Professional Services Market Study 2014 - Market assessment of the Dutch professional services industry - November 2014 Copyright © 2014 Consultancy.nl. All rights reserved. Table of Contents Introduction 3 Professional Services Industry 5 Market Size per Industry 11 Key Findings 24 Appendix 31 Consultancy.nl Professional Services Market Study 2014 2 Introduction Research Question – Key Question – What is the size of the Professional Services industry in the Netherlands? Definition of Professional Services Market Definition Accounting Advertising Architecture Engineering IT Consultancy* Legal Management Consulting Market Research Notary Public Relations Scientific Research Other Professional Services* Definition of professional services is for a large part in line with the definition applied by the CBS, with two differences * Note that ‘IT consultancy’ (SBI ’08 code 62.02) and ‘Other professional services’ (SBI ’08 code 82) are not categorised as professional services by the CBS (SBI ’08 code M). For the purpose of this study both segments have been added to the definition of the professional services market. ‘Other professional services’ in addition includes professional services not explicitly classified in one of the other categories. Market Scope Companies of all sizes in scope Geographic Scope • Publicly available information: Government statistics, annual reports of firms 100+ FTE 50 – 100 FTE 10 – 50 FTE + UK benchmark 1 – 10 FTE Consultancy.nl Data Scope Companies located in The Netherlands Professional Services Market Study 2014 • Analyst firms, economic institutions, research departments of banks • Databases: Statline, Kamer van Koophandel, Company.info, ONS 3 Table of Contents Introduction 3 Professional Services Industry 5 Market Size per Industry 11 Key Findings 24 Appendix 31 Consultancy.nl Professional Services Market Study 2014 4 Professional Services Industry Development of Dutch Enterprises • There currently are more than >1,4 million enterprises in NL, an increase of 114% over the past 15+ years • The number of active enterprises has increased every single year (CAGR of 5,2%) with the exception of 2002 Development of total number of Dutch enterprises (1999 – 2014) 1.600.000 Other firms Professional Services + 756.960 enterprises 1.400.000 5,4% 1.365.960 = +113% 1.387.995 1.428.005 1.296.105 1.227.795 1.158.410 1.200.000 +32% * 987.365 1.000.000 1.088.375 +113% 1,2% 800.000 671.045 679.565 688.655 693.430 689.180 705.180 719.405 2000 2001 2002 2003 2004 2005 746.365 600.000 400.000 +281% 200.000 0 1999 2006 15% 2008 2009 2010 2011 6,4% 6,0% 5,6% 5,4% 2012 2013 2014 10,2% 10% 5% 2007 1,3% 1,3% 0,7% 2,3% 2,0% 3,7% Change of definition 1,6% -0,6% 2,9% 0% -5% Consultancy.nl Year over year growth of total number Dutch enterprises Professional Services Market Study 2014 * See Slide 35 in the Appendix for details 5 Professional Services Industry Development of Dutch Enterprises – Industry Sector Development of Enterprises per Industry Number of companies per sector % Growth % Growth 2007 - 2014 2013 - 2014 +2,9% +13,0% 1.400.000 1.428.005 1.387.995 3,5% Administrative & Support Services 3,5% 4,0% Manufacturing 4,1% Information & Communication 4,9% Agriculture, Forestry & Fishing 5,5% Financial & Insurance Activities 5,9% Arts, Entertainment & Recreation 6,2% Other Service Activities 7,8% Human Health & Social Work 9,8% Construction 14,9% Wholesale & Retail Trade 21,0% Professional Services 4,0% +24,4% 1.200.000 1.227.795 4,0% 3,6% 5,1% 4,3% 1.000.000 800.000 987.365 3,4% 4,9% 3,7% 3,7% 5,6% 5,7% 6,1% 5,7% 6,2% 5,6% 6,0% 4,8% 6,4% 600.000 1,6% 16,9% 1,0% 60,9% 5,4% 5,8% -0,1% 42,1% 77,1% 0,9% -1,0% 40,1% 9,2% 5,8% 5,4% 6,8% 46,6% 7,5% 10,0% 155,6% 7,3% 39,6% 0,8% 10,9% 4,4% 15,4% 10,2% 10,5% -0,2% 