Tourist poster exibition Edelweiss

Edelweiss
Hundred years
vintage posters
from 1895 to 1995
19. Martin Peikert
20. Walter Monticelli
23. Anonymous
24. Ernst Thommen
(Giebenach 1891-1976 Ascona)
(Amburgo 1914)
27. Wolfgang Hausamann
28. Donald Brun
La Gruyère
Valais
Pilatus
Pontresina Engadin
Davos
Lega Svizzera per la Protezione della Natura
print Orell Füssli Arts Graphiques, Zürich
print Lith. Klausfelder SA, Vevey
print Roto-Sadag SA, Genève
print Gebr. Fretz AG, Zürich
print Conzett & Huber, Zürich
print Offsetdruck AG, Basel
21. Alois Carigiet
22. Edi Hauri
25. Rolf Gfeller
26. Anonymous
29. Anonymous
30. Werbeatelier ZIS
Zimmermann Burgdorf
Chocolat Suchard
Hotel Seiler, Zermatt
Bern. Kant. Jodlerfest Thun
Fête Nationale pour les suisses à l’étranger
Adelboden
18. Eidg. Jodlerfest, Burgdorf
print Wolfsberg Druck, Zürich
print Wassemann AG, Basel
print Druck Fr. Weibel, Thun
print Wassermann SA, Bâle
print Brugger AG, Meiringen
print Serigraphie K.Vogt, Bern
Tel. +41 (0)91 985 28 28
Fax+41 (0)91 985 28 29
31. Publispot Martigny
32. Synthèse SA
[email protected]
www.montesansalvatore.ch
125e Anniversaire de la Fanfare Edelweiss
Comptoir Suisse
print Imprimerie Pillet, Martigny
print Attitude, Lausanne
1943
(Trun 1902-1985)
1944
(Zurigo 1915 Zürich-1980)
1944
(Basilea 1911-1988)
1945
1948
(Bern 1924)
1951
1951
1953
1955
1961
(Basilea 1909-1999 Clarens)
1956
1981
Artistic consultancy and the texts
are by Paolo Blendinger, Lugano
The exhibition has been organised
with the collaboration of Hans Kaspar Schiesser,
Herzogenbuchsee
Reservations
Tel. +41 (0)91 993 26 70
Casella Postale 442
CH-6902 Lugano-Paradiso
1985
1995
Tourist poster exibition
(Zugo 1901-1975)
Edelweiss
Hundred years of vintage
posters from 1895 to 1995
After several editions dedicated to different themes
such as Ticinese Tourist Posters (2008), Swiss cable cars (2010) and Switzerland, the Land of Water,
this fourth edition of the poster exhibition on top of
Mount San Salvatore is centred on the Edelweiss, the
tiny candid and noble herbaceous perennial , with
its tufted aspect, which we often consider a simple
flower. Originating in the desert plateaus of Asia, its
scientific name is Leontopodium alpinum. Ever since
the 19th century, it has enjoyed great popularity so
much so that it has become one of the emblems of
the Switzerland, a symbol that has never declined and
of which this exhibition illustrates some of its importance. Its praise has been sung in music, in literature,
in films and its name has been bestowed on many
inns and hotels; at the tourist level, it remains one of
the main motives of attraction to visit our country, so
much so, that it has been adopted as the element that
characterizes the logo of Switzerland Tourism, that
circulates the image of our Alpine region throughout
the world. Flowers have often been made the symbol
of a region or nation - just think of the Florentine
Iris or the Dutch tulip - similarly our edelweiss, due
to its size, delicacy but also to its capacity to adapt
itself to extreme and bitter climates has become the
symbol of some of the most typical characteristics of
Switzerland and of its population. The posters exhibited here illustrate how widely it has been applied,
going from cultural proposals, to the promotion of
events, to tourism and even to industrial production
and services such as airlines, as an emblem of quality
guarantee.
1. Anton Reckziegel
2. Anonymous
7. Anonymous
8. Ernst Emil Schlatter
13. Armin Bieber
14. Martin Peikert
Fribourg (Suisse)
Stanserhorn Bahn
Berner Alpen Milch
RhB - Rhätische Bahn
Lötschberg
Bad Schuls Tarasp Vulpera
print Lith.art Hubacher&Co, Berna
print Lith. Kunstanstalt, Zürich
print Graphisce Anstalt J.E.Wolfensberger, Zürich
print Lith. Armbruster Söhne, Bern
print Gebrüder Fretz, Zürich
3. Anonymous
4. Anonymous
10. Selecta Studio
15. Herbert Leupin
16. Charles l’Eplattenier
Weissbad Appenzell
Bellinzona-Mesocco
1900
1937
Swissair
Jetzt hilft das Buch
I 650 anni della Confederazione
print Lith. Walter Marty, Herisau & St. Gallen
print Istituto Elvetico d’arti grafiche, Lugano
print Wolfensberg Druck, Zürich
print Wassermann AG, Basel
print Lith. Atar, Genève
5. Anonymous
6. Gabriele Chiattone
11. Emil Cardinaux
(Berna 1877-1936)
12. Victor Rutz
17. Anonymous
(Lugano 1853-1934)
18. Herbert Leupin
Theater in Thalweil Almenrausch
& Edelweiss, 1900
Gotthardbahn
1903
Esposizione Nazionale Svizzera:
l’anno della donna, 1939
Mahalla
Die Schweiz als Reiseland
Binaca Edel-weisse Zähne
print Lith.A.Eglin, Luzern
print Stabilimento Arti Grafiche Chiattone, Milano
print Wolfsberg Druck, Zürich
print J.C. Müller, Zürich
print Wolfsberg Druck, Zürich
print Wolfsberg Druck, Zürich
(Gablonz 1865-1936 Mödling presso Vienna)
1895
1900
1898
1910
9. Alois Carigiet
(Trun 1902-1985)
(Zurigo 1883-1954 Uttwil)
1911
1938
(Schinznach Dorf 1892-1970 Berna)
1940
(Beinwil am See 1916-1999 Basilea)
1941
(Straubenzell 1913-2008 Montreux)
1939
(Zugo 1901-1975)
1940
(Neuchâtel 1874-1946 Les Côtes-du-Doub)
1941
(Beinwil am See 1916-1999 Basilea)
1942
1942

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