ADVISER SURVIVAL GUIDE
A Handbook for Alabama FBLA-PBL Advisers
Adviser
Survival Guide
ALABAMA FUTURE BUSINESS LEADERS OF AMERICA – PHI BETA LAMBDA
Adviser Survival Guide
Alabama Future Business Leaders of America-Phi Beta Lambda
c/o Mrs. Lisa Weeks
Alabama FBLA-PBL State Adviser
P. O. Box 302101
50 N. Ripley Street (36104)
Montgomery, AL 36130-2101
Phone 334-242-9109 • Fax 334-395-8861
1
Introduction
The most successful FBLA-PBL Adviser is one who is dedicated!
T
his handbook is developed as a tool to offer hints and guides to the new adviser and to serve as a
reminder for the experienced adviser. This does not replace your national Chapter Management
Handbook and State Competitive Events Guidelines, but should serve as a supplement to those two
publications. Throughout this handbook, references are made to the two main handbooks. This will merely serve
as a guide to those two main handbooks. As you organize your year in FBLA-PBL, keep these things in mind:
1. For the names, telephone numbers, and e-mail addresses for the state adviser,
state officers, their advisers, and district coordinators, check the state FBLAPBL website under Contacts at www.alabamafbla.org.
2. Familiarize yourself with conference regulations and membership information.
Additions and replacements for your state competitive events guidelines will
be posted on the state FBLA-PBL web page around the end of the first
semester or beginning of the second semester. These are important so insert
them behind the local/state materials tab in your Chapter Management
Handbook (CMH).
3. Each year in August, updates for your CMH are mailed to each FBLA-PBL adviser containing vital
information. Especially important is the information you will need for entering students in
competitive events. Don’t take the chance of missing an important component of competition
because you were not familiar with the competition guidelines. Copies of the competitive event
guidelines for national competition may be downloaded from the national website. State competitive
event information will be available for download from the state website after December 1.
4. Visit the website of the national organization www.fbla-pbl.org to locate national publications. You
will also find useful information for making yearly plans for your chapter. You will find the FBLA-PBL
Marketplace at this site. Marketplace is the official source for FBLA-PBL products.
5. Your CMH will have a sample program of work (Pages 1-13). You may take these suggestions and
modify them for your use. This is a valuable source of information for you. This handbook has a
worksheet to help you develop your program of work.
6. Dates for deadlines for FBLA-PBL activities and for the state reports need to be posted so that they
are highly visible at all times. Refer to the Calendar of Events included in this survival guide. These
deadlines will also be posted on the state website.
7. Plans for monthly chapter meetings need to be made well in advance of the anticipated date of each
meeting. Give members a copy of your calendar of events and program of work. They also need a
copy of the state projects or directions for finding the information on the state website.
8. Find out what your local system requires for travel arrangements at the beginning of the school year.
2
9. Purchase a notebook or a wall calendar for the information that you will need to keep your chapter
running smoothly. This is a tried and true method of keeping you on track and focused. The FBLA-PBL
State wall calendar found online at www.alabamafbla.org has color-coded deadline dates for middle
level, FBLA-PBL, national, and those that apply to both. Refer to it daily to help you keep up with
deadlines. Also, the calendar gives you monthly reminders of important dates coming in the following
month and offers additional valuable information. Make it your best friend.
10. The most successful FBLA-PBL adviser is one who is dedicated.
FBLA STATE LEADERSHIP TEAM
3
Career and Technical Student Organizations
Career & Technical Student Organizations (CTSOs) are an
integral part of the career technical course work and
benefit the student, teacher/adviser, and department. A
CTSO provides an opportunity to enhance the related career and technical education program. CTSOs are an
instructional tool that reinforces what the students learn in the classroom and on the job. The CTSO chapter
activities provide opportunities for students to use their skills learned in the classroom, thus contributing to the
overall effectiveness of CTE programs.
Goals of a CTSO
While the goals of all Career & Technical Student Organizations are similar, each group focuses on the
occupational area being studied and the needs of individual students involved. All activities should be designed to
meet goals in at least one of the following areas:
 Career development
 Leadership development
 Personal development
 Citizenship development
Benefits of Future Business Leaders of America
There are many benefits of Future Business Leaders of America. The following is a list of benefits for the
community, school and student:
Community:
1. Offers an additional teaching tool.
2. Generates enthusiasm.
3. Stimulates pride.
4. Improves social climate.
5. Improves school-community relations.
6. Improves school-business relations.
7. Improves school-parent relations.
8. Improves school-student relations.
9. Prepares trained employees for local
businesses.
3.
4.
5.
Improves community-school rapport.
Generates community satisfaction.
Involves students in civic development.
Student:
1. Participation.
2. Socialization.
3. Leadership.
4. Education.
5. Competition.
6. Achievement.
7. Understanding.
8. Spirit of belonging.
9. Confidence.
10. Competence.
11. Recognition.
School:
1. Involves students in civic activities.
2. Promotes community activities.
4
Program of Work
Each summer the state officer team creates a Blueprint for Success. The Blueprint is a plan of work
to help chapters and advisers in planning annual activities and creating a local program of work.
Chapters completing various levels of activities will be recognized at the State Leadership
Conference.
Blueprint for Success
See the following pages for the 2014-15 Blueprint for Success for both the high school and middle
level. An electronic version of the Blueprint can be found at www.alabamafbla.org;
www.alcareertech.org; and www.alsde.edu.
Local Chapter Program of Work
Each local chapter should use the State Blueprint to assist in developing a Program of Work for their
chapter, including activities in the Blueprint and/or adding activities of their choice.
See the following pages for a sample program of work and a template. An electronic version of the
template can be found at www.alabamafbla.org; www.alcareertech.org; and www.alsde.edu.
5
Future Business Leaders of America
Alabama Chapter
TO:
Alabama Future Business Leaders of America Chapter Advisers
FROM:
Lisa Weeks, State FBLA Adviser
Nikolas Smith, State President, Rob Austin, State Officer Adviser
Alexis Crane, State Secretary, Vicky Crane, State Officer Adviser
Alexis Finklea, District 1 VP, Lori Jones, State Officer Adviser
Jacob Creel, District 2 VP, Teresa Meissner, State Officer Adviser
Rodney Phillips, District 3 VP, Joan McIntosh, State Officer Adviser
Alexander Cardona, District 4 VP, Jamie Key, State Officer Adviser
Anna Greene, District 5 VP, Audrey Marshall, State Officer Adviser
Carson Bruce, District 6 VP, Mollie Spraberry, State Officer Adviser
DATE:
July 31, 2014
SUBJECT:
ALABAMA FBLA BLUEPRINT FOR SUCCESS
Please find the attached 2014-2015 Alabama FBLA Blueprint for Success. The goal of the Blueprint for Success is to
encourage active chapters, help local chapters develop their programs of work, and assist chapters and members in
achieving recognition and awards at the state and national level. The Blueprint for Success is aligned with the nine FBLA
Goals.
Chapters and members achieve recognition for their work in various ways:
 Alabama Blueprint for Success—a chapter can be recognized in an Achievement, Excellence, or Outstanding
category.1 Criteria for these levels are detailed under Blueprint Guidelines.
 Alabama FBLA Outstanding Chapter Recognition Award—codes A1 – A36 in the Outstanding Chapter column in
the tables below indicate steps toward attaining this level of recognition.
 National FBLA Outstanding Chapter Recognition Award—codes N1 – N31 in the Outstanding Chapter column in
the tables below indicate steps toward this level of recognition.
 National Business Achievement Awards (individual member awards)—codes F1 – F24, B1 – B30, L1 – L23, and
A1 – A26 in the Business Achievement Awards column in the tables below indicate steps toward attaining this
level of recognition.
Please do not hesitate to contact your District Vice President with any questions regarding completion of the Blueprint
for Success. Thank you in advance for your dedication in making Alabama FBLA the best. We are looking forward to a
successful 2014-2015 year.
Chapters may achieve the outstanding level recognition on the Blueprint for Success without National or Alabama Outstanding Chapter
recognition or the Business Achievement Awards.
1
6
NEW!!!
Join our Remind account to stay updated with important dates and reminders to keep on track while completing your
chapter’s Blueprint for Success. In order for you to receive reminders, text the keyword @bamafbla to
(205) 588-1544. Remind is a no-reply communication platform that does not collect personal cellphone numbers.
“Step Up to the Challenge”
JOIN OUR REMIND!
Receive important updates and reminders to keep your ch apter on track..
To begin receiving reminders, please text the keyword @b amafbla to
(205) 588-1544. Remind! is a non-reply communication platform that does
not collect personal cell phone numbers.
Alabama FBLA-PBL
P.O. Box 302101
Montgomery, AL 36130
(334)242-9109
[email protected]
Stay Connected with FBLA!
 www.alabamafbla.org
 www.fbla-pbl.org
Remind!
 @bamafbla (Alabama FBLA updates)
 @alfblamod (March of Dimes updates)
 @alfblajldc (Joint Leadership Dev. Conf. updates)
 @alfblanflc (National Fall Leadership Conference updates)
 @alfblaslc (State Leadership Conference updates)
BLUEPRINT GUIDELINES
1
Complete all of the tasks listed on the "Required" page and 10 additional items on the "Optional" pages to receive a
certificate at the State Leadership Conference. (Achievement Level)
2
Complete all of the tasks listed on the "Required" page and 15 additional items on the "Optional" pages to receive a
certificate and a ribbon at the State Leadership Conference. (Excellence Level)
3
Complete all of the tasks listed on the "Required" page and 25 additional items on the "Optional" pages to receive a
ribbon, lanyards, plaque, and recognition at the State Leadership Conference, plus a $100 stipend for NLC.
(Outstanding Level) Chapters completing the Blueprint for Success-Outstanding Level are eligible for Alabama FBLA
Outstanding Chapter.
4
Check all boxes beside the activities you have completed. Refer to the Chapter Management Handbook to verify
tasks needed to accomplish goals of receiving Chapter/Member Recognition Awards.


5
6
Documentation may extend from April 19, 2014 – March 6, 2015.
Place the task code and corresponding task description in the top, right corner of each page of
documentation. (Example: R7 – Celebrate FBLA Week and/or American Free Enterprise Day)
 Must have at least one page of documentation for each task.
 Copies should be sent rather than important documents.
 No items may be attached to any page in the report.
The Alabama FBLA Blueprint for Success is due in state office by March 6, 2015. Mail to:
Ms. Lisa Weeks, FBLA State Adviser
Alabama Department of Education
P. O. Box 302101
50 North Ripley Street
Montgomery, AL 36130-2101
7
REQUIRED TASKS
Code
Tasks
Due Date
Conduct a planning session for newly elected local
chapter officers to include a program of work and
R1  budget. (See the Local Chapter Organization
section of the Chapter Management Handbook)
R2 
R3 
R4 
R5 
R6 
R7 
Submit five paid professional members.
Suggested
Documentation
Copy of Agenda and
N2, N3, N12, N20,
completed Program of Work
N21, A1
Form
March 6, 2015
List of Paid members
Increase membership in the local chapter by 10% February 15, 2015 Membership Achievement
or increase last year’s membership numbers by 10
Form/100% Participation
or have 100% membership in one Commerce and
Form (in Chapter
Information Technology class.
Management Handbook)
Make a $100 donation to the ALABAMA FBLA-PBL January 31, 2015
Copy of Check
Foundation. Mail checks to Mrs. Lisa Weeks.
Register at least 10 members, or at least 10% of
February 27, 2015
Registration Form
chapter membership to compete and/or attend
the 2015 Alabama FBLA State Leadership
Conference.
Participate in a project that benefits the March of
April 1, 2015
March of Dimes Report Form
Dimes and helps meet our state fundraising goal of
and Copy of Check
$50,000 and send March of Dimes Report form
and donation to:
Linda Gross
March of Dimes
71 Market Place
Montgomery, AL 36117
February 2015
Celebrate FBLA Week and/or American Free
Photos/Letters/
Enterprise Day.
Newspaper Articles
Document a minimum of 25 cumulative
R8  community service hours with at least 10% of your
chapter participating in planning and/or service.
Register for the 2015 Alabama FBLA State
February 27, 2015
Leadership Conference with four members who
R9 
will serve as voting delegates.
At least three FBLA members gain industry
R10  credentials for the current school year in an
approved cluster grid. (IC3, MOS, etc.)
Business
Outstanding
Achievement
Chapter
Awards
February 27, 2015
8
N7
F11, A5
B24, L17, A18
N1, N4, A35
A33
N30, A8, A9
N14, N15, A21,
A22
F1, F5, B5, L2, L8
N24, N28, N29,
A2, A3
F3, B4, B7, A3,
A4
Rosters, Photos. and/or
Community Service Award
N5, N14, N15
F1, F4, B5, L5, L8
Registration Form
A10, A11, A25,
A26, A27, A29
L18
Copy of Certificate
F16
OPTIONAL TASKS
Code
Tasks
Due Date
Suggested
Documentation
Business
Outstanding
Achievement
Chapter
Awards
Goal 1: Develop competent, aggressive business leadership.
O11 
At least one local chapter member attended the 2014
Institute for Leaders. (IFL)
Copy of Registration
Form
A14, A15, A16
O12 
Enter a candidate for District Who’s Who in FBLA at the
Alabama FBLA State Leadership Conference.
Copy of Registration
Form
A23
O13 
Submit a state officer candidate application.
State Registration
A18
O14 
Contact a high school or middle school in your district
about chartering or reactivating a chapter.
Letter
N13
O15 
Invite an Alabama FBLA State Officer to a chapter meeting
or event.
Photo(s)/Letter
A1
O16 
Attend one of the three 2014 National Fall Leadership
Conferences.
Registration
A7
March 6, 2015
Plan an icebreaker for your local chapter members and
present it at a local chapter meeting or in a class.
Have at least three members complete the interactive
O18  Business/Internet Scavenger Hunt. (Chapter Management
Handbook)
Partner with a local business/corporation to participate in a
O19 
chapter activity.
Photo(s)/Description
O17 
O20 
L1
A21
B23
List of completers
B11
Photo(s)/Letter
Any other activity that is unique to your chapter.
A21
A8
Flyer/Photo/Agenda
Goal 2: Strengthen the confidence of students in themselves and their work.
O21 
Host an end-of-the-year banquet to recognize outstanding
FBLA members.
O22 
Recognize the achievement of FBLA members.
Form a committee for FBLA March of Dimes for your local
chapter.
Complete the requirements for at least one chapter
recognition program listed in the adviser’s area of the FBLA
website. (Outstanding Chapter Recognition, Market Share
O24 
Award, Local Recruitment of Chapters Award, ECO Chapter
Project, Professional Division Membership Recognition—
Check for specific deadlines for each award.)
Have at least three members complete the FBLA
Knowledge Quiz with a score of 100 percent.
O26 
Plan and present the FBLA-PBL Emblem Ceremony at a local
chapter meeting or event.
O27 
Any other activity that is unique to your chapter.
(Examples)
B6
Agenda/Sample
Certificate/Photos
B6
List of committee
members
See Chapter Mgmt.
Handbook
O23 
O25 
Agenda
A21
A28
List of completers
Copy of Program/Agenda
or Presentation/Photo(s)
F5, L2
F9
N12
B6
Copy of Article
N8, A3
B25
Photo(s)
A3
F2
Flyer/Photo/Agenda
Goal 3: Create more interest in and understanding of American Business Enterprise.
O28 
Submit an article to your District Vice President or
Tomorrow’s Business Leader for publication.
O29 
Design a bulletin board promoting FBLA in a high-traffic
area within the school.
9
Code
Tasks
O30 
Submit an FBLA article to your school
newspaper/website.
O31
Promote your chapter on a local news station, local
radio station, newspaper, and/or social media.
O32 
O33 
O34 
Due Date
Have a member speak at a local civic organization
meeting or your cluster program advisory council
meeting to promote your local chapter.
Promote American Free Enterprise Day.
Suggested
Documentation
Copy of Article/URL
A3
B4
Article/Photo
A2
L6
A4
B30
N24
B7
Photo/Agenda
Photo(s)/Promotional Items
Any other activity that is unique to your chapter.
(Examples)
Business
Outstanding
Achievement
Chapter
Awards
Flyer/Photo/Agenda
Goal 4: Encourage members in the development of individual projects that contribute to the improvement of home,
business, and community.
Have at least three members complete the
March 1, 2015
requirements for the Future Level of the FBLA Business
Achievement Awards (BAA). See the Application Tutorial
for more information. (Upload documentation to FBLA
National Office)
Have at least one member complete the requirements
March 1, 2015
for the Leader Award, or higher, of the FBLA Business
Achievement Awards Program.
Nov. 17, 2014
Promote Prematurity Awareness Month and World
Prematurity Day.
Copy of Entry Form (See
Chapter Management
Handbook)
A36
F (all)
List of Nominees
N6, A36
L (all)
Photo(s)/Article
N15, A21
F5, L2
Copy of Reporting Form
O38 
Host a Mini Walk or participate in your community
March for Babies. Submit a March of Dimes Reporting
form to local March of Dimes representative or fax to
Linda Gross at (334) 279-7362.
O39 
Invite a guest speaker from NICU or March of Dimes
office.
O40 
Conduct a Mission Moment that benefits the March of
Dimes.
O35 
O36 
O37 
April 1, 2015
N15, A21, A22
F5, L2
Photo/Press Release
N15, A22
F5, L2
Photo/Agenda/Mission Lift
Reporting Form
N15, A22
F5, L2
Submit a March of Dimes Mission LIFT Grant Application January 15, 2015 Copy of Mission LIFT Grant
Form requesting funding support for a local chapter
Application Form
proposed March of Dimes Fundraiser Project.
Post a copy of FBLA calendar of events on your
URL
school/chapter website.
N13,A21, A22
F4, F5, B3
A3
B9
O43 
Participate in the FBLA ECO Chapter Project. (Found in
the Adviser’s Area of the national website)
Photo(s)/List of Activities
N11, N14, N18,
N19, A28
B5, L5
O44 
Sponsor a “Campus/Community Clean-Up Day” at a
school or assist with local recycle program.
Photo(s)
N12, A5
B5, L5
O45 
Hold an FBLA Recruitment Poster Contest using the
2014-2015 theme, “Step up to the Challenge”.
Photo(s)/Award/Poster
A3
B2
O46 
Teach a Computer 101 class or a social media class to
individuals in your local community.
Photos or Newspaper Event
or Press Release
N12, A5
B5
O47 
Provide a meal or service for a family in need/donate to
a local food bank.
Sponsor a school-wide toy and game recycle project.
Donate gently used toys and games to a homeless
shelter or to younger children who can use them.
Conduct a partnership with business activity.
Photo(s)/Receipt
N12, A5
B5
Photo/Press Release
N19
B5
O41 
O42 
O48 
O49 
O50 
Summary of Activities
Any other activity that is unique to your chapter.
(Examples)
Flyer/Photo/Agenda
10
N21, A5, A24
Code
Tasks
Due Date
Suggested
Documentation
Business
Outstanding
Achievement
Chapter
Awards
Goal 5: Develop character, prepare for useful citizenship, and foster patriotism.
O51 
O52 
Have at least one member recite the FBLA Creed at a
chapter meeting or event and explain his/her
understanding of this creed as it relates to his/her
future and to the business world in a memo to local
chapter adviser.
Prepare an agenda for 4 or more chapter meetings.
O53 
Plan and hold an induction ceremony for new
officers/members.
O54 
Sponsor a bullying or cyber bullying awareness activity.
O55 
Photo/Memo
Agendas
Program
F22
N3,A1
N16, A1
B17
B6
Photo(s)/Flyer/Press Release
A5
B10
Promote “No Texting While Driving”.
Photo(s)/Flyer/Agenda
A5
O56 
Submit a National Officer Candidate.
Application
A20
O57 
Sponsor an activity that honors the Armed Forces or
veterans.
Photo(s)/Letters/Cards
A4
F6, B5
O58 
Any other activity that is unique to your chapter.
(Examples)
Report Cover
A24
A16
Flyer/Photo/Agenda
Goal 6: Encourage and practice efficient money management.
O59 
Prepare a Local Chapter Annual Business Report (submit
with State materials). See guidelines and rating sheet
O60 
Promote Financial Literacy among the
Commerce/Information Technology Classes.
Have at least one team of FBLA members compete in
“The Personal Finance Challenge”. Go to the following
website www.financechallenge.org for details.
Generate over $250 for your local chapter.
Photo(s)/ Handouts/ Lesson
Plans
Registration
A5
Summary of events/Activity
Report
N27
O63 
Generate over $500 for your local chapter.
Summary of events/Activity
Report
N27
O64 
Generate over $1000 for your local chapter.
Summary of events/Activity
Report
N27
O65 
Any other activity that is unique to your chapter.
(Examples)
O61 
O62 
Flyer/Photo/Agenda
Goal 7: Encourage scholarship and promote school loyalty.
O66 
O67
O68 
O69 
O70 
Apply for the Alabama FBLA Foundation Scholarship.
Oct. 31, 2014
Develop a points system that recognizes members for
participation in local chapter program of work. (See
chapter management handbook for example)
Submit an application for a National FBLA Scholarship to
National FBLA Office. (See deadline in Chapter
Management Handbook)
Create an FBLA display in your school or community to
publicize chapter activities to stakeholders.
Prepare a recruitment brochure for your local chapter.
11
Registration Form
A34
Copy of Points System
N23
Application (See Chapter
Management Handbook)
A22
Photo(s)/Press Release
F2, B2
Brochure
B21
Code
O71 
O72 
O73 
O74 
O75 
O76 
Tasks
Due Date
Suggested
Documentation
Business
Outstanding
Achievement
Chapter
Awards
Have at least one member participate in Membership
Madness or Membership Mania.
Copy of Form (See Chapter
Management Handbook)
Coordinate an activity with another local FBLA chapter
or another local CTSO.
Activity Report
N16, A4, A5
February
Photo(s)
N29
November, May
Photo(s), Activity Report
Host a Career and Technical Student Organization
Adviser Appreciation Day in February to recognize
Career and Technical Education Month.
Honor teachers at your school during American
Education Week or National Teacher Day.
Select an FBLA member in your local chapter as a
student of the month to promote Career and Technical
Education.
Any other activity that is unique to your chapter.
(Examples)
Photo(s), List of Students
L17, A18
A23
A4
N16, A5
Flyer/Photo/Agenda
Goal 8: Assist students in the establishment of occupational goals.
O77 
Enter at least one of the following FBLA competitive
Jan. 15, - Feb. 21, Copy of Registration Form
events at State Conference: American Enterprise
2015
Project, Banking & Financial Systems, Business Financial
Plan, Community Service Project, Computer Game and
Simulation Programming, Desktop Applications
Programming, E-business, Emerging Business Issues,
Future Business Leader, Global Business, Mobile
Application Development, Partnership with Business
Project, Public Service Announcement, or Management
Decision Making.
O78 
Create and maintain a chapter website/webpage/or
social media. #AlabamaFBLA.
Chapter Website URL/
N31, A3
B29
O79 
Prepare a presentation highlighting the “Benefits of
FBLA” to present to students in business classes.
Outline of Presentation
N17, A3
L3
O80 
O81 
O82 
Have at least one member attend at least three local
chapter meetings and prepare a one-page paper that
includes the date of each meeting and a bulleted list of
meeting highlights.
Partner with local businesses to participate in “Take an
FBLA Member to Work” day for a job shadowing
experience.
Have at least 10 members or 10% of membership
participate in a local Career Fair.
O83 
Host a guest speaker in a Commerce and Information
Technology classroom or at a FBLA meeting to discuss
career opportunities.
O84 
Any other activity that is unique to your chapter.
(Examples)
A24, A27, A30
Activity Report
B18
Photo(s)/Invitation
N22
Photo(s)/Press
Release/Agenda/List of
Members
Activity
Report/Photos/Agenda
A4, A5
N21, A5
L13
F20, A8
Flyer/Photo/Agenda
Goal 9: Facilitate the transition from school to work.
O85 
O86 
Register for the Joint Leadership Development
Conference (JLDC) (November 18-19, 2014) Registration
form available at JLDC Alabama.
Invite advisory council members and/or business
partners to critique presentation, interview, and
performance competitive events.
October 2014
Registration Form
Photo(s)/List of participants
12
A6
L10
Code
O87 
O88 
O89 
O90 
O91 
Tasks
Due Date
Operate a small business, bank, or school store at your
school.
Host a school-wide Career and Technical Student
Organization Day during National Career and Technical
Education Month.
Take a tour of a business.
February 2015
Have 10 members or 10% of membership prepare a
resume, cover letter, and job application, applying for
their dream job.
Host a Career Day where professionals in various fields
are invited to present workshops to chapter members.
O92 
Hold a CT Leadership Conference at your school in
partnership with other CTSO leaders.
O93 
Any other activity that is unique to your chapter.
(Examples)
Suggested
Documentation
Business
Outstanding
Achievement
Chapter
Awards
Photo(s)/Receipts
N16, A5
Photo(s)/Flyer/Article
N29
Press Release/List of
Members/Photo(s)
N25
List of members
Press Release and Photo
B12
N22
Flyer/Photo/Agenda
**This form must be in the state office no later than March 6, 2015
13
B18
Future Business Leaders of America
Alabama Chapter
TO:
Alabama Future Business Leaders of America Middle Level Chapter Advisers
FROM:
Lisa Weeks, State FBLA Adviser
Nikolas Smith, State President, Rob Austin, State Officer Adviser
Alexis Crane, State Secretary, Vicky Crane, State Officer Adviser
Alexis Finklea, District 1 VP, Lori Jones, State Officer Adviser
Jacob Creel, District 2 VP, Teresa Meissner, State Officer Adviser
Rodney Phillips, District 3 VP, Joan McIntosh, State Officer Adviser
Alexander Cardona, District 4 VP, Jamie Key, State Officer Adviser
Anna Greene, District 5 VP, Audrey Marshall, State Officer Adviser
Carson Bruce, District 6 VP, Mollie Spraberry, State Officer Adviser
DATE:
July 31, 2014
SUBJECT:
ALABAMA FBLA BLUEPRINT FOR SUCCESS-MIDDLE LEVEL
Please find the attached Alabama FBLA Blueprint for Success-Middle Level. The goal of the Blueprint
for Success is to encourage active chapters, provide guidance in planning chapter activities, and assist
chapters in achieving recognition and awards at the state and national level.
The first section titled “Blueprint Guidelines” provides information regarding the requirements for the
different levels of achievement along with directions and due dates for submission of the Blueprint.
The remainder of the Blueprint shows the required and optional tasks and the suggested
documentation for each task. Each line item on the Blueprint shows the correlated Alabama and
National Outstanding Chapter activities.
For example, notice task R4 (Promote FBLA Week); this task correlates with the Level 1 of the Middle
Level Achievement Program. “OC stands for Outstanding Chapter of Merit/Chapter Excellence Award
Program. Activity O28 is “Plan a community service project for your school or community”. This
correlates with the MAP Chapter Excellence Award Activity 1 under School/Community Service.
Chapters are NOT required to achieve National Outstanding Chapter, or the Middle Level Achievement
Program in order to achieve Outstanding Level on the Blueprint. The information provided for these
additional awards are for planning purposes only.
Please do not hesitate to contact your District VP with any questions regarding completion of the
Blueprint for Success. Thank you in advance for your dedication in making Alabama FBLA the best. We
are looking forward to a successful 2014-2015 year.
14
REQUIRED
National Middle Level
Code Outstanding Achievement
Chapter
Program
R1
R2
R3
R4
L1
R5
Tasks
Suggested Documentation
Increase membership in the local chapter by 5% or have
100% membership in one Commerce and Information
Technology class.
Make a $100 donation to the ALABAMA FBLA-PBL
Foundation. Mail checks to the FBLA State Adviser prior to
January 31, 2015.
Participate in a project that benefits the March of Dimes
and send March of Dimes report form to your local March
of Dimes.
Promote FBLA Week and or American Free Enterprise Day
February 10-15, 2015.
Register for 2015 Alabama FBLA State Leadership
Conference with 4 voting delegates.
Membership Achievement Form/100%
Participation Form (in Chapter Management
Handbook)
Copy of Check
MissionLift Form and Copy of Check
Photos/Letters/
Newspaper Articles
Registration Form
OPTIONAL
National Middle Level
Code Outstanding Achievement
Chapter
Program
Awards/Conferences/Competitive Events
O6
O7
O8
O9
Tasks
Suggested Documentation
Host an end-of-the-year banquet to recognize outstanding
FBLA members.
Enter at least one FBLA competitive event at State
Conference.
Attend the Joint Leadership Development Conference.
(JLDC)
November 18-19, 2014
Plan an induction ceremony for new officers/members.
Agenda
Program
Promote Prematurity Awareness Month. (November)
Photo(s)/Article
Copy of Registration Form
Registration Form
March of Dimes
O10
Place March of Dimes coin boxes at a local business/school. Photo(s)/Reporting Form
O11
O12
O13
L2
O14
Have members sign a petition for preemies banner and
List of signed members
display in your school.
Participate in Blue Jeans for Babies day on November 8,
2014.
Photo(s)/ Copy of Reporting Form
(Purchase t-shirts from local March of Dimes
Representative)
Submit a “Banners for Babies” to be displayed at the 2015 Form/Copy of check
State Leadership Conference. (Form is posted on the State
Conference Registration Website)
Communications/Publications
O15
Local chapter officers memorize the nine goals of FBLA.
15
Certificate of Completion
National Middle Level
Code Outstanding Achievement
Chapter
Program
O16
O17
O18
O19
Tasks
Suggested Documentation
Submit at least two pictures with captions to your District
VP for publication.
Design a bulletin board promoting FBLA in a high traffic
area within the school.
Post a copy of FBLA calendar of events on your
school/chapter website and/or social network page(s).
Provide each chapter member with a copy of the FBLA
Creed and Goals.
Photo(s)/Captions
Sponsor a School Support Staff Appreciation Day.
Photo(s)
Participate in the FBLA Go Green Project.
Photo(s)/List of Activities
Sponsor a “Campus or Community Clean-Up Day”.
Photo(s)
Participate in World Kindness Day. (November 13, 2014)
Photo(s)/List of Activities
Photo(s)
URL
Copy of Handout
School Service
O20
O21
O22
O23
Sponsor a “Random Acts of Kindness” Week. (February 17,
Photo(s)/List of Activities
2015)
O24
O25
O26
OC
Conduct a School Supply Drive at your school.
Photo(s)/Flyer
Plan a service project for your school or community.
Project Planning Form
Recruiting and Promoting FBLA
O27
L2
Sponsor an FBLA Recruitment Poster Contest.
O28
O30
O31
O33
O34
O35
Photo(s)/Copy of Promotional Items
Honor your superintendent/principal/administrator as Photo(s)/Letter
an honorary FBLA Professional Division member.
Invite a state officer to a chapter meeting or event.
Photo(s)/Letter
O29
O32
Create an FBLA display for Open House, Registration,
Photo(s)/Invitation
Orientation, etc.
L1
Host a Career and Technical Student Organization
Photo(s)
Adviser Appreciation Day in February to recognize
Career Tech Month.
Hold an FBLA Recruitment Poster Contest “Step Up to
Photo(s)/Award/Poster
the Challenge”.
Design a chapter t-shirt.
Photo(s)
Present a PowerPoint on Leadership based on the
FBLA Goals.
Copy of Handouts
Host a get-to-know-you event in your local chapter.
Photo(s)
16
National
Code Outstanding
Chapter
O36
OC
Middle Level
Achievement
Program
Tasks
Invite an administrator to a local meeting.
Suggested Documentation
Letter of Invitation
Community Service
Sponsor a meal for a family in need.
O37
Promote a recycling project.
O38
Sponsor an activity that benefits the Armed Forces.
O39
Honor local veterans in a Veterans’ Day program.
O40
Adopt a child/family for the holidays.
O41
Assist victims of a disaster.
O42
Host a can food drive for your local food bank.
O43
Photo(s)/Receipt
Photo/Receipt/
Documentation
Photo(s)/Letters
Photo(s)
Photo(s)/Receipts/
Article
Photo(s)/Article/
Certificate
Photo(s)
Partnerships
Partner with a local business/corporation to
participate in a chapter activity.
Sponsor an activity with a non-Career and Technical
Student Organization.
Invite an elected official or business representative to
a chapter meeting or event.
Take a business related field trip.
O44
O45
O46
O47
Photo(s)/Letter
Agenda/Photo(s)
Photo(s)/Letter
Photo(s)
Sponsor an activity with another Career and Technical Agenda/Photo(s)
Student Organization.
O48
Other
Sponsor a Dress for Success Day.
Photo(s)
Host a Multimedia Talent Show Contest.
Copy of Promotional
O49
O50
O51
OC
O52
OC
O53
O54
OC
OC
Submit at least one member’s name who has
completed the Business Level or higher of the
Check Outstanding Chapter form
Individual Membership Recognition Program.
Have one officer prepare minutes from a local chapter
Attach Minutes
meeting.
Complete the Leadership/ Chapter Checklist.
Conduct an icebreaker at one of your meetings.
17
Check Chapter Management Handbook
Check Chapter Management Handbook
National
Code Outstanding
Chapter
O55
O56
O57
O58
O59
OC
OC
OC
OC
OC
Middle Level
Achievement
Program
Tasks
Suggested Documentation
Prepare a local chapter Treasurer’s Report for one of
your chapter meetings.
Sponsor a CEO day where members dress in
professional attire.
Attach copy of report
Donate at least one of your member’s services to a
local business or faculty members.
Write a press release about the March of Dimes or
your promotion of FBLA week.
Volunteer your chapter’s services to benefit someone
with special needs in the community.
Any other activity that is unique to your chapter.
100 word summary
O60
18
Attach News Release
Attach copy of Press Release
100 word summary
Flyer/Photo/Agenda
ABC High School
ABC HIGH SCHOOL
FBLA-PBL
Chapter/School_____________________
President & Vice President
Ms. Jane Doe, Mr. John Doe
CHAPTER PROGRAM OF WORK
2014-2015
Adviser
Mrs. Janet Doe
County/City System_________________
GOALS FOR OUR CHAPTER ARE AS FOLLOWS:
(Include goals for student growth and local
chapter, district, state, and national
participation. Include fund raising projects and
how the money will be used.)
MEMBERSHIP
PLANS FOR ACHIEVING CHAPTER GOALS
(How and When)


