BC Newsletter November 2014

Boroondara Cares
The Bulletin
For the good of Boroondara
November/December2014
Rotary Club led foundation launched.
“The end of the beginning”
It is not every day in the life of Rotary that the leaders and members of many clubs get together with
their Rotary District colleagues, council and community representatives to advance
a major service opportunity. The fourteenth of November 2014 was such a day.
City of Boroondara Mayor Coral Ross
provided a fitting climax to the formal
evening event when she launched the new
iteration of Foundation Boroondara—now
to be known as “Boroondara Cares
Foundation”.
More than seventy guests accepted the generous
hospitality of Swinburne University to share in the
launch of the Boroondara Cares Foundation in the
lecture theatre of the magnificent new Advanced
Manufacturing Design Centre in Burwood Road,
development. Rotary programs would gain new
funding and the existing foundation would, after
some changes, expand its services within the
borders of Boroondara. The rest is, as they say,
“history”. Directors of Foundation Boroondara,
She noted the council’s history of support for
Foundation Boroondara and its works and
successes for the benefit of the city over
several years..
Councillor Ross had followed the Boroondara
Cares Foundation’s Steering Committee’s
progress and its plans for a Rotary led initiative
to create a larger foundation “for the good of
Boroondara “. She congratulated the steering
committee and the member Rotary clubs for
their work and wished the new foundation a
successful future.
Post launch portrait: L-R PDG Dennis Shore (Chairman, Boroondara Cares), PDG John Wigley
(Rotary Foundaon), Peter Allen (Chairman, Boroondara Cares Foundaon Steering Commiee,
Rotary Club of Camberwell), David Baker (Master of Ceremonies, Rotary Club of Camberwell),
Murray Verso (Rotary District 9800 Governor), Julie Mason (Rotary District 9800 Governor (Elect)),
Denbigh Richards (Chairman, Boroondara Cares Foundaon), Mayor Coral Ross,
Professor Jennelle Kyd (Deputy Vice-Chancellor, Swinburne University)
“Welcome to Swinburne” was the
theme of Acting Vice-Chancellor
Professor Jennelle Kyd’s opening
address to the foundation launch.
Swinburne University is justifiably proud of
its role as a leading Australian tertiary
institution and its role in Boroondara. It
actively sought opportunities for
engagement with the community. (There
are many linkages with the Rotary clubs of
Boroondara.)
It was, Professor Kyd announced, “a
pleasure for the university to host the
launch of the Boroondara Cares
Foundation”.
The notion of a Rotary club led foundation was
conceived in the Rotary Club of Camberwell in
2012 as part of a wider agenda to awaken the
successful Boroondara Cares program from its
self imposed hibernation after several years of
service to the drought challenged Moira Shire
on the Murray.
Adopted by the Eastside Cluster of Rotary
Clubs, soon the Riverside cluster came on
board. Boroondara Cares was reborn in its new
mode “for the good of Boroondara”. A subcommittee soon followed to develop the vision
to source funds from the wider community to
fund Rotary club led and endorsed programs.
Fortuitously, the existing Foundation
Boroondara accepted an invitation to explore
the possibilities for a shared “win-win”
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most of whom were Rotarians, joined the
steering committee and the vision was
confidently pursued. Rotary District and
Foundation leaders were kept well-informed
and were supportive.
Particular thanks are now due and offered to
the four District Governors who have supported
both Boroondara Cares and its ambitions for a
new Rotary foundation—Past District
Governors Don Jago, Dennis Shore, Ross
Butterworth and District Governor 2014-2015
Murray Verso. Largely thanks to them we have
our new foundation. To borrow the words of
Winston Churchill This is not the end… or the beginning of the
end… but it is perhaps the end of the
beginning
For the good of Boroondara
The Steering
Committee
Peter Allen (Chair) RC of Camberwell
Grantham Beeston—RC of Balwyn
Gerry Cross—RC of Canterbury
Di Gillies—RC of Balwyn
Noel Halford—RC of Hawthorn
Michael Hills—RC of Glenferrie
John Hudson—RC of Glenferrie
PDG Don Jago—RC of Camberwell
Bob Lambert—RC of Yarra Bend
Ron Phillips—RC of Balwyn
Denbigh Richards—Foundation
Boroondara
PDG Dennis Shore—RC of Hawthorn
Susie White—Foundation Boroondara
B o r o o n d a r a C a r e s
November/December2014
Chairman Denbigh welcomes the next generaon.
“A$er two years... change in a few minutes”
A$er close to two years of detailed
discussions and nego)a)ons, Founda)on
Boroondara changed into Boroondara Cares
Founda)on in a few short minutes.