16,8% 400.000 19,5% 20,6% 74,3% 4,8% 19,6% 200.000 17,4% 9 different sectors (see Slide 32 for details) Professional services is the largest sector in the Netherlands, based on the number of companies 0 2007 Consultancy.nl 2010 2013 2014 Professional Services Market Study 2014 6 Professional Services Industry Development of Professional Services • The professional services industry consists of ~300,000 companies, of which ~86% is freelancer • Over the past 15+ years, the industry has grown by 281% – accounting for 21% of the total number of NL enterprises Development of Professional Services firms (1999 – 2014) % 350.000 + 220.705 enterprises 300.000 = +281% 299.245 +8% 278.270 285.670 IT Consultancy 240.080 Advertising 221.620 Accounting 199.935 200.000 +40% * 6 categories (see Slide 33 for details) 257.790 250.000 CAGR Engineering 171.665 150.000 +6% 100.000 78.540 81.760 82.450 88.915 111.155 113.630 123.080 Other Professional Services - Industrial design consultancy - Translation and interpretation - Other professional services n.e.c. 91.080 50.000 Management Consulting 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 19,6% 19,9% 20,4% 20,6% 21,0% 18,4% 19,1% 25% 20% 15% 15,8% 11,7% 12,0% 12,0% 12,8% 15,8% 16,5% 17,4% 13,2% 9,3 Size % Share Freelance 86% Small 10% Boutique 2% >Medium 2% 0 Rounded Professional Services as % of total NL enterprises Consultancy.nl Professional Services Market Study 2014 * See Slide 35 in the Appendix for details 7 Professional Services Industry Industry Breakdown 2014 Industry # Firms Growth Breakdown by employee size (2014) Freelance Boutique Small Medium Large 2 - 5 FTE 5 - 10 FTE 10 – 50 FTE 50+ FTE 3,6% 2,3% 0,32% 2,7% 1,5% 0,17% 3,6% 2,7% 0,24% Accounting 29.480 10% Advertising 29.090 10% Architecture 6.325 2% Engineering 30.070 10% 82,6% 10,8% 3,2% 2,9% 0,58% IT Consultancy 14.325 5% 83,2% 9,5% 3,1% 3,5% 0,77% Law* 8.185 3% 4,1% 0,61% Management Consulting 91.200 30% Market Research 5.550 2% Notary 1.405 1% Public Relations 2.660 1% Scientific Research 3.345 1% Other Professional Services 77.610 26% 299.245 Rounded Consultancy.nl 79,2% 83,6% 78,6% 14,5% 11,9% 14,9% 70,4% 90,1% 82,3% 17,9% 7,5% 1,2% 11,1% 47,7% 7,0% 3,1% 18,5% 84,6% 74,1% 88,8% 10,2% 11,7% 7,7% 1,0% 2,8% 5,2% 1,6% Professional Services Market Study 2014 43,9% 83,1% 45,7% 107,8% 70,7% 109,8% 0,54% 11,7% 2,3% 6,7% 1,5% 35,7% 0,13% 3,0% 21,7% (2007 – 2014) 0,36% 33,9% 16,1% 0,19% 2,24% 0,47% * Looks only at Law firms, other Legal service providers included in the category ‘Other’ 36,4% 56,3% 89,1% 8 Professional Services Industry Employee and Concentration Analysis 2007 vs. 2014 Development by employee size (2007 – 2014) +74% 124.220 3.480 - 245 135 - 10 + 2,7% - 0,19% + 0,11% - 0,01% 299.245 + 127,580 enterprises 171.665 + 97,4% ~97% of the growth in enterprises can be attributed to freelancers 171.665 2007 2007 2014 299.245 Freelance Boutique Small Medium Large 1 FTE 2 - 5 FTE 5 - 10 FTE 10 – 50 FTE 50+ FTE 2014 Development of concentration (Medium + Large enterprises as a share of total) -49,5% Concentration ranges from 1.1% to 12.1% depending on industry Large Medium 3,6% 2,6% 11,4% -37,3% -27,9% -34,4% 2,6% -21,7% 12,1% -66,3% 8,7% -27,2% 24,0% 3,5% 4,3% 9,0% -29,0% 7,5% 5,8% 4,8% 2,9% -26,6% -51,7% -20,6% 4,7% -39,8% 4,9% 3,5% 1,8% 1,7% Weighted Avg. 2014 4,1% 3,1% 2,4% 2,0% 1,1% 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 2007 2014 Accounting Advertising Architecture Engineering IT Consultancy Law Management Consulting Market Research Notary Public Relations Scientific Research Other Consultancy.nl Professional Services Market Study 2014 2,26% 9 Table of Contents Introduction 3 Professional Services Industry 5 Market Size per Industry 11 Key Findings 24 Appendix 31 