Publicize Membership Madness: Give a Lapel Pin to
anyone getting 5 people to join FBLA-PBL
Have a Party for the 1st room that gets 100%
membership
Have a meeting/lunch during all the lunch waves to
encourage membership.
Have table at Preregistration and Sell FBLA-PBL Tshirts with FEE included
Have table at Open house




JLDC – Birmingham
NFLC – Washington, DC or New Orleans, LA
STATE – Birmingham
NATIONAL (NLC) – Chicago


State Competition.
Prepare the Community Service Project, Web Page,
Annual Business Report, and State Project. Present
at State Conference. Pre-judged component due
with state conference registration. Presentation



CONFERENCES
COMPETITION
19
EVALUATION
(How will accomplishments be measured?)
Ongoing - November 15, 2014
Ongoing thru March 2015
Ongoing
September 24-25, 2014
November, 2014
April, 2015
June-July, 2015
April, 2015
September 2014 - March 2015

STEP UP TO THE CHALLENGE


COMMUNITY SERVICE
will be at state conference
Strive to invite business people to be speakers in
classroom, conduct mock interviews, and assist with
competitive event preparation
Have a Career Fair with local businesses to
culminate Career Tech month in February
Complete the Blueprint for Success for the Year
MARCH OF DIMES

Sell Gourmet Lollipops for $1 and all the profit give
to MOD at State Level

Sell Paper Pumpkins During October & November
for $1

Participate or sponsor a Walk for Babies

Other fundraising activities
BREAST CANCER AWARENESS WALK

Have Students Register with a donation of $5 for
Breast Cancer

Sell PINK First Aid Kits with all profits going to Breast
Cancer Research

Sell Pink HOPE Lollipops for $1 with all profits going
to Breast Cancer Research
COMMUNITY AWARENESS
FUNDRAISING
VARIOUS OTHER COMMUNITY SERVICE:

Nursing Homes

Angel Tree Children

The SHACK (Animal Shelter)

Recycling Project (Newspaper)

Table at Open House

News Articles in School Paper, Newspaper, and in
District III Newsletter

Field Trips to local businesses.

Design T-shirts and wear on Fridays at school

Sell Fund Ray’s Coupon Books

Sell Otis Spunkmeyer Cookies

Have Davidson FBLA-PBL nights at local restaurants
Adviser’s Signature
President’s Signature
20
February – April 2015
February 2015
Ongoing
November 2014
September 2014 – March 2015
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Date
FBLA-PBL & March of Dimes
In the nearly 40 years FBLA-PBL has been united with the March
of Dimes, FBLA-PBL has consistently ranked as the top fund-raising partner for clubs and
organizations, raising over $15 million dollars. On behalf of the half million infants born prematurely
every year, thank you for your steadfast commitment to improving the lives of babies. The March of
Dimes is only as successful as the committed volunteers who believe in the mission that started with
conquering polio and today join in the fight against premature birth.
March for Babies
March for Babies supports research and programs to help babies in your community and across the
country get a healthy start. Join March for Babies and a million compassionate people in nearly 1,100
communities across the nation. This includes 24,000 company and family teams as well as our
national sponsors who walk each year.
FBLA-PBL
is a March for Babies partner, so put on
your
shoes and walk for the cause.
Visit the March of Dimes March for
Babies
site.





Pick FBLA, PBL, or ML.
Find your FBLA-PBL chapter to narrow
choices. Choose your state in the dropmenu.
If your chapter is not listed, visit
www.marchforbabies.org and select join
a new team; make sure you use your
team type (FBLA, PBL, or ML) along with
your school name in your team title.
Print and complete the March of Dimes
Fund-raising Report Form
Contact your local March of Dimes
chapter for resources and support!
Find them by visiting
www.marchofdimesyouth.com or email [email protected].
down the
down
Promoting Prematurity Awareness
21
As a March of Dimes youth volunteer, you know that one in eight babies is born premature. You
know that prematurity is a common, costly, and serious problem; but do your friends know? What
about your classmates and your teachers?
Prematurity Awareness Day, in November, gives you the perfect opportunity to educate people in
your school about premature birth, the #1 cause of babies' deaths. Remember all of November is
Prematurity Awareness month!
March of Dimes Grants
The March of Dimes grants are designed to reward members and chapters for their support of the
March of Dimes partnership and to identify and support innovative ideas and projects that enhance
the growth, recognition, and support of FBLA-PBL and the March of Dimes partnership. Local and
state chapters that participate in March of Dimes are eligible to submit grant requests. Grants may
not be used for equipment purchases, but are designed to support programming or activities. Grant
proposals submitted for consideration must be designed to be accomplished within a period of no
more than 18 months. Grant recipients will be expected to report the outcome of their project in the
form of a workshop, article, or project that can be reproduced and shared with other chapters,
states, and the March of Dimes. Local chapters may receive grants up to $1,000. State chapters may
apply for grants up to $2,500.
March of Dimes Grant Application
Applications will be evaluated by a panel of judges and announced at the National Leadership
Conference. Grants must be postmarked by
January 15.
Fundraising Awareness
From collecting coins to fund research to
educating their peers about the mission of the
March of Dimes, FBLA-PBL has been an
instrumental March of Dimes partner.
Chapters can participate in coin-raising and
awareness activities in their local chapter,
school, and throughout the community. Take
the money raised to your local March of Dimes chapter and remember to have them credit your
local chapter and designate it to FBLA, PBL, or ML. To order coin collection and walk materials,
contact [email protected] and provide the number and type of materials you will
need. (Examples: 10 WalkMania kits, 20 Coin Boxes etc.)
Contact your local March of Dimes chapter for resources and support! Find them by visiting
www.marchofdimesyouth.com or e-mail [email protected].
22
Service Learning Curriculum
The March of Dimes and FBLA-PBL has teamed up to become involved in the service learning
movement that is sweeping the nation. This movement integrates classroom learning with
community service, a process that vocational education has traditionally developed and supported
through its local and nation-wide community service programs. Student achievement is assessed on
related projects as an integral part of the curriculum. This service learning curriculum was designed
to be implemented within the classroom or in a chapter workshop and extended into the FBLA-PBL
chapter.
This curriculum has five modules:
1.
2.
3.
4.
5.
Volunteers: How to Make a Big Impact
Marketing Your Event: Maximizing your Mission
Selling: Getting Results
Public Relations: Getting the Word Out
Selling and Organizing Your Event
Each module is aligned to the National Standards for Business Education and contains goals, a
teaching outline, overheads, student reading, tests, portfolio assignments, and individual and group
activities. There is a strong emphasis not only on service learning, but also on school-to-work and
leadership training.
If you would like a printed binder of the materials, it is available for free by contacting
[email protected]
Depositing & Reporting Contributions
Now that your project or walk was a success, it is time to deposit and report
your contributions. Reporting your contributions will ensure your local
chapter, state, and FBLA-PBL are credited for your work.
Print and complete the March of Dimes Fund-raising Report Form
1.
2.
3.
4.
Take the money raised to your local March of Dimes chapter
Have them credit your local chapter
Designate FBLA, PBL, or ML
Mail a copy of the Fund-raising Report Form to Mrs. Lisa Weeks, Alabama State Adviser, P.O.
Box 302101, 50 North Ripley Street, Montgomery, AL 36130-2101
Contact your local March of Dimes chapter for resources and support!
Alabama March of Dimes Contact List
Mountain Lakes Division: Maike Demaria – [email protected]
23
1200 Winner Avenue, Suite A
Huntsville, AL 35805
(256) 532-0500 or 1-800-467-1588
Fax (256) 532-0503
COUNTIES: Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale,
Lawrence, Limestone, Madison, Marion, Marshall, Morgan, and Winston
North Central Division: Kira Gilbert – [email protected]
450 Century Park South, Suite 200-B
Birmingham, AL 35226
(205) 824-0103 or 1-888-503-1258
Fax (205) 824-0710
COUNTIES: Calhoun, Clay, Cleburne, Coosa, Fayette, Jefferson, Lamar, Pickens, Randolph, St.
Clair, Shelby, Talladega, Tallapoosa, Tuscaloosa, and Walker
Central Division: Linda Gross – [email protected]
71 Market Place
Montgomery, AL 36117
(334) 277-6910 or 1-800-394-8366
Fax (334) 279-7362
COUNTIES: Autauga, Bibb, Bullock, Butler, Chambers, Chilton, Choctaw, Crenshaw, Dallas,
Elmore, Greene, Hale, Lee, Lowndes, Macon, Marengo, Montgomery, Perry, Russell, Sumter,
and Wilcox
Wiregrass Division: Jenny Tidmore – [email protected]
P.O. Box 8971, Dothan, AL 36304
(334) 792-0149
Fax (334) 323-5605
COUNTIES: Barbour, Coffee, Covington, Dale, Geneva, Henry, Houston, and Pike
Southwest Division: Riley Mcduff – [email protected]
205 Lambert Ave, Suite A
Mobile, AL 36604
(251) 438-1360 or 1-888-503-1267
Fax (251) 438-1054
COUNTIES: Baldwin, Clarke, Conecuh, Escambia, Mobile, Monroe, and Washington
Alabama FBLA and the March of Dimes, working together for stronger, healthier babies!
Recognition Opportunities
1. The top local and state chapters raising the most money for the March of Dimes are
recognized at the National Leadership Conference. Grant recipients are also recognized at
the National Leadership Conference. Additional recognition opportunities are available on
the local and state March of Dimes and FBLA-PBL levels.
24
2. Send pictures and articles about your March of Dimes activities for publication in Tomorrow's
Business Leader, PBL Business Leader, or the national Website. Send your information to
[email protected].
Resources
Coin-Raisers
Chapters can participate in coin-raising and awareness activities in their local chapter, school, and
community during Prematurity Awareness Month. Take the money raised to your local March of
Dimes chapter, and remember to have them credit your local chapter and designate it to FBLA, PBL,
or ML.
March of Dimes Packet









March of Dimes Packet
Team Youth Toolkit
March of Dimes Grant
General MOD Flyer
MOD Flyer
FBLA-PBL Fundraising Form
Fundraising Ideas
Super Night PowerPoint
Download all Documents (zip file)
Websites


