RETAIL STUDY TOUR October 2014 Philadelphia Pennsylvania Insight Global Convenience Strategists NACS Relationship Partner for Europe www.insightresearch.co.uk T: +44 1938 556 090 Table of Contents RETAIL STUDY TOURS Pages 3-4 Delegate List October 2014 Philadelphia | Pennsylvania Pages 5-8 Tour Schedule Page 9 Event Theme Pages 10-11 Wawa Pages 12-13 Sheetz Pages 14-15 Rutter’s Page 16 Wegman’s Insight Global Convenience Strategists NACS Relationship Partner for Europe www.insightresearch.co.uk T: +44 1938 556 090 Delegate List First Name Last Name Job Title Company Country Jerry Marwood Managing Director A F Blakemore & Son Ltd UK Andrew Murray Managing Director AVEM Pty Ltd Australia Wayne Kelly Major Accounts Manager P&C AVEM Pty Ltd Australia Stuart Adkin Deputy Managing Director Blakemore Retail Ltd UK Geoff Hallam Managing Director Blakemore Retail Ltd UK David Pitron Head of Offer Development BP UK Ltd UK Joe Bona President Branded Environments CBX LLC USA Colin Macleod CEO Channel Islands Co-operative Society Ltd Channel Islands David Roberts Director of Estates Services Co-operative Group Ltd UK Garry Picton Managing Director Country Choice UK Hitendra Bisht C-Store Manger Emirates National Oil Company (EPPCO) Ltd UAE Zane Coates Reid Category Manager Emirates Petroleum Products Company (EPPCO) LLd UAE Nicolas Correa Chief Executive Officer ENEX Chile Alberto Armstrong General Manager ENEX Chile Martin Landry Research Analyst GMP Securities L.P. Canada Armando Gonzalez President Board of Directors Inversiones AM-PM S.A. Costa Rica Armando Javier Gonzalez General Manager Inversiones AM-PM SA Costa Rica Nathalia Tostes Pimenta Food Engineer Ipiranga Brazil Joao Luis Perobon Mazer C-Store Development Coordinator Ipiranga Brazil Mats Danielsen CEO LIQUID Barcodes AS Norway Dan Munford Managing Director NACS Insight UK Nicholas Scherzer Director NACS Insight UK Hannah Davies Events Coordinator NACS Insight UK Marcela Rousseau Tamez Oxxo Mexico Arturo Viloria Oxxo Mexico Aiko Fujimura Valdez Oxxo Mexico Juan Carlos Cuervo Kleen Oxxo Mexico General Manager First Name Eduardo Carlos Alfredo David Bob Magnar Alex Last Name Goode Navarro Diaz Lozano Martinez Etchingham Mokkelgard Conrad Richard Brody Gary Ian Rodney Paula Des Brian Janet Wayne Maisiris Julio Blanca Ana Garcia Mainville Harris Taylor Blanton Kerrigan Duffy Donaldson McLeod McKay Perez Lizarzaburu Salerno Rodriguez Job Title Commercial Manager CEO VP Global Store Formats & Merchandising Manager Global Convenience Retailing Manager - Direct Operations Global Category Manager - Snacks Head of Design Head of Retail VP of Convenience Chief Strategy Officer Group Retail Manager Chief Operating Officer Merchandise Manager Food Service Manager Owner General Manager Purchase Manager Company Oxxo Oxxo Oxxo Petrogas Global Ltd Reitan Convenience AS Shell International Petroleum Company Country Mexico Mexico Mexico Ireland Norway UK Shell International Petroleum Company Shell International Petroleum Company SPAR International SPAR UK Ltd Statoil Fuel & Retail ASA The Co-operative Coop The Maxol Group The Maxol Group Wilsons Fuel Co Ltd Wilsons Fuel Co Ltd ZAZ Food Store ZAZ Food Store ZAZ Food Store ZAZ Food Store UK UK Netherlands UK Norway UK Ireland Ireland Canada Canada Panama Panama Panama Panama EVENT MANAGEMENT CONTACT INFORMATION Office P. +44 (0) 1938 556090 Email: [email protected] Nicholas Scherzer Cell. +44 (0) 7966 423 967 Email: [email protected] Hannah Davies Cell. +44 (0) 7788 466 923 Email: [email protected] Dan Munford Cell. +44 (0) 7803 280 675 Email: [email protected] Page 4 Tour Schedule Wednesday 1st October. Arrive Philadelphia, Philadelphia Airport Marriott 7.00pm – 9.00pm - Welcome drinks, buffet dinner and introduction by Insight at hotel in salons – FGH, 1st floor lobby level. Thursday 2nd October. 8.00 am – 9.00am - Insight Breakfast briefing, Joe Bona, President, Branded Environments, CBX, presentation on international store design. Hotel restaurant, private room, 1st floor lobby level. 09.00am – 9.30am - Travel to Wawa store 09.30am – 10.30am - Wawa Store Visit. Introduction to new store design, operations and product range. Hosting provided by Mary Rose Hannum, Director, Store Design and Customer Experience, Ray Cavanaugh, Director of Operations Engineering and Lynn Hochberg, Director of Product Development at Wawa, responsible for Product Development of all Wawa branded foodservice and packaged items. 10.30am-11.00am - Travel to Wawa Dairy. Site tour of Wawa’s dairy and warehouse and distribution facility, hosted by Craig Faragalli, Director of the Wawa Beverage Company and Kevin Peters, Director of Wawa Dairy Operations. Page 5 Tour Schedule Thursday 2nd October 12.30pm-12.50pm - Drive to nearby Wawa stores. 12.50pm – 1.30pm - Divide group and call for lunch at Wawa stores near to Wawa; Store #269 and store #198. 1.30pm – 3.15pm - Drive to Lancaster PA for Sheetz visits. 3.15-4.15pm - Latest brand new Sheetz store site visit hosted by Sheetz Head of Marketing David Woodley, Ryan Sheetz, Director of Brand Development and Sales and Sheetz District Manager Jeremiah Hoffman. 