An Introduction to the Dilmah Brand An Introduction to the Dilmah

An Introduction to the Dilmah Brand
An Introduction to the Dilmah Brand
Dilmah is different …
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the product of a passion for tea and a lifetime devoted
to Ceylon Tea
the only international tea brand owned by tea growers
handpicked, packed and supplied direct from origin
a fully integrated company, caring for tea from the tea
nursery right to your cup
Tea that is truly traditional and authentic and packed at
origin. The world’s only ethically produced tea
Dilmah Quality
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Traditional orthodox Tea, picked, perfected and packed
on Dilmah Tea Gardens, in the home of the world’s
finest tea, Ceylon.
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Single Origin Tea, unblended and offered Garden Fresh,
direct from origin. Fresh Tea is richer in antioxidants.
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We care for Dilmah from the tea nursery right to your
tea cup.
Fresh tea packed at Source
Fresh Tea is richer in antioxidants and delivers a richer,
more satisfying cup of tea to the consumer. Dilmah Tea is
picked, packed and perfected at origin, right where it is
grown, to ensure that our teas are Garden Fresh, rich in
antioxidants and rich in flavour.
Expertise in tea
The proliferation of brands has changed
the perception of tea and almost made
this beverage a commodity. Tea is a herb
with a 5000 year history, natural, healthy
and infinite in variety. Growing and
selecting the finest in tea is an art that
takes years to perfect.
The Founder of Dilmah, Merrill J.
Fernando, is one of the most experienced
tea tasters in service today with 63 years
in tea. That expertise is what makes
Dilmah different.
Family commitment to tea
As a family business, we have a different perspective on tea. Unlike
in a multinational or multi-product business, tea is the core of our
Group of Companies, central to everything we do.
In partnership with the consumer, our family commitment helps
Dilmah deliver consistently high quality, innovative teas, growing
consumption of tea and a healthy lifestyle amongst our consumers.
A New World of Tea! 45 million cups of tea on
average are produced every day at Dilmah, and
shipped direct to 100 countries worldwide.
Ethical Tea or Fair Trade?
Dilmah is completely produced in Sri Lanka by a Sri Lankan
family business.
Dilmah is a genuinely Ethical Tea, going beyond “Fair Trade”,
in that all packaging profits are retained in Sri Lanka and fund
the MJF Charitable Foundation for the benefit of our
workers, the community and the future of our industry. We
believe that Business is a Matter of Human Service.
www.mjffoundation.org
Fair Trade relies on middlemen and perpetuates the
traditional model of raw tea being imported into the
consuming countries for packaging and branding (where the
bulk of profits lie) Only a tiny portion of packaging/branding
profits are sent back to tea producing countries.
Fair Trade is also not about quality. We believe that supplying
a high quality, Single Origin Ceylon Tea, packed at source and
bypassing middlemen, coming as directly as possible to the
consumer, is the fairest trade of all.
The MJF Foundation funds and manages over
300 projects, touching the lives of 10,000
underprivileged people each year
“We come into this world with
nothing, we leave with nothing. The
wealth we acquire in our lifetime is
with the cooperation and commitment
of many others.
So, whilst we are still around, let us
share that wealth with others to spread
happiness and goodwill, in making our
world a happier place for others, too.
That is the thought which inspired me
to establish the MJF Charitable
Foundation.”
Merrill J. Fernando Founder of Dilmah
An orphaned baby elephant
drinking milk at the Elephant
Transit Home which is supported
by Dilmah Conservation
Sustainable development, protection of nature
and environmental commitment of Dilmah
Dilmah Conservation is an extension of the Dilmah commitment to making business a matter of human service. Recognizing that the
environment and human welfare are intertwined, Dilmah Conservation operates in partnership with IUCN the International Union
for the Conservation of Nature in protecting endangered species, vulnerable habitats and in integrating a commitment to
environmental sustainability into the activities of Dilmah, the MJF Charitable Foundation whilst also promoting values of sustainability
amongst other businesses in Sri Lanka and elsewhere.

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