Is “new” media killing old media? Keara Mageras, Sabrina Hamilton-Payne and Victoria Young New Media Updating means of communication to meet the capacity of current technology. What does it mean “to Kill”? ¡  Definition of kill according to Dictionary.com: 1. To destroy; to do away with; to extinguish 2. To spoil the effect of 3. To eliminate How is New Media Killing Old Media? ¡  Convenience ¡  New media is providing a more convenient method of communication, relative to its old media counterpart. ¡  Example: Kindle. ¡  Marketing ¡  Campaigns to raise interest and instill the belief that you need this product. ¡  Example: iPhone 5. Convenience iTunes ¡  Time Taken: 30 seconds vs. CD Store ¡  Time Taken: 20 minutes Marketing The Relativity of New Media Compare this classroom in West Africa… To this classroom in North America. Survey 1.  What is your definition of old media? “Media that has been rendered obsolete by new technology. i.e VCR, 8-tracks.” “Magazines, newspaper, print ads– anything physical.” “…old media being predominantly print sources, and new media being predominantly social media and webbased media applications.” Survey, cont. 2. What media practices, if any, have remained consistent or relevant? “Radio and television as primary sources for entertainment.” “newspaper (but that has gone paperless/virtual)” “none.” Survey, cont. 3. Has the advent of social media ruled or diminished the role of traditional media sources, i.e. newspapers and radio? Survey, cont. 4. Think back to sixth grade. What was the primary reason you used the computer? Survey, cont. 5. Do you prefer print copies of novels or book over digital access? Google Chrome: Justin Bieber Now, here’s a quick video…