March of Dimes Youth Website
March for Babies Team Youth Blog
Conferences Overview
FBLA-PBL has several conferences throughout the year hosted at the state and national levels.
National Fall Leadership Conference (NFLC)
NFLC is a two-day conference hosted by the national office during October/ November.
25
National Leadership Conference (NLC)
NLC is a four-day conference hosted by the
national office during June or July. FBLA-PBL
members may attend the conference which
includes such areas as workshops, competitive
events, and national officer elections. The top
three winners in written and performance
events from each state are eligible to compete.
Open testing events are also available to
members. Since some event guidelines vary
from state to national level, it is best to check
the National Competitive Event Guidelines
before competing. State events such as Creed, Chapter Scrapbook, and Graphic Design do not qualify
for NLC. This conference generally rotates among major American cities.
FBLA-PBL Institute for Leaders (IFL)
IFL is a two-day seminar hosted by the national office during NLC. It provides advisers, local and state
officers, and members the opportunity for professional training.
State Leadership Conference (SLC)
SLC is a three-day conference hosted by the state during April at the Sheraton Hotel in Birmingham,
Alabama. The conference includes such activities as workshops, competitive events, and state
officer elections. Registration materials are e-mailed and posted on the Website in January.
State Leadership Conference Preparation
1.
Post the SLC dates early in the year. Include SLC general information when promoting FBLAPBL
2. Clear conference attendance through your administrator
3. Issue the following items to interested students prior to the end of the first semester:
a. Dates and general times for departure/return
b. Cost
c. Deadline for SLC registration and hotel reservations
d. Deadline for payments (Depending on adviser preference)
e. Conference activities
f. Conference expectations and consequences
g. Event participation options for students-be sure to provide event guidelines
h. Verify that all competitors are dues-paid members
4. Be sure that students entering events have not placed first in state, or competed
nationally in their events in prior years. (See guidelines for repeat competitors)
5. Register students for online testing. (See Calendar of Events for January deadline)
26
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
Get purchase orders completed early to avoid delays.
Send home conference packet with permission forms and general information for
participating students.
Arrange for additional chaperones, if needed. There should be one chaperone for every
eight students. Chaperone-to-student ratio will be checked by the state office. Discuss
expectations of chaperones prior to leaving for conference and provide chaperones with
same information as students.
Complete SLC online registration at www.FBLA-PBL.org . (See Calendar of Events for
March deadline)
Follow registration instructions carefully and do not miss postmark deadlines for hotel or
conference materials. (Reports, applications, resumes, etc.)
Arrange transportation.
Send a reminder memo to students the week prior to conference about what students
need to bring.
Provide faculty and staff with a list of participants, giving appropriate notice.
Collect supplies and equipment to bring to conference. (See guidelines)
Make arrangements with students to prepare for performance events.
Discuss dress code and hotel/elevator etiquette.
Provide students with a general itinerary.
Read all entry and registration materials carefully and thoroughly. Check your e-mail
regularly for conference updates.
At the Conference
1.
2.
3.
4.
Request all students unload luggage in one area out of the flow of traffic in hotel. Ask
students to wait together while you register at front desk or designated area.
Pick up your packets at the FBLA registration desk. Remember to check times for
performance events with your members. (Sequestered events require early arrival.)
Meet with students prior to conference activities. Review conference expectations.
Distribute conference packet contents to students:
 Name badge
 Contestant ribbon
 Voter delegate ribbon
 Any miscellaneous ribbons for your members
 Program
Have students review program for times and places to meet as a group and attend
events.
27
Student Expectations at SLC
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Follow Code of Conduct.
Wear name badge only for conference activities. Do not wear name badge outside of
conference facilities.
Be in designated places at designated times.
Dress in business attire when participating in conference activities or when in conference
areas.
Remember hotel and elevator etiquette; especially be considerate of noise level in the
hallways at all times.
Be respectful of others, especially other hotel guests.
Attend workshops as specified by chapter adviser.
Compete in events as registered. Arrive to event early. Return equipment and supplies
to adviser.
Follow adviser requirements about males and females being in each other’s rooms.
If leaving conference facilities, inform adviser or designated chaperone. Be in groups of
three or more and with a chaperone. Do not leave any student alone.
Do not wear swimwear or sleepwear in the hotel hallways or lobby.
Network with other students.
Be in assigned room by curfew.
28
Alabama Joint Leadership Conference (JLDC)
Students in Alabama have an opportunity to explore
options in more than 300 CTE courses offered statewide.
student leadership organizations in Alabama offer a cocurricular learning environment where students can bring
classroom to life by implementing the lessons and
methodologies learned in the classroom.
career
The
the
Each Fall, the Alabama State Department of Education
sponsors the Joint Leadership Development Conference.
It is the
premier leadership event for youth in the State of
Alabama. The conference is the largest non-athletic gathering of youth for an educational purpose in
the State of Alabama. The event brings together more than 5,000 top students preparing to make
Alabama the leading state for work, family, fun, community and great living. JLDC partners with
many leading companies and employers in Alabama to present the Career Cluster Exhibition as part
of the Joint Leadership Development Conference. Attendees will interact with business and industry
leaders like never before! Students will meet with leaders and representatives of top companies in
Alabama showcasing career opportunities in all 16 Career Cluster areas.
JLDC is a wonderful learning experience for all CTSOs and FBLA-PBL members.
www.alabamajldc.org for more information and registration.
29
Go to
Competitive Events Program
Alabama is pleased to sponsor a competitive events program giving students an opportunity to
receive recognition for their talents and accomplishments in a variety of areas. First through third
place winners in their events are eligible to advance and compete at the National Leadership
Conference.
30
FBLA-PBL:
Step Up to the Challenge!
Competitive Events Guidelines
High School Level
2014-2015
31
FBLA Competitive Events
FBLA State Awards Program at a Glance
Introduction
Mission Statement
Program Design and Purposes
General Information
Special Note to Advisers and Administrators
Changes to this Edition
Preparing for Competition
General Guidelines
Eligibility Guidelines
Accounting I (I)
Accounting II (I)
Agribusiness – (I)
American Enterprise Project – (C)
Banking & Financial Systems (T)
Business Calculations (I)
Business Communication (I)
Business Ethics – (T)
Business Financial Plan (I) or (T)
Business Law (I)
Business Math (I) (9th & 10th only)
Business Presentation – (I) or (T)
Business Procedures (I)
Client Service (I)
Community Service Project – (C)
Computer Applications (I)
Computer Game & Simulation Programming (I) (T)
Computer Problem Solving (I)
Cyber Security (I)
Database Design & Applications (I)
Desktop Publishing – (T)
Digital Design & Promotion (I) or (T)
Digital Video Production (I) or (T)
E-business (I) or (T)
Economics (I)
Electronic Career Portfolio – MODIFIED - (I)
Emerging Business Issues – MODIFIED – (T)
Entrepreneurship (T)
FBLA Principles & Procedures (I) (9th & 10th only)
Future Business Leader (I)
Gold Seal Chapter Award of Merit
Global Business (T)
Health Care Administration (I)
Help Desk – (I)
Hospitality Management – (I)
Impromptu Speaking – (I)
Insurance and Risk Management – (I)
Introduction to Business (I) (9th & 10th only)
Introduction to Business Communication (I) (9th &
10th only)
Introduction to Parliamentary Procedure (I)
(9th & 10th only)
Introduction to Information Technology – (I) (9th
& 10th only)
Job Interview (I)
LifeSmarts (T)
Local Chapter Annual Business Report – MODIFIED
- (C)
Hamden L. Forkner Award
Management Decision Making (T)
Marketing (T)
Microsoft Office Specialist (Excel) – NEW - local to
national competition
Microsoft Office Specialist (Word) – NEW - local to
national competitions
Mobile Application Development – (I) or (T)
Networking Concepts (I)
Parliamentary Procedure (T)
Dorothy L. Travis Award
Partnership with Business Project – (C)
Personal Finance (I)
Public Service Announcement – (I) or (T)
Public Speaking I (I) (9th & 10th only)
Public Speaking II (I)
Sales Presentation – NEW - (I)
Securities & Investments – NEW - (I)
Social Media Challenge – NEW - (I) or (T)
Sports & Entertainment Management – (I)
Spreadsheet Applications (I)
3D Animation – NEW - (I) or (T)
Virtual Business Challenge (I) or (T)
Web Site Design (I) or (T)
Who's Who in FBLA
Word Processing – (I)
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Introduction
This section includes the guidelines for the Alabama FBLA Competitive Events. These
guidelines and the program they represent are the results of a lot of hard work on the part of
many dedicated individuals for a period of many years. Their commitment to this association
and their work are recognized and appreciated.
Mission Statement
Our mission is to prepare students for successful careers in business through support for
curriculum development and innovative assessment tools. To help meet that charge, the
Alabama FBLA Competitive Events Program has been developed and made available to local
chapters for use in assessing students in the various knowledge, skills, and abilities that make
up today’s commerce and information technology curriculum.
Program Design and Purpose
The Alabama FBLA Competitive Events Program exemplifies the range of activities and focus of
FBLA-PBL, Inc. These events are based on projects developed from the goals of FBLA-PBL and
the curricula of commerce and information technology programs.
FBLA-PBL is committed to facilitating the transition of its members from their educational
development into their career path. The competitive events program plays a central role in
delivering on this commitment. The program allows members to demonstrate and validate
their mastery of essential business concepts, skills, and knowledge. In addition, members
participating in this program will:
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demonstrate their career competencies, business knowledge, and job-related skills
expand their leadership skills
demonstrate their competitive spirit
receive recognition for their achievements
encourage community service
The Alabama FBLA-PBL Competitive Events Program is designed to correlate with the Business
Education Curriculum Standards published by the National Business Education Association
(NBEA), and the U.S. Department of Education Career Clusters. Each event’s guideline pages
indicate the specific NBEA Standard(s) and Career Cluster(s) the event addresses.
General Information
Special Note to Advisers and Administrators
Chapter advisers and school administrators are encouraged to keep the following points in
mind as they prepare their students for participation in the Alabama FBLA Competitive Events
Program.
 Competitive events are excellent motivating devices; they help to instill the desire to
learn and to achieve.
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To be the best generally requires innate ability, high motivation, and many hours of
hard work.
Travel and interaction with students from other schools are tremendous learning
opportunities for students.
Competitive events can be helpful in building school spirit and in publicizing a business
program.
Competitive events should not be used to determine curricula, teaching methodology,
time spent on class activities, textbooks to be adopted, grading procedures, or for
teacher evaluations.
Excessive class time should not be spent on areas covered in competitive events at the
expense of other subject matter that should be taught.
Delaying contestant selection as long as possible is encouraged so more students are
striving for mastery or excellence in a particular area.
A teacher’s competence or effectiveness should not be judged by the number of
student winners. A teacher is not an excellent teacher simply because a student wins a
competitive event.
Likewise, the success of a local chapter should not be determined strictly by the
performance of its members in competitive events. While an important element of the
overall FBLA-PBL program, competitive events are just that—a part. Many activities
and programs work together to build a successful chapter.
Teachers should recognize the value of competitive events, maintain a professional
attitude towards the events, and keep them in proper perspective.
Changes to this Edition
Please review these guidelines carefully for modifications and changes. The following list
highlights the most significant changes made for the 2014-2015 membership year.
2014-2015 NEW EVENTS
 3D Animation – individual or team, create a video
 Microsoft Office Specialist (Excel) – local to national competition (adviser will be
notified by national office if student(s) qualify
 Microsoft Office Specialist (Word) – local to national competition (adviser will be
notified by national office if student(s) qualify
 Sales Presentation – individual, presentation of product
 Securities & Investments – individual, objective event
 Social Media Challenge – individual or team event, presentation
 Top four (4) competitors in events requiring only an objective (online) test will go to
NLC.
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2014-2015 MODIFIED EVENTS
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Emerging Business Issues – team will now give both a pro and con argument, no
sequestering at SLC or NLC, seven minute presentation
Electronic Career Portfolio – guidelines and rating sheet (see chapter management
handbook for updates)
Local Chapter Annual Business Report – reduced to 15 pages and rating sheet modified
(see chapter management handbook for updates)
Administrative and Procedural Reminders
 There is no limit to the number of entries a chapter may submit in each objective test
and computer production event at the state level.
 There is no limit to the number of entries a chapter may submit in each interview,
speaking, prejudged, and performance event.
 A PDF copy of the ALL reports or media must be emailed to the state office for judging
by the state conference registration deadline. The PDF file should be saved as: Name
of Event; Name of School; Last Name of Individual or Team Members.
o All reports or media must contain the event name, student(s) name (for individual or
team events), school name, state, and year of competition.
 The Statement of Assurance must be submitted for Computer Game & Simulation
Programming, Desktop Application Programming, Digital Design & Promotion, Digital
Video Production, E-business, Electronic Career Portfolio, 3D Animation, and Web Site
Design.
 School-site online and production testing is administered by a proctor designated by
each local chapter adviser and must be received by the deadline.
 Objective tests for region AND state will be administered online. State objective test
competitors MUST attend state conference in order to be eligible to place in the top
three and attend NLC. A special workshop will be held for these competitors
(mandatory attendance).
 Events with five (5) or fewer individuals or teams entered will require a final score of
90 or higher for participant to be eligible to receive financial assistance from the
FBLA-PBL Foundation to attend NLC.
Preparing for Competition
 Comply with entry procedures and regulations.
 Check the status of membership dues. Students to compete in the State Competitive
Events must be paid members by February 15.
 Ensure the entry forms are completed properly and submitted by the published
deadline. This is the responsibility of the local adviser for district and state
competitions.
 Be familiar with the event guidelines.
 Make copies of the appropriate guidelines and rating sheets. Check with your state
chapter for modifications to the national guidelines for district or state competitions.
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Become completely familiar with the procedures to be followed in administering the
event.
Determine from the rating sheets and guidelines exactly what areas will be judged.
Identify and assemble needed resources.
Obtain a variety of textbooks on your subject matter to study. FBLA-PBL provides a
FBLA Competitive Event Study Guide with preparation tips and sample questions that
can be ordered through the FBLA-PBL MarketPlace (1-866-325-2725).
Contact former and current chapter members who have entered this event in previous
years.
Find mentors and other experts who can help you prepare.
Prepare for competition.
Where appropriate, involve faculty, other members, advisory committee members,
and businesspeople. These are excellent resources—use them!
Practice makes perfect! Try to recreate as realistically as possible the conditions under
which the competition will take place.
Comply with competition regulations.
Be familiar with the information to be provided and the deadlines to be met.
Make sure copies of materials to be submitted to judges are error-free and that they
are submitted in the proper format.
Calculators supplied by the state office can be used in all objective events as
appropriate.
General Guidelines
 Dress Code. Members and advisers must adhere to the dress code established by the
board of directors in order to participate in the SLC.
 SLC Registration. Members and advisers must be registered for the conference
(following current registration guidelines) in order to participate in the conference.
There will be NO onsite registration.
 SLC Hotel. SLC competitors MUST stay at the conference hotel (excludes Jefferson
County students).
 National Dues. All participants who enter a competitive event must have paid dues by
February 15 of the current school year – payment must be received in the national
office prior to March 1 in order to be eligible to compete at state and national
conference.
 Additional Materials. Reference manuals, textbooks, other resource materials, and
electronic devices may not be taken to or used during competitive events. Exceptions
to this rule are clearly identified in the guidelines for each individual event. For
instance, when an event’s guideline specifies materials or equipment that may be used
(e.g., a 4” x 6” card or a calculator), only those materials or that equipment may be
used. If an item is not listed, it is to be assumed that it is not allowed. Individual
participants and participating teams must conform to this event regulation or be
disqualified.
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Recording of Presentations. No audio or video recording devices will be allowed in any
competitive event. Participants in the team performance events should be aware that
the state association reserves the right to record any performance for use in study or
training materials.
Event Schedules. Participants must report on time for their competitive event or they
may be penalized.
Competitive Event Results. Unless specifically indicated in an individual event’s
guidelines, competitions at the state level will be judged using these procedures. In all
cases where judges are involved in scoring an event, the decision of the judges is
considered final. All announced results are final upon the conclusion of the SLC.
Individual Events (objective tests only). Ties will be broken by comparing the
performance of affected members on the last ten questions of the exam and
then broken by time, then the next ten questions.
Individual, Team, and Chapter Events (reports and performances). All materials
will be screened to ensure chapters have followed the guidelines. All materials
sent to the state office will be prejudged. A separate panel of judges will
evaluate the presentations. Final rank is determined by totaling the prejudged
scores and the presentation scores.
Individual and Team Events (objective tests and performances). The objective
test portion of these events will be given online. The performance portion,
including written materials where appropriate, of these events will be
evaluated by a panel of judges.
Production Tests. The score received on the objective portion of the event will
constitute 15 percent of the final event score. Judging of the production portion
of these events will be based on final copy. A panel of judges for this event will
evaluate all documents produced. The score received on this portion of the
event will constitute 85 percent of the final event score. Ties in this event will
be broken by comparing performance of the affected members on the last ten
questions of the objective exam and then by time. The score received on the
objective portion of Accounting II will constitute 50 percent of the final event
score.
State Awards.
o State - the top 4 in objective test events and the top 3 in
presentation/project/interview/speech events will advance to the national
competition
Eligibility Guidelines
 Membership Status. Competitive events are provided as a membership benefit for
FBLA. Only those students who meet the official membership eligibility requirements
and are on record with the national association as dues-paid members on or before
February 15 (State) are eligible to compete in these events. Membership in FBLA is
unified on the local, state, and national levels and is not available separately. FBLAPBL members may participate only in the competitive events associated with their
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affiliated divisions. ALL membership dues collected at the local level in the name of
FBLA MUST be submitted to the national office.
Recognition and Chapter Events. Recognition events generally are directed toward
chapters and/or individuals other than members who have provided outstanding
support for FBLA-PBL.
Individual, Team, and Chapter Events. A member may enter only one individual, team,
or chapter event with the following exception:
 Who’s Who. A member nominated for Who’s Who in FBLA, which is a
recognition event and not a member event, may compete in another
event.
Repeat Competitors. Members may not repeat an event if they participated in the
event at a previous NLC. Exceptions to this regulation are as follows:
 Modified Events. An individual may compete in the same event when
the event is modified.
 Team Events. In the case of an entry submitted by a team, rather than
an individual, one member of the team may have been involved in an
entry submitted at one previous NLC to include Banking & Financial
Systems, Business Financial Plan, Business Presentation, Business Ethics,
Digital Video Production, E-business, Entrepreneurship, Global Business,
Management Decision Making, and Web Site Design. Team members
may not compete in these events more than two (2) years at the
national level.
 Parliamentary Procedure. Two members of the team may have
competed in this event at a previous NLC; however, they may not
compete more than two (2) years at the national level.
 Individual Entry. A member who has submitted an individual entry may
compete in the same event a second time as a part of a team but not
compete again in the same event as an individual.
 Pilot Events. Participation in a pilot event does not disqualify a member
from competing in the same event once it becomes an official
competition. A person participating in a pilot event is not eligible to
compete in another individual or team event.
Sequenced Events. The following events are considered to be linked in a series. Once a
member has competed at the NLC in the second, or advanced, event in the series,
he/she may not subsequently compete in the first, or introductory, event. Event series
impacted by this regulation include:
 Accounting I and Accounting II
 Business Math and Business Calculations
 Introduction to Business Communication and Business Communication
 Introduction to Parliamentary Procedure and Parliamentary Procedure
 Public Speaking I and Public Speaking II
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9th and 10th Grade Events.
 Business Math
 FBLA Principles and Procedures
 Introduction to Business
 Introduction to Business Communications
 Introduction to Parliamentary Procedures
 Introduction to Information Technology
 Public Speaking I
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Sequestered Events. The following events are sequestered: Banking and Financial
Systems, Client Service, Entrepreneurship, Global Business, Help Desk, Hospitality
Management, Impromptu Speaking, Management Decision Making, Marketing,
Parliamentary Procedure, and Sports & Entertainment Management. Participants must
report to the holding room prior to the first scheduled performance as indicated in
the events guidelines.
 A participant or team is disqualified if they arrive after the first
participant or team starts the performance.
 Sequestered participants must be escorted from room to room.
 Cell phones or other communication devices are not permitted in the
sequester room. No text messaging, e-mail, Internet use, or phone calls
are allowed.
 Food and drinks may be given to the event coordinator to distribute to
the individual participants.
 Sequestered participants may not communicate with outside
individuals.
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Event Guidelines. The following guidelines apply to all competitive events in the class
indicated. Please make sure that you review these guidelines carefully as they will be
strictly enforced. Entries not adhering to these regulations, as well as any eventspecific guidelines, may be penalized.
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Accounting I
The accurate keeping of financial records is an ongoing activity in all types of businesses. This
event provides recognition for FBLA members who demonstrate an understanding of and skill
in basic accounting principles and procedures.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Participants must not have had more than two (2) semesters (or one [1] semester equivalent
to a full years in a block scheduling program) of high school accounting instruction, nor be
enrolled in or have completed any additional accounting courses by May 20 of the current
school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Journalizing
 Account classification
 Terminology, concepts, and practices
 Types of ownership
 Posting
 Income statement
 Balance sheet
 Worksheet
 Bank reconciliation
 Payroll
 Depreciation
 Manual and computerized systems
 Ethics
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NBEA Standards Reinforced by Event
 Accounting: accounting cycle, accounting process, financial statements, special
applications
 Computation: problem-solving applications, mathematical
 Economics and Personal Finance: personal decision making, managing finances and
budgeting
Career Clusters: Business, Management and Administration; Finance
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Accounting II
The accurate keeping of financial records is a vital ongoing activity in all types of businesses.
This event provides recognition for FBLA members who demonstrate an understanding of and
skill in accounting principles and procedures as applied to sole proprietorships, partnerships,
and corporations.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a production test. Participants are
required to complete both parts. A one (1) hour objective test will be administered based on
the competencies listed. The score received on this portion of the event will constitute 50
percent of the final event score. One (1) hour will be given for the production test at a school
site designated. Any accounting or spreadsheet software may be used. The score received on
this portion of the event will constitute 50 percent of the final event score.
Calculators are not allowed on the production portion of the test. One (1) hour will be given
for the production test at the school-site. Accounting or spreadsheet software must be used.
Students may bring prepared templates which may include, but are not limited to a general
journal, bank reconciliations, financial statements, and a worksheet. The score received on
this portion of the event will constitute 50 percent of the final event score.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators. The
production portion of the event will be administered at the home school site prior to the state
conference.
Documents produced for this event must be prepared by the participant without help from
the adviser or any other person. No reference materials are allowed. Calculators are not
allowed on the production portion of the test. PARTICIPANTS MUST ATTEND TESTING
MEETING AT STATE CONFERENCE IN ORDER TO BE ELIGIBLE TO PLACE IN TOP 3 AND
COMPETE AT NLC.
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National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Financial statements
 Corporate accounting
 Ratios and analysis
 Accounts receivable and payable
 Budgeting and cash flow
 Cost accounting/manufacturing
 Purchases and sales
 Journalizing and posting
 Income tax
 Payroll
 Inventory
 Plant assets and depreciation
 Departmentalized accounting
 Ethics
 Partnerships
Production Competencies
 financial statements
 bank reconciliation
 payroll
 trial balance
 journalizing
 inventory
 depreciation
 adjusting/closing entries
NBEA Standards Reinforced by Event
 Accounting: accounting cycle, financial statements, special applications, payroll and
banking procedures, accounting process
 Computation: problem-solving applications, mathematical
 Career Development: career strategy
 Economics and Personal Finance: personal decision making, managing finances and
budgeting
Career Clusters: Business, Management and Administration; Finance
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Agribusiness This event recognizes FBLA members who demonstrate an understanding of and skill in basic
agribusiness concepts and procedures.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
Objective Test Competencies
 Economics
 Finance and accounting
 Health, safety, and environmental management
 Management analysis and decision making
 Marketing
 Terminology and trends
NBEA Standards Reinforced By Event
 Accounting: accounting process, financial statements
 Economics & Personal Finance: managing finances and budgeting
 Entrepreneurship: management, business plans, aggregate supply and demand
 Management: business organization, financial decision making, technology, and
information management
 Marketing: consumers and their behavior, external factors, marketing research
Career Clusters: Agriculture, Food, and Natural Resources (AFNR)
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American Enterprise Project - MODIFIED
EDWARD D. MILLER AWARD
The Edward D. Miller Award recognizes FBLA chapters that develop projects within the school
and/or community that increase understanding of and support for the American enterprise
system by developing an information/education program.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged report and a performance component.
Participants are required to complete both parts to be eligible to win an award.
The project must promote an awareness of some facet of the American enterprise system
within the school and/or community and be designed for chapter participation rather than
individual participation. The event is not designed to raise money for the chapter. Rather, the
intent is to help members learn more about the economic system under which they live and to
then share their expertise in some way with others inside and/or outside of the school.
All teams (up to three members) will participate in a preliminary performance round to
explain the project development and implementation. The Top 5 will advance to the final
round. Specifically the performance should address impact of project to the community,
member involvement, and results of the project.
Report Guidelines
 Report—General
o Student members, not advisers, must prepare reports.
o A PDF copy of the report must be emailed to me no later than the registration
materials deadline. Each document must be emailed separately with an event
specific subject line. Example: American Enterprise Project – ABC High School
(Last Name/Last Name/Last Name)
o Reports must describe activities of the chapter that were conducted between
the start of the previous State Leadership Conference and start of the current
State Leadership Conference.
o All team members must participate in the presentation.
o Reports submitted for competition become the property of FBLA-PBL, Inc.
These reports may be used for publication and/or reproduced for sale by the
national association and will not be returned.
o Penalty points will be given if the written project does not adhere to the report
cover and report contents guidelines.
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Report Cover
o Front cover is not counted against the page limit and must contain the
following information: name of the school, state, name of the event, name(s)
of students, and year (200x–0x)
o All reports must be bound (e.g., tape binding, spiral binding).
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Report Contents
o Table of contents with page numbers
o Follow the rating sheet sequence in writing the report. If information is not
available for a particular criterion, include a statement to that effect in the
report.
o Pages are numbered and must be 8 1/2” x 11”.
o Reports must not exceed 15 pages (a title page, divider pages, and appendices
are optional and must be included in the page count).
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
 Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
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National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Project Competencies
 Arrange report logically and in proper business style
 Demonstrate good written communication skills
 Describe project development and implementation
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Describe project development and implementation
NBEA Standards Reinforced by Event
 Communication: foundations, organizational
 Economics and Personal Finance: economic systems
 Entrepreneurship: economics
 Management: ethics and social responsibility, technology and information
management
Career Clusters: Business, Management and Administration; Information Technology
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Banking & Financial Systems – SEQUESTERED EVENT AT STATE CONFERENCE
Understanding how financial institutions and financial consulting and advisory services operate
is important to successful business ownership and management, as well as to personal
financial success. This event provides recognition for FBLA members who demonstrate an
understanding of and skill in the general operations of the various components of the financial
service sector.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. No more than one (1) team member may
have competed in the event at a prior NLC or have competed more than two (2) years at the
national level.
Overview
This event consists of two (2) parts: an objective test (region and state) and a performance
component (state only). A one (1) hour objective test will be administered based on the
competencies listed. A case study will be given consisting of a problem or scenario
encountered in the banking or financial business community.
Procedure
State Competition (Objective test and case study)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
All teams will advance to the presentation round. In the case of a tie, the objective test score
will be added to determine final rank.
All participants will be sequestered thirty (30) minutes before the first performance to receive
instructions and time assignments.
Twenty (20) minutes before the performance each participant will receive the case study. Two
(2) 4” x 6” note cards will be provided for each participant and may be used during the
preparation and performance of the event. Information may be written on both sides of the
note cards. Note cards will be collected following the presentation. No reference materials,
visual aids, or electronic devices may be brought to or used during the preparation or
performance. The team has seven (7) minutes to interact with a panel of judges and present
the solution to the case. The judges will play the role of the second party in the presentation
and refer to the case for specifics. This is a role-play event. The participant should introduce
himself/herself, describe the situation, make recommendations, and summarize the case. A
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timekeeper will stand at six (6) minutes. At seven (7) minutes the timekeeper will stand and
hold up a colored time card indicating time is up. When each participant is finished, the time
used will be recorded. A five (5) point deduction will be made for presentations over seven (7)
minutes. The performance is open to conference attendees, except performing participants
of this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 concepts and practices
 government regulation of financial services
 basic terminology
 impact of technology on financial services
 types and differences between various institutions
 ethics
 careers in financial services
 taxation
Performance Competencies
 answer questions effectively
 demonstrate ability to make a businesslike presentation
 demonstrate ability to work as a team
 demonstrate an understanding of the case and explain recommendations
 demonstrate good decision making and problem solving skills
 demonstrate good verbal communication skills
 display self-confidence through knowledge of content and articulation of ideas
 explanation is logical and systematic
NBEA Standards Reinforced by Event
 Accounting: financial statements, special applications
 Career Development: career strategy
 Computation: problem-solving applications
 Economics and Personal Finance: banking, buying goods and services, role of
government, markets and prices, saving and investing
 Management: ethics and social responsibility, financial decision making
Career Clusters: Business, Management and Administration; Finance
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BUSINESS CALCULATIONS
Acquiring a high level of mathematics skill to solve business problems is a challenge for all
prospective business employees. This event provides recognition for FBLA members who
demonstrate an understanding of mathematical functions in business applications.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Consumer credit
 Mark-ups and discounts
 Data analysis and reporting
 Payroll
 Interest rates
 Investments
 Taxes
 Bank records
 Insurance
 Ratios and proportions
 Depreciation
 Inventory
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NBEA Standards Reinforced by Event
 Accounting: special applications
 Computation: mathematical foundations, number relationships and operations,
problem-solving applications, statistics and probability
Career Cluster: Finance
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BUSINESS COMMUNICATION
Learning to communicate in a manner that is clearly understood by the receiver of the message
is a major task of all businesspeople. This event provides recognition for FBLA members who
work toward improving their business communication skills of writing, speaking, and listening.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Nonverbal and oral communication concepts
 Communication concepts
 Written and report application
 Grammar
 Reading comprehension
 Editing and proofreading
 Word definition and usage
 Capitalization and punctuation
 Spelling
 Digital communications (e-mail, messaging, Netiquette)
NBEA Standards Reinforced by Event
Communication: foundations, employment, organizational
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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BUSINESS ETHICS
Ethical decision-making is essential in the business world and the workplace. This team event
recognizes FBLA members who demonstrate the ability to present solutions to ethical
situations encountered in the business world and the workplace.
Eligibility
There is no limit to the number of teams composed of two (2) to three (3) members a chapter
may submit in this event. The member(s) must be from an active local chapter and on record
in the national center as having paid dues by February 15 (state) of the current school year.
No more than one (1) team member may have competed in this event at a prior NLC or have
competed more than two (2) years at the national level.
Overview
This event consists of a performance component. Each team will present and defend its
positions related to an ethical dilemma.
2015 State and National Leadership Case Study
The 2015 case study topic is “Research an ethical topic dealing with global business and
sweatshops and/or child labor.”
Participants must identify ethical dilemmas from a business perspective. Students may choose
any real case related to this topic. The presentation must include one or more of the
following:



The relationship between the employee and employer
The relationship between the business and the customer
The relationship between the business and the economy
Participants must answer judges’ questions about their presentation.
State Competition
Guidelines
 Submit six (6) copies of a written synopsis on the selected topic, which does not exceed
500 words, to the state office by the deadline. All copies must be submitted in six (6)
standard file folders. Label the folder tab with the competitors’ name(s), state, school,
and event title.
 Include a reference section (not counted in the 500 word limit).
 Competitors must research the topic prior to conference and be prepared to present
their findings and solutions.
 Facts and data must be cited and secured from quality sources (peer review
documents, legal documents, etc.).
 Teams are permitted to bring prepared notes, but books, other bound materials,
props, and equipment are prohibited.
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
Visual aids related to the project may be used; however, no items may be left with the
judges or audience.
Performance
 Teams have seven (7) minutes to present the ethical dilemma.
 A timekeeper will stand at six (6) minutes. When each team is finished, the time used
will be recorded. A five (5) point deduction will be made for presentations over seven
(7) minutes.
 Following each presentation, judges will conduct a three (3) minute question-answer
period.
 All team members must actively participate in the presentation.
Performance Competencies
 Demonstrate ethical business decisions
 Answer questions effectively
 Demonstrate ability to work as a team
 Demonstrate an understanding of the case and explain recommendations
 Demonstrate effective decision making and problem solving skills
 Demonstrate effective verbal communication skills
 Explain content logically and systematically
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Business Law: basics of the law
 Career Development: self-awareness
 Communication: foundations, organizational
 Information Technology: impact on society
Career Cluster: Business, Management and Administration
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BUSINESS FINANCIAL PLAN - STATE AND NATIONAL EVENT
Business financial planning is paramount to the success of any business enterprise. This event is
designed to recognize FBLA members who possess the knowledge and skills needed to establish
and develop a complete financial plan for a business venture. The financial plan requesting a
loan from a financial institution must be economically and financially sound with a realistic
time frame. In addition to learning and applying financial business decision-making skills, team
participants develop business contacts, implement written and oral skills, and develop
familiarity with procedures of financial institutions.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. No more than one (1) team member may
have competed in this event at a prior NLC or have competed more than two (2) years at the
national level.
Overview
This event consists of two (2) parts: a prejudged report and a performance component.
Participants are required to complete both parts. A prejudged report should be developed
based on the NLC topic given. The top five (5) entries will advance to the performance round
at the state conference. Finalists will be notified no later than April 1.
2015 Topic
The topic to be researched and presented during the 2015 SLC will be:
You are planning to open a one-stop shop home improvement store where customers will be able to
purchase a variety of items including kitchen cabinets, closets, outdoor decks, curio cases, lighting,
surveillance cameras, furniture, home theater equipment, flooring, and other home enhancements.
Competition includes hardware stores, furniture stores, entertainment and electronic stores, and interior
design companies.
Your niche is that everything available in these stores can be purchased in one location where
customers can get bundle deals on multiple goods to save money. You are planning to open your facility
in a 25,000 square foot, stand-alone store and warehouse. You will need to purchase inventory for the
store and stock the warehouse, as well as hire contractors, installers, and truck drivers to assist with the
delivery and set up or building of purchases.
Report Guidelines
 Report—General
 Student members, not advisers, must prepare reports.
 Establish and develop a complete financial plan for a business venture by writing a
report on the topic.
 A one-page description of the plan should be the first page of the report.
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


A PDF copy of the report must be emailed to me no later than the registration
materials deadline. Each document must be emailed separately with an event
specific subject line. Example: Business Financial Plan – ABC High School (Last
Name/Last Name/Last Name)
Reports submitted for competition become the property of FBLA-PBL, Inc. These
reports may be used for publication and/or reproduced for sale by the national
association and will not be returned.
Penalty points will be given if the written plan doesn’t adhere to the report cover
and report contents guidelines.