Consultancy.nl Professional Services Market Study 2014 10 Market Size per Industry Accounting Firms 299,245 10% Development of enterprises by employee size Growth ’07 – ‘14 = 35,7% 5,4% 5,0% 28.505 5,2% 29.480 28.855 Per employee range 25.975 24.745 23.525 21.730 2009 2010 2011 2012 2013 Costs 9.989 9.743 EBIT EBIT Margin Medium 675 2,3% Small 1.075 3,6% Boutique 4.275 Freelance 23.360 -20,8% 9.860 -5,3% 14,5% 8,9% 79,2% 47,0% 29.480 Internal employees 9.727 18,5% 1.815 2,3% External/hired employees -1,0% 1.807 115,5 116,5 114,2 112,1 28,5 27,5 27,2 27,2 17,7% 17,6% Consultancy.nl 0,3% Development of employees (x000) 18,2% Industry Size 95 2014 Development of financials (€/x million) Revenue Large 27.365 8,3% 2008 2007 - 2014 2,2% 1,2% 4,2% 2007 Growth # Firms 1.733 1.723 -8.173 -7.936 -8.127 -8.004 2009 2010 2011 2012 Professional Services Market Study 2014 -2,4% 87,0 89,0 87,0 84,9 2009 2010 2011 2012 % CAGR 11 Market Size per Industry Advertising Agencies 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 43.9% 4,3% 7,0% 29.090 28.185 Per employee range 25.685 23.995 22.210 20.215 2007 2008 2009 2010 2011 2012 2013 Costs EBIT 6.646 6.223 11,1% 50 0,2% Medium 450 1,5% Small 795 2,7% Boutique 3.470 Freelance 24.325 -9,1% 11,9% External/hired employees 6.329 13,7% 57,0% Internal employees +1,7% 13,7% 875 695 4,5% 83,6% 54,2 55,9 23,6 25,1 10,5% 693 -9,1% Development of employees (x000) EBIT Margin 6.387 -5,3% 29.090 2014 Development of financials (€/x million) Revenue Large 26.800 8,0% 9,9% 28.100 2007 - 2014 3,2% 0,3% 4,9% 10% Growth # Firms 866 57,9 57,0 26,1 26,6 -0,7% Industry Size Consultancy.nl -5.530 -5.951 -5.512 -5.463 2009 2010 2011 2012 Professional Services Market Study 2014 30,6 30,8 31,8 30,4 2009 2010 2011 2012 % CAGR 12 Market Size per Industry Architecture Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 83.1% 5.325 5.025 2,6% 6,7% 3.685 3.455 2007 2008 Per employee range 10,2% 20,6% 6.325 6.255 6,0% 4.560 3.780 2009 2010 2011 2012 2013 Large 15 0,2% Medium 170 2,7% -35,8% Small 225 3,6% -26,2% Boutique 945 Freelance 4.970 Costs 1.406 1.339 14,4% EBIT 1.053 78,6% 140,1% 17,5 16,2 4,7 125 Internal employees -7,4% 18,9 10,2% 194 21,2% External/hired employees 11,9% 202 14,9% Development of employees (x000) EBIT Margin 1.221 14,5% -57,1% 6.325 2014 Development of financials (€/x million) Revenue 2007 - 2014 1,1% 17,5% 2% Growth # Firms 15,0 5,0 125 4,2 4,7 14,2 Industry Size Consultancy.nl -1.204 -1.145 -1.097 2009 2010 2011 -928 2012 Professional Services Market Study 2014 2009 12,5 12,0 2010 2011 % CAGR -27,5% 10,3 2012 13 Market Size per Industry Engineering Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 45.7% 3,3% 4,8% 4,0% 11,3% 13,5% 29.350 28.415 30.070 29.360 27.120 Per employee range 26.070 20.635 2007 2008 2009 2010 2011 2012 2013 Costs EBIT 12,3% 12,1% Industry Size Consultancy.nl 0,6% 2,9% Medium 865 2,9% 5,5% Small 950 3,2% Boutique 3.250 Freelance 24.830 10,8% 4,8% 82,6% 59,5% 30.070 Internal employees -1.2% 12.275 12,0% 1.495 -3,1% External/hired employees 11,0% 1.486 175 Development of employees (x000) EBIT Margin 12.537 12.360 12.047 Large 2014 Development of financials (€/x million) Revenue 2007 - 2014 2,4% 0,0% 23.430 10% Growth # Firms 1.507 118.4 117.5 116.2 114.2 33,6 30,0 30,7 30,8 -1.7% 1.345 -10.562 -10.865 -11.030 -10.931 2009 2010 2011 2012 Professional Services Market Study 2014 84,8 87,5 85,5 83,4 2009 2010 2011 2012 % CAGR 14 Market Size per Industry IT Consultancies 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 107.8% 3,7% 3,6% 8,1% 32,4% 13.355 14.350 13.840 14.325 14.265 Per employee range 35,4% 9.335 6.895 5% 2008 2009 2010 2011 2012 2013 Costs EBIT EBIT Margin Large 110 0,8% Medium 500 3,5% Small 445 3,1% 23,6% Boutique 1.355 9,5% 28,4% Freelance 