Roger M.H. Ordman, Director of Product Marketing OMA Demo Day at MWC 14 Manage the Accelerating Amount of Software in Cars -Public Information© 2014 Red Bend Software Automotive Industry Transformation Intelligent transportation Telematics Web 2.0 @ vehicles Airbag GPRS/UMTS V2V comms Navigation system Internet access V2I comms Automatic gearbox Dynamic stability control Software updates Electronic license plate Centralized door locking Airlock breaking system Adaptive transmission Lane guard system Autonomous driving Electronic fuel injection Electronic mirrors Voice control Rain/light sensors Personalization Centralized signal lights Anti slip controls Emergency call Adaptive cruise control M-Commerce Cruise control Car telephone Traffic message channel Anti-roll system Steer-by-wire Mechanical 1960s Electromechanical 1970s So0ware Based Electronic 1980s 1990s 2000s 2010s Source: IQPC 2011 © 2014 Red Bend Software 2 Head Unit Bluetooth Genivi Rear Seat Entertainment Telematics CAN Bus In-Vehicle Infotainment Maps AUTOSAR Android © 2014 Red Bend Software Cellular QNX Engine Control Units Linux KIA Motors@CES 3 Software on Wheels Software = Innovation Errors per LOC •  •  •  Electronic is >40% of BOM Security LOC is Increasing Recall “Nearly 60 per cent to 70 per cent of the recalls in major automotive markets such as North America and Europe are due to software glitches” - Frost&Sullivan NASA 0.1 per 1000 LOC Microsoft 15 per 1000 LOC Commercial 50 per 1000 LOC © 2014 Red Bend Software 4 Elon Musk, CEO, Tesla © 2014 Red Bend Software 5 Software Update Anywhere @ Production @ Dealer @ Post Production @ Enterprise/Fleet © 2014 Red Bend Software @ Home 6 Main Software Challenges !  Challenge 1: How do car manufacturers manage software versions when they are used to managing hardware parts? !  Challenge 2: How can the industry manage automotive software in the most cost-effective and flexible way? © 2014 Red Bend Software 7 OMA-DM Software Component MO (SCOMO) !  SCOMO is specifically intended for managing multiple software elements on a single device, in this case a vehicle !  SCOMO supports multiple management and communication elements required by automotive OEMs: •  Inventory retrieval •  Dependency management •  Software asset versioning •  Installer independence •  Multiple software updates in the same package •  Client-Server independence and interoperability © 2014 Red Bend Software 8 MNOs Are Reaching Beyond Mobile © 2014 Red Bend Software 9 Everyone Benefits ▪  OEM: Production efficiencies and reduced recalls ▪  Car dealership: Saves time and money ▪  MNO: New services based on existing OMA-DM infrastructure ▪  Consumer: Continuously better driving experience © 2014 Red Bend Software 10 Automotive SCOMO demonstration CANBus © 2014 Red Bend Software 11 © 2014 Red Bend Software