Report Cover
 Front cover is not counted against the page limit and must contain the following
information: name of the school, state, name of the event, name(s) of student(s),
and year (201x-1x).

Report Contents
 Table of contents with page numbers
 A one-page description of the plan should be the first page of the report.
 Follow the rating sheet sequence in writing the report. If information is not
available for a particular criterion, include a statement to that effect in the report.
 Pages are numbered and must be 8 1/2” x 11”.
 Reports must not exceed 15 pages excluding front and back cover. (A title page,
divider pages, and appendices are optional and must be included in the page
count.)
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
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
o
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Report Competencies
 Arrange report logically and in proper business style
 Demonstrate good written communication skills
 Describe project development and implementation
 Explain need for the loan, type of loan, and the process of obtaining the loan
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate effective verbal communication skills
 Describe project development and implementation
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Accounting: financial statements, special applications, interpretation and use of data
 Communication: foundations, organizational
 Computation: statistics and probability, problem-solving applications
 Economics and Personal Finance: allocation of resources, markets and prices, banking,
buying goods and services
 Management: management functions, financial decision making
Career Clusters: Business, Management and Administration; Finance
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BUSINESS LAW
This event provides recognition for FBLA members who are familiar with specific legal areas
that most commonly affect personal and business relationships.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
A one (1) hour objective test will be administered based on the competencies listed. Nongraphing calculators may be used.
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Legal system
 Contracts and sales
 Business organization
 Property laws
 Agency and employment laws
 Negotiable instruments, insurance, secured transactions, bankruptcy
 Consumer and product/personal liability
 Computer law
 Domestic and personal law
NBEA Standards Reinforced by Event
 Business Law: basics of the law, contract law, commercial paper, insurance,
bankruptcy, property law, computer law, wills and trusts, domestic relations
 International Business: global business environment
 Economics and Personal Finance: using credit, protecting against risk
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Career Clusters: Business, Management and Administration; Law, Public Safety
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BUSINESS MATH - 9TH AND 10TH GRADE
Acquiring the ability to solve common business mathematical problems is a basic skill needed
by all prospective business employees. This event provides recognition for FBLA members who
demonstrate an understanding of basic math functions needed in business.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 basic math concepts
 consumer credit
 data analysis and probability
 fractions
 percentages
 discounts
 decimals
NBEA Standards Reinforced by Event
 Computation: mathematical foundations, number relationships and operations,
problem-solving applications
Career Clusters: Business, Management and Administration; Finance
60
BUSINESS PRESENTATION— STATE AND NATIONAL EVENT
Using technology to support a presentation can significantly enhance a business leader’s
effectiveness. This event provides recognition for FBLA members who demonstrate the ability
to deliver an effective business presentation while using multimedia presentation technology.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. No more than one (1) team member may
have competed in this event at a prior NLC or have competed more than two (2) years at the
national level.
Overview
This event consists of a presentation given at the SLC.
2015 State and National Topic
The topic to be developed in this presentation and used for competition at the 2014 SLC and
NLC will be:
You have been asked to make a presentation to the local Chamber of Commerce on how they can
protect themselves from Identity Theft.
The presentation will be developed prior to the SLC and will be used when giving the business
presentation.
Copyright and Fair Use Information. It is the policy of FBLA-PBL to comply with state and
federal copyright laws. Refer to the FBLA-PBL Format Guide.
State Competition
Guidelines
 Performance
o Student members, not advisers, must prepare presentations.
o Use a presentation software program as an aid in delivering a business
presentation.
o Visual aids and samples specifically related to the project may be used in
the presentation; however, no items may be left with the judges or
audience.
o The individual/team must provide the computer for the presentation. A
LCD projector will be provided.
o Five minutes (5) will be allowed to set up equipment or presentation items.
o The team has seven (7) minutes to deliver the presentation. All team
members must actively participate in the presentation.
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o A timekeeper will stand at six (6) minutes. When the presentation is
finished, the timekeeper will record the time used, noting a deduction of
five (5) points for any presentation over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute
question-answer period
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Demonstrate ability to work as a team
 Describe project development and implementation
 Explain content logically and systematically
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: technological, organizational
 Information Technology: application software, input technologies, information
retrieval
Career Cluster: Business, Management and Administration; Information Technology
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BUSINESS PROCEDURES
Competency in performing daily tasks is a necessity in business. This event provides recognition
for FBLA members who possess knowledge of basic skills and procedures and the ability to
make intelligent business decisions.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own and non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 human relations
 technology concepts
 business operations
 communication skills
 information processing
 decision making
 career development
 database management
 ethics and safety
 finance
NBEA Standards Reinforced by Event
 Career Development: workplace expectations, career strategy
 Communication: foundations, employment, organizational
 Computation: problem-solving applications
 Economics and Personal Finance: personal decision making
 Information Technology: database management systems, information technology and
major business functions, privacy and ethics
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Career Clusters: Business, Management and Administration; Information Technology
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CLIENT SERVICE—STATE AND NATIONAL EVENT – SEQUESTERED EVENT AT STATE
This event provides members with an opportunity to develop and demonstrate skills in
interacting with internal and external clients to provide an outstanding client service
experience. The client service consultant engages clients in conversations regarding products,
handles inquiries, solves problems, and uncovers opportunities for additional assistance.
Participants develop speaking ability and poise through presentation as well as critical thinking
skills.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of an individual interactive simulation related to client service.
State Competition
Guidelines
 Performance
o Individuals will be sequestered twenty (20) minutes before the first
performance to receive instructions and time assignments.
o Ten (10) minutes before the performance, each participant will receive the
scenario.
o The role play event requires the competitor to provide customer service to
a client (judges).
o Two (2) 4” x 6” note cards will be provided for each participant and may be
used during the preparation and performance of the case. Information may
be written on both sides of the note cards. Note cards will be collected
following the presentation.
o No reference materials, visual aids, or electronic devices may be brought to
or used during the preparation or performance.
o The participant has five (5) minutes to interact with a panel of judges and
demonstrate how he/she would solve the problem. The judges will play the
role of the second party in the presentation; refer to the case for specifics.
This is a role-play event.
o A timekeeper will stand at four (4) minutes and again at five (5) minute.
o The performance is open to conference attendees who are not performing
participants of this event.
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
65



Demonstrate effective verbal communication skills
Provide ways for client to solve their problem
Translate case into effective, efficient, and spontaneous action
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Career Development: workplace expectations
 Communication: foundations, employment
Career Clusters: Business, Management and Administration
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COMMUNITY SERVICE PROJECT
This event recognizes FBLA chapters that successfully implement community service projects to
serve the citizens of their community.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged report and a performance component.
Participants are required to complete both parts. Reports must describe one chapter project
that serves the community. The project must be in the interest of the community and be
designed for chapter participation rather than individual participation. Local chapters are
encouraged to perform a wide range of service activities, but to focus on one project in detail
for this report. Specifically, the performance should address the community served, member
involvement, and results of the project.
Report Guidelines
 Report—General
 Student members, not advisers, must prepare reports.
 A PDF copy of the report must be emailed to me no later than the registration
materials deadline. Each document must be emailed separately with an event
specific subject line. Example: Community Service Project – ABC High School
(Last Name/Last Name/Last Name)
 Reports submitted for competition become the property of FBLA-PBL, Inc. These
reports may be used for publication and/or reproduced for sale by the national
association and will not be returned.
 Penalty points will be given if the written plan doesn’t adhere to the report cover
and report contents guidelines.

Report Cover
 Front cover is not counted against the page limit and must contain the following
information: name of the school, state, name of the event, name(s) of student(s),
and year (201x-1x).

Report Contents
 A one-page description of the plan should be the first page of the report.
 Table of contents with page numbers
 Follow the rating sheet sequence in writing the report. If information is not
available for a particular criterion, include a statement to that effect in the report.
 Reports must describe one (1) chapter project that serves the community. The
67



project must be in the interest of the community and designed for chapter
participation.
Include:
o A description of the project
o Chapter member involvement
o Degree of impact on the community
o Evidence of publicity received
o Project evaluation
Pages are numbered and must be 8 1/2” x 11”.
Reports must not exceed 15 pages excluding front and back cover. (A title page,
divider pages, and appendices are optional and must be included in the page
count.)
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
Final
Performance

o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 Arrange report logically and in proper business style
68