11.915 83,3% 47,1% 83,2% 134,5% 14.325 2014 Development of financials* (€/x million) Revenue 2007 - 2014 0,4% -0,6% 12.355 2007 Growth # Firms Development of employees* (x000) Indicative Indicative +1,8% 9,4% 8,5% Consultancy.nl 61,8 63,8 65,2 2009 2010 2011 2012 8,9% 7,8% 722 622 Industry Size 7.934 7.872 7.674 7.334 62,8 709 617 -6.712 -6.951 -7.254 -7.225 2009 2010 2011 2012 * Indicative, financials and employee development estimated based on share within IT services market Professional Services Market Study 2014 % CAGR 15 Market Size per Industry Law Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 70.7% Growth # Firms 2007 - 2014 5,5% 2,6% 6,3% 7,8% 8.185 13,1% 7.565 Per employee range 7.120 9,6% 6.605 11,2% Large 50 0,6% 11,1% Medium 335 4,1% 6,3% Small 570 7,0% 2,7% Boutique 1.465 Freelance 5.765 7.760 5.840 5.330 4.795 17,9% 36,9% 3% 2007 2008 2009 2010 2011 2012 2013 Revenue Costs EBIT EBIT Margin 105,2% 8.185 2014 Development of financials* (€/x million) 70,4% Development of employees* (x000) Indicative Indicative +0,7% 3.224 3.305 3.158 20,5% 20,0% 3.263 33,4 33,4 33,8 34,1 2009 2010 2011 2012 20,2% 19,1% 644 Industry Size Consultancy.nl 647 668 622 -2.580 -2.511 -2.638 -2.640 2009 2010 2011 2012 * Indicative, financials and employee development estimated based on share within legal market Professional Services Market Study 2014 % CAGR 16 Market Size per Industry Management Consulting Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 109.8% 83.445 15,4% 91.200 86.895 75.740 Per employee range 23,1% 70.000 60.635 53.490 43.460 2007 2008 2009 2010 2011 2012 2013 Revenue Costs EBIT Large 120 0,1% Medium 890 1,0% Small 1.130 1,2% Boutique 6.850 7,5% Freelance 82.210 20,0% 27,1% 9,2% 31,7% 90,1% 125,7% 91.200 2014 Development of financials (€/x million) 30% 2007 - 2014 5,0% 4,1% 10,2% 8,2% 13,4% Growth # Firms Development of employees (x000) EBIT Margin External/hired employees Internal employees +4,1% 15.231 14.838 14.289 15.187 22,4% 154,4 20,4% 18,7% 2.679 159,3 66,0 64,2 141,2 19,9% 3.034 162,5 3.405 3.031 54,1 60,5 +9,3% Industry Size Consultancy.nl -11.610 -11.804 -12.200 -11.782 2009 2010 2011 2012 Professional Services Market Study 2014 87,0 93,8 96,5 95,1 2009 2010 2011 2012 % CAGR 17 Market Size per Industry Market Research Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 33.9% 3,0% 6,4% 15,0% 6.400 -2,7% 6.590 -8,3% 6.415 6.015 5.885 5.550 5.230 4.145 2007 2008 2009 2010 2011 Large 30 0,5% Medium 165 3,0% Small 170 3,1% Boutique 615 Freelance 4.570 2012 2013 Costs 1.832 1.764 2% EBIT Industry Size Consultancy.nl -10,2% 82,3% External/hired employees 22,0 14,6% 48,6% Internal employees -2,5% 22,4 22,2 20,4 13,8% 5,8 247 -5,6% 11,1% 1.669 285 0,0% Development of employees (x000) EBIT Margin 1.775 15,6% 14,0% -25,0% 5.550 2014 Development of financials (€/x million) Revenue 2007 - 2014 -5,7% Per employee range 26,2% Growth # Firms 259 6,4 6,4 5,9 230 -1.517 -1.546 -1.516 -1.440 2009 2010 2011 2012 Professional Services Market Study 2014 -10,5% 16,2 16,0 15,8 14,5 2009 2010 2011 2012 % CAGR 18 Market Size per Industry Notary Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 16.1% 1,2% 1.300 1,0% 2,8% 9,9% 7,4% 1.445 -3,0% 1.500 1.485 -3,4% 1.455 2009 2010 2011 2012 2013 5 Medium 165 Small 305 21,7% Boutique 260 18,5% Freelance 670 -50,0% 0,4% Costs EBIT -41,1% 11,7% 24,5% 44,4% 47,7% 35,4% 1.405 2014 Development of financials* (€/x million) Revenue Large 1.405 Per employee range 2008 2007 - 2014 1.315 1.210 2007 Growth # Firms Development of employees* (x000) EBIT Margin Indicative Indicative +0,7% 639 0.5% 655 626 20,5% 19,9% 647 6,6 6,6 6,7 6,8 2009 2010 2011 2012 20,2% 19,1% 128 Industry Size Consultancy.nl 128 132 123 -512 -498 -523 -523 2009 2010 2011 2012 * Indicative, financials and employee development estimated based on share within legal market Professional Services Market Study 2014 % CAGR 19 Market Size per Industry Public Relations Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 36.4% 5,2% 2.565 6,5% 2.660 2.625 Per employee range 2.425 4,6% 2.305 6,2% 2.165 2.070 1.950 2008 2009 2010 2011 2012 2013 Costs EBIT EBIT Margin Large 5 0,2% Medium 60 2,3% Small 75 2,8% Boutique 270 10,2% Freelance 2.250 0,0% 9,1% 15,4% 22,7% 84,6% 40,2% 2.660 2014 Development of financials* (€/x million) Revenue 2007 - 2014 1,3% 2,3% 5,8% 2007 Growth # Firms Development of employees* (x000) Indicative Indicative +4,1% 1% Consultancy.nl 467 22,4% 2011 2012 105 93 -357 -363 -375 -362 2009 2010 2011 2012 * Indicative, financials and employee development estimated based on share within respective market 4,9 19,9% 93 82 5,0 4,7 4,3 20,4% 18,7% Industry Size 468 456 439 Professional Services Market Study 2014 2009 2010 % CAGR 20 Market Size per Industry Scientific Research Firms 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 56.3% 8,0% 14,1% 3.225 3.135 3.345 3.260 Per employee range 2.965 2.745 2.405 2.140 2007 2008 2009 2010 2011 2012 2013 Large 75 2,2% Medium 225 6,7% Small 175 5,2% Boutique 390 11,7% Freelance 2.480 Costs EBIT 3.922 77,1% Internal employees +1,6% 5,4 -233 23,8% 74,1% 4.666 1% -160 -2,8% External/hired employees 37,3 -4,1% 32,4% Development of employees (x000) EBIT Margin 4.618 4.336 0,0% 3.345 2014 Development of financials (€/x million) Revenue 2007 - 2014 2,6% 1,1% 2,9% 5,7% 12,4% Growth # Firms -2,9% -132 38,4 38,5 39,1 5,1 4,3 4,9 +7,2% -307 -5,4% 31,9 33,3 34,2 34,2 2009 2010 2011 2012 -6,6% -4.082 Industry Size Consultancy.nl 2009 -4.569 -4.750 -4.973 2010 2011 2012 Professional Services Market Study 2014 % CAGR 21 Market Size per Industry Other Professional Services 299,245 Development of enterprises by employee size Growth ’07 – ‘14 = 89.1% Growth # Firms 2007 - 2014 9,5% 4,3% 13,5% 11,5% 16,8% 59.850 53.665 51.960 47.925 41.035 2007 2008 2009 2010 2011 2012 2013 Costs EBIT 24.207 No data available 0,5% -6,4% Medium 1.165 1,5% -9,3% Small 1.240 1,6% -16,5% Boutique 5.960 7,7% Freelance 68.880 88,8% 114,6% 77.610 Indicative External/hired employees Internal employees Indicative +6,1% 24.635 179,7 4,8% 158,7 2,3% 1.376 3,2% Development of employees* (x000) EBIT Margin 23.478 5,7% 365 2014 Development of financials* (€/x million) Revenue Large 70.870 Per employee range 3,3% 8,4% 67.925 77.610 1.125 55,2 573 187,0 189,7 57,8 58,3 51,7 +22,7% 26% 107,0 Industry Size Consultancy.nl 2009 -22.831 -22.353 2010 2011 * Indicative only, ~20% of financials included based on data from other providers in the market, mainly legal 124,5 129,2 131,3 2010 2011 2012 -24.062 2012 Professional Services Market Study 2014 2009 % CAGR 22 Table of Contents Introduction 3 Professional Services Industry 5 Market Size per Industry 11 Key Findings 24 Appendix 31 Consultancy.nl Professional Services Market Study 2014 23 Key Findings Professional Services market valued at €88 billion, employs ~818.000 people… Employees per Segment % Emp. Industry % Rev. 4.897 0.6% Public Relations 0.5% 0,5 6.758 0.8% Notary 0.7% 0,6 1.8% Architecture 1.2% 2.5% Market Research 1.9% 4.2% Law 3.7% 4.8% Scientific Research 5.3% 7.0% Advertising 7.2% 8.0% IT Consultancy 9.0% 112.100 13.7% Accounting 11.1% 114.200 14.0% Engineering 14.0% 19.5% Management Consulting 17.3% 23.2% Other Professional Services 28.0% 15.000 20.400 817.744 34.080 professionals 39.100 57.000 65.244 159.303 189.662 Consultancy.nl Professional Services Market Study 2014 Revenue per Segment €/x billion 1,1 1,7 €88 billion 3,3 4,7 6,3 7,9 9,7 12,3 15,2 24,6 24 Key Findings Market performance differs, as a result EBIT margins