Doing Well and Doing Good Every Drop Counts... vFk¨ [kyq vkgq dkee; ,o v;a iq#i bfr Lk ;Fkkdke® Òokr rRØrqÒZofr ;r~ ØrqÒofr rRdeZ dq#rs ;r~ deZ dq#rs rn vfÒLki|rss Brihadaranyaka Upanishad IV. 4.5 You are what your deep, driving desire is. As your desire is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny. Brihadaranyaka Upanishad IV. 4.5 Safe Drinking Water - still a challenge 125 million Indians lack access to safe drinking water 37.7 million Indians affected by water borne diseases 1600 Diarrheal deaths occur daily 62 million affected by severe dental and skeletal fluorosis Rupees 3600 crore loss to Indian GDP annually Sarvajal - What We Do We are pioneers in implementing low cost and affordable community level drinking water purification and distribution solutions ¿ Our systems are equipped with patented technology to evaluate real time impact ¿ We collaborate with various stakeholders such as Government & CSR Agencies, Philanthropists as well as Multilateral organizations ¿ We provide custom drinking water solutions for distinct communities such as slums and villages as well as for institutions like hospital and schools ¿ We do so by creating local Entrepreneurs, generating livelihoods and empowering consumers How it all started 2/3rds of the Indian terrain has no perennial river flowing through it, creating overdependence on groundwater. Even today 3/4th of India still drinks untreated water inadvertently leading to losses ranging from diarrheal deaths to permanent fluorosis. Pursuit in Bagar, the Piramal hometown situated in a water scarce region of Rajasthan, gave genesis to a program aimed at achieving low-cost scalable solutions serving “safe water for all”. Since the initiative was bound to be a multi-location affair, distributed operations posed as a serious challenge. Also, generating sufficient demand meant breaking existing social taboos around buying water by educating consumers about waterhealth linkages. Sarvajal's team therefore innovated a solution that could be customized for the water contamination profile of any location with pioneering remote monitoring technology. It also invested in community awareness activities while tapping into local entrepreneurial drive and resources by adopting a franchise model. Over the past 6 years Piramal Sarvajal has worked with more than 300 rural franchisees. Our Mission Pure ® Every drop's quality accounted for by patented State-of-the-Art technology Accessible ® Replicable anywhere in a decentralized manner Affordable ® Costs only as much as a cup of chai, for an entire family a day Sarvajal Advantages Bringing technology and local entrepreneurs together = a solution that is reliable, accountable & replicable ¿ Currently empowering rural entrepreneurs to serve their local communities at 150 locations across 7 states ¿ Serving more than 1,40,000 consumers daily ¿ Accounting for every rupee's impact on ground with real time monitoring ¿ Round-the-clock technical support and business mentoring to handhold our Franchisees transforming them into deft entrepreneurs ¿ More value for money: every solution installed has been seen to inspire 3 more replicas by the community itself Our Approach Location Identification ¿ Feasibility study of locations for site selection ¿ Identifying local resources Technology Installation ¿ Installation and on-going maintenance of water purification unit ¿ Operational and business training for entrepreneur Consumer Awareness ¿ Educating local consumers about water-health risk association ¿ Door-to-door demos to create awareness Social Impact ¿ Monitoring quality and evaluating consumption data ¿ Assessment of quantitative as well as intangible impacts of the project All these activities are factored into the costs of the project. Your Hand in Change You Philanthropic Contribution Sarvajal Drinking Water Solution & Community Engagement Expertise Community Entrepreneurial Drive Local Employment Reliable Safe Water Improved Health Co - creation: working together is progress * Estimated cost of project ranges from `5 lakhs to `18 lakhs Our Stories Technology: Water ATM – A Case Study The Water ATM at Laxmangarh, amongst the first installed by a Sarvajal Franchisee, boasts of over 500 registered consumers. The owner of the Laxmangarh Sarvajal Franchise, Mr. Abhir Modi, is also an owner of a petrol pump which is where he has the Water ATM installed. Consumers come to get their fuel as well as water refills. Mr. Modi has been nicknamed ‘Jal Devta’ by the residents of Laxmangarh. Laxmi Devi, who gets 40 litres of water daily for her household of 7 people, reminisces about her pre-Water ATM days “There’s no use thinking about the past when the present has put the power in our hands in the form of this ATM Card.” How you can help We offer the most innovative and reliable solution available in water sector but it's only through your contribution that