MFA Preview magazine is published bimonthly as a benefit to members of the Museum of Fine Arts, Boston, including its top patrons and benefactors. It provides readers with the first look at upcoming exhibitions, information on special members-only events and programs, exclusive behind-the-scenes stories, and the latest news on the museum’s collection and curators. 2014 MEDIA KIT DISTRIBUTION Frequency Distribution Readers per copy READERSHIP Female Male Average Age 30–69 Undergraduate degree Post-graduate degree bimonthly 70,000 5 69% 31% 73% 92% 70% MUSEUM MEMBER AUDIENCE AFFLUENCE Net worth greater than $1,999,999 Professional/Managerial/C-level Own their own home Total Household Income 33% 55% 97% $200,000+ 49% 16% DINING Average 7 dinners out per month 10+ dinners out per month 93% 40% TRAVEL Domestic vacation in next 6 months International vacation in next 6 months 69% 56% CULTURAL 1–2 events or activities over 3 months 3–6 events or activities over 3 months 7+ events or activities over 3 months 21% 48% 39% Attend 3+ performances within 6 months Visit museums or galleries within 6 months 81% 76% $100,000+ MFA Preview magazine is mailed directly to the 70,000 member households of the Museum of Fine Arts, Boston, including all board members and benefactors. Our readership is comprised of affluent, highly educated supporters of the arts. The associations and personal brand of these cultural progressives requires them to seek out top-tier items and experiences. MFA Preview readers value quality and are willing to invest in it. IPAD APP CONSUMER BEHAVIOR versus the national average 7x more likely to purchase luxury vehicles 4x more likely to own multiple luxury vehicles 5x more likely to indulge in luxury spirits and fine wines 5x more likely to own one or more investment properties 10x more likely to purchase designer handbags 5x more likely to indulge in precious jewelry 4x more likely to be an early adopter of technology Advertisers in the printed MFA Preview magazine receive complimentary digital space in the iPad edition. DISTRIBUTION TO 70,000 MEMBER HOUSEHOLDS City of Boston North 73.14% Southeast 10.30% West 11.56% State of Massachusetts East (excluding Boston) 80.27% Southeast 9.09% West 3.95% City of Boston 11.31% United States Northeast (excluding Massachusetts) South West Midwest Massachusetts 10.45% 1.51% 1% 0.46% 87% EDITORIAL CALENDAR SPACE CLOSE MAGAZINE DELIVERY John Singer Sargent Watercolors Samba Spirit: Modern Afro Brazilian Art Boston Loves Impressionism Think Pink Holland on Paper: The Age of Art Nouveau 15-Nov 18-Dec Mar/Apr Quilts and Color: The Prilgrim/Roy Collection Permission to be Global: Prácticas Globales Boston Loves Impressionism Return of the Dragon: Shōhaku’s Dragon 16-Jan 14-Feb May/Jun Quilts and Color Permission To Be Global: Prácticas Globales Kunstakammer Gallery European Impressionism Gallery Photo Eye: Avant-Garde Photography in Europe Truth and Beauty: Pictorialism Photography D is for Design Drawn to Daily Life: Dutch Drawings from the Maida and George Abrams Collections 19-Mar 17-Apr Jul/Aug Jamie Wyeth Magna Carta: Cornerstone of Libery Gold and the Gods: Jewels of Ancient Nubia Pure Souls: The Jain Path to Perfection Jasper Johns: Picture Puzzles Over There! Posters from World War I Quilts and Color: The Pilgrim/Roy Collection 19-May 17-Jun Sep/Oct Shinique Smith Goya: Order and Disorder Fashion and Jewelry from Hollywood’s Golden Age Head of Medusa Shapiro Lectures 18-Jul 20-Aug Nov/Dec Goya: Order and Disorder Holidays Court Ladies and Pin-up Girls Planes, Trains, Automobiles: Models and Illustrations Ancient Greek Galleries 12-Sep 20-Oct ISSUE FEATURES Jan/Feb ADVERTISING SPECIFICATIONS AD DIMENSIONS WIDTH HEIGHT Spread (Trim Size) 15” 10.875” Spread (Bleed) 15.25” 11.125” Spread (Live Area) 14.5” 10.375” Full Page (Trim Size) 7.5” 10.875” Full Page (Bleed) 7.75” 11.125” Full Page (Live Area) 7.25” 10.375” 1/2 Page Horizontal 6.5” 4.625” IMAGE TEXT 1/4 Page Guide 3.5” x 1.5” horizontal 90 words 1/8 Page Guide 1.5” x 1.5” 30 words Please submit logo, website, and phone number. Image and logo must be a minimum of 300 dpi in tif, jpg, or png format. Materials will be used by our designers to create your ad within the guide. DEADLINES Space Close Materials Deadline Magazine Delivery Jan/Feb 15-Nov 22-Nov 18-Dec Mar/Apr 16-Jan 23-Jan 14-Feb May/Jun 19-Mar 26-Mar 17-Apr Jul/Aug 19-May 27-May 17-Jun Sep/Oct 18-Jul 25-Jul 20-Aug Nov/Dec 12-Sep 19-Sep 20-Oct 1001 W Van Buren St Chicago, IL 60607 P312 421 0480 F 312 421 0491 Line Screen: 133 body, 150 cover Maximum Ink Density: 300% SPREAD ADVERTISING MUST BE SUPPLIED AS T WO SEPARATE SINGLE PAGE DOCUMENTS FULL PAGE ADS A certified PDF supplied with a digital contract proof is preferred. We cannot assume liability for omissions, misprints, or font defaults. FRACTIONAL SIZED ADS Must be supplied as a certified PDF. We encourage the submission of high quality, color accurate proofs. MEDIA IS NON-RETURNABLE If it is necessary to have files returned, please supply your FedEx account number. WE CAN DESIGN YOUR AD We offer ad design. Charges for color scans, color proofs, duplications and enlargements, and special shipping requests are invoiced separately. Please request a rate sheet. ADVERTISING PRODUCTION Contact your MFA Preview magazine representative. Please send all advertising materials to Publisher Margaret Malone [email protected] P 312 945 5970 Publications Manager Rocio Ortiz [email protected] P 312 945 5974