Agenda Click here to register Tuesday, November 4, 2014 4:00pm Welcome & Opening Remarks 4:00pm – 4:45pm The Platform Marketer: Practical applications for the B2B and high tech industries Presented by: Scott Cone, SVP & Client Partner, Merkle; Matt Mobley, CMTO, Merkle; Matt Naeger, EVP, Digital Strategy, Merkle; and John Lee, EVP, Vertical Markets, Merkle High tech marketing has been splintered by a plethora of new approaches, capabilities, and media. We believe that world-class B2B and B2C marketers are developing plans to actively combine and leverage these capabilities in order to truly advance and transform their customer acquisition and management abilities. We call this capability integration Connected CRM (cCRM)®. In this session, we will lay out the major components of the transformation journey and focus the Exchange on a set of specific competencies needed to create and execute those capabilities. 4:45pm – 5:45pm Keynote: B2B and High Tech Marketers in Silicon Valley: Lessons learned from gazelles and giants Presented by: Brian Goffman, Venture Partner, Technology Crossover Ventures The marketing technology landscape is rapidly changing, driving new capabilities into high tech and B2B companies. Brian’s unique perspective enables him to see the effectiveness of both large and small scale players and highlight some of the potential directions for marketing technology in the next couple of years. 6:00pm – 9:00pm Cocktails and Dinner Wednesday, November 5, 2014 7:30am – 8:30am Breakfast 8:30am – 8:45am Welcome Remarks 8:45am – 9:30am Module 1: Platform Data Presented by: Nicolas Draca, Director, Global Marketing Operations, LinkedIn and George Gallate, CEO, RKG, a Merkle Company NOVEMBER 4-5, 2014 | ARIZONA BILTMORE, PHOENIX AZ Marketers dream of developing one-to-one relationships with their prospects and customers by leveraging data and technology that keep the buyer front and center. LinkedIn’s Nicolas Draca will address the capabilities needed to reach this dream and illustrate how, like LinkedIn, companies can integrate today’s marketing tools into their own revenue-driven framework. 9:30am – 10:00am Facilitated Table Discussions 10:00am – 10:15am Networking Break 10:15am -11:00am Module 2: Platform Enablers: Starting on the transformation journey at the world’s largest start up Presented by: Sang Heeringa, Director of Global Marketing Operations, Dell, and Adam Mincham, VP, Client Partner, Merkle In this session, Sang and Adam will review the global marketing transformation that Dell is undergoing, including strategy, marketing systems, campaign planning, digital execution, and sales alignment. 11:00am – 11:30pm Facilitated Table Discussions 11:30pm – 12:15pm Keynote: GoDaddy’s Digital B2B Journey: Enabling and delivering on personalization Presented by: Phil Bienert, EVP, eCommerce, GoDaddy.com Phil will review GoDaddy’s digital marketing strategy and capabilities and discuss the development and integration of personas into their full marketing efforts. 12:15am – 1:00pm Networking Lunch 1:00pm – 1:45pm Module 3: Platform Execution: Delivering a truly personal experience Presented by: Terry Flaherty, Research Director, Demand Creation Strategies, SiriusDecisions and Zimm Zimmerman, VP of Personalization, Merkle In this session, Terry and Zimm will discuss how to deliver on personalization by combining customer interaction, marketing automation, media, and channel optimization today and in the future. 1:45pm – 2:30pm Facilitated Table Discussion 2:30pm – 3:00pm Wrap Up & Closing Remarks Click here to register NOVEMBER 4-5, 2014 | ARIZONA BILTMORE, PHOENIX AZ