Demonstrate good written communication skills
Describe project development and implementation
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Demonstrate ability to work as a team
 Describe project development and implementation
 Explain content logically and systematically
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: foundations, technological
 Management: technology and information management
 Marketing: marketing plan
Career Clusters: Business, Management and Administration; Information Technology
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COMPUTER APPLICATIONS
Knowledge of computer applications is a necessity in today’s high-tech business world.
Employees must be able to apply various computer applications in a business environment
using critical thinking and decision making skills. This event provides recognition for FBLA
members who can most efficiently demonstrate computer application skills.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a production test. Participants are
required to complete both parts. A one (1) hour objective test will be administered based on
the objective test competencies. The score received on this portion of the event will constitute
15 percent of the final event score. Non-graphing calculators will be provided. One (1) hour
will be given for the production test at a school site designated by the state chair/state
adviser. Calculators are not allowed on the production portion of the test.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The production portion of this event will be administered at the home school site.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 basic computer terminology and concepts
 presentation, publishing and multimedia applications
 security
 basic application knowledge and word processing
 e-mail, integrated and collaboration applications
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 netiquette and legal
 spreadsheet and database applications
 formatting, grammar, punctuation, spelling, and proofreading
Production Competencies
 database – creating a database; applying various functions such as searching,
querying, etc.
 spreadsheets – applying functions such as move, combine, format, creating and
applying formulas
 presentation – preparing text slides with graphics
 business graphics – bar, line, pie, exploded pie, stacked bar
 word processing – letters, memorandums, tables, reports, or other type of word
processing problems
NBEA Standards Reinforced by Event
 Communication: technological, foundations
 Information Technology: impact on society, information retrieval, privacy and ethics,
database management system, computer architecture, operating systems,
environment and utilities, input technology, application software
Career Cluster: Information Technology
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COMPUTER GAME & SIMULATION PROGRAMMING
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged program and a performance component.
Participants are required to complete both parts to be eligible to win an award. The program
must address the topic given. Performances should describe the program completed.
Specifically, the performance should address the program creation, processes used, and
results of the program.
2015 State and National Topic
The topic to be developed in this presentation and used for competition at the 2015 SLC and
NLC will be:
You are a computer virus tracker. You live inside a computer and travel the network looking for viruses
and malware. When some are detected, you have to travel to the infection site and launch anti-virus
software discs at the malware minions. Escalate the adventure from basic network bugs to a Web Bot
boss. Take note in design to include computer networking structure and devices.
Program Guidelines
 Prejudged Program
o Choose a programming language or game/animation engine to create a
standalone executable program that will display creativity, programming
skills, and convey the message of the topic.
o The program must run on Windows XP or a higher computer.
o Data must be free of viruses/malware. Any entry with contaminated data
will not be judged.
o The program should be shown to the judges.
o Two (2) DVDs or USB thumb drives containing the executable object, data
or support files needed to run the executable file, and files showing the
programming code (can be text or flowchart files that can be opened using
Microsoft Office 2007), must be received by the state conference deadline
along with two (2) copies of the Statement of Assurance. Label the media
with the school, participant name, state, and event.
o All data and programs should be contained in a master folder named
STATE_SCHOOL where your state and school are listed in the folder name
format. Outside the master folder, create a shortcut to the executable. If
the program requires a runtime player, create a shortcut outside the master
folder to launch the runtime player installer.
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o Entries will be judged according to the rating sheet.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
 Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
The performance is open to conference attendees who are not performing participants of this
event.
Project Competencies
 Program addresses the topic and is appropriate for the audience
 Required information is effectively communicated
 User interface is intuitive and responsive to program operations
 Navigation is logical and designed to lead the player to the intended objective
 Program demonstrates a finished and well-tuned product free of artifacts and
glitches
 Gameplay incorporate both entertainment and edutainment play within topic
specifications
 Game world graphics, text treatment, and special effects show creativity and
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cohesiveness of design
Artistry, character, overall layout, color choice and design is creative and appealing
to the target audience
Program contains some element of skill, chance, competition or random actions
that will inspire replay more than once
Player interactions with other characters, objects, obstacles and iconic graphics are
appropriate to the topic and create a feeling of immersion within the game world
Storyline is sufficient to engage player and communicate a clear thought process
and an intended, planned direction with formulation and execution of a firm idea
Player tasks are non-trivial and receive appropriate rewards
Copyright laws are followed
Performance Competencies
 Explanation of the program is logical and systematic
 Understanding of the programming logic and coding is evident
 Design process effectively communicated
 Tips, techniques, and tools used are presented including identifying the most
difficult programming task(s) completed and explanation of the scenario/logic used
to overcome and implement these tasks
 Professional presentation
 Self-confidence apparent through knowledge of content and articulation of ideas
 Effectively answer questions
NBEA Standards Reinforced by Event
 Information Technology; computer architecture; operating systems, environments,
and utilities; systems analysis and design; communications and networking
infrastructures; network applications
 Management: technology and information management
Career Cluster: Business, Management and Administration; Information Technology
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COMPUTER PROBLEM SOLVING
Having a broad base of knowledge and competencies in core hardware and operating system
technologies including installation, configuration, diagnostics, preventative maintenance, and
basic networking is an important element for today’s computer savvy individual.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 personal computer components
 operating systems
 networks
 security
 safety and environmental issues
 laptop and portable devices
 printers and scanners
NBEA Standards Reinforced by Event
 Information Technology: computer architecture; operating systems, environments, and
utilities; application software
Career Cluster: Information Technology
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CYBER SECURITY
With the increased use of the Internet for browsing, researching, information gathering, and ecommerce, information and cyber security has become a growing concern for businesses
throughout our global economy. This event recognizes FBLA members who understand security
needs for technology.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Defend and attach (virus, spam, spyware, etc.)
 Network security
 Disaster recovery
 E-mail security
 Intrusion detection
 Authentication
 Public key
 Physical security
 Cryptography
 Forensics security
 Cyber security policy
NBEA Standards Reinforced by Event
 Information Technology: application software, input technologies, information
technology and major business functions, network applications, privacy and ethics
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Career Cluster: Information Technology
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DATABASE DESIGN & APPLICATIONS
Databases are necessary to organize data and information in business. This event recognizes
FBLA members who demonstrate that they have acquired entry level skills for understanding
database usage and development in business.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a production test. Participants are
required to complete both parts. A one (1) hour objective test will be administered based on
the competencies listed. The score received on this portion of the event will constitute 15
percent of the final event score.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The production portion of this event will be administered at the home school site.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 data definitions/terminology
 query development/SQL
 table relationships (including those that enforce referential integrity)
 form development
 reports (sorts, group, graphics, and calculations)
Production Competencies
 design of multiple table databases (selection of tables, fields and data types, ER
diagrams, relationships)
 creation of tables and inserting data into tables
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development of single table SQL statements
development of multiple table SQL statements
creation of forms/reports
NBEA Standards Reinforced by Event
 Computation: problem-solving applications
 Information Technology: information technology and major business functions,
application software, input technologies information retrieval, database management
systems
Career Clusters: Business, Management and Administration; Information Technology
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DESKTOP PUBLISHING - MODIFIED
Knowledge of desktop publishing is vital in many aspects of today’s visual business
publications. This event provides recognition to FBLA members who can most effectively
demonstrate skills in the areas of desktop publishing, creativity, and decision making.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an online objective test and a school-site production test.
Participants are required to complete both parts. The online test score received will constitute
15 percent of the final event score.
Participants have all year to produce a solution to the problem and submit two (2) copies in
folders labeled with event title, state, school, and name(s).
The production project must be sent to the state office no later than the registration
materials deadline for state conference.
2015 State and National Topic
Some of your friends have started their own band and have asked you to be their marketing manager.
You have been given the task to develop their promotional materials. You will need to design a poster
that they will display in towns where they perform, a brochure they will send to different markets
promoting the band, a business card, and quarter-page advertisement they will use for newspapers,
magazines, and other areas.
Procedure
Guidelines
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Participants may use any desktop publishing software to complete the project.
Documents produced for this event must be prepared by the participants without help
from the adviser or any other person.
The finished product must be submitted in color.
Calculators are not allowed on the school-site production test.
The production problem will be used to break a tie.
Refer to copyright guidelines found in the Format Guide.
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
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PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
National Competition
The top three (3) teams will be eligible to compete at the National Leadership Conference.
Refer to the Chapter Management Handbook for national guidelines
Objective Test Competencies
 Basic desktop terminology and concepts
 Related desktop application knowledge
 Digital imaging and graphics
 Desktop layout rules and standards
 Safety, ethics and legal
 Print process
 Message presentation, accuracy, and proofreading
Production Competencies
 documents address topic and are appropriate for the audience
 required information is effectively communicated
 graphics, text treatment, and special effects show creativity and cohesiveness of
design
 appropriate selection of fonts and type sizes
 overall layout and design is creative and appealing
 final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
NBEA Standards Reinforced by Event
 Communication: foundations, technological
 Information Technology: information technology and major business functions,
application software, input technologies, information retrieval
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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DIGITAL DESIGN & PROMOTION
An essential part of today’s business world is commercial design and promotion; therefore, the
preparation of computer-based digital art is paramount to the production of quality copy used
for promotional purposes.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged project and a performance component.
Participants are required to complete both parts. A prejudged project should be developed
based on the national topic listed.
All participants will compete in a preliminary performance to explain the development and
implementation of the project. The top five (5) will advance to a final round.
2015 Topic
The topic to be developed in this presentation and submitted for competition at the 2015 SLC
will be:
You are on the staff of a large marketing firm in New York City and Miles Stanish has hired your firm.
He is opening a bicycle store in New York and plans to name it Cycle Fitness. Your firm is to design a
new logo for this new shop and as well as for future locations he plans to open. Cycle Fitness plans to
hold free seminars on bike safety, cycling for fitness, what to look for when buying a bicycle, choosing
the right bike, choosing a bike for a child, and creating a cycle group that will be doing monthly cycle
trips. Your firm must design the new logo, a grand opening postcard for mailing, a business card, a rack
card that will sit on the counter in a holder indicating all the seminars offered, and a quarter-page
advertisement, and a t-shirt.
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Information
Opening Date is June 1
Address: 123 Avenue of the Americas, New York, NY 20013, phone 212.555.3456
Rack Card: Create at least five seminars and cost
Components
The logo will be full color and should be incorporated on all of the printed pieces.
The grand opening postcard will be printed full color both sides with a mail panel. Size is 8.5” wide
x 5.5” tall.
The business cards will be full color, with bleeds, 1 side. Size is 2” wide x 3.5” tall vertical card.
The rack card will be full color both sides. Size is 4” wide x 9” tall.
One-quarter page (5.14” x 10.5”) grayscale newspaper advertisement to appear in newspapers for
grand opening.
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This topic will also be used for competition at the state and national level.
Copyright and Fair Use Information. It is the policy of FBLA-PBL to comply with state and
federal copyright laws. Refer to the FBLA-PBL Format Guide for more information.
Project Guidelines
 Prejudged Project
o Presentations must address the given topic. Student members, not advisers,
must prepare presentations.
o Participants should place emphasis on graphic interpretation of the topic
and design.
o You may not use any words, diagrams, clipart, and/or artwork that are not
public domain.
o Logo must be safe in JPEG, GIF, EPS or PDF format.
o Graphics should be computer generated.
o Media should be clearly labeled with name of the event, state, participants’
name(s), and school.
o A Statement of Assurance entry form must be completed and submitted
along with two (2) DVDs or USB flash drives and two (2) copies of the
Statement of Assurance.
o Members are expected to follow all applicable copyright laws.
o DUE by state conference registration materials deadline.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o The presentation will be the opportunity for the students to “sell” their design
and include an explanation of the choices made in the design.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
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o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 Create a digital design promotional logo and tag line for given topic
 Demonstrate appropriate graphic design rules
 Show creativity and cohesiveness of design and tag line
 Develop creative and appealing layout and design
 Use appropriate artwork and design techniques to address the given topic
 Use effective colors, layout, and design
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate good decision making and problem solving skills
 Demonstrate good verbal communication skills
 Describe project development and implementation
 Explanation is logical and systematic
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Career Development
 Communication: technological
 Marketing: promotion and sales
 Information Technology: graphic design
Career Cluster: Business Management and Administration; Information Technology;
Marketing
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DIGITAL VIDEO PRODUCTION
Digital video has become a prominent and effective way of conveying new ideas and products.
This event provides recognition for FBLA members who demonstrate the ability to create an
effective video to present an idea to a specific audience.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged project and a performance component.
Participants are required to complete both parts. A prejudged project should be developed
based on the national topic listed.
All participants will compete in a preliminary performance to explain the development and
implementation of the project. The top five (5) will advance to a final round.
2015 Topic
The topic to be developed in this presentation and submitted for competition at the 2015 SLC
will be:
Create a FBLA membership video to recruit FBLA members in your school and to show at career fairs
and the community.
This topic will also be used for competition at the state and national level. The presentation
may include, but is not limited to, elements such as graphics, pictures, music, voice over,
sound, and text.
Copyright and Fair Use Information. It is the policy of FBLA-PBL to comply with state and
federal copyright laws. Refer to the FBLA-PBL Format Guide for additional information.
Project Guidelines
 Prejudged Project
o Presentations must address the given topic. Student members, not advisers,
must prepare presentations.
o Presentations should be at least two (2) and no more than four (4) minutes
in length.
o The production may use any method to capture or create moving images.
o Videos must be uploaded as a URL to YouTube or SchoolTube, marked
unlisted with comments disabled.
o The description area of the video must contain copyright information as
well as the name of the event, state, names of participants, and school.
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o The complete video URL must be sent to the state chair with two (2)
copies of the Statement of Assurance via an active link on an email. DUE
with state registration materials.
o Members are expected to follow all applicable copyright laws.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o The video production will be prejudged according to the Rating Sheet.
o Presentation of the entry must be conducted by participants who authored the
event. In the case of a team event, at least one author must give the
presentation at the SLC and NLC; however, all team members who wish to be
recognized as national winners must register for the SLC and NLC.
o No replacement or substitutes will be allowed.
o The presentation is an explanation of the digital video production.
o The video may be shown to the judges. The presentation should include, but
not be limited to: sources used to research the topic; a list of equipment and
software used; development and design process, use of different video
techniques, and copyright issues with pictures, music, or other items.
o Visual aids related to the project may be used; however, no items may be left
with the judges or audience.
o The video has been prejudged. Participants must bring a copy of the video if
they choose to show a portion of the video to the judges.
o Five minutes (5) will be allowed to set up and remove equipment and/or
presentation items.
o The following will be provided: internet, screen, power, table, and projector.
Participants that will be utilizing Apple products or other devices that do not
have a VGA port will need to provide their own adapters. Access may not be
via WiFi, so participants should plan appropriately when selecting
laptops/tables on which to present.
o Teams will have seven (7) minutes to describe the project.
o At the end of six (6) minutes, a timekeeper will stand until noticed and hold up
a colored time card indicating one minute is left. At seven (7) minutes the
timekeeper will stand and hold up a colored time card indicating time is up.
When the presentation is finished, the timekeeper will record the time used,
noting a deduction of five (5) points for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
 Final Performance
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o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 document addresses topic and is appropriate for the audience
 graphics, text treatment, and special effects show creativity and cohesiveness of
design
 appropriate selection of fonts and type sizes
 overall layout and design is creative and appealing
 final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
 required information is effectively communicated
 copyright laws followed
Performance Competencies
 explain content logically and systematically
 communicate the design process
 explain the tips, techniques, and tools used
 demonstrate good voice quality and diction
 display self-confidence through knowledge of content and articulation of ideas
 answer questions effectively
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: technological, organizational
 Information Technology: information technology and major business functions,
application software, input technologies, information retrieval
Career Cluster: Information Technology
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E-BUSINESS
One critical element in a business’ success in today’s global market is the ability to sell products
and services to the consumer via the Internet. This event recognizes FBLA members who have
developed proficiency in the creation and design of Web commerce sites.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: a prejudged project and a performance component.
Participants are required to complete both parts. A prejudged project should be developed
based on the national topic listed.
All participants will compete in a preliminary performance to explain the development and
implementation of the project. The top five (5) will advance to a final round.
2015 Topic
Participation in this event will allow members to demonstrate proficiency in conceptualizing,
designing, and creating efficient and marketable E-business sites. The topic to be addressed by
the site developed for competition at the 2015 SLC and NLC will be:
Set up a website for young artistic entrepreneur(s) to sell their art, pottery, jewelry, etc. You should
include, but not limited to, pictures, bio of the entrepreneur(s), social media links, purchase and shipping
information, and shopping cart. Information may be fictitious.
Copyright and Fair Use Information. It is the policy of FBLA-PBL to comply with state and
federal copyright laws. Refer to the FBLA-PBL Format Guide for additional information.
Project Guidelines
 Prejudged Project
o Student members, not advisers, must prepare projects.
o If using a shopping cart, it doesn’t need to be active.
o Two (2) copies of the Statement of Assurance entry form must be
completed and received by the state office by the SLC registration deadline.
o The Web site must be available for viewing on the Internet at the time of
judging. No changes can be made to the Web site after the official entry
date. Judging of the E-business site will take place before the SLC.
o Any photographs, text, trademarks, or names that are used on the site must
be supported by proper documentation and approvals indicated on the site.
Members are expected to follow all applicable copyright laws and may be
disqualified if items are used inappropriately and not documented.
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o The use of templates must be identified at the bottom of the home page.
See FBLA-PBL Format Guide.
o E-business sites should be designed to allow for viewing by as many
different platforms as possible.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector and Internet will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o Explanation should include development and design process, use and
implementation of innovative technology, use and development of media
elements.
o The website should be shown to the judges/
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
Final
Performance
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o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 document addresses topic and is appropriate for the audience
 graphics, text treatment, and special effects show creativity and cohesiveness of
design
 appropriate selection of fonts and type sizes
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overall layout and design is creative and appealing
final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
required information is effectively communicated
copyright laws followed
website functions without error
Performance Competencies
 answer questions effectively
 demonstrate ability to make a businesslike presentation
 demonstrate ability to work as a team
 demonstrate effective decision making and problem solving skills
 demonstrate effective verbal communication skills
 describe project development and implementation
 explain content logically and systematically
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: technological
 Economics and Personal Finance: allocation of resources, markets and prices, buying
goods and services
 Entrepreneurship: marketing
 Information Technology: input technologies, network applications, privacy and ethics
 Marketing: consumers and their behavior, the marketing mix
Career Clusters: Business, Management and Administration; Finance; IT; Marketing, Sales & Service
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ECONOMICS
This event provides recognition for FBLA members who can identify, understand, and apply
economic principles to contemporary social, political, and ecological problems.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Basic economic concepts and principles
 Productivity
 Macroeconomics
 Market structures (monopoly, oligopoly, etc.)
 Investments and interest rates
 Role of government
 Monetary and fiscal policy
 Types of businesses/economic institutions
 Business cycles/circular flow
 Supply and demand
 International trade/global economics
NBEA Standards Reinforced by Event
 Economics and Personal Finance: allocation of resources, economic systems, economic
institutions and incentives, markets and prices, market structures, productivity, role of
government, international economic concepts
 Entrepreneurship: economics, aggregate supply and demand
 International Business: global business environment
 Management: organized labor
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Career Clusters: Business, Management and Administration; Finance; Marketing, Sales and Service
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ELECTRONIC CAREER PORTFOLIO - MODIFIED
An electronic career portfolio is a purposeful collection of work that tells the story of an
applicant including achievements, growth, vision, reflection, skills, experience, education,
training, and career goals. It is a tool that gives employers a complete picture of who you are—
your experience, your education, your accomplishments—and what you have the potential to
become—much more than just a letter of application and resume can provide.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of a presentation given at the state conference focusing on a career
research and student readiness. The electronic career portfolio will be presented to a panel of
judges.
Performance Guidelines
 Student members, not advisers, must prepare electronic career portfolios.
 The event is to be specific to the career goals and professional experiences that the
student has completed; it is not a showcase of FBLA experiences
 All information should reflect the student’s accomplishments and experiences that
have actually occurred.
 The portfolio must include: a resume and a career summary. The career summary
should include career choice, description of career, skills and education required, and
future job outlook (e.g., monetary, advancement).
 The students may present their portfolio using a DVD, USB flash drive, or by accessing
it via the Internet.
 Visual aids and samples related to the project may be used; however, no items may be
left with the judges or audience.
 The participant must provide the computer for the presentation. A LCD projector and
Internet access will be provided. Five (5) minutes will be allowed to set up and remove
the equipment.
 All information should reflect the student’s accomplishments and experiences. No
fictitious information should be presented.
 Sample materials also must be included in the portfolio. These samples must include,
but are not limited to the following:
o Career-Related Education: Describe career-related education that enhances
employability. Include a summary of school activities, career research projects,
application of business education, and/or related occupational skills and their
relationship to job.
o Educational Enhancement: Describe educational opportunities that enhance
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employability. Include career opportunities development planning, summaries
of job shadowing, internships, apprenticeships, informational interviews,
community service projects, and products developed during these experiences.
o Examples of Special Skills: Includes up to five examples of special skills, talents,
and/or abilities related to job and career goals. These may be in any format but
must fit within the dimensions of the portfolio. Audio and/or video recordings
may be included in the portfolio.
The individual has seven (7) minutes to present.
A timekeeper will stand at six (6) minutes and again at seven (7) minutes. When the
presentation is finished, the timekeeper will record the time used, noting a deduction
of five (5) points for any time over seven (7) minutes.
Following each presentation, judges will conduct a three (3) minute question/answer
period.
Project Competencies
 Demonstrate an understanding of the event
 Demonstrate good verbal communication skills
 Demonstrate ability to make a professional presentation
 Explanation is logical and systematic
 Develop a career plan
 Communicate design process effectively
 Demonstrate knowledge of employability skills and trends
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Career Development: workplace expectations
 Communication: foundations, employment
 Information Technology: information retrieval, privacy and ethics, application software
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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EMERGING BUSINESS ISSUES – MODIFIED
This event provides FBLA members with an opportunity to develop and demonstrate skills in
researching and presenting an emerging business issue. The event is based on team rather
than individual participation. In addition to learning research skills, team participants develop
speaking ability and poise through oral presentations.
Eligibility
There is no limit to the number of teams composed of two (2) or three (3) members a chapter
may submit in this event. The member(s) must be from an active local chapter and on record
in the national center as having paid dues by February 15 (state) of the current school year.
Overview
This event consists of a presentation for the topic listed taking the affirmative or negative
argument.
2015 Topic
Participation in this event will allow members to demonstrate proficiency in conceptualizing,
designing, and creating efficient and marketable E-business sites. The topic to be addressed by
the site developed for competition at the 2015 SLC and NLC will be:
Consumer products sold by brand name companies have been facing increasing challenges throughout
the recession as well as the increase in online shopping. Brand loyalty in three categories (food,
beverage, and household goods) has decreased for three years (2013 American Pantry Study). The
amount of consumers willing to purchase their traditional brands, regardless of whether the brand is on
sale or not, has decreased from 33 percent in 2010 to 29 percent in 2012. One of the reasons this is
occurring is competition from consumer products private label choices. The 2013 American Pantry Study
found that 88 percent of consumers who have become purchasers of private label products will not
return to their previous national brand purchases even once the economy has recovered.
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How will this trend positively affect the overall consumer products industry?
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How will this trend negatively affect the overall consumer products industry?
Participants will be expected to research the topic prior to the conference and be prepared to
present either both the affirmative or negative argument, based on random selection at the
SLC.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Each team’s presentation must be the result of its own independent work.
Facts and working data may be secured from any source.
o The student members, not advisers, must prepare presentations. All members
of the team must participate in the advance research of the topic and in the
actual presentation.
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o Participants will be expected to research the topic prior to the conference and
be prepared to present both the affirmative and negative arguments.
o Teams will be permitted to bring prepared notes of any type for the
presentation.
o No reference materials, visual aids, or electronic devices may be brought to or
used during the preparation or performance.
o Teams will have seven (7) minutes to present both sides of the case. All team
members must participate in the presentation.
o Teams should introduce themselves, describe the situation, make their
recommendations, and summarize their case.
o At the end of six (6) minutes, a timekeeper will stand until noticed and hold up
a colored time card indicating one minute is left. At seven (7) minutes the
timekeeper will stand and hold up a colored time card indicating time is up.
When the presentation is finished, the time used will be recorded, noting a
deduction of five (5) points for any presentation over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o The preliminary performance is not open to conference attendees.
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Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 document addresses topic and is appropriate for the audience
 graphics, text treatment, and special effects show creativity and cohesiveness of
design
 appropriate selection of fonts and type sizes
 overall layout and design is creative and appealing
 final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
 required information is effectively communicated
 copyright laws followed
 website functions without error
Performance Competencies
 answer questions effectively
 arguments are persuasive and relevant to topic
 demonstrate ability to make a businesslike presentation
 demonstrate ability to work as a team
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demonstrate effective decision making and problem solving skills
demonstrate effective verbal communication skills
describe project development and implementation
explanation is logical and systematic
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: foundations, employment
 Economics and Personal Finance: market structures, role of government, personal
decision making
 International Business: global business environment
 Management: ethics and social responsibility, financial decision making
Career Clusters: Business Management and Administration
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ENTREPRENEURSHIP
Owning and managing a business is the goal of many Americans. This event recognizes FBLA
members who demonstrate the knowledge and skills needed to establish and manage a
business. This event is based on team rather than individual participation. In addition to
learning and applying business decision-making skills, team participants develop speaking
ability and poise through oral presentations.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. Teams consist of
two (2) or three (3) members. An alternate may be included on the “Region Online Testing”
team for a total of three (3) or four (4) team members. The member(s) must be from an active
local chapter and on record in the national center as having paid dues by February 15 (state)
of the current school year. No more than one (1) team member may have competed in this
event at a prior NLC or have competed more than two (2) years at the national level.
Overview
This event consists of two (2) parts: an objective test and a performance component.
A one (1) hour objective test will be administered based on the competencies listed.
An interactive case study will be given and consist of a decision-making problem encountered
by entrepreneurs in one or more of the following areas: business planning, human relations,
financial management, and marketing. All the questions raised in the case must be addressed
during the presentation.
State Competition (performance)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Teams consist of two (2) or three (3) team members. Participants must
furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
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The top five (5) teams with the highest score on the objective test will advance to the
performance round. In the case of a tie, the objective test score will be added to
determine final rank.
All teams will be sequestered thirty (30) minutes before the first performance to
receive instructions and time assignments.
Twenty (20) minutes before the performance, each team will receive the case study.
Two (2) 4” x 6” note cards will be provided for each team member and may be used
during the preparation and performance of the event. Information may be written on
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both sides of the note cards. Note cards will be collected following the presentation.
No reference materials, visual aids, or electronic devices may be brought to or used
during the preparation or performance.
Teams have seven (7) minutes to interact with a panel of judges and present the
solution to the case. The judges will play the role of the second party in the
presentation and refer to the case for specifics. This is a role-play event.
Teams should introduce themselves, describe the situation, make their
recommendations, and summarize their case. All team members must participate in
the presentation.
A timekeeper will stand at six (6) minutes. When each team is finished, the time used
will be recorded. A five (5) point deduction will be made for presentations over seven
(7) minutes.
The final performance is open to conference attendees, except performing participants
of this event.
National Competition
The top three (3) teams will be eligible to compete at the National Leadership Conference.
Teams consist of two (2) or three (3) team members. Refer to the Chapter Management
Handbook for national guidelines.
Objective Test Competencies
 business plans
 community/business relations
 legal issues
 initial capital and credit
 personnel management
 financial management
 marketing management
 taxes
 government regulations
Performance Competencies
 answer questions effectively
 demonstrate ability to make a businesslike presentation
 demonstrate ability to work as a team
 demonstrate an understanding of the case and explain recommendations
 demonstrate good decision making and problem solving skills
 demonstrate good verbal communication skills
 display self-confidence through knowledge of content and articulation of ideas
 explanation is logical and systematic
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NBEA Standards Reinforced by Event
 Accounting: the accounting process, special applications
 Communication: foundations, organizational
 Entrepreneurship: marketing, economics, finance, accounting, global market, legal,
business plans
 Management: management functions, human resource management
 Marketing: foundations of marketing, the marketing mix, the marketing plan
Career Clusters: Business, Management and Administration; Finance; Marketing, Sales and
Service
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FBLA PRINCIPLES AND PROCEDURES - 9TH AND 10TH GRADE
Members in FBLA should be knowledgeable about the association and the information found in
the official publications. This event provides recognition for FBLA members who are interested
in learning about the background and current information of FBLA-PBL.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 FBLA organization, bylaws, and handbook
 FBLA national competitive events guidelines
 FBLA national publications
 FBLA creed and national goals
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FUTURE BUSINESS LEADER
This event honors outstanding FBLA members who have demonstrated leadership qualities,
participation in FBLA, and evidence of knowledge and skills essential for successful careers in
business.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of three (3) parts: submission of a letter of application with a resume, an
objective test, and an interview.
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Letter and Resume
o Six (6) copies of the following items must be submitted by the SLC registration
deadline:
 A one-page letter of application (original or copy) for the award
addressed to
 Ms. Jean Buckley, President and CEO, FBLA-PBL, Inc., 1912
Association Drive, Reston, VA 20191. The letter should state the
reasons the participant is deserving of the honor of this award.
 A brief resume (original or copy) not to exceed two (2) pages.
Photographs are not allowed.
o All copies of the above materials must be submitted in six (6) standard file
folders. The tab of the folders must be labeled with the event title, participant’s
name, state, and school. Include participant’s name on all pages submitted.
LABELS MUST BE TYPED.
o A deduction of five (5) points will be made from the score of participants who
submit materials by the stated deadline but do not adhere to the event
guidelines for the submission of proper materials.
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A one (1) hour online objective test will be administered based on the
competencies listed.
Each participant will be scheduled for a ten (10) minute interview.
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State Competition
Objective Test
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators. All
participants participate in a preliminary interview on the first day of the state conference.
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Preliminary Interview
Participates will be scheduled for a ten (10) minute interview on the morning of the first day of
the state leadership conference. The participants will be divided into groups. The top
eighteen (18) (or an equal number from each group) will advance to the second round.
Finalists will be posted in the conference registration area.
Second Interview
The top eighteen (18) from the preliminary interview will be scheduled for a ten (10) minute
state interview on the first conference day. The top six (6) finalists – or an equal number from
each group – will advance to the final round to participate in a final interview on the next
conference day. Judges will be provided with a copy of each participant’s application
materials. No additional items can be brought into the interview or left with the judges.
Final Interview
The final interview guidelines are the same as the second interview guidelines described
above except the interview time is fifteen (15) minutes.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 General concepts to include accounting, banking, business procedures,
communications, economics, ethics, global business, law, management, marketing,
math and technology
 FBLA-PBL history, programs, and bylaws
 Parliamentary procedure
Performance Competencies
 demonstrate good verbal communication skills
 answer questions effectively
 display self-confidence through knowledge of content and articulation of ideas
NBEA Standards Reinforced by Event
 Accounting: the accounting cycle, the accounting process
 Business Law: basics of the law
 Career Development: workplace expectations
 Communication: foundations, social, employment, organizational
 Computation: mathematical, problem-solving applications
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Entrepreneurship: entrepreneurs and entrepreneurial opportunities
International Business: foundations of international business
Management: management functions
Marketing: foundations of marketing
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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GOLD SEAL CHAPTER AWARD OF MERIT
HOLLIS AND KITTY GUY AWARD
The Hollis and Kitty Guy Award recognizes outstanding local chapters that have actively
participated in projects and programs identified with the goals of FBLA-PBL.
Eligibility
Active local chapters must be submit the official application (from the SLC registration web
site) and be on record in the national center as having paid dues by December 1 of the current
school year.
Guidelines
 The chapter adviser must complete the entry form and certify that the chapter listed
has met their state’s Gold Seal Award of Merit criteria.
 Each local chapter must submit a copy of the Local Chapter Annual Business Report to
the state chair/state adviser.
Criteria may include:
 Paid state and national dues by December 1
 Conducted projects or programs identified with the goals of FBLA-PBL
 Recruited professional members
 Sent representatives to FBLA conferences sponsored by the state chapter and national
association
 Participated in the Business Achievement Awards Program
 Encouraged other schools to organize FBLA or PBL chapters
 Participated in state project for the current year
 Planned visits to business and industry
 Conducted financial development projects, if allowed by school administration
 Invited businesspersons and other professionals to become involved in chapter
activities
 Promoted FBLA-PBL
 Conducted a public relations program in the school and community and documented
the activities with newspaper clippings and reports of radio/TV coverage
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GLOBAL BUSINESS
The global economy is a complex; continually flowing and constantly changing network of
information, goods, services, and cultures. Most nations rely on other nations for natural
resources to supply their needs and wants. Global business also provides new markets and
investment opportunities as well as promotion of better relationships.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. Teams consist of
two (2) or three (3) members. The member(s) must be from an active local chapter and on
record in the national center as having paid dues by February 15 (state) of the current school
year. No more than one (1) team member may have competed in this event at a prior NLC or
have competed more than two (2) years at the national level.
Overview
This event consists of two (2) parts: an objective test and a performance component. A one (1)
hour objective test will be administered based on the competencies listed. Team members will
take one objective test collaboratively. The case study will consist of a decision-making
problem encountered by entrepreneurs in one or more of the following areas: business
planning, human relations, financial management, and marketing. All the questions raised in
the case must be addressed during the presentation.
Region Online Testing (no performance)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators. The top
fourteen (14) teams from each region will be eligible to compete at the State Leadership
Conference.
State Competition (performance)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Teams consist of two (2) or three (3) team members. Participants must
furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
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The top five (5) teams with the highest score on the objective test will advance to the
performance round. In the case of a tie, the objective test score will be added to determine
final rank.
All teams will be sequestered thirty (30) minutes before the first performance to receive
instructions and time assignments.
Twenty (20) minutes before the performance, each team will receive the case study.
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Two (2) 4” x 6” note cards will be provided for each team member and may be used during
the preparation and performance of the event. Information may be written on both sides of
the note cards. Note cards will be collected following the presentation.
No reference materials, visual aids, or electronic devices may be brought to or used during
the preparation or performance.
Teams have seven (7) minutes to interact with a panel of judges and present the solution to
the case.
The judges will play the role of the second party in the presentation and refer to the case
for specifics.
Teams should introduce themselves, describe the situation, make their recommendations,
and summarize their case. All team members must participate in the presentation.
A timekeeper will stand at six (6) minutes. When each team is finished, the time used will
be recorded. A five (5) point deduction will be made for presentations over seven (7)
minutes.
Following each presentation, judges will conduct a three (3) minute question-answer
period.
The final performance is open to conference attendees, except performing participants of
this event.
National Competition
The top three (3) teams will be eligible to compete at the National Leadership Conference.
Teams consist of two (2) or three (3) team members. Refer to the Chapter Management
Handbook for national guidelines.
Objective Test Competencies
 Basic international concepts
 Ownership and management
 Marketing
 Finance
 Communication (incl. culture and language)
 Treaties and trade agreements
 Legal issues
 Human resource management
 Ethics
 Taxes and government regulations
 Currency exchange
 International travel
 Career development
Performance Competencies
 Answer questions effectively
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Demonstrate ability to make a businesslike presentation
Demonstrate ability to work as a team
Demonstrate an understanding of the case and explain recommendations
Demonstrate effective decision making and problem solving skills
NBEA Standards Reinforced by Event
 Accounting: the accounting cycle
 Economics and Personal Finance: economic systems, international economic concepts
 Entrepreneurship: global markets
 International Business: foundations of international business, organization structures
for international business activities, international trade relations, international
management, international marketing, international finance
 Management: global perspective
 Marketing: foundations of marketing, the marketing mix,
Career Clusters: Business, Management and Administration; Finance; Government and Public
Administration; Marketing, Sales and Service
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HEALTH CARE ADMINISTRATION
Health care administrators manage the business side of health services, ensuring the effective
use of resources to ensure the best medical care to the community. These skills include
managing office activities, enhancing communication skills, identifying legal and ethical issues
in health care practices, managing financial functions, and enhancing employability skills. This
event recognizes FBLA members who have the ability to help people in the health care field.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of a one (1) hour online objective test.
Procedure
State Competition
Objective test
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Managing office activities
 Enhancing communication skills
 Identifying legal and ethical issues in health care practices
 Managing financial functions
 Enhancing employability skills
NBEA Standards Reinforced by Event
 Communication: workplace and technological communication
 Management: ethics and social responsibility, personal management skills
