10:15am WELCOME ADDRESS by Mr Avinash Oza, Group Director

10:00am – 10:15am WELCOME ADDRESS by Mr Avinash Oza, Group Director (Brand
Communications), DDB Mudra Max and Chairman, Rural Marketing Forum
10:15am – 10:45am Prashant Mandke, VP & Head, Anugrah Madison
Topic: “Re-telling The Brand Story”
10:45am – 11:15am Sanjeev Goyle, Sr VP – Marketing FES (Tractor Division), Mahindra &
Mahindra Ltd
Topic: “A framework for success at the bottom end of the Pyramid”
11:15am – 11:30am TEA BREAK
11:30am – 12:00noon CMO Asia Presents 25 Most Talented Rural Marketing Professionals
12:00noon -12:45pm
Panel Discussion “Agriculture Sector – Challenges and Opportunities”
Puneet Vidyarathi, GM and Head – Rural, JCB India
Ravi Shankar, EVP – Marketing and Rural Business, Fullerton India Credit Company Ltd
Taranbir Singh, Business Head – Agri & Rural Banking, Micro & Small Enterprises, ING
Vysya Bank
12:45pm – 2:00pm LUNCH BREAK
2:00pm – 2:30pm Veerendra Jamdade, Founder Director & CEO, Vritti Solutions Ltd
Topic: “Bus Stations – New Hub for Rural Marketing”
2:30pm – 3:00pm Rajendra Dhandhukia, COO, Abbott Truecare Pharma Pvt Ltd
Topic: “Extra-Urban Penetration: Key driver for Pharma's future growth”
3:00pm – 3:30pm Sharad Varshney - Sr. Vice President (Planning), LINENAGE (a division of
Topic: “Strategies to tap Rural Markets”
3:30pm – 3:45pm TEA BREAK
3:45pm – 4:15pm Sanjay Kumar Panigrahi, CEO, Sahaj e-Village Ltd
Topic: “Rural Marketing: The Tipping Point”
4:15pm – 5:00pm Panel Discussion
Topic: “Is it possible to decode Rural Consumer Behaviour?”
Vinay Thakker, Founder & Director, Oddinary Marketing
Ashish Tandon, VP – Marketing, Sales & Business Development, Gram Vaani
Community Media
Kuchibhotla Srinivas, CEO, Frontier Growth Advisors
Pranay Kumar, Secretary, Consultants for Rural Area Development Linked Economy