
industries such as automobiles, heavy machines and home
emerging as the key to developing products. Meanwhile, the
appliances. The seminar will introduce inspiration and CMF
upcoming Trend Pulse Seminar will also display diverse KCC
(Color, Material and Finishing) trends related to industrial
products such as car paints, plastic paints and VCM(Vinyl
design. Under the theme “Radical”, the seminar will consist
Coated Metal) film. They will also offer free lunch to every
of three topics “Super Simple”, “Unexpected Experience”
participant. In February, KCC held a Design Trend Seminar to
and “Regain Foretime”, and predict original and diverse CMF
promote KCC’s unique design concepts.
Last September 30, Eonyang Plant organized the 2014
design trends in the future that will make the world shinier
edible carbohydrates. Also, Glass Wool Nature doesn’t
TPM Circle Development Competition with the aim of
and brighter. CMF, which stands for color, material and
Trend Pulse: 2015/16 CMF Seminar
produce formaldehyde when applied to actual buildings,
sharing each circle’s best practice and development
finishing, is a term used to refer to which color, materials and
Period: November 4
Venue: The Ritz-CarltonSeoul Hotel Grand Ball Room
as is the case with some other products.
cases as well as to carry out mutual benchmarking
It is expected that this product will gain much market
tests. Eleven circles participated in this fiercely contested
popularity because it is not only eco-friendly but exhibits
competition.
improved performance and workability.
The glorious winner for this competition ended up being
Starting with the first release of Glass Wool Nature
circle Gaemi under guidance of Mr. Dae-Hyun Park from
named Clean Mat, employees from Munmak Plants
the MW Production Team. Their victorious theme was,
committed to a firm resolution to ensure the early
“Productivity Increase and the Prevention of Irregularities
completion of the Glass Wool Nature line-up while
aimed at Line #3’s Facility Improvement.”
applying eco-friendly binders to all Glass Wool products.
The KCC Eonyang Plant TPM Circle always endeavors to
Hankuk Keum / Munmak Plant
The Largest Cosmetics Ingredient Exhibition “In Cosmetics Asia”
own up to this high standard.
finishing methods are used in designing. With increasingly
Jin-Woo Lee / KCC Eonyang Plant TPM Office
KCC will participate in, In-Cosmetics Asia, in Bangkok,
benefits of silicon products used to make cosmetics. Such
Thailand from November 4 to 6. This is an expo which
efforts will help KCC promote an image that it is offering
focuses on cosmetic ingredients. It is the largest exhibition
products that are both high quality and safe.
of the cosmetics industry and has been serving as a
Exhibitions of cosmetics ingredients will also be held in
chance for cosmetic manufacturers and experts to get
China and Spain, and KCC will take part in these fairs
diverse information on relevant technologies and to see
to raise the recognition and market share of its silicon
the trends in the world cosmetic market. KCC is planning
products.
to showcase diverse silicon products for cosmetics in
collaboration with the British silicon product manufacturer
Basildon that KCC had taken over in 2011. KCC will provide
visitors with chances to test products and explain the
In Cosmetics Asia 2014
Period: November 4 ~ 6 (For three days)
Venue: Bangkok, Thailand BITEC
Mail Box
Poem of the Month
Bulletin Board
Letters from Readers
In KCC House Organ Newsroom we are
always waiting for your valuable opinions.
Feel free to send us letters or E-mails to
[email protected]!
●Yoon-Kyung Kim
/ Eonyang Plant Technology Section
At the Eonyang Plant, many little princesses celebrated
their first birthday during October and November.
October 2nd was the birthday of Seo-Ha Park, Mr. JongGeun Park’s little girl. The 5th was Yeni Choi, Mr. JongSoo Choi’s little girl. The 11th was Min-Seo Ha, Mrs.
Yoon-Kyung Kim’s little girl and November 1st was
Yuna-Cho, Mrs. Yoon-Kyung Choi’s little girl’s b-day.
Please congratulate them!
●Tae-Sik Kim / Daejuk_Utility Section
Three months have passed since Mr. Seok-Hyeon Jang
from the Process Development Department at our
Daejuk Plant - 2 joined us as an intern. Recently, he
became a regular employee. I wish to congratulate all
of the interns including Mr. Jang who became regular
employees. Please pass a long your congratulations.
●Seong-Mo Koo
/ Jeonju OEM-Automotive Coating Department
October 13th was the birthday of Ms. Dahee Mo from
OEM-Automotive Coating Department.
Ms. Kim, Please accept my belated birthday wishes.
I am sorry I was not able to congratulate you earlier.
Please carry on with your good work as the manager of
our team.
●Sung-Soo Lim / Yeoju Administration Department
Yeoju Plant’s soccer team placed first in the 10th
soccer match.
Congratulations and I wish continued success for the
team!
The Falling of the Leaves
Please send Congratulation messages or any kind of
News that you would like to share. Send us your
message to [email protected]
We also welcome photos of your memory!
* Gift Vouchers will be sent to you :)
●On-Jung Lee / Market Insight Department
I was very impressed to read the column that dealt with KCC’s
ownership spirit.
It gave me a chance to think of KCC’s company motto and I was
able to strengthen my workplace attitude.
I look forward to continuously read valuable news.
●Geon-Oh Lim / Daegu Branch
From time to time I see congratulatory wedding messages in
our house journal. It would be nice to have a column where
employees can show their wedding pictures so that colleagues
who couldn’t attend their wedding could experience it through
the house journal.
●Seung-Yeon Hwang
/ Ulsan-Paint Sales Department
I usually read the Product and Our Outstanding Technology
column.
Since KCC deals with so many products and items, it is hard to
have knowledge about all of them.
But by reading these columns I learn a lot about our products
and items. I hope to continue to gain much more valuable
information in the future.
● Kyeong-Mi Heo
/ Suncheon Branch Office Maintenance Division
I am a fan of the KCC house journal. I’d like to suggest adding
news from outside of the company.
Social issues and news regardless of the area would offer
employees knowledge and common information.
William Butler Yeats (1865~1939)
AUTUMN is over the long leaves that love us,
And over the mice in the barley sheaves;
Yellow the leaves of the rowan above us,
And yellow the wet wild-strawberry leaves.
The hour of the waning of love has beset us,
And weary and worn are our sad souls now;
Let us part, ere the season of passion forget us,
With a kiss and a tear on thy drooping brow.

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