8:30am REGISTRATION 10:00am – 10:15am WELCOME ADDRESS by Mr Avinash Oza, Group Director (Brand Communications), DDB Mudra Max and Chairman, Rural Marketing Forum 10:15am – 10:45am Prashant Mandke, VP & Head, Anugrah Madison Topic: “Re-telling The Brand Story” 10:45am – 11:15am Sanjeev Goyle, Sr VP – Marketing FES (Tractor Division), Mahindra & Mahindra Ltd Topic: “A framework for success at the bottom end of the Pyramid” 11:15am – 11:30am TEA BREAK 11:30am – 12:00noon CMO Asia Presents 25 Most Talented Rural Marketing Professionals 12:00noon -12:45pm Panel Discussion “Agriculture Sector – Challenges and Opportunities” Puneet Vidyarathi, GM and Head – Rural, JCB India Ravi Shankar, EVP – Marketing and Rural Business, Fullerton India Credit Company Ltd Taranbir Singh, Business Head – Agri & Rural Banking, Micro & Small Enterprises, ING Vysya Bank 12:45pm – 2:00pm LUNCH BREAK 2:00pm – 2:30pm Veerendra Jamdade, Founder Director & CEO, Vritti Solutions Ltd Topic: “Bus Stations – New Hub for Rural Marketing” 2:30pm – 3:00pm Rajendra Dhandhukia, COO, Abbott Truecare Pharma Pvt Ltd Topic: “Extra-Urban Penetration: Key driver for Pharma's future growth” 3:00pm – 3:30pm Sharad Varshney - Sr. Vice President (Planning), LINENAGE (a division of LOWE) Topic: “Strategies to tap Rural Markets” 3:30pm – 3:45pm TEA BREAK 3:45pm – 4:15pm Sanjay Kumar Panigrahi, CEO, Sahaj e-Village Ltd Topic: “Rural Marketing: The Tipping Point” 4:15pm – 5:00pm Panel Discussion Topic: “Is it possible to decode Rural Consumer Behaviour?” Vinay Thakker, Founder & Director, Oddinary Marketing Ashish Tandon, VP – Marketing, Sales & Business Development, Gram Vaani Community Media Kuchibhotla Srinivas, CEO, Frontier Growth Advisors Pranay Kumar, Secretary, Consultants for Rural Area Development Linked Economy (CRADLE) 4:45pm CLOSING REMARKS