vary from –7% to 22%... Accounting Advertising Costs per Employee Revenue per Employee Profit per Employee € € € -71.401 -95.842 Architecture Engineering IT Consultancy -61.867 -95.718 86.771 Total Profit 2012 (x € million) 15.370 111.035 -110.737 121.601 -77.468 95.732 2012 - 2009 17,7% 866 8.333 107.487 Δ EBIT Margin 2012 1.723 15.193 70.200 EBIT Margin 13,7% 125 11.769 11,9% 1.344 10.864 -0,5 2,5 -2,5 10,9% 709 -1,4 8,9% 0,5 Law 18.264 622 19,1% -0,9 Notary Data only available at higher level, estimate for both segments Management Consulting -73.959 95.335 21.376 3.510 22,4% 3,7 Public Relations Market Research -70.588 Scientific Research -127.187 Other Professional Services -126.870 Consultancy.nl 81.814 119.335 129.891 11.225 -7.852 229 13,7% -307 3.022 Professional Services Market Study 2014 -6,6% 573 -0,3 -2,5 2,3% -3,4 * 2009 data not accurate, Δ EBIT margin represents 2010 – 2012 25 Key Findings Also explained by different cost structures… Accounting Architecture Change in Costs Breakdown of Costs (2009 – 2012) (2012) -2,1% 59% -1,2% 928 3,5% 7.225 8% 7,6% 2.640 21% 4% 3% 6% 26% 45% 18% 2% 3% 5% 31% 4% 3% 4% 2,3% 52% Notary 6% 12% 13% 56% Transport 22% 58% 57% 10.931 Housing 9% 24% -22,9% Engineering Law Other Costs (€/million) 5.463 IT Consultancy Purchase Value of Sales Total Costs 8.004 Advertising Staff 523 8% 29% 9% 2% 2,3% Breakdown of costs only available at higher level, estimate for both segments Management Consulting Public Relations Market Research Scientific Research Other Professional Services Consultancy.nl 11.782 1,5% 47% 362 26% 20% 3% 4% 1,5% 1.440 41% -5,1% 4.973 47% 21,8% 24.062 5,4%* 36% 28% Professional Services Market Study 2014 17% 21% 30% 28% 37% * Growth represents 2010 – 2012 period 3% 3% 4% 1% 3% 1% 26 Key Findings Average industry growth is strong, underpinned by a relatively high variation… • Management Consulting is the largest industry within professional services, followed by Engineering • Architecture is the fastest growing industry, with Market Research the only segment that is contracting • EBIT margins vary from -7% to +22%, with the majority of industry’s performing between the 8% to 20% range 24% Public Relations Notary Management Consulting Law Accounting Average EBIT Margin (2012) 16% Market Research Architecture Advertising Engineering Other Professional Services 8% IT Consultancy 0% Legend EBIT Confidence Level Scientific Research Low High Size of Market (x € billion in 2012) 0,5 €6bn 25 -8% -10% 0% 10% 20% 30% 40% 50% 60% 70% Industry Growth 2009 - 2014 (# Companies) Consultancy.nl Professional Services Market Study 2014 27 Key Findings Industry growth driven mainly by freelancers flocking into the market… • Nearly 86% of the professional services market consists of freelancers, with notary the only exception (<50%) • The number of freelancers has over the past 5 years grown strongly, and even more than doubled in Architecture 95% Legend # of freelancers 13k 670 90% Management Consulting (x000; 2014) 82.210 Public Relations IT Consultancy % freelancers in industry 85% Other Professional Services Engineering 80% Advertising Market Research Accounting Architecture 75% Scientific Research Law 70% ‘Outliers’ Notary 50% 0% -10% 0% 10% 20% 30% 40% 50% 60% 105% Growth freelancers 2009 - 2014 Consultancy.nl Professional Services Market Study 2014 28 Key Findings Compared to UK, Netherlands has significantly higher % of freelancers… Netherlands Growth Employee size (2014) 2009 - 2014 Other United Kingdom % Firms Industry % Firms Freelancers + Boutique Employee size (2014) Freelancers + Boutique Other 6,3% 93,7% 9.9% Accounting 7.1% 79,5% 20,5% 4,5% 95,5% 9.7% Advertising 3.4% 82,4% 17,6% 6,5% 93,5% 2.1% Architecture 2.5% 81,9% 18,1% 17,4% 6,6% 93,4% 10.0% Engineering 