call information

Call for Paper ECOMM 2015
This information is for people, companies, associations and institutions that - by delivering
a presentation - would like to contribute to the European Conference on Mobility
Management 2015 taking place from 20-22 May in Utrecht, the Netherlands.
Main theme
The main theme of ECOMM 2015 is ‘Moving people; user orientation as the key to success’.
Our conference will put users in the spotlight, whether they travel by bike, foot, public
transport, car or other modes of transport. The success of mobility management measures
depends on the actions of the user. Better understanding of what moves the user, will
improve our interventions. In other words: user orientation as a starting point for mobility
management measures, is the key to success.
Different session formats
Our aim is to make this conference a valuable experience for all participants, whether they
consider themselves as relative new, or seasoned practitioners in the field. In order to
enable a well-tailored knowledge exchange, we distinguish four different session formats,
of which two are new to ECOMM. All different formats are aimed to trigger interaction within
the audience.
For further explanation on these formats, please see page 7.
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Topics
Presentations at ECOMM 2015 should connect to one of the following topics, all related to
the main theme of the conference.
1. Understanding the user
Key words: Psychology; understanding the user; design for the user; behaviour change
One can implement any measure, from infrastructure to information, yet they will not work
if the user of the mobility system does not accept and use it. Successful mobility
management measures should therefore be oriented towards the user. The key is that we
link to what users need, feel and want. In order to do this, a good understanding of the user
is required. The following questions are relevant:
What different types of users can we distinguish? Which typologies are there and how can
they be related to behaviour change? How can knowledge of the user help in designing
infrastructure or policy instruments? How can we make best use of life changing moments
to change (mobility) behaviour? How can psychology help to make better campaigns,
develop better services and design better infrastructure? How can psychology be
incorporated in mobility work in a practical way? And what can we learn from user
orientation in other fields of work?
The aim of sessions on this topic is to provide good and bad examples on how to
understand the user and connect this to measures available. In addition it aims to introduce
knowledge from adjacent knowledge areas.
2. Moving the business sector
Key words: cooperation with private sector; connecting societal and business goals;
teleworking; behaviour change of employees.
Mobility management for employees helps to reach societal targets, but also ‘People Planet
Profit’ goals of companies. Still, it is a challenge to get companies and other employers into
the so called ‘driver's seat’ of mobility management. Governments do not always know how
to connect to decision makers in companies in an effective way. And in some cases, the
government is hesitant to (completely) hand over responsibilities to companies. What is the
best way for governments and the private sector to connect and cooperate? Are new ways of
organising work processes, such as stimulating teleworking, needed to incorporate mobility
management in company policies? In what way can (local) governments support companies
in taking measures?
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The aim of sessions on this topic is to share knowledge from examples. In particular, we
invite companies that have taken the lead in mobility management themselves, to share
their views and experiences.
3. How online media and ICT influence user choices
Key words: user oriented mobility services; Information and Communication Technologies
(ICT); impact of using social media or ICT on travel behaviour.
Users are using more and more new ICT tools and online media for and whilst traveling. We
are navigating by GPS and can always get the latest travel information.
Especially in the current internet and ICT era, more and more mobility services are being
developed. These services intend to help the user, however development is often still
technology (/industry) driven.
How do developments in online media influence the way people move? How can user
oriented mobility services be developed and influence the behaviour of users, thus meeting
societal goals? Can we improve the role of online media in mobility management? How do
we ensure that these services are user oriented, and will remain to be so in an ageing
society? And on the other hand, how can they open undiscovered paths to the younger and
future road users? What can we do with the big amount of data coming out of these systems
and how should we handle these data? And: how do we ensure that (public) investments in
these services are effective and efficient and that services meet societal goals?
The aim of sessions on this topic is to share knowledge from good examples, but in
addition to share long term views and comprehensive policy analyses on the subject.
4. The role of cycling in mobility management strategies
Key words: stimulate cycling; role of cycling in multimodal transport (bike-PT; bike P+R);
bicycle marketing and communities, information on cycling and bicycle parking,
The modal share of cycling and the availability of cycling infrastructure differs a lot from
country to country. However, almost every country at the moment aims to stimulate cycling.
What are the most effective ways to stimulate cycling in different situations, both in
advanced as starter cities / countries?