4.15pm – 4.30pm - Drive to final Sheetz store visits for afternoon snack. 4.30pm -5.00pm - Divide group. First group calls at Sheetz Store #388, second group calls at Sheetz Store #421. 5.15-5.30 pm - Group drive to Marriot hotel, Lancaster and check in. 7.20pm - Meet in hotel lobby, walk 5 minutes to Carr’s restaurant for dinner. Page 6 Tour Schedule Friday 3rd October 07.30am – 08.30am - Insight breakfast briefing, NCR and Liquid Barcodes technology presentations and demonstrations. Independence Room, Lancaster Marriot hotel. 8.30am - 10.00am - Rutter’s Briefing from Scott Hartman, President and CEO, Derek Gaskins, COO and Jerry Weiner, VP of Foodservice, Rutter’s. Business overview and strategy, technological innovations and foodservice development and positioning. 10.15am - 10.45am - Group departs hotel travelling to Rutter’s brand new store #20, 10.45am - 11.45am - Hosting from Scott, Derek , Jerry & Rutter’s team at store #20. 11.45am – 12.15pm - Group travels to Rutter’s Store #23 for lunch. 12.15pm – 1.15pm - Lunch at store #23. 1.15pm – 1:30pm - Group travel back to Marriot hotel in Lancaster. 1.45pm – 3.45pm - Afternoon review and feedback session begins with Insight presentation on what we have learnt. Open ended discussion featuring contributions from CBX, NCR and Liquid Barcodes. 3.45pm – 6:30pm - Group at leisure. Options to visit Amish village, etc. Page 7 Tour Schedule Friday 3rd October 6.30pm-7.30pm - Drinks in hotel lobby with US guests. 7.30pm – 9.30pm - Group dinner in Marriot hotel function room Saturday 4th October 8.30am – 9.30am - Breakfast at leisure at hotel New format Wegman’s (with pub!) visit. Wegman’s, 50 Foundry Way, Malvern 13.00pm - Arrive at Philadelphia Airport. 16.05 pm - Fly to Las Vegas – recommended flight. From Philadelphia to the Las Vegas NACS Show. Page 8 Foodservice and Technology in the Age of Convenience • This is the age of convenience. Online is changing shopping habits, but retail is not disappearing, it is just becoming better: more disciplined, more articulate, more differentiated. Customers have new needs, they want to be empowered to control the retail experience, not told what to eat. They want personalisation and mission based food solutions, tailored to the time they can spare. They want high quality FTG and they also need to find ways to be more sociable. US convenience retailers understand this. • Food & foodservice. Convenience retailers are becoming more focused on what they want to do, often with a strong emphasis on foodservice. Breakfast, lunch and dinner are major opportunities as eating out of home becomes increasingly popular and US c-store chains are positioning themselves above McDonald’s to offer real quality and taste. The era of 3 square meals is also fading. Consumers often eat 5-6 times a day “food-venience”. Menu options are increasingly sophisticated. How are these are being delivered? • Operational efficiency. We explain how the most sophisticated operators fine tune every ‘work cell’ of their business in order to maximise the speed for customers. Operators focus on turning parking spaces, just like a good restaurant focuses on turning tables. But this operational efficiency also has to cater for excellent customer service and retailers have to create the right corporate culture to deliver this effectively. • Technology. Touchscreen ordering and mobile Apps are developing to support more developed hot food offerings. Touchscreens increase total store sales by as much as 30% and give consumers the ability to personalise their selection. Mobile ordering and the latest loyalty platforms mean that the most developed operators can dispense with drive thru and focus on expansion of the hot food offer into more developed menu items. New technologies also make interaction more efficient and rewarding for consumers. The latest loyalty programmes we will be seeing enable customers to use cell phone numbers as ‘unique codes’ so touch screens and phones recognise them, reward them and remind them of their recent orders. • Store design. Convenience retailers are developing new store designs which are increasingly sophisticated. This is related to the ambitious food offering on the menu in-store. Convenience stores are becoming genuine retail destinations. There are two distinct strategies to deliver this, from an own brand strategy, to a branded partnership approach. What are the advantages and disadvantages of each? Page 9 Wawa – a highly disciplined, well defined and marketed offer Page 10 Wawa – vertically integrated own brand strategy Sheetz – creative, MTO food focused contemporary retail icon Sheetz – high energy, people business with an awesome culture Rutter’s – developed, top quality and broad foodservice offer Rutter’s – facilitated by the most advanced technology Page 15 Wegman’s – supermarket AND all day eatery and pub? RETAIL STUDY TOUR October 2014 Philadelphia Pennsylvania Insight Global Convenience Strategists NACS Relationship Partner for Europe www.insightresearch.co.uk T: +44 1938 556 090
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