Career Clusters: Business, Management and Administration; Health Science
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HELP DESK
The ability to provide technical assistance to the users of computer hardware and software is
essential to the success of any organization and its continued operation. This event provides
recognition for FBLA members who demonstrate an understanding of and ability to provide
technical assistance to end users.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a performance component (state
only). A one (1) hour objective test will be administered based on competencies listed. The top
five (5) participants will be scheduled for the performance at the state conference.
Procedure
State Competition (online objective test and performance)
Objective test
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The top five (5) will participate in a performance component.
Performance
o All participants will be sequestered twenty (20) minutes before the first performance to
receive instructions and time assignments.
o An interactive role-play scenario will be given based on customer service in the
technical field.
o Ten (10) minutes before the performance, each participant will receive the scenario.
o Two (2) 4” x 6” note cards will be provided for each participant and may be used during
the preparation and performance of the scenario. Information may be written on both
sides of the note cards. Note cards will be collected following the presentation.
o No reference materials, visual aids, or electronic devices may be brought to or used
during the preparation or performance.
o The participant has five (5) minutes to interact with a panel of judges and demonstrate
how he/she would solve the problem. The judges will play the role of the second party
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in the presentation; refer to the case for specifics. This is a role play event.
o A timekeeper will stand at four (4) minutes and again at five (5) minute.
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National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Help desk operations and procedures
 Customer management
 Support center infrastructure and procedures
 Professional career and leadership skills
 Communication
Performance Competencies
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Provide ways for client to solve their problem
 Translate case into effective, efficient, and spontaneous action
 Resolve conflict resolution
NBEA Standards Reinforced by Event
 Communication: foundations, employment
 Information Technology: information retrieval, privacy and ethics, application
software
Career Clusters: Business, Management and Administration; Information Technology
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HOSPITALITY MANAGEMENT - MODIFIED
Hospitality is an important aspect of business and society. This event provides recognition to
FBLA members who have the ability to help other people enjoy both leisure and business travel
and events.
Eligibility
There is no limit to the number of teams comprised of two (2) to three (3) members a chapter
may submit in this event. The member(s) must be from an active local chapter and on record
in the national center as having paid dues by February 15 (state) of the current school year.
Overview
This event consists of two parts: an objective test and performance component. A one (1)
hour objective test will be administered based on the listed competencies. Team members
take the objective test collaboratively.
The top five (5) teams with the highest objective test score advance to the performance round
at state conference. An interactive case study in the hospitality management industry will be
given.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
Final Performance Guidelines
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The top five (5) teams with the highest objective test score advance to the finals. Test
scores will be used to break a tie.
All teams will be sequestered before the first performance to receive instructions and time
assignments.
Each team will receive the case study twenty (20) minutes before the performance.
Two (2) 4” x 6” note cards will be provided for each team member and may be used during
event preparation and performance. Members may write on both sides of the card. Note
cards will be collected after the performance. No other reference materials, visual aids,
electronic devices may be brought to or used during preparation or performance.
Teams have seven (7) minutes to interact with a panel of judges and present the solution to
the case.
Judges will role-play the second party in the presentation and refer to the case for specifics.
Teams must introduce themselves, describe the situation, make recommendations, and
summarize the case. All team members must actively participate in the performance.
At the end of six (6) minutes, a timekeeper will stand until noticed and hold up a colored
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time card indicating one (1) minute remains. At seven (7) minutes, the timekeeper will hold
up a colored time card indicating time is up.
The final performance is open to conference attendees, who are not participants in the final
round of the event.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Hospitality operation and management functions
 Hotel sales process
 Hospitality marketing concepts
 Human resource management in the hospitality industry
 Environmental, ethical, and global issues
 Customer service in the hospitality industry
 Legal issues, financial management, & budgeting
 Current hospitality industry trends
 Types of hospitality markets & customers
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate an understanding of the case and explain recommendations
 Demonstrate effective decision-making and problem-solving skills
 Display self-confidence through content knowledge and idea articulation
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Accounting: financial analysis
 Business Law: environmental law & energy regulation
 Communication: workplace communication
 Information Technology: database management systems
 Management: ethics @ social responsibility, human resource management, industry
analysis
 Marketing: the marketing plan
Career Clusters: Hospitality & Tourism, Business Management & Administration
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IMPTOMPTU SPEAKING
The ability to express one’s thoughts without prior preparation is a valuable asset, as are poise,
self-confidence, and organization of facts. This event recognizes FBLA members who develop
qualities of business leadership by combining quick and clear thinking with conversational
speaking.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
General Information
Participants will be given a topic related to one or more of the following: FBLA-PBL Goals,
FBLA-PBL activities, FBLA-PBL current national programs, current events, and/or relevant
business topics. The goals include:
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Develop competent, aggressive business leadership.
Strengthen the confidence of students in themselves and their work.
Create more interest in and understanding of the American business enterprise.
Encourage members in the development of individual projects that contribute to the
improvement of home, business, and community.
Develop character, prepare for useful citizenship, and foster patriotism.
Encourage and practice efficient money management.
Encourage scholarship and promote school loyalty.
Assist students in the establishment of occupational goals.
Facilitate the transition from school to work.
Procedure
State
Preliminary Performance
 Participants will be divided into groups in a preliminary round on the morning of the first
day of the state conference.
 The participants will be assigned a performance time. Six(6) finalists - or an equal number
from each group will advance to the second round at the state conference.
 Participants will be sequestered for this event.
 Participants will be given the topic and have ten (1) minutes to prepare their speeches prior
to appearing before the judges. All participants will address the same topic in their
speeches.
 Two (2) 4” x 6” note cards will be given to each participant and may be used during the
preparation and performance. Information may be written on both sides of the note cards.
Note cards will be collected following the presentation.
 No reference materials, visual aids, or electronic devices may be brought to or used during
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the preparation or presentation.
Each speech should be four (4) minutes in length.
A timekeeper will stand at three (3) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for time under 3:31 or
over 4:29 minutes.
The preliminary performance is not open to conference attendees.
Final Performance
 All participants will be sequestered in the final round before the first performance to
receive instructions and time assignments.
 The final guidelines are the same as the preliminary guidelines described above; and the
final performance is open to conference attendees, except performing participants of this
event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Performance Competencies
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Display self-confidence through knowledge of content and articulation of ideas
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Communication: foundations, social
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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INSURANCE & RISK MANAGEMENT
This event provides recognition for FBLA members who demonstrate an understanding of and
skill in basic insurance and risk management principles and procedures.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Risk management process
 Property and liability insurance
 Health, disability, and life insurance
 Insurance knowledge
 Decision making
 Careers
 Ethics
NBEA Standards Reinforced by Event
 Accounting: accounting process, special applications, financial statements
 Career Development: workplace expectations
 Economics & Personal Finance: personal decision making, managing finances and
budgeting, markets and prices, banking, buying goods and services
 Information Technology: application software, information retrieval, database
management system
 Management: management functions, financial decision making
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Career Clusters: Business, Management and Administration; Finance; Marketing, Sales and
Service
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INTRODUCTION TO BUSINESS - 9TH AND 10TH GRADE
The American business enterprise system functions effectively when participants are properly
trained to make good business decisions. This event provides recognition for FBLA members
who demonstrate an understanding of the American business enterprise system and its effect
on consumers, employees, and entrepreneurs.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Money management and banking
 Consumerism
 Characteristics and organization of business
 Economic systems
 Rights and responsibilities of employees, managers, owners, and government
 Career awareness
 Global (international) business
 Ethics
 Insurance
NBEA Standards Reinforced by Event
 Career Development: career research, workplace expectations
 Computation: mathematical foundations
 Economics and Personal Finance: allocation of resources, economic systems, managing
finances and budgeting, saving and investing, banking, using credit
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Entrepreneurship: entrepreneurs and entrepreneurial opportunities
Management: business organization
Marketing: foundations of marketing
Career Clusters: Business, Management and Administration; Finance; Marketing, Sales and
Service
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INTRODUCTION TO BUSINESS COMMUNICATION - 9TH AND 10TH GRADE
Learning to communicate in a manner that is clearly understood by the receiver of the message
is a major task of all businesspeople. This event provides recognition for FBLA members who
demonstrate an understanding of basic communication skills and concepts.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 grammar
 spelling
 punctuation and capitalization
 oral communication concepts
 proofreading and editing
 word definition and usage
 numbers
 reading comprehension
NBEA Standards Reinforced by Event
 Communication: foundations, employment, organizations
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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INTRODUCTION TO INFORMATION TECHNOLOGY - 9TH AND 10TH GRADE
Successful business leaders must understand the impact of technology and how to effectively
harness it to drive business. This event recognizes FBLA members who demonstrate acquired
technology skills aligned with the Internet and Computing Core Certification (IC3)
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only the members enrolled in grades 9
through 10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Computer hardware and software
 Operating systems
 Common program functions
 Word processing
 Spreadsheets
 Presentation software
 Networking concepts
 E-mail and electronic communication
NBEA Standards Reinforced by Event
 Information Technology: computer architecture, operating systems, environments, and
utilities, application software, input technologies
Career Cluster: Information Technology
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INTRODUCTION TO PARLIAMENTARY PROCEDURE - 9TH AND 10TH GRADE
This event recognizes FBLA members who demonstrate knowledge of basic principles of
parliamentary procedure along with an understanding of FBLA’s organization and procedures.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 parliamentary procedure principles (Through a partnership with the National
Association of Parliamentarians, questions for the parliamentary procedure
principles portion of the exam will be drawn from National Association of
Parliamentarian’s official test bank.)
 FBLA Bylaws (national)
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JOB INTERVIEW
This event recognizes FBLA members who demonstrate proficiency in applying for employment
in business.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: submission of a letter of application, resume, job
application (go to www.alabamafbla.org, click on State Conference) to complete the job application,
and an interview.
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Letter and Resume
o Six (6) copies of the following items must be submitted by the SLC registration
deadline:
 Each participant must apply for a business or business-related job at
Merit Corporation. The job must be one for which he/she is now
qualified or for which he/she will be qualified at the completion of the
current school year.
 A one-page letter of application (original or copy) from the
participant addressed to: Dr. Terry E. Johnson, Director of
Human Resources, Merit Corporation, 1640 Franklin Place,
Washington, DC 20041
 A brief resume (original or copy) not to exceed two (2) pages.
Photographs are not allowed.
 Job application (go to www.alabamafbla.org and click on Documents)
o All copies of the above materials must be submitted in six (6) standard file
folders. The tab of the folders must be labeled with the event title, participant’s
name, state, and school. Include participant’s name on all pages submitted.
LABEL MUST BE TYPED.
o A deduction of five (5) points will be made from the score of participants who
submit materials by the stated deadline but do not adhere to the event
guidelines for the submission of proper materials.
Each participant will be scheduled, by preliminary, for a ten (10) minute interview
on the morning of the first day of the state conference.
The top eighteen (18) participants (or an equal number from each group) will
advance to the second interview.
State Competition
Preliminary Interview
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Participates will be scheduled for a ten (10) minute interview on the morning of the first day of
the state leadership conference. The participants will be divided into groups. The top
eighteen (18) (or an equal number from each group) will advance to the second round.
Finalists will be posted in the conference registration area.
Second Interview
The top eighteen (18) from the preliminary interview will be scheduled for a ten (10) minute
second interview on the first conference day. The top six (6) finalists – or an equal number
from each group – will advance to the final round to participate in a final interview on the next
conference day. Judges will be provided with a copy of each participant’s application
materials. No additional items can be brought into the interview or left with the judges.
Final Interview
The final interview guidelines are the same as the second interview guidelines described
above except the interview time is fifteen (15) minutes.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Competencies
 Ability to answer questions effectively
 Demonstrate and use good communication skills
 Exhibit a professional and poised appearance
 Communicate career knowledge and plans
NBEA Standards Reinforced by Event
 Career Development: self-awareness, career research, workplace expectations, career
strategies
 Communications: employment
Career Clusters: Business, Management and Administration; Finance; Marketing, Sales and
Service
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LOCAL CHAPTER ANNUAL BUSINESS REPORT - HAMDEN L. FORKNER AWARD - MODIFIED
Business reports are used extensively to inform management, staff, stockholders, and the
general public about all aspects of the business. The Hamden L. Forkner Award recognizes FBLA
chapters that effectively summarize their year’s activities. The event provides participants with
valuable experience in preparing annual business reports.
Eligibility
Each chapter may submit one (1) report from active local chapter, on record in the national
center as having paid dues by February 15 of the current school year.
Overview
The report should include the chapter’s annual business; follow the rating sheet sequence in
writing the report. Projects used for other FBLA reports may be included.
Report Guidelines
 Report—General
 Student members, not advisers, must prepare reports.
 A PDF copy of the report must be emailed to me no later than the registration
materials deadline. Each document must be emailed separately with an event
specific subject line. Example: Local Chapter Annual Business Report – ABC High
School (Last Name/Last Name/Last Name)
 Reports submitted for competition become the property of FBLA-PBL, Inc. These
reports may be used for publication and/or reproduced for sale by the national
association and will not be returned.
 Penalty points will be given if the written plan doesn’t adhere to the report cover
and report contents guidelines.
 This event is prejudged before SLC.
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Report Cover
 Front cover is not counted against the page limit and must contain the following
information: name of the school, state, name of the event, name(s) of student(s),
and year (201x-1x).
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Report Contents
 Table of contents with page numbers
 Letter to membership by chapter president
 Follow the rating sheet sequence in writing the report. If information is not
available for a particular criterion, include a statement to that effect in the report.
 Pages are numbered and must be 8 1/2” x 11”.
 Reports must not exceed 15 pages excluding front and back cover. (A title page,
divider pages, and appendices are optional and must be included in the page
count.)
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Report Competencies
 Arrange report in proper business style and logically arranged
 Correct spelling and grammar
 Describe report development
 Explain local chapter organization and characteristics of chapter
 Document productivity and recognition of chapter
NBEA Standards Reinforced by Event
 Communication: foundations, technological
 Information Technology: application software
 Marketing: foundations
Career Clusters: Business, Management and Administration; Finance; Information Technology;
Marketing, Sales and Service
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MANAGEMENT DECISION MAKING
Making critical decisions that provide the right direction and a winning position in today’s
business world is essential to good management. Business executives must make high-quality,
nearly instantaneous decisions all the time. The ability to make the right decisions concerning
vision, growth, resources, strengths, and weaknesses leads to a successful business. It is
management’s responsibility to manage for today and tomorrow, to manage for optimum
efficiency, and to manage to compete in the marketplace.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. Teams consist of
two (2) or three (3) members. The member(s) must be from an active local chapter and on
record in the national center as having paid dues by February 15 (state) of the current school
year. No more than one (1) team member may have competed in this event at a prior NLC or
have competed more than two (2) years at the national level.
Overview
This event consists of two (2) parts: an objective test and a performance component. A one (1)
hour objective test will be administered based on the competencies listed. Team members will
take one objective test collaboratively.
An interactive case will be given a problem encountered by managers in one of the following
areas: human resource management, financial management, marketing management, or
information systems management. Members of the team will assume the role(s) of
management and present a solution to the case.
State Competition (performance)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Teams consist of two (2) or three (3) team members. Participants must
furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
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The top five (5) teams with the highest score on the objective test will advance to the
performance round. In the case of a tie, the objective test score will be added to determine
final rank.
All teams will be sequestered thirty (30) minutes before the first performance to receive
instructions and time assignments.
Twenty (20) minutes before the performance, each team will receive the case study. Two
(2) 4” x 6” note cards will be provided for each team member and may be used during the
preparation and performance of the event. Information may be written on both sides of the
note cards. Note cards will be collected following the presentation.
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No reference materials, visual aids, or electronic devices may be brought to or used during
the preparation or performance.
Teams have seven (7) minutes to interact with a panel of judges and present the solution to
the case. The judges will play the role of the second party in the presentation and refer to
the case for specifics.
Teams should introduce themselves, describe the situation, make their recommendations,
and summarize their case. All team members must participate in the presentation.
A timekeeper will stand at six (6) minutes. When each team is finished, the time used will
be recorded.
The final performance is open to conference attendees, except performing participants of
this event.
National Competition
The top three (3) teams will be eligible to compete at the National Leadership Conference.
Teams consist of two (2) or three (3) team members. Refer to the Chapter Management
Handbook for national guidelines.
Objective Test Competencies
 Information and communication systems
 Human resource management
 Financial management
 Business operations
 Management functions and the environment
 Business ownership and the law
 Strategic management
 Ethics and social responsibility
 Marketing
 Economic concepts
 Careers
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate an understanding of the case and explain recommendations
 Demonstrate effective decision making and problem solving skills
 Demonstrate effective verbal communication skills
 Display self-confidence through knowledge of content and articulation of ideas
 Explain content logically and systematically
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NBEA Standards Reinforced by Event
 Accounting: financial statements, special applications
 Business Law: business organizations
 Communications: foundations, organizational
 Economics and Personal Finance: economic systems, markets and prices
 Entrepreneurship: entrepreneurs and entrepreneurial opportunities
 Information Technology: impact on society
 Management: management functions, business organization, ethics and social
responsibility, management theories, financial decision making.
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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MARKETING
Marketing involves the distribution of products and services to the consumer. This event
provides recognition for FBLA members who possess knowledge of the basic principles of
marketing.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. This event is a
team event with teams consisting of two (2) to three (3) members. The member(s) must be
from an active local chapter and on record in the national center as having paid dues by
February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a performance component. A one (1)
hour online objective test will be administered based on the competencies listed..
An interactive case study will be given concerning a marketing problem. Participant will
present a solution to the problem.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
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The top five (5) teams with the highest score on the objective test will advance to the
performance round. In the case of a tie, the objective test score will be added to determine
final rank.
All individuals will be sequestered before the first performance to receive instructions and
time assignments.
Twenty (20) minutes before the performance, each team will receive the case study.
Two (2) 4” x 6” note cards will be provided and may be used during the preparation and
performance of the event. Information may be written on both sides of the note cards.
Note cards will be collected following the presentation.
No reference materials, visual aids, or electronic devices may be brought to or used during
the preparation or performance.
Individuals have seven (7) minutes to interact with a panel of judges and present the
solution to the case.
The judges will play the role of the second party in the presentation and refer to the case
for specifics.
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A timekeeper will stand at six (6) minutes.
The final performance is open to conference attendees, except performing participants of
this event.
National Competition
The top three (3) teams will be eligible to compete at the National Leadership Conference.
Refer to the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Basic marketing fundamentals (price, product, place, and promotion)
 Economics
 Selling and merchandizing
 Channels of distribution
 Marketing, information research and planning
 Promotion, advertising media
 Legal and social aspects of marketing
 E-commerce
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate an understanding of the case and explain recommendations
 Demonstrate effective decision making and problem solving skills
 Demonstrate effective verbal communication skills
 Display self-confidence through knowledge of content and articulation of ideas
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Entrepreneurship: marketing, legal
 Marketing: foundations of marketing, consumers and their behavior, external
factors, the marketing mix, marketing research, the marketing plan
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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MOBILE APPLICATION DEVELOPMENT
Society is daily moving to a constant feed of communication, transfer of information, and the
need to access or process information in a mobile environment. Mobile Applications are
necessary to provide users with the ability to be productive while away from their full
computers. Mobile Applications can be used as a lite version of something that would be done
on a full computer, or they can provide a tool for something that users would only need to do
on their phone.
Eligibility
There is no limit to the number of individuals or teams composed of two (2) or three (3)
members a chapter may submit in this event. The member(s) must be from an active local
chapter and on record in the national center as having paid dues by February 15 (state) of the
current school year.
Overview
This event consists of two (2) parts: a prejudged Mobile Application and a performance
component. Participants are required to complete both parts. A prejudged project should be
developed based on the national topic listed. Performances should describe the program
completed. Specifically, the performance should address the program creation, processes
used, and results of program.
All participants will compete in a preliminary performance to explain the development and
implementation of the project. The top five (5) will advance to a final round.
2015 Topic
The topic to be developed in this presentation and submitted for competition at the 2015 SLC
will be:
Your school has asked you to write a mobile application announcing activities at your school including
dates, times, and contact information. With this app include an events list that retrieves events starting at
the current day and extending into the next few months. Include a banner image scroller to this
application.
Project Guidelines
 Prejudged Project
o The individual or team will research the topic, and then create a mobile
application on the topic.
o Two DVDs containing the executable object, data, program documentation
(including but not limited to, execution code – and support files needed to
run the executable file must be received in the Montgomery by the state
conference registration materials deadline along with two (2) copies of the
Statement of Assurance.
o The prejudged submission must include the source code and screen shots of
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the GUI in PDF format for review.
o The solution must run standalone with no programming errors.
o The following platforms may be used to develop the project: Google’s
Android, Apple IOS, or Microsoft Windows Phone.
o Project submissions must include the source code and screen shots of the
GUI in PDF format.
o The application may not be deployed as a web application delivered over
HTTP.
o The application may deploy from a smartphone, tablet, or both, but must
be smartphone deployable.
o The application need not be available for download from a digital
distribution multimedia-content service.
o Program produced for this event must be prepared by the participant(s)
without help from other programmers or teachers.
Performance Guidelines
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Preliminary Performance
o A maximum of five (5) finalists will advance to the final round.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector and Internet will be provided. Internet may not
be via WiFi, so participants should plan appropriately when selecting
laptops/tables on which to present. Participants that will be utilizing Apple
products or other devices that do not have a VGA port will need to provide
their own adapters.
o The application should be shown to the judges (projection equipment may be
used).
o The individual will have seven (7) minutes to describe the project and the
results obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Visual aids and samples related to the project may be used (including a mobile
device with the App loaded); however, no items may be left with the judges or
audience.
o Preliminary performances are not open to conference attendees.
Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
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and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 Development of program is logical and creative
 Code is commented at appropriate points
 Interface is a logical arrangement and contains all necessary information
 App runs without error
Performance Competencies
 Explains content logically and systematically
 Understanding of the programming logic and coding is evident
 Design process effectively communicated
 Tips, techniques, and tools used are presented including identifying the most
difficult programming task(s) completed and explanation of the scenario/logic used
to overcome and implement these tasks
 Professional presentation
 Self-confidence apparent through knowledge of content and articulation of ideas
 Answer questions effectively
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Information Technology: computer architecture; operation systems, environments,
and utilities; systems analysis and design; communications and networking
infrastructures; network applications.
 Management: technology and information management.
Career Cluster: Information Technology
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NETWORKING CONCEPTS
Acquiring a high level of familiarization and proficiency in working with networks is essential in
today’s connected workplace. This event provides recognition for FBLA members who have an
understanding of network technologies.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 general network terminology
 network operating system terminology
 equipment for Internet access
 OSI model and functionality
 network topologies and connectivity
 network security
NBEA Standards Reinforced by Event
 Information Technology: computer architecture, operating systems, environments, and
utilities, systems analysis and design, communications and networking infrastructures,
network applications
 Management: technology and information management
Career Cluster: Information Technology
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PARLIAMENTARY PROCEDURE
DOROTHY L. TRAVIS AWARD
The Dorothy L. Travis Award recognizes FBLA members who demonstrate knowledge of the
principles of parliamentary procedure. This event is based on team rather than individual
competition. Team participants develop speaking ability and poise through competitive
performance.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. No more than two (2) members may have
participated at a prior NLC or have competed more than two (2) years at the national level.
Procedure
State Competition (online objective test and performance)
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The five (5) teams with the highest average score will participate in the performance at the
State Leadership Conference. Finalists will be posted in the conference registration area.
Participants must attend the conference.
Performance Guidelines
 Members of the five (5) participating finalist teams will be sequestered thirty (30)
minutes before their first performance to receive instructions and time
assignments.
 The case problem (state only) will be given to simulate a regular chapter meeting.
The examination and performance criteria for this event will be based on Robert’s
Rules of Order, Newly Revised 11th Edition. Twenty (20) minutes prior to scheduled
performance time team president will receive copy of problem for each team
member. The team will have a private area to consider procedure. Parliamentary
Procedure reference materials may be used during this preparation time, but not
during the performance itself. The following may be taken into the performance
room: a copy of the problem for each team member (given in the preparation
room), the treasurer’s report, and a copy of minutes from a preceding meeting.
Participants are not to write on the copy of the problem.
 Performances must include presentation of procedures that are used in a complete
regular meeting of the chapter from the time the meeting is called to order until it
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is adjourned. Items designated in the case must be included in the appropriate
order of business, but other items should also be taken up during the meeting.
During the performance the secretary will take notes, but the notes will not be
transcribed into minutes.
No reference materials, visual aids, or electronic devices may be brought to or used
during the performance. A panel of judges will evaluate the performances.
The problem may or may not include each class of motions, but all five classes of
motions—main, subsidiary, privileged, incidental, and motions that bring a
question again before the assembly—must be demonstrated during the
performance.
Performance time may be from nine (9) to eleven (11) minutes. A timekeeper will
stand at eight (8) minutes. When each team is finished the time used will be
recorded, noting a deduction of one (1) point for each full half minute (30 seconds)
under nine (9) minutes or each full half minute over eleven (11) minutes.
In case of a tie, the objective test score will break the tie.
The performances are open to conference attendees, except performing
participants of this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 parliamentary procedure principles
 FBLA Bylaws
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PARTNERSHIP WITH BUSINESS PROJECT
This event recognizes FBLA chapters that develop and implement the most innovative, creative,
and effective partnership plan. The purpose of this project is to learn about a business through
communication and interaction with the business community.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The team can
consist of one (1) to three (3) members. The member(s) must be from an active local chapter
and on record in the national center as having paid dues by February 15 (state) of the current
school year.
Overview
This event consists of two (2) parts: a prejudged report and a performance component.
Participants are required to complete both parts to be eligible to win an award.
The project describes activities designed to bring business leaders and FBLA members
together in a positive working relationship through innovative programs. The report should
describe the planning and implementation of activities that build a partnership between
business leaders and chapter members for the purpose of learning about a business. This
event should not be a chapter fund-raising project.
The top five (5) entries will advance to the performance round at the state conference.
Finalists will be notified by April 1. Specifically the performance should address the business
partnership, member involvement, and results of the project.
Report Guidelines
 Report—General
 Student members, not advisers, must prepare reports.
 A PDF copy of the report must be emailed to me no later than the registration
materials deadline. Each document must be emailed separately with an event
specific subject line. Example: Partnership with Business Project – ABC High
School (Last Name/Last Name/Last Name)
 Reports submitted for competition become the property of FBLA-PBL, Inc. These
reports may be used for publication and/or reproduced for sale by the national
association and will not be returned.
 Penalty points will be given if the written plan doesn’t adhere to the report cover
and report contents guidelines.
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Report Cover
 Front cover is not counted against the page limit and must contain the following
information: name of the school, state, name of the event, name(s) of student(s),
and year (201x-1x).
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Report Contents
 A one-page description of the plan should be the first page of the report.
 Table of contents with page numbers.
 Report should demonstrate the development and implementation of an innovative,
creative, and effective partnership plan. Including:
o A description of the partnership goals and planning activities
o Roles of business leaders and chapter members in developing and
implementing the partnership
o Results, concepts learned, and impact of the project provide
o Degree of involvement (hours spent, personal contact executives and
department heads contacted)
o Examples of publicity and recognition received as a result of the partnership
 Follow the rating sheet sequence in writing the report. If information is not
available for a particular criterion, include a statement to that effect in the report.
 Pages are numbered and must be 8 1/2” x 11”.
 Reports must not exceed 15 pages excluding front and back cover. (A title page,
divider pages, and appendices are optional and must be included in the page
count.)
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector will be provided.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
Final
Performance
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o The top five (5) entries will advance to the performance round.
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o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Competencies
 Have outstanding written and verbal communication skills
 Report in proper business style
 Spelling and grammar correct
 Describe project development and implementation
 Explain business partnership
 Report results of the project and analyze project’s successes and areas for
improvement
NBEA Standards Reinforced by Event
 Career Development: workplace expectations
 Communication: foundations, organizational
 Entrepreneurship: management
 Information Technology: application software, input technologies, information
retrieval, privacy and ethics
 Management: management functions
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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PERSONAL FINANCE
Financial literacy is essential in meeting the financial challenges of the 21st century. This event
recognizes students who possess essential knowledge and skills related to financial issues, can
analyze the rights and responsibilities of consumers, and apply knowledge to financial
situations.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Credit and debt
 Earning a living (income, taxes)
 Managing budgets and finance
 Saving and investing
 Banking and debt
 Financial principles related to personal decision making
 Buying goods and services
NBEA Standards Reinforced by Event
 Economics and Personal Finance: markets and prices, allocation of resources, banking,
buying goods and services
Career Clusters: Business, Management and Administration; Finance
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PUBLIC SERVICE ANNOUNCEMENT
Public service ads (PSA) or public service announcements are basic messages to the public that
raise awareness on a specific social issue. This event recognizes FBLA members who
demonstrate the ability to research a topic (issue) and create an original and informative thirty
(30) second PSA video, raising awareness and/or evoking a changed attitude toward the issue.
Eligibility
There is no limit to the number of individuals or teams composed of two (2) or three (3)
members a chapter may submit in this event. The member(s) must be from an active local
chapter and on record in the national center as having paid dues by February 15 (state) of the
current school year.
Overview
Participants are expected to research and form an objective on a given topic, create a script
and a 30-second video.
All participants will compete in a preliminary performance to explain the development and
implementation of the project. The top five (5) will advance to a final round.
2015 Topic
The topic to be developed in this presentation and submitted for competition at the 2015 SLC
will be:
Green Teens--Produce a PSA that points out simple life changes teens can make that will impact our
environment in a positive way.
Project Guidelines
 Prejudged Project
o Participants must research and form an objective on the given topic (social
issue). Student members, not advisers, must prepare the presentations.
o Create a script and 20-second video on the topic.
o The production may use any method to capture or create moving images.
o A Statement of Assurance entry form must be completed and submitted by
the state conference registration deadline along with six (6) copies of the
script to be submitted in six (6) standard file folders and the folder tab
labeled with participant’s name(s), state, school, and event title (TYPED).
o Members are expected to follow all applicable copyright laws.
Performance Guidelines
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Preliminary Performance
o A maximum of five (5) finalists will advance to the final round.
o Presentation of the entry must be conducted by participants who authored the
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event. In the case of a team event, at least one author must give the
presentation at the SLC; however, all team members who wish to be recognized
as national winners must register for the SLC. No replacement or substitutes
will be allowed.
The presentation is an explanation of the topic research, script development,
and video production.
The PSA must be shown to the judges. The presentation should include, but
not be limited to: the team’s objective toward the topic, major findings from
the topic research, the script writing process, use of different video techniques,
a list of equipment and software used; and copyright issues with pictures, music
or other items.
Participants are responsible for bringing a copy of the projected submitted to
use in the onsite presentation.
Visual aids related to the project may be used; however, no items may be left
with the judges or audience.
Five (5) minutes will be allowed to set up and remove equipment and/or
presentation items.
The following will be provided: Internet, power, LCD projector. Participants
that will be utilizing Apple products or other devices that do not have a VGA
port will need to provide their own adapters. Access may not be via WiFi, so
participants should plan appropriately when selecting laptops/tablets on which
to present.
Teams will have five (5) minutes to describe the project and show their video.
At the end of four (4) minutes, a timekeeper will stand until noticed and hold
up a colored time card indicating one minute is left, and at five (5) minutes, a
timekeeper will stand and hold up a colored time card indicating time is up.
When the presentation is finished, the timekeeper will record the time used,
noting a deduction of five (5) points for any time over five (5) minutes.
Following each presentation, judges will conduct a (3) minute question/answer
period.
Preliminary performances are not open to conference attendees.
Final Performance
o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
Project Competencies
 Document addresses topic and is appropriate for the audience
 Graphics, text treatment, and special effects show creativity and cohesiveness of
design
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Overall layout and design is creative and appealing
Final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
Identify the basic functions and resources for editing an audio/video production
Required information is effectively communicated
Copyright laws followed
Performance Competencies
 Explains content logically and systematically
 Communicate the design process
 Explain the tips, techniques, and tools used
 Demonstrate good voice quality and diction
 Display self-confidence through knowledge of content and articulation of ideas
 Answer questions effectively
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
NBEA Standards Reinforced by Event
 Communication: technological, organizational
 Information Technology: information technology and major business functions,
application software, input technologies, information retrieval
Career Cluster: Arts, A/V Technology and Communications
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PUBLIC SPEAKING I - STATE AND NATIONAL EVENT - 9TH AND 10TH GRADE
This event recognizes FBLA members who are beginning to develop qualities of business
leadership by developing effective speaking skills.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. Only members enrolled in grades 9 through
10 of the current school year are eligible.
General Information
This event consists of a four (4) minute speech. The speech must be of a business nature and
must be developed from one or more of the nine (9) FBLA-PBL goals. The goals include:
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Develop competent, aggressive business leadership.
Strengthen the confidence of students in themselves and their work.
Create more interest in and understanding of the American business enterprise.
Encourage members in the development of individual projects that contribute to the
improvement of home, business, and community.
Develop character, prepare for useful citizenship, and foster patriotism.
Encourage and practice efficient money management.
Encourage scholarship and promote school loyalty.
Assist students in the establishment of occupational goals.
Facilitate the transition from school to work.
Procedure
State
Preliminary Performance
 Participants will be divided into groups in a preliminary round on the morning of the first
day of the state conference.
 The participants will be assigned a performance time.
 Eighteen (18) finalists - or an equal number from each group will advance to the second
round at the state conference.
 A timekeeper will stand at three (3) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for time under 3:31 or
over 4:29 minutes.
 When delivering the speech, participant may use notes or note cards prepared for the event.
No visual aids may be used. No electronic devices may be used.
 Performances are open to conference attendees, except performing participants of this
event.
Second Performance
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Eighteen preliminary finalists will perform in the second round on the first day of the state
leadership conference.
Six (6) semi-finalists – or an equal number from each group – will be selected to advance to
the final round. These six semi-finalists will present their speech again on the first day of
the state leadership conference.
A timekeeper will stand at three (3) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for time under 3:31 or
over 4:29 minutes.
When delivering the speech, participant may use notes or note cards prepared for the event.
No visual aids may be used. No electronic devices may be used.
Performances are open to conference attendees, except performing participants of this
event.
Final Performance
 The final guidelines are the same as the preliminary guidelines described above; and the
final performance is open to conference attendees, except performing participants of this
event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Performance Competencies
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Display self-confidence through knowledge of content and articulation of ideas
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Communication: foundations, social
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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PUBLIC SPEAKING II
This event recognizes FBLA members who, through public speaking, demonstrate qualities of
business leadership by presenting a well-organized, logical, and substantial speech.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of a five (5) minute speech. The speech must be of a business nature and
must be developed from one or more of the nine (9) FBLA-PBL Goals. The goals include:
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Develop competent, aggressive business leadership.
Strengthen the confidence of students in themselves and their work.
Create more interest in and understanding of the American business enterprise.
Encourage members in the development of individual projects that contribute to the
improvement of home, business, and community.
Develop character, prepare for useful citizenship, and foster patriotism.
Encourage and practice efficient money management.
Encourage scholarship and promote school loyalty.
Assist students in the establishment of occupational goals.
Facilitate the transition from school to work.
Procedure
State
Preliminary
 Participants will be divided into groups in a preliminary round on the morning of the first
day of the state conference.
 The participants will be assigned a performance time.
 Eighteen (18) preliminary finalists - or an equal number from each group - will advance to
the second round at the state conference.
 A timekeeper will stand at four (4) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for time under 4:31 or
over 5:29 minutes.
 When delivering the speech, participant may use notes or note cards prepared for the event.
No visual aids may be used. No electronic devices may be used.
 Performances are open to conference attendees, except performing participants of this
event.
Second Performance
 Eighteen finalists will perform in the second round on the first day of the state leadership
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conference.
Six (6) semi-finalists – or an equal number from each group – will be selected to advance to
the final round. These six semi-finalists will present their speech again on the first day of
the state leadership conference.
A timekeeper will stand at three (3) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for time under 4:31 or
over 5:29 minutes.
When delivering the speech, participant may use notes or note cards prepared for the event.
No visual aids may be used. No electronic devices may be used.
Performances are open to conference attendees, except performing participants of this
event.
Final Performance
 The final guidelines are the same as the preliminary guidelines described above; and the
final performance is open to conference attendees, except performing participants of this
event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Performance Competencies
 Demonstrate ability to make a businesslike presentation
 Demonstrate effective verbal communication skills