Less than an hour before the launch Rotary
club members were appointed, a new
constuon adopted and the board
expanded.
It was observed by one member that
“Denbigh Richards entered the board room
as Chairman of Foundaon Boroondara and
emerged as Chairman of Boorondara Cares
Foundaon.”
Addressing the meeng Chairman Denbigh
Richards reﬂected warmly upon the
successes of the foundaon—The Chances
Scholarship Program, “Kinder +”, Social
Inclusion Small Grants and several others.
He looked forward to a new and excing
stage in the development of the “new”
foundaon and thanked the steering
commi/ee for its successful work
His board looked forward to working with
the member Rotary Clubs “for the good of
Boroondara”.
The Boroondara Cares
Foundation
Board of Directors
Denbigh Richards (Chair)—Community
Peter Allen RC of Camberwell
Elida Brereton—Community
Gerry Cross—RC of Canterbury
Di Gillies—RC of Balwyn
Noel Halford—RC of Hawthorn
Michael Hills—RC of Glenferrie
John Hudson—RC of Glenferrie
PDG Don Jago—RC of Camberwell
Bob Lambert—RC of Yarra Bend
PDG Dennis Shore—RC of Hawthorn
Bob Stensholt—Community
Hugh Trumble—RC of Balwyn
Susie White—Community
Chairman of Boroondara Cares Founda)on (formerly Founda)on Boroondara)—
Denbigh Richards shares refreshments with Past Presidents Anne Josefsberg
(Boroondara) and Clarke Ballard (Balwyn)
With grateful thanks
to our supporters.
All photographs in this publication are the work of Past President Gordon Cheyne of the Rotary Club of
Hawthorn, a Boroondara Cares supporter since the project’s establishment.
We are grateful to Gordon for his ongoing support..
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For the good of Boroondara
B o r o o n d a r a C a r e s
November/December2014
“Engage Rotary. Change lives”.
“The brief is a simple one. Raise money to support Rotary programs.”
Extract of the address to the foundaon launch funcon
by Steering Commiee Chairman Peter Allen, Rotary Club of Camberwell)
Rotary District 9800 Governor
Murray Verso set the stage for the
successful launch of the Boroondara
Cares Founda)on.
He noted the successes enjoyed by
the Boroondara Cares Forum and
oﬀered praise for the model as an
example to other municipalies—
bringing clubs, council and community
resources together.
“If ever we needed proof of the power of the
Rotary brand we have it here in spades. A$er
close to two years of borrowing mee)ng rooms
and a lot of )me from our commi6ee members,
not a single dollar of Rotary money has been
spent. Yet here we are in this world class
university facility enjoying the university’s
hospitality and launching what promises to be a
valuable contribu)on to the work of our nine
Boroondara Rotary clubs.
Each year our Rotary Internaonal President gives
the Rotary World a theme for that year. Once in a
while we get a gem. It happened last year when
Rotary Internaonal President Ron Burton chose
the theme “Engage Rotary– Change Lives”.
For the directors of Foundaon Boroondara – now
called the Boroondara Cares Foundaon – our
new foundaon is simply a change of ownership, a
new constuon and some new faces in their
board-room.
Our steering commi/ee has been blessed with a
range of skills and wisdom that has guided us
towards today’s achievement. A couple of hours
ago in another ﬁne room in this building the
Foundaon Boroondara directors’ adopted the
new constuon, added some new directors and
replaced their own membership with the nine
Rotary Clubs of Boroondara.
He praised the Rotary Club of
Camberwell for the club’s “vision and
tenacity” in its delivery of the new
Rotary Club led foundaon
Boroondara Cares Chairman Past
District Governor Dennis Shore
welcomed guests represen)ng the
nine clubs of Boroondara, District
9800 leaders and members of
Swinburne University led by Ac)ng
Vice-Chancellor Professor Jennelle
Kyd.
A special welcome was extended to
Mayor Coral Ross and her council
colleagues Councillors Healey,
Wegman and Voce. Councillor Ross
was warmly congratulated on her reelecon “this week” as mayor.
Chairman Dennis retraced the seven
year progress of Boroondara Cares—
from a drought relief program in
Moira Shire on the Murray River to the
promising launch of a new foundaon
for “the good of Boroondara,.
“Thanks to the Rotary Club of Camberwell for its vision and tenacity”.
Steering Commiee Chairman Peter Allen with the Camberwell conngent.
L-R Back row David Baker (MC), Graeme Hope, PDG Don Jago, Marcus Falay, Adrian Campbell
Front: Margery Jago, Nick Pane and Beverley Allen
The noon of “engagement” will resonate well
with Swinburne University – our hosts today and
with our city councillors who spend so much of
their me engaging with the Boroondara
Community.