How can we improve the connection between cycling and public transport or P+R, e.g.
through spatial planning or improved information systems? What is the importance of
(structural and incidental) marketing and (self-organised) cycling communities and in
stimulating cycling? In what way is user behaviour influenced by e.g. the availability of
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different route options (for example a fast and a pleasant green route option), bicycle
signage, cycle hire schemes and the availability of bike parking places?
The aim of sessions on this topic is to provide good and bad examples, thereby serving
evidence based learning. We aim to have sessions for situations for “advanced”
cities/countries with a high cycling rate, as well as sessions for “starters” where cycling is
still marginal. In particular evaluations are welcome. We also invite experts to come up with
simulations or videos.
5. Integrating Mobility Management and land use planning: the key from the beginning
Key words: long term spatial planning; integrated mobility, infrastructure and land use
policies, counteracting urban sprawl, mixed land use patterns, public transport oriented
land use planning and investment policies, transport and energy saving land use planning.
Facilitating expected transport demand through expansion of infrastructure networks (road,
rail) is still too often the ‘easy answer’ for politicians. But because of lack of funding, lack of
space, environmental conditions and uncertainties about future developments,
infrastructure expansion is not always the desirable answer. The challenge is to ensure that
we will be able to facilitate mobility in a sustainable way for the long term. Incorporating
mobility management in our long term planning processes will help to plan infrastructure as
part of an integrated approach. And if still infrastructure investments are needed, they will
be most effective if they are linked to spatial developments.
This approach also requires flexibility: prevent decisions on costly infrastructure expansions
becoming irrevocable too soon. Mobility management can offer a flexible “buffer” since it is
relatively inexpensive and quick to implement.
Questions that are addressed in this sessions are:
How can mobility management become an integrated part of long term mobility planning
and not just a final item or “afterthought”? How can strategic policy development in urban
planning be linked to public transport (examples on transit oriented development) and
growing and changing population?
The aim of sessions on this topic is to share knowledge from good practices, but in addition
to share long term views and comprehensive policy analyses on the subject.
6. Designing public space and buildings for optimal mobility
Key words; public space from a user’s perspective; real estate development and
management
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The presence of infrastructure has a huge influence on demand: without cycling
infrastructure people will not cycle much. However, availability of infrastructure is not
enough. Within this theme, we tend to explore different aspects of urban planning and
design on walking, cycling and public transport use. First of all, very interesting from the
user perspective, is the way infrastructure and mobility is incorporated in the public space.
Can new ways of design stimulate people to walk or cycle more? And how can we bridge the
gap between traffic engineering and urban design and planning? Secondly, how can mobility
goals be integrated in real estate project development, both in the design phase (orientation
of entrances, (un)availability of bicycle and car parking etc.) and the operational phase (e.g.
rental contracts, mobility users after construction)?
The aim of sessions on this topic is to share knowledge from good practices, but in addition
to share long term views and comprehensive policy analyses on the subject.
7. Effective mobility management in a changing society
Key words: ageing, growing population in cities; smart city; sharing economy.
We observe several trends in society of which the impact differs per country. We are facing
an ageing society, a growing population in cities and city centres and a society – especially
amongst younger people - focusing more and more on sharing rather than owning. How can
policies best adapt to these changes in society? What implication does ageing have on
mobility management, on the role of public transport or bikes? How can the sharing
economy, including sharing cars and bikes, best be stimulated and what conditions are
needed?
The aim of sessions on this topic is to provide good and bad examples to learn evidences
based. In addition, we invite experts with long term views and analyses in combination with
long term policies on the changing society and dealing with uncertainties.
8. Vehicle innovations: new opportunities for moving people
Key words: driverless cars; electric car, electric moped and electric (cargo)bike;
In this era, some big vehicle innovations are emerging that can have huge influence on
mobility patterns, road safety, etc. What are these new trends? With what kind of vehicles
(car, bus or train, bike) will we travel in 20 years from now? Which new perspectives are
opened by them (bigger range of cycling through e-bikes; cargo bikes instead of cars for
shopping, higher road capacity and higher safety through driverless cars, new target groups
interested, etc.)? At the same time we are facing the question whether we should adapt
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infrastructure or even create new (charging) infrastructure and signage. How can we manage
potential downsides (silent vehicles not heard by other road users, cyclists not used to
higher speed of e-bikes, cargo-bikes on narrow bicycle lanes…)? And which partnerships
do we need to accommodate these new technologies?