 Display self-confidence through knowledge of content and articulation of ideas
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Communication: foundations, social
Career Clusters: Business, Management and Administration; Marketing, Sales and Service
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SALES PRESENTATION – NEW
Participation in this event will allow the individuals to demonstrate proficiency in selling
techniques, merchandise knowledge, and presenting to the customer. Participants will sell a
product or concept to the judge of their choice.
Eligibility
There is no limit to the number of individuals a chapter may submit in this event. The
member(s) must be from an active local chapter and on record in the national center as having
paid dues by February 15 (state) of the current school year.
Project Guidelines
• The individual shall provide the necessary materials and merchandise for the demonstration
along with the product.
• Each participant’s demonstration must be the result of his/her own efforts. Facts and
working data may be secured from any source.
• Student members, not advisers, must prepare the demonstration.
• Visual aids and samples related to the presentation may be used in the preparation;
however, no items may be left with the judges or audience.
• Dress code must be followed.
• When delivering the demonstration, the participant may use notes, note cards, and props.
All materials must be removed at the end of the performance.
Preliminary Performance
• A maximum of fifteen (15) finalists—or an equal number from each group—will be
scheduled for the final round.
• The individual must perform all aspects of the presentation (e.g. speaking, setup, operating
equipment). Other members of the chapter may not provide assistance.
• The individual has seven (7) minutes to interact with a panel of judges and sell the product
or concept. The judges will interact throughout the presentation.
• At the end of six (6) minutes, a timekeeper will stand until noticed and hold up a colored
time card indicating one minute is left. At seven (7) minutes the timekeeper will stand and
hold up a colored time card indicating time’s-up.
• Preliminary performances are not open to conference attendees.
Final Performance
• The final guidelines are the same as the preliminary guidelines described above. The final
performance is open to conference attendees who are not participants in the final round in
the event.
• The following will be provided: screen, power, table, and projector.
• Participants who will be utilizing Apple products or other devices that do not have a VGA or
HDMI port will need to provide their own adapters.
• Five (5) minutes will be allowed to set up and remove equipment or presentation items.
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National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
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SECURITIES AND INVESTMENT - NEW
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 4 AND COMPETE AT NLC.
National Competition
The top four (4) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Investment fundamentals
 Personal investing
 Retirement and estate planning
 Financial services industry
 Financial assets & markets
 Financial services regulation
 Stock market
 Mutual funds
NBEA Standards Reinforced by Event
 Economics and Personal Finance: markets and prices, allocation of resources, banking,
buying goods and services
Career Clusters: Business, Management and Administration; Finance
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SOCIAL MEDIA CAMPAIGN—NEW
Social media is changing the way businesses communicate with customers and prospects and
how they promote products and services. Effectively using social media as a marketing
channel is a crucial component of any strategic marketing plan. This event consists of a
presentation given at the NLC.
ELIGIBILITY
There is no limit to the number of individuals or teams of two (2) or three (3) members from
active local chapters, on record in the national center as having paid dues by March 1 of the
current school year. No more than one (1) team member may have competed in this event at
a prior NLC.
2015 NATIONAL TOPIC
Your adviser wants to increase FBLA membership by 10 percent over last year’s number. As
the Recruitment Committee Chair, your task is to develop a comprehensive communications
plan. Due to your limited budget, a critical element of your plan will involve social media.
Develop a social media marketing campaign for your back-to-school recruitment event.
Because students decide within the first two weeks of the school year which student
organizations they will join, this event is a critical recruitment tool and is highly visible to both
your chapter members and the school community. You are competing against a number of
diverse student organizations, so your campaign needs to have a strong call-to-action.
Use at least three (3) social media platforms (e.g., Facebook, Twitter, Pinterest, Instagram,
Tumblr, etc.) and utilize a creative mix of video, photos, and copywriting text to promote the
unique benefits of FBLA to your target audience. The content can be originally produced or
leverage existing materials, while still adhering to copyright law.
Incorporate a mix of owned, earned, and paid media (note: if social advertisements are part of
your marketing strategy, it is not necessary to set them to be “live”). All information used may
represent your local chapter or be based solely off of a fictitious student organization.
Preliminary Performance
• A maximum of fifteen (15) finalists—or an equal number from each group—will advance to
the final round.
• The presentation is an explanation of the topic.
• The individual or team members must perform all aspects of the presentations. Other
representatives of the chapter may not provide assistance.
• Visual aids and samples specifically related to the project may be used; however, no items
may be left with the judges or audience.
• Preliminary performances are not open to conference attendees.
Final Performance
• The final guidelines are the same as the preliminary guidelines described above. The final
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performance is open to conference attendees who are not participants in the final round of
this event.
Performance Time
• Teams will have seven (7) minutes to present and five (5) minutes to set up and remove the
equipment.
• At the end of six (6) minutes, a timekeeper will stand until noticed and hold up a colored
time card indicating one minute is left, and at seven (7) minutes the timekeeper will record
the time used, noting a deduction of five (5) points for any time over the seven minutes.
• Following each presentation, judges will conduct a three (3) minute question-answer period.
Technology Guidelines
• The following will be provided: Internet, screen, power, table, and projector. Participants
using Apple products or other devices that do not have a VGA or HDMI port will need to
provide their own adapters.
Project Competencies
• Effectively address a recruitment opportunity and a strategic approach to targeting
prospective members, as well as engaging existing members.
• Topic is addressed effectively and is appropriate for the audience.
• Campaign has high level of engagement and interactivity: Likes, shares, Retweets, RSVPs,
etc.
• Demonstrates knowledge of social media marketing beyond community management,
including but not limited to: developing unique content, effectively utilizing existing content,
optimizing content for search, distributing content across as many platforms as possible
within a limited budget.
• Describe any applicable insight/research methodology as to why you have chosen specific
platforms, messaging, content, engagement and outreach strategies.
• Overall campaign—images, videos, copywriting, graphic designs (if applicable)—is creative
and appealing
• Final product indicates a clear thought process, a well-formulated campaign, and execution
of a firm idea.
• Effectively communicate required information and drive the campaign toward a clear call-toaction.
• Copyright laws followed.
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SPORTS & ENTERTAINMENT MANAGEMENT -
The sports industry is rapidly growing in this country and the world. For an individual to be
successful and effective in this type of work, a core understanding of business and a
comprehensive awareness of sports is necessary to succeed in sports management. This event
provides recognition for FBLA members who possess the basic principles of sports
management.
Eligibility
There is no limit to the number of teams comprised of two (2) or three (3) members a chapter
may submit in this event. The member(s) must be from an active local chapter and on record
in the national center as having paid dues by February 15 (state) of the current school year.
Overview
This event has an objective test and a performance component. A one (1) hour objective test
will be administered based on the previously listed competencies.
An interactive case study based on an analysis of a computing environment situation and
recommendation for a network solution that addresses the issues provided will be given.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
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The top five (5) teams with the highest score on the objective test will advance to the
performance round. In the case of a tie, the objective test score will be added to determine
final rank.
All teams will be sequestered before the first performance to receive instructions and time
assignments.
Twenty (20) minutes before the performance, each team will receive the case study.
Two (2) 4” x 6” note cards will be provided and may be used during the preparation and
performance of the event. Information may be written on both sides of the note cards.
Note cards will be collected following the presentation.
No reference materials, visual aids, or electronic devices may be brought to or used during
the preparation or performance.
Teams have seven (7) minutes to interact with a panel of judges and present the solution to
the case.
The judges will play the role of the second party in the presentation and refer to the case
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for specifics.
A timekeeper will stand at six (6) minutes.
Teams must introduce themselves, describe the situation, make their recommendations,
and summarize the case. All team members must actively participate in the performance.
The final performance is open to conference attendees, except performing participants of
this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Management basics
 Events management
 Management functions
 Decision making
 Management strategies
 Strategic planning tools
 Networking and delegating
 Careers in entertainment industry
 Leadership
 Managing groups and teams
 Ethics
 Management for entertainment industry
 Marketing concept and buyer behavior
 Marketing information management and research
 Marketing mix and product life cycle
 Distribution, pricing, and market conditions
 Promotion, advertising, and sponsorship
 Sales
 Entrepreneurship
 Human resource management
Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate and understanding of the case and explain recommendations
 Demonstrate effective decision-making and problem-solving skills
 Display self-confidence through content knowledge and idea articulation
 Explain content logically and systematically
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NBEA Standards Reinforced by Event
 Management: business organization, ethics, human resource management, financial
decision making
 Marketing: the marketing plan
Career Clusters: Business, Management and Administration; Hospitality & Tourism
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SPREADSHEET APPLICATIONS
Spreadsheet skills are necessary to convert data to information in business. This event
recognizes FBLA members who demonstrate that they have acquired skills for spreadsheet
development in business.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a production test. Participants are
required to complete both parts. A one (1) hour objective test will be administered based on
the objective test competencies. The score received on this portion of the event will constitute
15 percent of the final event score. One (1) hour will be given for the production test at a
school site designated by the state chair/state adviser. Calculators are not allowed on the
production portion of the test.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The production portion of this event will be administered at the home school site prior to the
SLC.
National Competition
The top two (2) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Formulas
 Functions
 Graphics, charts, reports
 Purpose for spreadsheets
 Pivot tables and advanced tools
 Macros and templates
 Filters and extraction of data
 Format and print options
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Production Competencies
 basic mathematical concepts
 data organization concepts
 use data by creating formulas
 use functions
 generate graphs for analysis purposes
 use pivot tables
 create macros
 filter and extract data
NBEA Standards Reinforced by Event
 Computation: problem-solving applications
 Information Technology: application software, input technologies, information
technology and major business functions
Career Clusters: Business, Management and Administration; Information Technology
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3D Animation—New
In this event, animation will be used to create a standalone video product. This event consists
of a 3D animated video presented at the NLC. The overview of design and development efforts
will be presented to a panel of judges. The video should be no more than three (3) minutes and
copyright issues should be addressed in the credits of the film.
Eligibility
There is no limit to the number of individuals and/or teams of two or three participants a
chapter may submit in this event. The member(s) must be from an active local chapter and on
record in the national center as having paid dues by February 15 (state) of the current school
year.
.
2015 NLC Topic
Air travel is an ever-evolving collection of changes. Recently, the TSA launched TSA PreCheck, where
travelers can go through a detailed background check and earn the right to have expedited screening at
select airports throughout the United States.
Your team is to create an animated video that highlights the normal frustrations of airport security,
explains the benefits of TSA PreCheck, and motivates the audience to become known travelers who can
use the TSA PreCheck program.
Please note: this is not just filming a video, it is creating an animation based overview of the differences
between standard screening and TSA PreCheck.
Preliminary Performance
 A maximum of fifteen (15) finalists—or an equal number from each group—will
advance to the final round.
 Student members, not advisers, must prepare electronic career portfolios.
 Presentation of the entry must be conducted by participants who authored the
event. In the case of a team event, at least one (1) author must give the
presentation at the NLC; however, all team members who wish to be recognized as
national winners must register for the NLC.
 No replacements or substitutes will be allowed.
 The presentation is designed to be an explanation of equipment used, software
used, the development process, an overview of how copyright laws were
addressed, and challenges experienced during the process. The video should be
shown to the judges.
 The individual or team must perform all aspects of the presentation (e.g., set-up,
speaking, and operating audiovisual equipment). Other chapter representatives
may not provide assistance.
 Visual aids and samples related to the project may be used; however, no items may
be left with the judges or audience.
 Participants must bring a copy of the video to show to the judges.
 Preliminary performances are not open to conference attendees.
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Final Performance
 The final guidelines are the same as the preliminary guidelines described above.
The final performance is open to conference attendees who are not participants in
the final round of this event.
Performance Time
 Teams will have seven (7) minutes to present and five (5) minutes to set up and
remove the equipment.
 At the end of six (6) minutes, a timekeeper will stand and hold up a colored time
card indicating one (1) minute is left. At seven (7) minutes the timekeeper will
stand and hold up a colored time card indicating time is up. When the presentation
is finished, the timekeeper will record the time used, noting a deduction of five (5)
points for any time over seven (7) minutes.
 Following each presentation, judges will conduct up to a three (3) minute
question/answer period.
Technology Guidelines
 The following will be provided: screen, power, table, and projector with VGA and
HDMI ports.
 Participants that will be utilizing Apple products or other devices that do not have a
VGA or HDMI port will need to provide their own adapters.
Performance Competencies
 Understanding of the Animation Field: Describes purposes and uses of animation
and why they are beneficial to portray messages, identifies technology options
available and what is most common in industry, and identifies the key animation
processes utilized in the development of the project.
 Attention to Ethical Issues and Copyright: Describe the ethical issues necessary to
creating animated elements.
 Identify compliance to copyright laws and issues.
 Demonstrates understanding of preproduction, production, and post-production:
Presenters should demonstrate the elements used during each of these steps. They
should include, but not be limited to story board, identification of equipment to
use, actual development and editing, and finalization.
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VIRTUAL BUSINESS CHALLENGE - NATIONAL EVENT
The FBLA Virtual Business Challenge (VBC) encourages FBLA members to test their skills at
managing a distribution center individually or as a team. The VBC has two (2) challenges
during the year (fall and spring), and each challenge focuses on different business concepts.
Eligibility
During the school year, schools may participate in either the fall or spring VBC. Entries may be
created by an individual member or by a team of two (2) or three (3) members from active
local chapters, on record in the national center as having paid dues by February 15 of the
current school year. In the event of a team entry, no more than one (1) member may have
competed in this event at a previous NLC. A team member cannot be on more than one (1)
team at a time. No additional team members may be added once a team has registered.
Members are unable to participate in any other event if they have qualified and plan on
participating in the final round at the NLC.
Overview
Participation in this event crosses the curriculum areas of Introduction to Business,
Information Technology, and Management. The students will manage a simulated business.
During the challenge, FBLA members are required to:
 Register an individual or team up to three (3) people
 Download the software
 Run the simulation
 Upload files
 Compete and be ranked against other participating FBLA teams
Guidelines
 The top eight (8) nationally ranked teams from each VBC—both fall and spring but
no more than one (1) per state, per challenge—are eligible to compete at the NLC.
These sixteen (16) teams are determined by the standings in the fall and spring
VBCs administered via the Internet during the school year.
 At the NLC, the qualifying teams for the preliminary round will participate in a
round-robin event with each team participating in a minimum of two (2) twenty
(20) minute sessions. Teams will be using a multiplayer component that allows
them to compete within the same simulated economy. Bracket winners will be
determined based on the highest cumulative profit.
 For the final round, four (4) teams will compete in a twenty (20) minute session
using multiplayer. The national winner will be determined based on the highest
cumulative profit.
 Note: The FBLA VBC is an official event brought to FBLA chapters through a
partnership with Knowledge Matters. Participants use highly visual simulation
software (like SimCity) to manage a distribution business. The FBLA VBC software is
a free limited function version of the leading business simulation for education,
Virtual Business—Management 2.0, which is a software program that was created
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by Knowledge Matters, Inc.
Check the National FBLA-PBL Web site for dates (www.fbla-pbl.org).
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NBEA Standards Reinforced by Event
 Accounting: accounting process, special applications
 Business Law: basics of the law
 Career Development: workplace expectations
 Communication: foundations, organizational
 Computation: problem-solving applications
 Economics and Personal Finance: allocation of resources, economic systems, managing
finances and budgeting, saving and investing, banking, using credit
 Entrepreneurship: entrepreneurs and entrepreneurial opportunities, management
 Information Technology: application software, input technologies, information
retrieval, privacy and ethics
 Management: management functions
 Marketing: the marketing plan
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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WEB SITE DESIGN -
The ability to communicate ideas and concepts, and to deliver value to customers, using the
Internet and related technologies, is an important element in a business’ success. This event
recognizes FBLA members who have developed proficiency in the creation and design of Web
sites.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year. No more than one (1) team member may
have competed in this event at a prior NLC or have competed more than two (2) years at the
national level.
Overview
The event consists of two (2) parts: a prejudged project and a performance component.
Participants are required to complete both parts. A prejudged Web site developed according
to the topic below must be completed and available for review by the registration deadline for
the state leadership conference. The top five (5) entries will advance to the performance
round at the state conference.
A Statement of Assurance entry form must be completed and submitted by the local adviser
along with the SLC registration documents. Finalists will be notified by April 1.
2015 Topic
Participation in this event will allow members to demonstrate proficiency in conceptualizing,
designing, and creating Web sites. The topic to be addressed by the Web site developed for
competition at the 2015 SLC will be:
Develop a website for Cycle Fitness, a new company opening up in New York City. The shop’s address
is 3455 42nd Street, New York, NY 10007.The store will be selling a variety of bicycles including road
bikes, mountain bikes, cyclocross bikes, folding bikes, electric-assist bikes, women’s bikes, children
bikes, etc. The owner also plans to have seminars on bike safety, cycling for fitness, choosing the right
bike, etc. as well as have monthly cycle trips in and out of the city. Highlight the different types of
bicycles, seminars, and trips. Include a Q&A section and contact section.
Copyright and Fair Use Information. It is the policy of FBLA-PBL to comply with state and
federal copyright laws. Refer to the FBLA-PBL Format Guide for more information.
State Competition
Project Guidelines
 Prejudged Project
o Projects must address the given topic (information may be real or fictitious).
Student members, not advisers, must prepare projects.
o Projects must address the given topic (information may be real or fictitious).
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o A Statement of Assurance entry form must be completed and submitted by the
local adviser along with the SLC registration documents.
o The Web site must be available for viewing on the Internet at the time of
judging. No changes can be made to the Web site after the official entry date.
Judging of the Web site will take place before the SLC.
o Any photographs, text, trademarks, or names that are used on the site must be
supported by proper documentation and approvals indicated on the site.
Members are expected to follow all applicable copyright laws. Use of templates
must be identified at the bottom page. See Format Guide.
o Web sites should be designed to allow for viewing by as many different
platforms as possible.
Performance Guidelines
 Preliminary Performance
o A maximum of five (5) finalists will advance to the final round. The report score
will be used to break a tie.
o Five (5) minutes will be allowed to set up and remove equipment or
presentation items. The chapter must provide the computer for the
presentation. A LCD projector and Internet will be provided. Participants that
will be utilizing Apple products or other devices that do not have a VGA port
will need to provide their own adapters. Access may not be via WiFi, so
participants should plan appropriately when selecting laptops/tablets on which
to present.
o Visual aids and samples related to the project may be used; however, no items
may be left with the judges or audience.
o Explanations should include the development and design process, the use and
implementation of innovative technology, and the use and development of
media elements.
o The website should be shown to the judges.
o The team members must perform all aspects of the presentation (e.g.,
speaking, setup, operating audiovisual equipment). Other representatives of
the chapter may not provide assistance.
o All team members are expected to actively participate in the performance.
o Teams will have seven (7) minutes to describe the project and the results
obtained.
o A timekeeper will stand at six (6) minutes. When the presentation is finished,
the timekeeper will record the time used, noting a deduction of five (5) points
for any time over seven (7) minutes.
o Following each presentation, judges will conduct a three (3) minute questionanswer period.
o Preliminary performances are not open to conference attendees.
 Final Performance
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o The top five (5) entries will advance to the performance round.
o The final guidelines are the same as the preliminary guidelines described above;
and the final performance is open to conference attendees, who are not
performing participants in the final round of this event.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Project Competencies
 Effectively addresses topic and is appropriate for the audience
 Graphics, text treatment, and special effects show creativity and cohesiveness of
design
 Overall layout and design is creative and appealing
 Final product indicates a clear thought process and an intended, planned direction
with formulation and execution of a firm idea
 Effectively communicate required information
 Web site functions without error
 Copyright laws followed
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Performance Competencies
 Answer questions effectively
 Demonstrate ability to make a businesslike presentation
 Demonstrate ability to work as a team
 Demonstrate effective decision making and problem solving skills
 Demonstrate effective verbal communication skills
 Describe project development and implementation
 Explain content logically and systematically
NBEA Standards Reinforced by Event
 Communication: foundations, technological
 Information Technology: network applications, privacy and ethics
 Marketing: foundations of marketing, the marketing plan
Career Clusters: Information Technology; Marketing, Sales and Service
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WHO’S WHO IN FBLA - STATE AND NATIONAL RECOGNITION – 12TH GRADE
This award honors FBLA members who have made outstanding contributions to the association
at the local, state, and national levels.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. Membership in
an active chapter must be on record in the national center as having paid dues by February 15
of the current school year. Only members enrolled in grade 12 of the current school year are
eligible. Nominees must attend the state conference.
Submit the following:
1.
2.
3.
4.
5.
Resume reflecting participation in FBLA activities
One (1) letter of recommendation from local chapter adviser
One (1) letter of recommendation from local school administrator
One (1) letter of recommendation from community leader or employer
Documentation of completion of the “Future” level of the Business Achievement
Awards
Submit documents with state conference registration materials. Criteria for selection of
nominees must include:
1. Years of participation in FBLA activities
2. Extent of participation in conferences sponsored by the state chapter and national
association
3. Offices, chairpersons, and committee memberships held
4. Contributions to local, state, and national projects
5. Participation in other activities
6. Recommendations supportive of the member’s involvement in FBLA
7. Complete the “Future” level of the Business Achievement Awards.
State Awards
One entry will be recognized from each district and one overall entry will be recognized as
Alabama's Who's Who.
National Awards
Alabama’s Who’s Who will be eligible to attend and be recognized as recipient of the national
Who’s Who in FBLA award at the NLC.
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WORD PROCESSING - MODIFIED
Word processing skills are necessary for all business leaders. This event recognizes FBLA
members who demonstrate acquired work-processing skills aligned with Microsoft Office Suite
Certification – Microsoft Word 2010 (MOS) Core Competencies.
Eligibility
There is no limit to the number of entries a chapter may submit in this event. The member(s)
must be from an active local chapter and on record in the national center as having paid dues
by February 15 (state) of the current school year.
Overview
This event consists of two (2) parts: an objective test and a production test. Participants are
required to complete both parts. A one (1) hour objective test will be administered based on
the objective test competencies. The score received on this portion of the event will constitute
15 percent of the final event score. One (1) hour will be given for the production test at the
home school site. Calculators are not allowed on the production portion of the test.
Procedure
State Competition
A one (1) hour online objective test will be administered at the school site based on the
competencies listed. Participants must furnish their own non-graphing calculators.
PARTICIPANTS MUST ATTEND TESTING MEETING AT STATE CONFERENCE IN ORDER TO BE
ELIGIBLE TO PLACE IN TOP 3 AND COMPETE AT NLC.
The production portion of the event will be administered at the home school site prior to the
SLC.
National Competition
The top three (3) will be eligible to compete at the National Leadership Conference. Refer to
the Chapter Management Handbook for national guidelines.
Objective Test Competencies
 Sharing and maintaining documents
 Page layout and reusable content
 Formatting content
 Illustrations and graphics
 Grammar, punctuation, spelling, and proofreading
 References and hyperlinks
 Mail merge options
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Printing
Related application knowledge
Production Competencies
 production of all types of business forms
 letters and mail merge
 memorandums
 statistical reports
 e-mail messages
 reports
 tables
 resumes
 material from rough draft and unarranged copy
NBEA Standards Reinforced by Event
 Communication: foundations, technological
 Information Technology: computer architecture, operating systems, environment and
utilities, input technology, application software
Career Clusters: Business, Management and Administration; Information Technology;
Marketing, Sales and Service
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RATING SHEETS
Go to www.alabamafbla.org and click on “Documents” for event rating sheets. Follow the rating sheets for all events. Or go to
http://www.fbla-pbl.org/web/page/589/sectionid/587/pagelevel/2/fbla.asp and download the rating sheets.
FORMAT GUIDE
Go to www.alabamafbla.org and click on “Documents” for the FBLA-PBL Format Guide. Participants in production events must be familiar
with contents of Format Guide. A Format Guide will be available to the participant during the production event. Or go to http://www.fblapbl.org/web/page/589/sectionid/587/pagelevel/2/fbla.asp and download the format guide.
STATEMENT OF ASSURANCE
Go to www.alabamafbla.org and click on “Documents” for Statement of Assurance. Or go to http://www.fblapbl.org/web/page/589/sectionid/587/pagelevel/2/fbla.asp and download the statement of assurance.
JOB INTERVIEW APPLICATION
Go to www.alabamafbla.org and click on “Documents” for the Job Interview application. Or go to http://www.fblapbl.org/web/page/589/sectionid/587/pagelevel/2/fbla.asp and download the format guide.
2014-2015 SLC AND NLC TOPICS
Go to www.alabamafbla.org and click on “Documents” for SLC and NLC topics. Or go to http://www.fblapbl.org/web/page/589/sectionid/587/pagelevel/2/fbla.asp and download the statement of assurance.
Business Achievement Awards Program
FBLA-PBL Business Achievement Awards
The Business Achievement Awards (BAA) are an
aggressive, self-directed, results-based business and
leadership program designed to complement
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academics while accelerating a student's leadership skills. The awards focus on the words
surrounding the FBLA-PBL Crest: Service, Education, and Progress. There is a heavy emphasis on
education with integrated classroom projects.
The individual recognition is a four-tier program (Future, Business, Leader, and America) aligned
with the FBLA-PBL Goals, NBEA Standards, and Career Clusters. The individual program has a March
1 deadline for the first three levels and an April 25 deadline for the America award.
In addition to receiving their America level pin at the National Leadership Conference, all recipients
of this award who attend the NLC will receive America ribbons and certificates of recognition.
Visit this link for more info: FBLA BUSINESS ACHIEVEMENT AWARDS
Future Award
This award focuses on basic business skills, introduction to community service, and FBLA-PBL
involvement at the local level. Pins will be sent to the local chapter adviser for presentation at a
local awards ceremony or local FBLA-PBL event.
Preview Future Award Activities
Business Award
Prerequisite: Future Award. This award focuses on local and district/regional and state
involvement; intermediate business skills; and leadership in the community. Pins will be sent to the
local chapter adviser for presentation at a local awards ceremony or local FBLA-PBL event.
Preview Business Award Activities
Leader Award
Prerequisite: Future and Business Awards. This award focuses on local, district/regional, state, and
national involvement; advanced business skills; and community leadership. Names of qualifying
students and pins will be sent to the state chair/adviser to be presented at the state leadership
conference, if desired.
Preview Leader Award Activities
America Award
Prerequisite: Future, Business, and Leader Awards. This award focuses on total association
leadership, business skills, and involvement in community. Students qualifying for this award will
receive pins at the National Leadership Conference.
Preview America Award Activities
The local adviser determines a member's ability to advance in award levels. Advisers should allow
students to advance to higher levels when tasks at the lower levels have been completed and/or if
timing is appropriate. Students may complete as many levels as they wish, upon adviser approval,
in a one-year time period. Work and documentation will be completed online through interactive
173
forms. Activities not completed in one year may be carried over into the next year. Projects
completed for each level must be different.
174
Chapter Awards and Recognitions
Outstanding Chapter Award
This portion of the Business Achievement Awards recognizes a chapter’s participation in a variety of
projects and activities with the Outstanding Chapter Award. The program encourages local
chapters to plan projects and activities to enrich the experiences of members at the local,
district/regional, state, and national levels, which in turn help to increase local chapter
membership. Activities are designed around membership and chapter management projects with
special emphasis on the three areas represented on the FBLA-PBL Crest: Service, Education, and
Progress. Chapters going above and beyond in their FBLA-PBL participation are rewarded with
national recognition. Chapters receive recognition on the national Website, a certificate of
recognition, and NLC participants receive an Outstanding Chapter ribbon.
FBLA-PBL’s Big 10
Beginning October 1 and ending April 1, FBLA-PBL will
post the “Big 10” local chapter weekly ranking (Based on
paid members) on the national Website. Check the
postings each week. Will your local chapter be one of the
ten largest local chapters in the nation?
Membership Recognition Awards
The national association determines winners in the Membership Recognition events after an audit
of the membership records. The figures used in determining the winners will be the number of paid
members on record in the national center at the close of business on October 20 (Fall Membership
Awards) and April 1. A chapter must recruit a minimum of two (2) new or reactivated chapters to
qualify for this award. The Local Recruitment of Chapters Award is only awarded for the end-of theyear membership awards.
Professional Division Membership Recognition Awards
A local chapter must recruit a minimum of five (5) nationally affiliated professional members in
order to be eligible for this recognition. Professional applications must include a local chapter
affiliation to be counted. The dues receipt deadline for recruitment of professional members to
qualify for these awards is October 20 for the fall and April 15 for the end-of-the-year.
FBLA-PBL Eco Chapter Project
With gas prices rising, concerns of global warming intensifying, and politicians debating possible
forms of alternative energy, our chapters need to get involved with this national concern. It is a
great way for our members to help preserve the environment while simultaneously discovering the
tremendous influence energy and conservation can have on the business world.
175
Chapters participating in this project choose from a variety of “earth friendly” activities such as
donating energy efficient light bulbs to senior citizens, celebrating Earth Day, getting involved in
recycling activities, bringing in environmental speakers to chapter meetings, and encouraging
individuals to “go green” i.e. reducing electricity, walking to school, etc. In addition, chapters
develop an innovative green project to expand upon. One chapter in each Region will receive
national recognition.
National Awards
The following fall membership awards are presented for FBLA-PBL chapters at the National Fall
Leadership Conference. One (1) national award for FBLA-PBL chapters is presented in each
category.
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Largest Local Chapter
Local Market Share Award
Largest Local Chapter Membership—Professional Division (By affiliation)
Largest State Chapter
Largest Increase in State Chapter Membership
State Recruitment of Chapters (May be FBLA-PBL, FBLA-PBL-Middle Level, or PBL)
Largest State Chapter Membership— Professional Division (By affiliation)
The following end-of-the-year membership awards are presented/announced for
FBLA-PBL chapters at the National Leadership Conference
Largest Local Chapter Membership—top two (2) local chapters in each region and
one (1) national winner
Local Chapter Market Share Award—top two (2) local chapters in each region and
one (1) national winner
Largest Local Chapter Membership—Professional Division (By affiliation)—top (2)
local chapters in each region and one (1) national winner
Largest State Chapter—top two (2) state chapters in each region and one (1)
national winner
Largest Increase in State Chapter Membership— top two (2) state chapters in
each region and one (1) national winner
State Recruitment of Chapters—top two (2) state chapters in each region and one
(1) national winner
Largest State Chapter Membership—Professional Division (By affiliation)—top
two (2) state chapters in each region and one (1) national winner
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100 Percent Class Participation
FBLA-PBL recognizes local FBLA-PBL chapters who recruit 100 percent of a single class as chapter
members. A copy of the class roster must be submitted along with a copy of your chapter’s
membership list. Winning chapters receive a certificate of recognition in the mail. Local chapter
advisers are encouraged to present this chapter award to the chapter president at a local FBLA-PBL
ceremony or at a school awards assembly. The deadline for this award is April 1. This award also
meets one of the criteria for the Outstanding Chapter Award.
Membership Achievement Award
FBLA-PBL recognizes local FBLA-PBL chapters who either maintain or increase local chapter
membership over last year’s total. An application form is located at the end of this section. Winning
chapters receive a certificate of recognition in the mail. Local chapter advisers are encouraged to
present this chapter award to the chapter president at a local FBLA-PBL end-of-the-year banquet or
at a school awards assembly. The deadline for this award is April 1. This award also meets one of
the criteria for the Outstanding Chapter Award.
Membership Madness Award
This program recognizes FBLA-PBL members who extend the benefits of membership to their
friends and acquaintances. Members who recruit at least five (5) new members receive a certificate
of recognition and are recognized on the national Website. The deadline for submitting
Membership Madness Forms is April 1. Local chapter advisers are encouraged to present this
award to winning members at a local FBLA-PBL ceremony, meeting, or event or at a school awards
assembly. This award meets one of the required criteria for the Leader Award of the Business
Achievement Awards and the Outstanding Chapter Award.
Membership Mania Award
This program recognizes FBLA-PBL members who extend the benefits of membership to their
friends and acquaintances. Members who recruit at least ten (10) new members receive a
certificate of recognition and are recognized on the national Website. The deadline for submitting
Membership Mania Forms is April 1. Local chapter advisers are encouraged to present this award to
winning members at a local FBLA-PBL ceremony, meeting, or event or at a school awards assembly.
This award meets one of the criteria for the America Award of the Business Achievement Awards.
Scholarship
Each spring a $1000 scholarship is awarded to one senior student in each of the six FBLA-PBL
Districts. Please view the following pages for the application process.
177
FBLA-PBL Foundation Scholarship
Application
The FBLA-PBL Foundation is a NON-PROFIT Corporation, incorporated in 1995 and
serves middle schools, high schools, technical, community, junior colleges, and
universities. The Foundation raises funds to promote quality business/marketing
education through various initiatives one of which is scholarships. The scholarships
provide opportunities for students to further their career goals and dreams through
attending postsecondary programs, participating in career-related activities, and
experiencing the positive results of cooperative efforts. The Foundation will award a
$1,000 scholarship per district for FBLA-PBL students.
APPLICANT MUST BE A PAID MEMBER
(GRADUATING SENIOR) OF ALABAMA FBLA-PBL
AND MUST ATTEND THE ALABAMA FBLA-PBL
STATE CONFERENCE
DEADLINE OCTOBER 31, 2014
Essay portion to be mailed to adviser and
completed at home site.
178
FBLA-PBL Foundation
Scholarship Application
Checklist
□ Scholarship Application is keyed
HANDWRITTEN APPLICATIONS WILL NOT BE REVIEWED
□ Applicant’s resume is enclosed
□ Statement of grade point average verification on official school
letterhead and signed by school counselor or registrar
DO NOT SEND TRANSCRIPTS
□ Letter(s) of acknowledgement from supervisor relating to
community service/work experience enclosed
□ Letter(s) of acknowledgement from FBLA-PBL adviser relating to
FBLA-PBL involvement and leadership enclosed
NOTE: INCOMPLETE SCHOLARSHIP APPLICATIONS WILL NOT BE
REVIEWED.
179
DISTRICT (pace an X beside the correct district)
___1 ___2 ___3 ___4 ___5 ___6
FBLA-PBL Foundation Scholarship Application
The FBLA-PBL Foundation is a NON-PROFIT Corporation, incorporated in 1995 and serves middle
schools, high schools, technical, community, junior colleges, and universities. The Foundation raises
funds to promote quality business/marketing education through various initiatives one of which is
scholarships. The scholarships provide opportunities for students to further their career goals and
dreams through attending postsecondary programs, participating in career-related activities, and
experiencing the positive results of cooperative efforts. The Foundation will award a $1,000
scholarship per district for FBLA-PBL students.
Please review the following application guidelines carefully
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Application must be keyed (Handwritten applications will not be reviewed).
Go to www.alabamafbla.org and click on documents for an electronic copy of the
application.
Applications must be complete to be considered.
Application must include a statement of grade point average on official school letter head
and signed by the school counselor or registrar.
Applicant must be a paid member of Alabama FBLA-PBL and a graduating senior.
Applicant must attend the Alabama FBLA-PBL State Leadership Conference.
Terms and Conditions Section must be read and signed.
Application deadline date is October 31 each year.
Essay portion will be sent to home school in January for completion.
Applications and essays will be reviewed in March of each year.
The winners will be announced at the FBLA-PBL State Leadership Conference.
(Recipients must attend the State Leadership Conference)
Please complete and return this application to:
The FBLA-PBL Scholarship
Attention: Lisa Weeks
P.O. Box 302101
Montgomery, AL 36130-2101
All information must be provided on this form unless otherwise specified
Scholarship Criteria & Weighting
35%
FBLA-PBL Involvement & Leadership (Including FBLA-PBL community service)
25%
Community Involvement – (Other than FBLA-PBL)
20%
Essay
20%
GPA and Honors & Awards other than FBLA-PBL
Direct questions concerning the application or process to Lisa Weeks, FBLA-PBL State Adviser,
by e-mail at [email protected], by telephone at (334) 242-9109, or the above mailing address.
180
PLEASE KEY THE APPLICATION FORM and KEY AND ATTACH ADDITIONAL REQUIREMENTS TO
THE APPLICATION. HANDWRITTEN APPLICATIONS WILL NOT BE ACCEPTED.
Personal Information
Applicant’s Name:
School Name:
_____________________
School Mailing Address: Street
City:
P.O.
State:
Zip Code:
Day Telephone (include area code):
Night Telephone (include area code):
FBLA-PBL adviser: First
Last
FBLA-PBL Adviser’s email address:
Educational Background
List all high schools and postsecondary schools attended.
 Attach a statement of grade point average on official school letter head and signed by
the school counselor or registrar. (REQUIRED)
School Name & Address
Years
Course of Study
181
Graduation Date
List the accredited postsecondary institution name, address, business office phone where you
plan to attend or are currently attending, the academic year you will be attending, and a letter
of acceptance or registration if you have one.
Institution Information
Academic Year
Community Involvement (Do not include FBLA-PBL community
service.)
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
List below activities relevant to community involvement providing specific examples.
Attach a letter acknowledging each of these voluntary and/or work-related services from a
director or supervisor. (REQUIRED)
FBLA-PBL Involvement & Leadership (Including FBLA-PBL community
service.)
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
List activities relevant to FBLA-PBL involvement including community service, offices held
and/or awards.
Attach a letter acknowledging this information from an FBLA-PBL adviser or school
principal. (REQUIRED)
GPA and Honors/Awards (Other than FBLA-PBL)
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
Provide GPA (Official signed statement from counselor/registrar MUST accompany application)
List honors and awards received other than FBLA-PBL involvement.
Essay (To be completed at home site)
Your adviser will receive the essay topic and the procedures for administering the essay
portion of the scholarship application in February.
182
Terms and Conditions:
In applying for the FBLA-PBL Scholarship, you are acknowledging the following statements are
correct:
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I am worthy of receiving scholarship funds based on need and/or merit.
I am a paid member of Alabama FBLA-PBL.
I will attend the Alabama FBLA-PBL State Conference.
The information that is submitted in this application is complete and correct to the best of
my knowledge.
I understand that providing false information may disqualify me from consideration for the
scholarship.
I understand that this form is only an application and does not guarantee that any
scholarship will be granted to me by the FBLA-PBL Foundation.
I agree to allow my name to be publicized as a recipient of the scholarship.
My essay can be reproduced, in whole or in part, giving me credit for writing it.
I understand that the scholarship funds will be disbursed to the accredited institution that
has accepted me for the academic period I have indicated on this form. In order to receive
all the scholarship, I must be enrolled and in good standing at the accredited institution.
Signature of Applicant: ____________________________________
Date: ____________________________________
NOTE: INCOMPLETE SCHOLARSHIP APPLICATIONS WILL NOT BE
REVIEWED.
I HAVE READ AND REVIEWED THE APPLICATION AND FIND IT TO BE
COMPLETE.
Signature of Adviser: ____________________________________
Date: ____________________________________
183
2014 – 2015 Alabama FBLA
Calendar of Events
Date(s)
June 2014
6/7-13/2014
Activity
Who
Location
State Officer Leadership Training
6/27/2014 - 7/2/2014
National Leadership Conference/IFL
Advisers, Officers,
administrative board
Advisers, Officers,
Competitive Event
Participants,
Administrative board
Drury Inn,
Montgomery, AL
Nashville, TN
July 2014
7/29-31/2014
ACTE Summer Conference
CIT Teachers FBLA
President
Birmingham Jefferson
Convention Center
September 2014
9/1/2014
JLDC Registration Opens
9/1/2014
Begin competitive event preparation
TBA
Start of Fall Stock Market Game and
Virtual Business Challenge. Visit
www.fbla-pbl.org for more
information.
October 2014
TBA
10/20/2014
10/31/2014
November 2014
11/1/2014
11/3/2014
11/7-8/2014
11/14-15/2014
11/15/2014
NFLC early-bird registration postmark
deadline
Local Chapters
Fall Membership Award Deadline
AL FBLA Foundation Scholarship
application due in state office
Prematurity Awareness Month
Email chapters to encourage
attendance at state conference
JLDC Registration Closes
NFLC
Local Chapters
Local Chapter Members
and Advisers
Officers
11/18-19/2014
NFLC
 American Enterprise Day
 Deadline-dues membership due in
national office
 March of Dimes Blue Jeans for
Babies
MOD Challenge- each Officer has 1000
dime wrappers
JLDC
11/21-22/2014
NFLC
11/17/2014
Local Chapter Members
and Advisers
Local Chapter Members
and Advisers
184
Officers
Local Chapters
Local Chapters
Officers
Washington, DC
Minneapolis, MN
Officers, Adviser
Officers, Adviser, Ms.
Weeks, Administration
Board
Local Chapters
Jefferson Convention
Center, Birmingham, AL
New Orleans, LA
January 2015
1/15/2015
February 2015
2/9-13/2015
2/15/2015
2/20/2015
2/21-28/2015
EARLY State Conference Registration
Opens
National Career and Technical
Education Month
 FBLA/PBL Week
 Adviser Appreciation Day (2/12)
Membership Deadline for State
Conference Eligibility Deadline
Deadline for State Conference EARLY
Registration
LATE State Conference Registration
March 2015
State Leadership Conference Materials
DUE
3/1/2015
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3/6/2015
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3/16 –25/2015
3/16 – 4/10/2015
3/30/2015
Complete requirements for at
least one level of award
recognition
Reach AL goal of $50,000 in
fundraising (local chapter raise
$1,500)
Send invitation to boards of
education members
Membership Achievement Award
report due to national office
Business Achievement Award to
National office
100% Class participation received
in national office
Chapter Achievement, Chapter
Excellence, and Outstanding
Chapter materials received in
national office
Distinguished Business leader
Scholarship application due in
national office
Adviser Wall of Fame application
due in national office
Registration materials, prejudged
components, and other items as
listed on state conference
checklist due to Ms. Weeks
State leadership conference
payments due
State Production Test
State Online Testing
State Production Test DUE in
Montgomery Office
Local Chapter Advisers
Local Chapters
Local Chapters
Local Chapters
Local Chapters
Officers
Local Chapters
Local Chapters
Local Chapters
Local Chapters
185
Local Schools
Local Schools
Montgomery Office
April 2015
4/1/2015
TriLeadership, Officers,
Advisers, Ms. Weeks
4/16 – 17/2015
Maintain AL FBLA Websites, Facebook,
Twitter, YouTube, Instagram
Reach Alabama MOD goal of $50,000
Skills production tests due back to Ms.
Weeks
Prepare reports indicating activities for
previous month email to Ms. Weeks
and copy to Officer Adviser
Secure pictures at NLC, JLDC, and NFLC
for state picture boards. Officers to
create and bring to SLC the assigned
tri-board
Provide and promote Credentialing
opportunities
Pre-conference rehearsal and
preparations
State Leadership Conference
May 2015
5/1/2015

