y think tank - SwissBanking

DER KONSUMENT DER ZUKUNFT
Ein Leben in Symbiose mit der digitalen Welt
7 . JU NI 2 0 16
Markus Iofcea
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT
JOURNALISTENSEMINAR 2016
UBS Y work is entirely independent from UBS Group AG and does not reflect UBS strategy. Nothing in the
present material nor in any other UBS Y publication, views and opinions are the ones of UBS Group AG, its
subsidiaries or affiliated companies. This document is intended for information purposes only. The services
mentioned herein are subject to legal restrictions in some countries and can therefore not be offered on an
unrestricted basis throughout the world. UBS reserves the right to change the content at any time without
prior notice.
This presentation may not be reproduced or distributed without the permission of UBS. © UBS 2016. The
key symbol and UBS are among the registered and unregistered trademarks of UBS. All rights reserved.
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
7. JUNI 2040
E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT
JOURNALISTENSEMINAR 2016
NEUE BEZIEHUNGEN
NEUE NETZWERKE
D I G I TA L I S I E R U N G
SELBSTBILD
D I G I TA L E R E P U TAT I O N
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
JOURNALISTENSEMINAR 2016
E I N L E B E N I N S Y M B I O S E M I T D E R D I G I TA L E N W E LT
SCHÄTZT
ERLEBNISSE
MEHR ALS DINGE
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
SELBSTBILD
PERSÖNLICHER
MARKENMANAGER
E I N F L U S S A U F D A S K O N S U M V E R H A LT E N
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
JOURNALISTENSEMINAR 2016
JOURNALISTENSEMINAR 2016
E I N F L U S S A U F D A S K O N S U M V E R H A LT E N
MEHRWERT
MARKENIMAGE
VERKNÜPFUNG SPÜREN
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
PEER BEWERTUNG
WAS IST IHNEN WICHTIG
T R A N S PA R E N Z
JOURNALISTENSEMINAR 2016
AUTONOMIE
D AT E N
SOZIALES
BEWUSSTSEIN
AUTHENTIZITÄT
FLEXIBILITÄT
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
DAS BINDEGLIED ZWISCHEN HOMO SAPIENS UND HOMO VIRTUALIS
HOMO
SAPIENS
SAPIENS
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
JOURNALISTENSEMINAR 2016
HOMO
VIRTUALIS
JOURNALISTENSEMINAR 2016
Markus Iofcea
www.ubs-y.com
Y T H I N K TA N K
www.ubs-y.com info @ ubs-y.com @ubs_y
info @ ubs-y.com
@ubs_y