the next level of programmatic - Demand360

Demand360!
THE NEXT LEVEL OF PROGRAMMATIC
Programmatic!
By Demand360
Programmatic is large scale automation using real time bidding algorithms,
enabling marketers to serve multi-channel placements across a publisher or
collection of publisher properties, across multiple platforms.
Programmatic is the means of reaching audiences through data driven solutions.
Why Demand360
In 2014, Demand Media shifted to 100% programmatic media monetization model.
We have spent the last year building holistic, quality solutions for brands providing a
consultative approach to building best in class solutions
Truly Programmatic !
Specialists!
We have the best people.
A sea of acronyms allows us to power solutions, but solutions are not
truly solutions without people.
Demand360 is all about taking a consultative approach and building
partnerships.
Best in Class Products!
At Demand360 we believe premium programmatic can and should
include high touch, contextually relevant creative executions.
Automated doesn’t mean boring.
Our team will help you craft solutions that leverage our intent driven
audiences, at scale.
Top of the Funnel!
Programmatic is simply the means of execution.
Programmatic has often been synonymous with:
• Open Exchange
• Open RTB
• Real Time Exchanges, Bidding
At Demand360, programmatic is about targeted high quality
executions.
Data Driven Solutions!
Demand360 is about creating solutions to enable and activate
campaigns in new efficient ways.
Audience and Data are valuable. We would argue that they are
tantamount.
With over 3,000 proprietary audience segments, quality intent based
audiences, Demand360 creates audience solutions.
What is Demand360
Demand360, is a suite of premium programmatic solutions brought to you by Demand
Media, a leading digital content & media company.
We believe in turnkey, holistic, best in class solutions for Fortune 100 brands, enabling
marketers to connect and engage with audiences across platforms and devices.
eHow: Building the Most Helpful Place on Earth!
eHow: Building the Most Helpful Place on Earth
• A supportive online community
• A place to share experiences and get feedback
• With more than 30 categories that cover just about everything.
• eHow is your one-stop online resource for life's challenges.
eHow: Quality & Intent
With more than 30 categories and over 3M articles that cover just about everything,
eHow is your one-stop online resource for life’s challenges.
LIVEST RONG.com: Live Your Strongest Life
• Leading resource for tips and tools on healthy living
• Powered by timely answers, results-oriented tools and a supportive community
• Actionable advice for anyone (from fitness newbies to experts)
• Reaches over 10M health focused consumers monthly.
Cracked: Comedy with a College Education
• Original articles, videos and blog posts created by a team of highly talented writers.
• Part of the #1 Humor Network in the US.
• 2 Time Webby Award Winner - 2014 People’s Voice Winner
eHow en Espanol: Discover the Expert in you
• A supportive online community
• A place to share experiences and get feedback
• With more than 10 categories that cover just about everything.
• eHow is your one-stop online resource for life's challenges.
Financial Services / Sample Case Study
Program Details:
Build a program geared around contextually relevant content coupled with
proprietary 1st party audience data.
Success Metrics : Increase conversions by 140%
Results:
More than 2X Lift in conversions, over 110% above client objectives / Over 75% campaign viewability
Over 25M 1st party audience impressions
Top Segments Include:
• eHow Personal Finance
• eHow Business
• eHow Legal
Sample Sub-Categories Include:
• Insurance
• Investing
• Money Management
• Retirement Planning
Program Details:
Home / Sample Case Study
Build a program geared around contextually relevant content coupled with proprietary
1st party audience data.
Success Metrics : 4.14 Click thru on sponsorship skin
Results:
More than 2X Lift in conversions, over 110% above client objectives / Over 75% campaign viewability
Program Details:
Auto / Sample Case Study
Build a program geared around contextually relevant content coupled with
proprietary 1st party audience data
Success Metrics : 2.84% Click-thru for pre-roll / 1.76 Click-thru
Results:
Lift in conversions, above client objectives / Over 77% campaign viewability
Delivering Results
FOR SOME OF THE WORLD’S LARGEST BRANDS
Contact Us:!
[email protected]
Learn More
Appendix
Demand360 Impact / Go Big or Go Home
Demand360 Impact introduces solutions for the future. Featuring Rising Star Ad Units:
• Masthead/Billboard (970x250)
• Filmstrip (300x600)
• Expandables (All Sizes)
• Reskins
• Sponsorships
• In Banner Video
Filmstrip & Masthead
• Lightbox (300x250, Click to Expand)
Reskins & Sponsorships
Demand360
Demand Intent
360 Intent
/ Data Driven Solutions
Over 121M unique visitors each month*
Key Categories:
• Lifestyle & Entertainment
• Health & Fitness
• Business & Finance
• Home
• Tech
Granularity & Reach!