We’re here today to mark the successful end of a
two year project – the creaon of a Rotary Club
led foundaon – to give greater strength to the
arm of our nine Rotary clubs and Rotary led
programs within the borders of our city. And
we’re here to begin to engage Rotary more deeply
in our Boroondara community and to change
some lives for the be/er.
Thanks to the support and encouragement of the
directors of Foundaon Boroondara led by
Chairman Denbigh Richards the achievement of
our new Rotary Foundaon was made much
easier than might otherwise have been the case.
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To use a sporng metaphor… the Boroondara
Cares Foundaon is not a sprint event. It is a
marathon. A;er many months of planning and
negoaon only now are we in the starng
posion… ﬁt and enthusiasc for the challenges
that will lie ahead over many years.
We’ve done perhaps 10% of our work. Now we
are to begin the ninety percent. Tomorrow, not
much will change. It will be business as usual for
the connuing foundaon.
Within a few days the expanded board will meet
to connue planning for the development of what
has just become the new foundaon – the
Boroondara Cares Foundaon. The marathon will
take place over ten years and beyond. Within a
few months the board will bring down a rolling
ﬁve-year plan with an horizon of ten years.
Con)nued on page 5
For the good of Boroondara
B o r o o n d a r a C a r e s
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November/December2014
For the good of Boroondara
B o r o o n d a r a C a r e s
November/December2014
Engage Rotary… (from Page 3)
One of the key early challenges for the board will be the gathering of
resources to build the foundaon. As a Rotary led organisaon costs
will be minimised and we will look mainly to volunteers to bring home
our results.
You can expect to hear from the foundaon soon as we look to build
our team. However our quest will move beyond the Rotary family to
provide opportunies for service for members of the wider Boroondara
community as well as merely Rotarians.
The ﬁrst recruing task is to establish under the board a development
sub-commi/ee to build and resource the development plan. The
members of that team will be marketers, sales professionals and
communicators.
Their brief is a simple one. “Raise money to support Rotary programs in
the City of Boroondara.” Their formal task will be to bring down a
rolling ﬁve year fund-raising plan and to resource its delivery.
As we plan our way forward a key theme will be “Think big and expect
to get it. There is no rush. Tonight might be called a so; launch. We’re
here to mark a milestone – the delivery of a long promised outcome – a
Rotary Club led foundaon “for the good of Boroondara”. Tomorrow
the foundaon will connue to present to the community as
“Foundaon Boroondara” – as a trading name for the Boroondara
Cares Foundaon. Within the next year you can expect to see a very
diﬀerent approach to the market-place established with new imagery,
colours, themes and communicaon styles.
It might seem strange or even inappropriate to some of us that a
charitable foundaon should be focusing upon markeng concepts like
“branding” and “products”. I have spent much of the last twenty years
on the boards of charitable foundaons and can tell you that it’s “tough
out there”. Not impossible – just tough.
Over the last several weeks, seventy markeng under-graduates from
this great university have been helping us to come to terms with the
markeng challenge. It’s been great fun and very promising, We look
forward to working closely with Swinburne
There is much compeon for the charitable dollar. A key challenge will
be to ﬁnd a special place in the hearts and minds – and in the wallets
and bank accounts of the residents of Boroondara. We do have one
special advantage – our linkage to one of the most powerful brands on
the planet – the Rotary wheel… as a force for good in the world. There’s
a lot to be done in our community. The nine Rotary Clubs of
Boroondara are up to the challenge of playing their part in making a
diﬀerence.
Money is not the whole answer but it is certainly a major part of it.
Rotary clubs are not fund-raising organisaons. They are service
organisaons that raise some funds.
The clear and simple new aim of the Boroondara Cares Foundaon is
to generate new funds from the community for Rotary Club led or
endorsed programs.
Boroondara Cares is a regular forum
for the Rotary Clubs of the City of
Boroondara and other community
based organisaons.. Rotary Club
members are the Rotary Clubs of
Balwyn, Boroondara, Camberwell,
Canterbury, Glenferrie, Hawthorn,
Kew, Yarra Bend, and North Balwyn
Correspondence to The Secretary, Boroondara Cares
[email protected]
A queson in the minds of some here today – perhaps most – is “When
will we get some funds from the foundaon?” A reasonable answer
would be that some funds should become available within two years
and we will build from that me as the business plan develops.
The foundaon program is about evoluon and not revoluon. Tonight
is witness to the fact that when Rotarians get together – stay together
and make enduring plans for mul club service, good things happen.
Tonight is the end of the beginning.
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