Part-time Executive International Master of Science in Corporate Communication Foundations of Corporate Communication 2015 January 26-29, 2015 Draft Programme Monday, January 26, 2015 New developments in Corporate Communication 09.00 - 09.30 Welcome 09.30 - 10.00 Word of welcome by prof. dr. Cees B.M. van Riel, Programme Director of the Foundation Course and the MSc in Corporate Communication 10.00 - 12.30 Introduction to Corporate Communication: Criteria and practical examples / New developments in Reputation management By prof. dr. Cees van Riel 12.30 - 13.30 Lunch 13.30 - 15.00 How do external stakeholders think about my organisation? By prof. dr. Cees van Riel Three participants are selected (beforehand) to give a presentation on how their organisation gathers information on opinions and trends from their external stakeholders. 15.00 – 15.15 Break 15.15 – 16.30 Reputation Measurement By prof. dr. Cees van Riel 16.30 - 18.30 Free time 18.30 - 20.00 Dinner 20.00 - 22.00 Reputation Management at SABIC By Ger Peerboom, Director Corporate Communications - Middle East and Africa at SABIC 05 Dec 2014 Part-time Executive International Master of Science in Corporate Communication Foundations of Corporate Communication 2015 January 26-29, 2015 Draft Programme Tuesday, January 27, 2015 Organisational Identity 08.45 – 09.00 Welcome 09.00 - 12.30 New Developments in Organisational Identity By prof. dr. Cees van Riel 12.30 - 13.30 Lunch 13.30 - 16.30 Organisational Identity within the Governement By Guido Rijnja, Communications advisor to the Government of the Netherlands (Rijksvoorlichtingsdienst) 16.30 - 18.30 Free time 18.30 - 20.00 Dinner 20.00 - 22.00 The Case of Shell in Nigeria By Bert Regeer, Vice President Communications at Royal Dutch Shell 05 Dec 2014 Part-time Executive International Master of Science in Corporate Communication Foundations of Corporate Communication 2015 January 26-29, 2015 Draft Programme Wednesday, January 28, 2015 Corporate Communication Strategy 08.45 – 09.00 Welcome 09.00 - 12.30 Strategic analysis: From process to positioning By prof. dr. Pursey Heugens, Professor of Organization Theory, Development, and change, Department of Strategic Management and Entrepeneurship at Rotterdam School of Management, Erasmus University 12.30 - 13.30 Lunch 13.30 - 16.30 From Positioning to Profiling: a Seven Step Approach By prof. dr. Cees van Riel 16.30 - 18.30 Use of hotel facilities 18.30 - 20.00 Dinner 20.00 - 22.00 Reputation Management at DELA By Martin Kersbergen, Director Corporate Communications at DELA 05 Dec 2014 Part-time Executive International Master of Science in Corporate Communication Foundations of Corporate Communication 2015 January 26-29, 2015 Draft Programme Thursday, January 29, 2015 Managing Corporate Communication 08.45 – 09.00 Welcome 09.30 - 12.30 Excellence in Management of Corporate Communication By Frans Cornelis, Group Chief Marketing & Communications Officer At Randstad Holding 12.30 - 13.30 Lunch 13.30 - 15.00 Managing the Corporate Communication Process: How to use a Corporate Communication Dashboard By prof. dr. Cees van Riel - How to use a CC dashboard - The role of Key Performance Indicators - How to coordinate Corporate Communication worldwide - What determines CCO Excellence 15.00 - 15.30 Wrap-up & explanation of the assignment By prof. dr. Cees van Riel 15.30 Closing drink 05 Dec 2014
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