everything is set in motion. You can improve the life of a whole Village or School or Slum by providing them safe drinking water. Ensured availability of pure water improves health, eradicates fear of diseases like dental and skeletal fluorosis, creates employment and empowers women. Make a difference by contributing a small donation and you can: ¿ Adopt a School - ` 5 lakh per school (up to 1000 students) ¿ Adopt a Village - ` 6-8 lakh per village (up to 500 households) ¿ Adopt a Slum - ` 15-18 lakh per slum (up to 1500 households) We operate in the NCR Delhi region and 7 other states. We ideally need a cluster of at least 5 schools/villages for installing a new set up in the states of Rajasthan, Madhya Pradesh, Uttar Pradesh, Haryana and Gujarat. In states like Himachal Pradesh and Maharashtra, we would need a cluster of at least 10 schools/villages for a new installation. For detailed information, please refer to the next 3 pages. Making a Difference Peeth is a village with about 800 families, most of whom used to get their drinking water from the local wells. HDFC ERGO General Insurance Company chose to partner with Sarvajal by Adopting the Village of Peeth in Dungarpur District of Rajasthan. Within a month, more than 500 individuals were leading healthier lives thanks to the HDFC ERGO Peeth Sarvajal Kendra. How you can help: Adopt a Village You can adopt a village with a contribution of only `6-8 lakhs per village (up to 500 households). In the states of Rajasthan, Madhya Pradesh, Uttar Pradesh, Haryana and Gujarat, a minimum of 5 villages per state is required for a complete set-up. In Himachal Pradesh and Maharashtra, the requirement would be a cluster of minimum 10 villages per state. Making a Difference Delhi Jal Board collaborated with Sarvajal to make pure drinking water available for 50,000 residents of Sawda Ghevra’s Jhuggi Jhopdi (JJ) Colony; a relocated settlement community with no provision of piped water supply. The sporadic and unreliable tankers were earlier the only source, often leaving residents without access for many days. Now, JJ Colony’s residents can continue to rebuild their lives having one less thing to worry about owing to Sarvajal’s 24/7 availability. How you can help: Adopt a Slum You can adopt a slum with a contribution of `15-18 lakhs per slum (up to 1500 households) in the NCR Delhi region. Making a Difference On a typical 45oC day in the midst of summer, each of the 100 students at Goner Girls’ School would carry a 1 litre drinking water bottle to school with them and ration this 1 litre to last them an entire school day. Now that Sarvajal’s Water ATM is installed in their school, they no longer have to bear the burden of carrying water with them nor worry about having enough to parch their thirst. These girls proudly take full ownership of the ATM, having paid for a metal protection jacket themselves and devised a collection strategy for every wasted drop of water; which is directed towards school’s kitchen garden. How you can help: Adopt a School You can adopt a school with a contribution of 5 lakh per school (up to 1000 students). In the states of Rajasthan, Madhya Pradesh, Uttar Pradesh, Haryana and Gujarat, a minimum of 5 schools per state is required for a complete set-up. In Himachal Pradesh and Maharashtra, the requirement would be a cluster of minimum 10 schools per state. Customer Testimonials "In a way, we used to drink poison. Sarvajal is definitely very beneficial to the new generation, and for the old generation it puts a stop to further deterioration in health.“ Raj Singh Sarvajal Beneficiary, Pacheri Khurd "Well-designed school-based health programs have the potential to radically improve children’s baseline health. The added component of a sustainable, market-based clean water delivery system brings us one step closer to showcasing a complete package.“ Michael and Susan Dell Foundation Partner, Jaipur School Project "Ours is a severely water-stressed village..... The students used to venture out during school hours to fetch water. We are highly grateful to Sarvajal for having enabled access to safe drinking water within our premises.“ School Teacher, Vidhani Village Beneficiary, Jaipur School Project THE SARVAJAL TIMES Dutch Queen visits water ATM projects As she marched through the messy lanes of a NorthWest Delhi resettlement colony wearing a pair of heels, Queen Maxima of the Netherlands was all business. The Queen visited the Sarvajal plant in Sawda Ghevra on Monday to see how the innovative water ATMs work. She is in Delhi in her role as the United Nations Secretary-General’s Special Advocate for Inclusive Finance for Development. The Queen was first shown around the reverse osmosis plant and then walked about 200 metres to one of the ATMs in the community to see it in action. While security personnel made a cordon around her, residents lined the streets and children ran along