Programmatic Connector The Evolution of Automated Buying PRODUCT BRIEF Automatically combining data-driven attribution results with real-time bidding and demand side platforms is now a reality with Adometry’s Programmatic Connector. The results are in: Real-time bidding (RTB) and demand side platforms (DSP) are the future of media buying. RTB usage has grown at a phenomenal rate. According to eMarketer, RTB spending in the United States will reach $7.1 billion by 2016 — nearly a third of the display ad market — up from $1.9 billion this year. Engaging with RTB purchasing partners used to mean optimizing media buys using last touch analytics, and only based on activity within that partner. RTB partners have been unable to optimize media buys using cross channel metrics and credits that their clients use to measure performance — until now. Adometry’s Programmatic Connector Changes The Game Adometry has created an automated integration that improves the performance of RTB, DSP, search bid management, and network platforms. The Programmatic Connector combines Adometry’s data-driven attribution modeling with buying platform’s real-time optimization so that certified purchasing partners can generate better results and drive incremental value. In addition to connecting with buying platforms and your access to the Adometry interactive user interface, the data feeds produced by Adometry’s daily attribution analysis can be sent to your internal data warehousing systems. If you already use a custom internal infrastructure, connecting daily attribution insights to your internal systems allows you to have a more complete and accurate internal view without changing all of your legacy reporting systems. How It Works The first-to-market standard for integrating with third-party partners allows certified buying and optimization platforms to accept Adometry’s daily fractional attribution feeds so they can accurately optimize bidding and delivery based on a holistic, complete view of marketing performance. HOW IT WORKS 1 2 3 4 5 1. Deploy Tags: Use Adometry’s standard first- or third-party tags to collect impression and click data at the most granular level (Bid ID) 2.Daily File Sent: A daily file of BID IDs, keyword and display impressions is sent from the partner to Adometry 3.Marketing Event Mapping: Next, we join the Bid IDs captured from the tags to the marketing events received in the daily file to add cost and context to each event 4.Attribution Processing: We integrate data sets into your attribution processing and provide results. 5.Results Pushed to Partners: Fractional Insights are automatically routed to partners so they can leverage attribution modeling and scoring for more accurate optimization. Marketers can buy with confidence from certified buying platforms, knowing that the platforms are optimizing delivery using the most accurate, cross-channel metrics and eliminating the double and triple counting that results from a single channel view. PRO TIP As media buying continues to become more and more automated and instantaneous, consider a partner who will be able to connect with the largest players in the inventory landscape. Powerful Partnerships Adometry offers an extensive, constantly growing network of certified partners. For the latest list of partner options, please check with your Adometry Sales Representative or visit adometry.com. Step Up To Data-Driven Buying Driving incremental success means making smart, data-driven decisions at every turn. Don’t let your use of real-time bidding and demand side platforms suffer from operating in a silo. Offer certified partners the ability to leverage the same data-driven attribution insights you use to measure overall performance — and watch them do a better job of optimizing your in-flight campaigns. Next Steps To learn more about Adometry, data-driven attribution and the Programmatic Connector, please drop us a line at [email protected] or visit www.adometry.com. Adometry, Inc. 6801 N. Capital of Texas Hwy. Lakewood Center II, Suite 250 Austin, TX 78731 1-866-512-5425 1-512-852-7100 [email protected] About Adometry by Google™ Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing’s “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels—both online and offline. Combining and interpreting previously silo’d sources of data; the Adometry Marketing Intelligence Platform provides data-driven attribution, modern marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI. ©2014 Google Inc. All Rights Reserved. Google and Adometry are registered trademarks of Google Inc. 0614-4218