The aim of sessions on this topic is to provide long term views and analyses in combination
with analyses on policy development and dealing with uncertainties. Also, we aim to
organize challenge sessions on this topic, since it concerns new developments for which
many people still need to find out how to cope with them.
9. Events and construction works as a “life changing moment” to change the behaviour.
Key words: construction works; events; changing infrastructure situations
Governments often have the ambition to change mobility patterns: change of transport
mode, but also route choice. However, changing behaviour is very difficult. Life changing
moments like moving, getting a new job or becoming a parent are moments for changing
behaviour. However, also a temporary change in infrastructure – road works, events, etc. –
could be a trigger: people then have to change the way they travel. This can be an
opportunity to let them experience the advantages of alternative modes and routes. Still,
communication around road works and events often focuses on “hanging on, everything will
be back to normal soon”. Which is understandable from the project leaders and event
organisers perspective, their goal is to get the job or event done without much hindrance.
Questions related to this topic are: How can we profit from road works and events as a
trigger to get structural behavioural change? How can we anticipate on these changes when
planning the construction works? And how do we measure the actual effectiveness and
acceptance?
The aim of sessions on this topic is to share knowledge from good practices, and in addition
to share views on how this way of thinking can be integrated in working processes for road
works and events.
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Session formats
As said, our aim is to make this conference a valuable experience for all participants. In
order to enable a well-tailored knowledge exchange, we distinguish four different session
formats of which two are new to ECOMM. All different formats are aimed to trigger
interaction within the audience.
Below you can find which formats are suitable for which topics.
Different types of formats
a. Presentation followed by discussion (ca. 20 minutes)
b. Pecha Kucha (20 slides à 20 seconds) plus poster presentation
c. Challenge sessions
d. Project speed date
Topics
1. Understanding the user
2. Moving the business sector
3. How online media and ICT influence user choices
4. The role of cycling in mobility management strategies
5. Integrating Mobility Management and land use planning: the key from the beginning
6. Designing public space and buildings for optimal mobility
7. Effective mobility management in a changing society
8. Vehicle innovations: new opportunities for moving people
9. Events and construction works as a “life changing moment” to change the behaviour.
Format
a.
Suitable topics
Presentation sessions
In a standard presentation session three or four
1. Understanding the user
speakers are expected to deliver a presentation
2. Moving the business sector
of about 20 minutes each, followed by a
5. Integrating Mobility
discussion.
Management and land use
planning: the key from the
beginning
6. Designing public space and
buildings for optimal mobility
7. Effective mobility
management in a changing
society
8. Vehicle innovations: new
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opportunities for moving
people.
b.
Pecha Kucha Sessions
A Pecha Kucha presentation consists exactly 20
3. How online media and ICT
images, each shown for 20 seconds. Hence, a
influence user choices
Pecha Kucha lasts for precisely 6 minutes and 40
4. The role of cycling in
seconds. This format has outstanding qualities in
mobility management
ensuring that presentations remain short, clear
strategies
and appealing, and forces the speaker to focus
6. Designing public space and
on the main message.
buildings for optimal mobility
After each Pecha Kucha presentation there will be
7. Effective mobility
room for short questions. After all six
management in a changing
presentations there is an open space poster
society
session in the same room. Each speaker stands
9. Events and construction
beside a poster and the audience has the
works as a “life changing
opportunity to discuss the topic on a personal-
moment” to change the
one-to-one basis.
behaviour. ”
We recommend you to look at this links for a
Pecha Kucha instruction:
http://www.youtube.com/watch?v=wGaCLWaZLI4
And to the Pecha Kucha presentations from the
last ECOMM:
http://epomm.eu/ecomm2014
c.
Call for Challenges
The attendees of the EPOMM conferences are
1. Understanding the user
well-informed and experienced in mobility
2. Moving the business sector
management. This provides a unique opportunity
3. How online media and ICT
to gather idea's, share visions and exchange
influence user choices
knowledge on the challenges that are brought in.
