INTERIM MARKETING COMMUNICATIONS MANAGER PERSONAL

INTERIM MARKETING COMMUNICATIONS MANAGER
PERSONAL DETAILS
Name:
First names:
Date of birth:
Place of birth:
Lives in:
Drs. Y.M. van Aarle
Yvette Marica
17 June 1970
Breda
Utrecht
T: +31 6 27 077 109
E: [email protected]
T: @YvettevanA
LinkedIn: nl.linkedin.com/in/yvettevanaarle
Possesses VAR-WUO 2014
EDUCATION AND COURSES
2014
2005
2001
1989 - 1995
1984 - 1989
1982 - 1984
1978 - 1982
Brand Management, EURIB (European Institute for Brand Management)
Media training, Anne Boermans
NIMA Marketing-B, SRM
Maastricht University School of Business and Economics, Master in business
economics (specialisation was "Strategic Management").
Pre-university education (VWO), Rijnlands Lyceum, Oegstgeest
Secondary school, Cults Academy, Aberdeen, Scotland (English spoken)
Primary school in America, England and Scotland (English spoken)
PROFILE
Yvette van Aarle is a sturdy Marketing Communications Manager with experience in divergent industry
sectors. Strong in Brand Strategy and bringing together on- and offline Marketing Communications
disciplines. Dares to challenge the existing and aims to gain results with a team effort. Clients
appreciate the fast analytical skills, conceptual thinking, decisiveness, result driven approach,
creativity, energy and edge. Colleagues value her as a team player and coach. She loves a challenge
and works with wit. Native English speaker.
KEY INTERIM ASSIGNMENTS
Head of Social a.i. >
Havas Media, Socialyse
Jan. t/i April 2014
Managing Socialyse, the social media team of media agency Havas
Media. The team provides Social Media Strategy, Advice and
Community Management for A-brands, such as Peugeot, Nestlé (Felix,
Purina ONE), Accor (Ibis) en SOS Kinderdorpen. Leading 4
employees. Budget- and account responsibility. New Business.
Keywords: Strategy | Business Development | Social Media Marketing |
Professionalising | Coaching | Managing
Marketing Manager a.i. >
Pluimen (de Pluim)
June 2011 t/i Feb. 2012
Managing a team of 5. Overseeing all Marketing Communication
activities and directly responsible for e-commerce of over € 5 mln a
year. B2C cross-media campaigns utilising all channels (i.e. (e)DM,
radio, pre-roll, social media). Advising management regarding Brand
Strategy. Defining and overseeing high impact project regarding new
packaging. Budget responsibility and member of MT.
Keywords: Strategy | Brand Management | Above the line | Below the
line | e-Commerce | Online Marketing | Social Media Marketing |
Professionalising | Coaching | Managing
May 2014, Page 1 of 5
KEY PERMANENT POSITIONS
Marketing Manager >
Allen Overy LLP
(legal)
April 2006 t/i April 2008
Building up and managing a team of 2. Initiating and overseeing
Brand Research and advice to partnership. Personal responsibility
for branding, setting up and executing PR role (spokesperson) as
well as Sponsoring. Result: Sponsorship Policy, better directory
rankings and 50% increase in media exposure.
Keywords: Brand Management | PR and spokesperson |
Sponsoring | Professionalising | Coaching | Managing
European Communication
Manager >
Claritas Europe (VNU)
Okt. 2000 t/i Aug. 2003
Functional leadership of Marketing Managers in 8 European
countries. Project management and overseeing launch of 8 new
local Corporate Websites, incl. European agency pitch and
selection of Content Management System. Initiating and managing
design and introduction of complete new European Visual Identity
following Brand Research.
Keywords: Brand Management | Corporate Identity | Online
Marketing
LANGUAGES
Dutch
English
German, French
: Native speaker
: Very good (near native speaker)
: Basic
HOBBIES/INTERESTS
Running
Arts and culture
Skiing
May 2014, Page 2 of 5
Culinary treats
Blogs about special places to stay and eat
Social Media
APPENDIX – CHRONOLOGIC CV
WORK AS INTERIM MANAGER
Head of Social a.i. >
Havas Media, Socialyse
Jan. t/i April 2014
Managing Socialyse, the social media team of media agency Havas
Media. The team provides Social Media Strategy, Advice and
Community Management for A-brands, such as Peugeot, Nestlé
(Felix, Purina ONE), Accor (Ibis) en SOS Kinderdorpen. Leading 4
employees. Budget- and account responsibility. New Business.
Keywords: Strategy | Business Development | Social Media
Marketing | Professionalising | Coaching | Managing
Advisor >
PSA Nederland
Assisting management of PSA Netherlands and the marketing teams
of Peugeot and Citroën by briefing and overseeing the agency pitch
for Afters Sales client research. Research perfomed by Ipsos.
Nov. t/i Dec. 2013
Keywords: Consultancy
Manager Marketing After
Sales & Services a.i. >
Citroën Nederland
Jan. t/i Sept. 2013
Initiating and managing national B2C After Sales campaigns for
Citroën Netherlands, both on- and offline (radio, online, social, (e)DM,
POS). Determining sSrategy together with management for After
Sales and Services. Further developing the loyalty and CRM
programmes such as MyCitroën.nl and MyCitroën Card. Managing
agencies. Budget responsibility.