Officers, Advisers
4/1/2015
4/3/2015
4/10/2015
4/15/2015
4/11 – 12/2015
4/14 –15/2015
5/4 /2015
National Leadership Conference
intern application due in national
office
 Prepare and mail thank you to
competitive event sponsors
 State Annual Business Report due
to Ms. Weeks
National Skills Tests
186
Advisers
Officers
Officers
Sheraton Hotel
Officers
Advisers
Local Chapters
SLC Production Test Top 3
Birmingham Sheraton
Lawson State
Community College
ALABAMA FBLA STATE OFFICER DIRECTORY 2014-2015
Office
School
Officer
Email Address
Officer Adviser
Adviser Email Address
School Address
President
Lincoln High School
Nikolas Smith
[email protected]
[email protected]
Rob Austin
[email protected]
78989 Hwy 77
Lincoln, AL 35096
Secretary
Saraland High School
Alexis Crane
[email protected]
Vicky Crane
[email protected]
[email protected]
1115 Industrial Parkway
Saraland, AL 36571
District 1
Athens High School
Alexis Finklea
[email protected]
Lori Jones
[email protected]
[email protected]
PO Box 109
Athens, AL 35612
District 2
Tuscaloosa Career &
Technology Academy
[email protected]
Teresa Meissner
LeAnne Wilson
[email protected]
[email protected]
2800 Martin Luther King Jr.
Blvd.
Tuscaloosa, AL 35401
District 3
Robertsdale High
School
Rodney Phillips
[email protected]
Joan McIntosh
[email protected]
21630 Highway 59
PO Box 69
Robertsdale, AL 36567
District 4
Enterprise High
School
Alexander Cardona
[email protected]
Jamie Key
[email protected]
[email protected]
1801 Boll Weevil Circle
Enterprise, AL 36330
District 5
Auburn High School
Anna Greene
[email protected]
[email protected]
Audrey Marshall
[email protected]
[email protected]
405 S Dean Road
Auburn, AL 36830
[email protected]
Mollie Spraberry
Hannah Parris
Danielle Pope
[email protected]
[email protected]
[email protected]
1300 Cogswell Avenue
Pell City, AL 35125
District 6
Pell City High School
Jacob Creel
Carson Bruce
187
FBLA-PBL ADMINISTRATIVE BOARD
School
Ben C. Rain High School
Florence City Schools
Member
LaTrenda Salter
Darrin Lett
Email Address
[email protected]
[email protected]
Francis Marion High School
Huntsville High School
Lawrence CTC
Pell City High School
Sylacauga High School
Talladega City Schools
Donnita Tucker
Patricia Woods
Sonia Burden
Hannah Parris
Sean Stevens
Benny Morgan
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Tuscaloosa Career Academy
Teresa Meissner
[email protected]
W.P. Davidson High School
Debbie Andress
[email protected]
W.P. Davidson High School
Sylacauga High School
Shades Valley High School
Millie Shankle
Tyler Laye
Ian Barnes
[email protected]
[email protected]
[email protected]
188
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189
190

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