to get a glimpse of the European royal. Sarvajal chief operating officer Anuj Sharma explained how the plant works, from the borewell to the ATMs. ATMs deliver cleanwater to India's poorest Sarvajal's unique and innovative approach to safe drinking water challenge has been making news since its inception. Water for all Sarvajal, which means “water for all” in Sanskrit was established as a social enterprise in 2008 by the Piramal Foundation to find ways to provide reliable and safe drinking water to poor communities living in remote villages and urban slums. Some 97 million people living in India continue to lack access to clean water and are at risk of contracting waterborne diseases, which account for over 50 percent of illnesses requiring medical treatment. “If we were going to make any progress in reducing the burden of disease, it was clear we had to address the issue of water. Providing healthy drinking water is one of the most effective health initiatives,” Mr. Sharma said. Developing a workable solution was no easy task. Sarvarjal faced a number of challenges, not least poor roads and intermittent power supplies. Although there were a number of water purification technologies available on the market, the company recognized from the outset the need to develop a financially viable and sustainable business model that could be scaled up. “What was missing was a viable business model that offered incentives for people to provide water to an expanding number of households,” Mr. Sharma said. A technology-enabled solution To fill this gap, Sarjaval developed a technology-enabled franchising model. This model, not only facilitates the delivery of clean water to an expanding number of households, but also generates employment and income-earning opportunities for people in the communities it serves. Much to its surprise, Savarjal found that households in target communities readily understood the link between clean water and health. Although people were ld income went towards paying medical bills for water-related ailments. Media Coverage Can these 'water ATMs' bring relief to thirsty India? Residents fill drums from a water distribution tanker in New Delhi on June 16. Water shortages are a continuing problem in much of India, as around 150 million people have no access to clean water, according to government data. n a New Delhi neighborhood, residents line up in the blistering 45 degree Celsius heat (113 Fahrenheit) carrying empty jerry cans and water bottles, waiting for the government water tanker truck to arrive. 'We only get water once a week and each time we have to fight for it," one woman yells. There are no laid pipelines in unplanned areas like this, so tanker trucks are their only source of water. With the truck arrives chaos. Some climb to the top of the tanker truck, reaching out for the pipes. Others jostle and argue below, trying to collect every drop. Minor scuffles ensue. Many have been waiting for hours for their weekly supply and they are visibly angry. Every household in this neighborhood is allowed only four jerry cans each. Over the past 5 years our work has been covered extensively by domestic media, featuring in newspapers Times of India, Indian Express, magazines like Business World and News channels like NDTV India, BBC and CNN etc. We have also been covered internationally by The Economist, New York Times and Fast Company listed Sarvajal among top 10 most innovative companies. Over time our presence in media has only increased, making Sarvajal the most talked about Social Enterprise in community level safe drinking water space. Our Purpose and Values Our Purpose: Doing Well and Doing Good Our Values: Knowledge Expertise We strive for a deeper understanding of our domain. Innovation We aspire to do things creatively. Action Entrepreneurship We are empowered to act decisively and create value. Integrity We are consistent in our thought, speech and action. Care Trusteeship We protect and enhance the interests of our customers, community, employees, partners and shareholders. Humility We aspire to be the best, yet strive to be humble. About Piramal Foundation Piramal Foundation is philanthropic arm of Piramal Group, which promotes innovative solutions that can address India's most pressing problems. Each social project chosen to be funded and nurtured fits into one of the four broad areas – healthcare, education, livelihood creation and youth empowerment. The idea is to develop innovative solutions to address issues that are critical roadblocks towards unlocking India's economic potential. Contact Contact Name: Akshat Shukla Mobile no: +91 8128660402 Email id: [email protected] Toll Free Number: 1800 103 2334 Office Landline: 079 4050 2100 Office address: Piramal Water Private Limited, Chandan Bungalow, Opposite Paritosh Towers,Near Darpana Academy, Usmanpura, Ahmedabad, Gujarat 380 013 Website: www.sarvajal.com