Keywords: Strategy | Branding | Brand activation | Above the line |
Below the line | Online Marketing | (e)DM | Social Media Marketing |
Professionalising
Marketeer a.i. >
Eurorepar Autoservice
(Citroën Nederland)
Responsible for the market introduction of a new universal garage
concept for Citroën Netherlands. B2C as well as B2B marketing
communication, incl. setting up Facebook Page. Managing agencies.
Budget responsibility.
April 2012 t/i Jan. 2013
Keywords: Strategy | Brand Management | Brand activation | Online
Marketing | (e)DM | Social Media Marketing | Professionalising
Marketing Manager a.i. >
Pluimen (de Pluim)
June 2011 t/i Feb. 2012
Managing a team of 5. Overseeing all Marketing Communication
activities and directly responsible for e-commerce of over € 5 mln a
year. B2C cross-media campaigns utilising all channels (i.e. (e)DM,
radio, pre-roll, social media). Advising management regarding Brand
Strategy. Defining and overseeing high impact project regarding new
packaging. Budget responsibility and member of MT.
Keywords: Strategy | Brand Management | Above the line | Below the
line | e-Commerce | Online Marketing | Social Media Marketing |
Professionalising | Coaching | Managing
May 2014, Page 3 of 5
Marketing Communication
Manager a.i. >
ING Commercial Banking
Aug. 2010 t/i April 2011
Responsible for client and internal communication regarding INGs
most important payment channel for business clients (Commercial
Banking and Business Banking). Communication for software
releases. Initiating new/improved communication and sales tools.
Result: improved internal perception of the channel.
Keywords: Internal communication | Client communication | Online
Marketing | Professionalising
Marketing Manager a.i. >
ERC Electronic Publishers
Online publisher for Risk & Compliance Managers in the financial
sector. Responsible for all Marketing Communication.
April 2010 t/i July 2010
Keywords: Online Marketing | Events | Professionalising
Advisor >
Advice on Marketing Communication Strategy and writing Marketing
Communication Plan.
Koninklijke Nederlandse
Roeibond (KNRB, rowing)
Keywords: Marketing Strategy | Consultancy
March 2010 t/i April 2010
Internal Communication
specialist a.i. >
Optiver (derivates)
Supporting internal communication by coaching and assisting the
team. On request of management writing a vision and project plan for
a revamped version of their intranet.
June 2009 t/i Sept. 2009
Keywords: Intranet | Events | Coaching | Professionalising
Coach >
Houthoff Buruma (legal)
Coaching a communication specialist with regards to communication
with the Press and a more effective Press Strategy.
July 2008 t/i Dec. 2008
Keywords: PR | Coaching
HR Branding a.i. >
International communication for the global Engagement Survey
(People Survey) of Randstad Group. Also, advising the global HR
manager of Randstad Holding regarding HR communication. Defining
the new ‘career’ section on www.randstad.com. Result: Positive
feedback om communication concerning Engagement Survey.
Randstad Holding
May 2008 t/i Dec. 2008
Keywords: Online Marketing | Internal Communication
WORK IN PERMANENT POSITIONS
Marketing Manager >
Allen Overy LLP (legal)
April 2006 t/i April 2008
Building up and managing a team of 2. Initiating and overseeing
Brand Research and advice to partnership. Personal responsibility for
branding, setting up and executing PR role (spokesperson) as well as
Sponsoring. Result: Sponsorship Policy, better directory rankings and
50% increase in media exposure.
Keywords: Brand Management | PR and spokesperson | Sponsoring |
Professionalising | Coaching | Managing
May 2014, Page 4 of 5
Marketing &
Communications Manager >
Clifford Chance (legal)
Aug. 2003 t/i March 2006
Responsible for setting-up Marketing Communication discipline (i.e.
PR, online, (e)DM, CRM, directory submissions, alumni website).
SAIL Amsterdam. Result: better rankings in directories, 50% higher
media exposure, new recruitment campaign, first alumni programme
incl. alumni website, initiating and project management for first
central contact management system.
European Communication
Manager >
Claritas Europe (VNU)
Okt. 2000 t/i Aug. 2003
Functional leadership of Marketing Managers in 8 European
countries. Project management and overseeing launch of 8
new local Corporate Websites, incl. European agency pitch
and selection of Content Management System. Initiating and
managing design and introduction of complete new
European Visual Identity following Brand Research.
Keywords: Brand Management | Corporate Identity | Online
Marketing
Business Development
Manager >
Together with publisher setting up VNUNET.nl. Responsible
for launching nl.internet.com and acquiring content partners.
VNUNET.nl (VNU)
Keywords: Business Development | Online Marketing
Dec. 1999 t/i Okt. 2000
Operations Manager >
KeyMark Services (VNU)
Responsible for multiple database projects together with
IBM.
Juni 1999 t/i Dec. 1999
Keywords: Databases
Sales / Marketing >
Multiple sales, marketing and consultancy roles. Work
included selling advertisement space, commercialising the
BN/DeStem website and strategic analyses on request of
Management.
Dagblad BN/DeStem (VNU,
newspaper)
Jan. 1998 t/i Aug. 2003 part of the
VNU Management Development Starters programme.
Keywords: PR and spokesperson | Recruitment communication |
CRM | Alumni | Professionalising
Jan. 1998 t/i June 1999
Keywords: Sales | Online Marketing | Consultancy
Consultant >
Worked on strategic advice and consultancy for large multinationals.
Adstrat (Adviesgroep voor
Strategische Besluitvorming)
Keywords: Consultancy
April 1996 t/i Nov. 1997
May 2014, Page 5 of 5

Download Report