Development of Sustainable Tourism in Japan Norihiro TANIGAWA Sustainable Tourism as Teaching Materials •Eco-tourism •Sustainability ‣ Economy ‣ Society ‣ Environment Sustainability is complicated concept. Economy Environment Society Teaching Material of Sustainable Tourism Naturalist: discovery World Heritage Many tourists Negative impact Which way: stop the tourism or develop for tourism? Example of Japan; Yakushima • YAKUSHIMA UNESCO World Heritage Site QuickTimeý Ç² êLí£ÉvÉçÉOÉâÉÄ Ç™Ç±ÇÃÉsÉNÉ`ÉÉÇ¾å©ÇÈÇž Ç½Ç…ÇÕïKóvÇÇ • ÅB 30° 21′ 31″ N, 130° 31′ 43″ E YAKUSHIMA: peripheral island, “Alps on the ocean” • 505k㎡ (forest: over 90%, the highest point 1936m) • 107.5k㎡; World Heritage Site (21%) • Eco-tourism and tourist increase by 1993. • Popularization as sight-seeing site QuickTimeý Ç² êLí£ÉvÉçÉOÉâÉÄ Ç™Ç±ÇÃÉsÉNÉ`ÉÉÇ¾å©ÇÈÇ žÇ½Ç…ÇÕïKóvÇÇ• ÅB Fact of Eco-tourism • Mass eco-tourism (ego-tourism) • “eco” as the sales word • Concept of Ecotourism is one culture. QuickTimeý Ç² êLí£ÉvÉçÉOÉâÉÄ Ç™Ç±ÇÃÉsÉNÉ`ÉÉÇ¾å©ÇÈÇž Ç½Ç…ÇÕïKóvÇÇ• ÅB Sustainability on tourism site Tourism developer Economy Tourism resources attraction Many tourists Environment Local development (or destroy?) Local community Tourism-related migration Society Economy • • • • Periphery island: almost young people leave to mainland Local community: main industry is agriculture; fruits Tourism industry: tourist increase is good Public works spending with the world heritage registration Society • Tourism industry is the culture from outside • Increase migration: tourism-related migrants • tourist & tourism developer + local community Environment • • • UNESCO World Heritage Site Increase tourist = destroyer has come? If it’s not famous site, few people go to mountain. role-play or discussion Tourist Tourism sector Local people • • • • • Responsibility What is the sustainability as the famous tourism site? Should not I go to the famous tourism site? Do you judge the idea of the company? What the relationship to local habitants? What do you have as one tourist? Would you be thought at your close tourism site? Thank you for your attention.