12.3% 88,8% 11,2% 16,8% 7,4% 92,6% 4.8% IT Consultancy 14.7% 92,7% 7,3% 11,7% 88,3% 2.7% Law 20,8% 16,4% 21,4% 29,6% 5.7% 52,3% 33,8% 66,2% 0.5% Notary 97,7% 30.5% Management Consulting 25.5% 17,7% 6,6% 93,4% 1.9% Public Relations 0.6% 15,4% 5,3% 94,7% 0.9% Market Research 0.7% 1.1% Scientific Research 0.8% 25.9% Other Professional Services 26.8% 299.245 Total 25,9% 11,2% Consultancy.nl 14,2% 3,6% 85,8% 96,4% 26,2% 16,2% 32,4% 30,0% 18,8% 12,5% 7,1% Data only available at higher level, estimate for both segments 2,3% 9,9% 73,8% Growth 2009 - 2014 93,5% 74,9% 81,6% 73,4% 85,4% 6,5% 25,1% 18,4% 26,6% 14,6% 25,2% 0,5% 11,5% 11,4% 13,7% 547.145 Professional Services Market Study 2014 29 Table of Contents Introduction 3 Professional Services Industry 5 Market Size per Industry 11 Key Findings 24 Appendix 31 Consultancy.nl Professional Services Market Study 2014 30 Appendix Contact and Authors Consultancy.nl Herikerbergweg 284 (7th floor) Dalí gebouw, Arena Boulevard 1101 CT Amsterdam, The Netherlands Tel: +31 (0)20 696 51 48 Email: [email protected] Internet: www.consultancy.nl Authors Larry Zeenny Director of Consultancy.nl & Consultancy.uk [email protected] Stephan Kersten Research Analyst at Consultancy.nl [email protected] This document has been prepared with the utmost care yet the authors make no representation or warranty, express or implied, that the information is accurate or complete. Information, analyses and conclusions contained in the report are based (unless sourced otherwise) on the judgments of Consultancy.nl, and should not be construed as definitive results. Consultancy.nl does not accept any responsibility or liability with respect to this document. The information is copyright Consultancy.nl, and may not be published, copied or duplicated, in whole or in part, without the written permission of the authors. Consultancy.nl Professional Services Market Study 2014 31 Appendix Development of Total Dutch Enterprises Sector Development of Enterprises per Industry Number of companies per sector 1.227.795 1.387.995 1.428.005 12% 12% 9 ‘small’ sectors bundled in Slide 6 88% 88% 11 sectors presented in Slide 6 % Growth % Growth 2007 - 2014 2013 - 2014 12% 987.365 13% 87% 88% 9 ‘small’ sectors bundled in Slide 5 3.605 (0,37%) 0,04% 3.100 (0,25%) 0,09% 0,03% 0,06% 3.355 (0,24%) 0,03% 0,06% 3.495 (0,24%) Other n.e.c. 0,03% Mining and Quarrying 0,06% Public Administration & Defense 0,06% 2,7% 5,7% -4,7% -3,0% 0,06% Electricity, Gas, Steam & Air Conditioning Supply 0,10% 0,09% 0,09% Water Supply 166.780 (12,0%) 173.020 (12,1%) 2,4% 2,3% Real Estate Activities 23,8% 2,4% 2,4% Transport and Storage 21,7% 2,2% 3,5% 3,5% Accommodation & Food Services 15,5% 2,3% 3,7% 3,9% Education 2013 2014 145.135 (11,8%) 2,5% 52,1% -25,5% 12,4% 4,4% 0,1% 2,6% 3,8% 2,6% 3,0% 2007 2010 Consultancy.nl 0,0% 0,06% 2,8% 4,4% -8,0% 0,06% 0,18% 123.320 (12,5%) 130,0% Professional Services Market Study 2014 119,9% 8,4% 32 Appendix Development of Professional Services Development of Professional Services firms (1999 – 2014) 300.000 40% 199.935 200.000 100.000 221.620 240.080 257.790 278.270 285.670 299.245 6 segments bundled in Slide 7 171.665 78.540 81.760 82.450 88.915 91.080 1999 2000 2001 2002 2003 111.155 113.630 123.080 6 sectors presented in Slide 7 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 30.000 10,0% 10,1% 25.000 0,6% 9,9% 20.000 +47% * 10,3% 0,7% 1,1% 15.000 10.000 5.000 13,0% 1,0% 1,6% 12,7% 1,0% 1,6% 2,2% 2,1% 12,3% 0,9% 1,6% 11,7% 0,7% 1,6% 11,6% 0,7% 1,6% 9,7% 0,5% 1,4% 1,8% 1,9% 2,0% 1,8% 9,9% 0,5% 1,3% 1,9% 9,8% 0,5% 1,2% 2,6% 3,2% 3,2% 3,2% 3,1% 3,1% 2,4% 2,4% 2,4% 2,4% 2,4% 2,4% 2,1% 2,1% 2,0% 2,5% 2,4% 2,3% 1,9% 1,8% 1,5% 1,6% 1,5% 1999 2000 2001 2002 2003 2004 2005 2006 Consultancy.nl 0,6% 