Design Thinking: A Global Perspective Darrell Mann ©2014, DLMann, all rights reserved Design Thinking – 1987-style ©2014, DLMann, all rights reserved Design Thinking – Today Design Thinking Trend: ©2014, DLMann, all rights reserved Design Thinking – Relative Perspective I IDEO ©2014, DLMann, all rights reserved Design Thinking – Literature ©2014, DLMann, all rights reserved Reviews Popularity How is Six Sigma Different from TQM? ©2014, DLMann, all rights reserved The consulting bills are higher. Design Thinking – Relative Perspective II DeBono ©2014, DLMann, all rights reserved Design Thinking – Timeline ~1120 books >100 this year ~60 patents 400BC 1972 ©2014, DLMann, all rights reserved 1978 1991 1994 Design Thinking – Impact? •  98% of innovation attempts end in failure Market Demand Co-ordination •  98% of declared “design thinking” innovation attempts end in failure •  BUT…. ©2014, DLMann, all rights reserved Means of Production More Ideal Product/Service Route to Market ICMM Level 1 Innovation Capability MaturityModel: An Introduction “Business” “Tech/Ops” Darrell Mann “Efficiency Engine” ©2014, DLMann, all rights reserved ICMM Level 2 Innovation Capability MaturityModel: An Introduction “Business” “Tech/Ops” Learning & Innovation Darrell Mann “Efficiency Engine” ©2014, DLMann, all rights reserved “Efficiency Engine” Everything’s working Feels good Clear rules Clear Direction (‘Progress’) Converge-Converge Knowledge exists (‘Application’) Routine Manage-able Controllable “MBA” world ©2014, DLMann, all rights reserved Learning & Innovation Nothing seems to work Uncomfortable/horrible Confusion Find ‘new rules’ Challenge assumptions Diverge-Converge2 Knowledge has to be found (‘Exploration’) Creativity Not manage-able ‘Out of control’ “design thinking” world Death By A Million Tools RCA Chaos Theory 8D AxiomaGc Design IBA VSM Design for Manf/Assy ZBB MA WOIS 6σ Osborn 5 F O R C E S T P M FMEA Buzan GA CT CATW OE PaYerns QFD Kepner-‐ Tregoe PEST Analysis Simplex Spiral Dynamics Aﬃnity Diagrams USP ©2014, DLMann, all rights reserved Hoshin OA Ladder Of AbstracGon Boyd OODA S W O T Taguchi Split Half Sun Tzu Means-‐End Analysis 5S Biases Bio-‐ mim icry Value Engineering Shainin DeBono Pareto FT Kansei RPR Typhoon FuncGon Analysis Oblique Strategies Lean NLP Pahl/Beitz Morphological Analysis CPS TRIZ Pugh spc Blue Ocean Theory Of Constraints Fourth Turning SIT P L O T S Open Inn. MCDA PaYern Language Design Thinking AFD Fishbone Diagrams Thinker Toys Trend Analysis OLV CBR Scenario Planning Design Thinking – When? ICMM1 SEEDING ICMM2 CHAMPIONING ICMM3 ICMM4 MANAGING STRATEGISING Innovation Capability MaturityModel: An Introduction Darrell Mann ©2014, DLMann, all rights reserved ICMM5 VENTURING Design Thinking – Provocation 1 “Design Thinking” is an absolutely necessary 21st Century business skill “Design Thinking” is not for designers (they do it already!) “Design Thinking” is for managers and business leaders ©2014, DLMann, all rights reserved Design Thinking – Provocation 2 “Design Thinking” we are here… ©2014, DLMann, all rights reserved Peak of Inﬂated Expecta1ons ..the job is to get here