Untitled - IAB Forum

RECAP 2013
2 days: 3rd & 4th December 2013
Speakers:
- Simona Zanette, IAB Italia President
- Enrico Gasperini, Audiweb President
- Gabriella Bergaglio
Bergaglio, Digital Practice Lead TNS; Cristina Colombo,
Colombo Consumer Insight Director TNS Board Member
- Soraya Darabi, Foodspotting founder
- Steven Rosenbaum, Social media entrepreneur (founder of Magnify.net) and author of the book Curation Nation
- Masaya Nakade, Creative Director AKQA
- Davide Bottalico, Digital Lead Roche Italia; Denis Dina, Digital Strategic Planner Roche Italia
- Stefania Siani, Executive Creative Director DLVBBDO; Emanuele Viora, Digital Creative Director DLVBBDO;
Valentina Amenta, Vice Creative Director DLVBBDO: Case history BEST IAB MIXX 2013
- Luca
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- Andreas Weigend, Amazon Former Chief Scientist and Stanford University Lecturer
Attendees over 10.000
Attendees:
10 000
287 Journalists of more than 80 differents papers and magazines (RAI, Mediaset, Repubblica, Corriere della Sera, Il Sole
24 Ore, Class CNBC..)
96 Bloggers
MARKETING CAMPAIGN
Direct E-Mailing
17 dem/html sendings:
- 8 to IAB database (about 40.000 contacts)
- 6 to WOBI database (about 160.000 contacts)
- 3 to D4B database (about 600.000 contacts)
Press
- 4 advertisements on Repubblica, Affari e Finanza (2 pages, 2 half pages)
- Editorial Focus (2 pages) on Repubblica, Affari e Finanza (25th november 2013)
pages,
g
september
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and october 2013))
- 2 advertisements on Prima Comunicazione ((2 p
Other online activities
Advertising / Editorial pages from may 2013 to november 2013 on:
- 360.com
360 com Magazine
- DailyNet Magazine
- TodayPubblicitàItalia Magazine
- ADC Group magazine & website
- Banner on Repubblica.it (HP, Economia, Cultura, Tecnologia: 15mln di impression)
- Outdoor advertising (Videos 15'' e 30'' on 180 screens) in Fiumicino, Malpensa, Linate, Orio al Serio Airports
(from 2nd september to 4th november)
SOCIAL MEDIA
• 5.164 tweets with the official hashtag from 1.160 contributors.
• Reach: 1,730M
• Trend Topic #3
HIGHLIGHTS
SALA EXPO LOUNGE
WORKSHOP
IAB FORUM 2014 – NEWS & COMMERCIAL OPPORTUNITIES
2 days:
d
NOVEMBER
NOVEMBER,
25 – 26,
26 2014
MiCo – Milano Congressi – Ala Sud
SPONSORSHIP
WORKSHOP
EXPO LOUNGE AREA
NETWORKING
OPPORTUNITIES
SPONSORSHIP
PLATINUM SPONSOR
20.000 euros
2 DEM to the event database (partecipants and pre-registered online)
Visibility inside & outside the venue – priority and greater logo visibility in all communication.
Visibility in marketing campaign before and after the event
Visibility on the event website & in the App
30 minutes Workshop
2 Tables at VIP Lunch
GOLD SPONSOR
15.000 euros
2 DEM to the event database (partecipants and pre-registered online)
Visibility inside & outside the venue
Visibility in marketing campaign before and after the event
Visibility on the event website & in the App
1 Table at VIP Lunch
WORKSHOP
25 Nov
26 Nov
Each slot allows a speech of 30 min. 15 minutes break between
each slot for set up of the room.
15 00 – 15.30
15.00
15 30
Different prices according to date and time:
15.45 – 16.15
PREMIUM::
PREMIUM
16.30 – 17.00
STANDARD: Day 1, from 17:15 to 18.30
STANDARD
Day 2, from 15 to 16.15  4.000 euro
17.15 – 17.45
BASIC :
Day 1, from 15 to 17.00  5.250 euro
Day 2, from 16:30 to 18.30  2.500 euro
18.00 - 18.30
Entire afternoon  14.500 euro ( 3 hours, day 1)
Entire afternoon  12.500 euro ( 3 hours, day 2)
IAB FORUM 2014 – AREA EXPO
Stand
Mq
Price
XS
9 mq
4 725
4.725
S
12 mq
5.700
M
20 mq
8.000
L
q
40 mq
14.000
XL
64 mq
19.200
Client meets Supplier
Visitors will have the opportunity to request a meeting
with the exhibitor, through IAB Forum website.
The Exhibitor will be able to answer directly to the
request and manage the own agenda of
appointments.
Lounge Set-Up
Price
Standard
200 euro/ mq
Premium
300 euro / mq
NETWORKING OPPORTUNITIES
Possibility to book 1 or more tables for 10 persons each at
Panorama Lounge Room, for an exclusive served lunch, from
13.00 to 14.30.
Premium catering included
(starter, main course, dessert, water, wines and coffee)
1 table (on the first or second day) -> 1.000 euro
Private lunch or cocktail to be quoted upon request

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