Programme FCC

Part-time Executive International Master of Science in
Corporate Communication
Executive Summer Course
Corporate Communication 2014
June 23-27, 2014
Programme
Monday, June 23, 2014
New Developments in Corporate Communication
09:00 - 09:30
Welcome with coffee and tea
09:30 - 10:00
Word of welcome by Prof. Cees van Riel,
programme director of the Executive Summer Course and MSc in
Corporate Communication
10:00 - 12:30
Introduction to corporate communication:
Criteria and practical examples, and new developments in reputation
management
By Prof. Cees van Riel
12:30 - 13:30
Lunch
13:30 - 15:00
How do external stakeholders think about my organisation?
Three participants present how their organisations gather information
on opinions and trends from external stakeholders
15:00 - 15:15
Break
15:15 - 17:00
Reputation measurement
By Prof. Cees van Riel
17:00 - 18:30
Free time
18:30 - 20:00
Dinner
20:00 - 22:00
Reputation management at SABIC
By Ger Peerboom, SABIC
Part-time Executive International Master of Science in
Corporate Communication
Executive Summer Course
Corporate Communication 2014
June 23-27, 2014
Programme
Tuesday, June 24, 2014
Identity and organisational change
08:45 - 09:00
Welcome
09:00 - 12:30
New developments in organisational identity
By Prof. Cees van Riel
12:30 - 13:30
Lunch
13:30 - 16:30
Managing identity strategically
By Dr. Davide Ravasi
16:30 - 18:30
Free time
18:30 - 20:00
Dinner
20:00 - 22:00
Corporate communication and organisational change;
Looking back at five years Maxeda
By Karen Beuk, Nutreco
Part-time Executive International Master of Science in
Corporate Communication
Executive Summer Course
Corporate Communication 2014
June 23-27, 2014
Programme
Wednesday, June 25, 2014
Creating External Alignment
08:45 - 09:00
Welcome
09:00 - 12:30
Leadership and strategy implementation:
managing insolvable problems
By Prof. Bob de Wit
12:30 - 13:30
Lunch
13:30 - 16:30
From positioning to profiling: a seven-step approach
By Prof. Cees van Riel
16:30 - 18:30
Free time
18:30 - 20:00
Dinner
20:00 - 22:00
Reputation management at DELA
By Martin Kersbergen, DELA
Part-time Executive International Master of Science in
Corporate Communication
Executive Summer Course
Corporate Communication 2014
June 23-27, 2014
Programme
Thursday, June 26, 2014
How to deal with Complexity and Ambiguity
08:45 - 09:00
Welcome
09:00 - 12:30
Complexity and ambiguity of corporate communication
By Dr. Mignon van Halderen
12:30 - 13:30
Lunch
13:30 - 16:30
Creating external alignment: strategic choices to build external trust
(GMO case)
By Prof. Cees van Riel and Frank van Ooijen, FrieslandCampina
16:30 - 18:30
Free time
18:30 - 20:00
Dinner
20:00 - 22:00
The case of Shell in Nigeria
By Bert Regeer, Royal Dutch Shell
Part-time Executive International Master of Science in
Corporate Communication
Executive Summer Course
Corporate Communication 2014
June 23-27, 2014
Programme
Friday, June 27, 2014
Organisation of Corporate Communication
09:30 - 12:30
Excellence in management of corporate communication
By Frans Cornelis, Randstad Holding
12:30 - 13:30
Lunch
13:30 - 15:00
Managing the corporate communication process:
how to use a corporate communication dashboard
By Prof. Cees van Riel
 How to use a CC dashboard
 The role of key performance indicators
 How to co-ordinate corporate communication worldwide
 What determines CCO Excellence?
15:00 - 15:30
Closing session and certificates
By Prof. Cees van Riel
15:30
Closing drinks

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