4. The role of cycling in
mobility management
A challenge can be related to innovative, new and
strategies
long term themes for which requires
5. Integrating Mobility
brainstorming, e.g.: What are the best ways to
Management and land use
understand different user types? How should we
planning: the key from the
anticipate to driverless cars? What should be
beginning
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given priority on the European agenda? But it
6. Designing public space and
could also be done regarding a more concrete
buildings for optimal mobility
topic, e.g.: How do I understand the students as
7. Effective mobility
target group?
management in a changing
society
The challenge holder introduces the challenge
8. Vehicle innovations: new
plenary with a 5 min presentation and with the
opportunities for moving
use of the moderator the main discussion points
people
are launched. The challenges that are brought in
9. Events and construction
by the attendees, are discussed in small groups.
works as a “life changing
Participants are invited to give feedback, come
moment” to change the
up with solutions, recommendations and share
behaviour.
their thoughts on the topic for 20 minutes.
Groups rotate between challenges and continue
their discussion where the previous group ended
based on notes on the tablecloth. Per session,
three challenges are brought in and the
moderator ends the session plenary.
d.
Project speed date carrousel sessions
In the project speed date sessions, projects are
1. Understanding the user
presented with extra emphasis on the results,
2. Moving the business sector
facts and lessons learnt. Participants will discuss
3. How online media and ICT
the use of these lessons in other situations.
influence user choices
Because of the small groups, interaction is
4. The role of cycling in
stimulated and specific questions and nuances
mobility management
can be exchanged.
strategies
7. Effective mobility
In small groups a presenter brings in a project by
management in a changing
using a poster flash (2 min presentation around a
society
poster). Then the group has 15 minutes to
9. Events and construction
interact, after these groups rotate again to keep
works as a “life changing
up the pace. During the session participants are
moment” to change the
able to attend 5 different project speed dates.
behaviour.
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Submission via the internet
This year, the submission is via the internet – providing more security, easy access for even
last minute editing and an easier management for the reviewers.
Go to review.epomm.eu to enter the submission pages.
The deadline for submission is: Tuesday, 9 December 2014, at 23:59 (CET, GMT+1 hour).
Evaluation criteria
The EPOMM International Programme Committee (IPC) will evaluate the abstracts. The
evaluators will base their judgement on the following criteria:
Significance and relevance to Mobility Management. If the presentation does not fit this
“knock-out” it will be removed from further consideration.
1. Linkage to the session topic
2. Innovation and originality
3. Transferability and problem solutions
4. Abstracts relating to completed projects or measures which have proven results, will be
prioritised over those which have not yet yielded much potential for knowledge transfer.
5. Overall quality of the abstract: Is the content clear, is it a
valuable contribution to the conference, does it fit to the overall theme of the conference?
6. For challenges in addition the relevance, opportunities and attractiveness for a larger
group to interact on the presented case will be included in the evaluation criteria.
In a second round, the evaluators will see to ensure a good balance of abstracts per topic
and session and to have a reasonable distribution among European countries.
Gender mainstreaming
EPOMM aims to ensure that men and women are well represented as speakers, chairs and on
panels. For this reason, the evaluation procedure might favour presentation of men or
women to ensure such a reasonable representation. EPOMM reserves the right to use a
selection criterion in case the share of male or female speakers drops below 40%.
From Evaluation to the conference
If accepted, the author will be contacted early February 2015. Based on the selection by the
IPC, the conference host Utrecht will develop the conference programme in cooperation with
EPOMM.
All authors must be prepared to provide the final draft of their presentation at a date well
before the conference. This date is yet to be set, probably in early April 2015. Pecha Kucha
(draft) presentations will have to be provided to the conference organisation in order to
check whether the format is adhered to. Other (draft) presentations and poster formats for
the challenge sessions will have to be provided in order to enable the session chair to co10
ordinate between the presenters and to give adequate focus to the discussion during the
session. You might then be asked for more details on the presentation and the format.
By agreeing to participate your presentation may be selected to be included in the ELTIS
database of Mobility Management examples and will be published on the EPOMM website –
see for example www.epomm.eu.
Questions are welcome at [email protected]
We wish you good luck and hope to welcome you to the ECOMM 2015 in Utrecht!!
The organisation team of the ECOMM, 28 October 2014.
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Annex 1. The programme schedule
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