0,7% 1,0% 1,0% 0,9% 1,0% 1,2% 0,5% 0,9% 1,2% 1,2% 9,2% 0,5% 0,5% Notary 0,9% 0,9% Public Relations 1,1% 1,1% Scientific Research 2,6% 2,3% 2,1% 1,9% Market Research 2,1% Architecture Law 2,7% 1,2% 2,7% 2,6% 2,4% 1,9% 2,0% 9,5% 1,2% 1,2% 1,9% 2,5% 0 10,0% 0,6% 9,6% 1,8% 1,9% 1,9% 2,2% 1,7% 2,8% 2,7% 2,7% 2,7% 2,8% 2,6% 2,8% 2,7% 2007 2008 2009 2010 2011 2012 2013 2014 Professional Services Market Study 2014 * See Slide 35 in the Appendix for details 33 Appendix Intervals for Employee Size Employees per Segment Ratio Analysis % Emp. Industry 4.897 0.6% Public Relations 6.758 0.8% Notary 1.8% Architecture 2.5% Market Research 4.1% Law 4.8% Scientific Research 6.9% Advertising 57.000 7.9% IT Consultancy 45.010 112.100 13.6% Accounting 114.200 13.9% Engineering 20.0% Management Consulting 23.1% Other Professional Services 817.744 professionals 15.000 Based on Ratio Analysis approach, however a different method would lead to slightly lower or higher estimate 20.400 34.080 39.100 57.000 65.244 159.303 189.662 Consultancy.nl Mean Interval Estimate Employee Estimate per Method 5.620 4.897 9.640 6.758 15.000 16.623 17.475 20.400 28.438 34.080 21.475 39.100 57.378 65.244 74.738 112.100 86.898 114.200 139.015 167.150 Professional Services Market Study 2014 164.200 189.662 34 Appendix Change in Definition: 2007 • In 2007 the CBS modified the way with which it registers enterprises in the Netherlands • Before 2007 the CBS only counted companies that were considered ‘economically active’: companies in which at least one person worked 15 hours or more per week. From 2007 onwards the so-called Hour Criterion (‘Urenciterium’) was discarded, leading to a large increase in the number of ‘in-scope’ enterprises (+32%) • The impact of the change had different implications per industry, overall it can be concluded that the definition alteration had a higher than average impact on the professional services industry (+40% vs. +32%) Development of total Dutch enterprises (2004– 2009) 1.200.000 1.158.410 +32% 1.088.375 987.365 1.000.000 800.000 705.180 719.405 2004 2005 746.365 See Slide 5 for details on the development of the total number of enterprises. See Slide 7 for an overview of the impact on the professional services industry. 600.000 400.000 200.000 0 Consultancy.nl 2006 2007 2008 Professional Services Market Study 2014 2009 35 Appendix Data Quality? – Example Management Consulting • The accuracy of the research is to an extent dependent on data from CBS and KvK. An analysis from Consultancy.nl on ~1,000 records within Management Consulting reveals that the data is not entirely complete and/or accurate Data Completeness (50+ FTE firms) CBS 450 +9% 489 Consultancy.nl According to the CBS, there are 450 management consulting firm with more than 20 FTE’s. Data from Consultancy.nl , reconciled with the CBS data, shows that the actual number of firms is nearly 10% higher 998 Incorrectly assigned; --> Not PS 12% Incorrectly assigned; --> Other PS 39% Data Quality Grey Area Correctly Assigned 49% Firms registered in Management Consulting, however in practice they do not fall within the segment and even should not be classified as professional services. Examples include hotels, fitness companies, catering, child care, retailers, newspaper and more… Firms registered in Management Consulting, however in practice they would be better suited in other industries within professional services. In some cases most relevant category is not entirely clear due to multi-disciplinary business model and services Enterprises Assessed Consultancy.nl Professional Services Market Study 2014 36 Professional Services Market Study 2014 - Market assessment of the Dutch professional services industry -
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