Pure, Undiluted Data
Exclusive to Demand Media
Target your precise audience
at scale with over 3,000*
intender segments.
Every user in every segment
has performed intent-based
actions to qualify.
Segments are not brokered out
to networks, exchanges, or
data aggregators.
*Source Adobe Audience Manager. Demand360 Proprietary.
Mobile
Consistent, turnkey offerings across all platforms. !
!
The Power of Intent:!
67% of mobile activity starts with search
When people use mobile search to make a
decision they are: !
• 
• 
• 
• 
30% more likely to visit a retailer site
57% more likely to visit a store
51% more likely to make a purchase
39% more likely to call a business
Mobile ads are most effective
during goal-oriented searches
(116 Index on ad recall)
Money
Demand 360 Intent
/ eHow Money!
eHow Money attracts millions of men and women monthly looking for business, real estate
and personal finance advice.
eHow Money:
• eHow is #2 in comScore’s Personal Finance Category
• 6MM uniques, 10MM page views
• Viewability 75%
• 14 minutes spent per month
Sources: comScore Sept2014 | Moat Sept2014
Travel
Demand 360 Intent
/ eHow Travel!
eHow Travel attracts millions of men and women monthly looking for vacation and holiday advice.
eHow Travel:
• 230k Unique users who have spent up to $2500 on travel purchases
• 2.6MM International and/or Domestic Business Travelers
• 10MM UVs that have searched for travel in the last 6 mnths
• 22MM Impressions
• 184 Index
• Viewability 76%
Sources: comScore Sept2014 | Moat Sept2014 I
Fashion
Demand 360 Intent
/ eHow Fashion!
eHow Fashion attracts millions of women monthly looking for fashion, beauty
and personal care advice.
eHow Fashion:
• 20MM Women Monthly
• 121 Index
• Viewability 72%
• 60% Comp HHI 60k+
• 30% Comp Fashion Retail Intenders
Sources: comScore Sept2014 | Moat Sept2014
TECH
Demand 360 Intent
/ eHow
eHow Tech attracts millions of men and women monthly looking for camera, computer and cell
phone advice.
eHow Electronics:
• eHow is #8 in comScore’s Tech Category
• 6.5MM uniques, 13MM page views
• Viewability 72%
• 14 minutes spent per month
Sources: comScore September 2014 | Moat September 2014
Personal
Care
Demand 360 Intent
/ eHow Personal Care!
eHow Personal Care attracts millions of women monthly looking for healthy living
and beauty advice.
eHow Personal Care:
• 3.3MM Personal Care/Beauty Intenders
• 169 Comp Index
• Viewability 76%
• 20% Comp Personal Care Intenders
Sources: comScore Sept2014 | Moat Sept2014
Home
Demand 360 Intent
/ eHow Home!
eHow Home attracts millions of men and women monthly looking for home, garden
and living advice.
eHow Home:
• eHow is #2 in comScore’s Home category, surpassing HOUZZ + HGTV
• 12MM Uniques
• Viewability 77%
• 39/61% Male/Female
• 3.9MM Homeowners
• 12% Comp DIY Home Improvement Intenders
Sources: comScore Sept2014 | Moat Sept2014
Entertainment
Demand 360 Intent
/ eHow Entertainment!
Whether your interests lie in literature, art, movies, music or theatre, find helpful How To advice
from eHow’s stable of arts and entertainment experts.
eHow Entertainment:
• 5MM Uniques, 110MM Page Views
• 10.9MM Movie Enthusiasts
• 20% Comp of Video Game Enthusiasts
Sources: comScore Sept2014 | Moat Sept2014
Mom
Demand 360 Intent
/ eHow!
eHow Mom attracts millions of women monthly looking for parenting, relationship + educational
advice.
eHow Mom:
• eHow is 30% More Likely to Reach a Mom than any Other Site
• 10.7MM Moms
• Viewability 73%
• High Impact Units
Sources: comScore Sept 2014 | Moat Sept 2014
Food
&
Drink
Demand 360 Intent
/ eHow Food & Drink!
eHow Food attracts millions of men and women monthly looking for creative recipes, healthy
snacks and food on the go ideas.
eHow Food & Drink:
• 4.5MM Uniques, 5MM Page Views
• Viewability 73%
• Over 99k+ Articles & 18k+ Videos
Sources: comScore Sept2014 | Moat Sept2014
Auto
Demand 360 Intent
/ eHow Auto!
eHow Auto attracts millions of men and women monthly looking for insurance, DIY fix it
and car buying tips.
eHow Auto:
• 6MM Auto Insurance Intenders
• 5.1MM In-Market Users
• Viewability 77%
Sources: comScore Sept2014 | Moat Sept2014

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