A Coruña ▪ Aberdeen ▪ Aix en Provence ▪ Amsterdam ▪ Antwerp ▪ Applied Card Technologies Ltd. ▪ Arrival Guides ▪ Barcelona ▪ Basel ▪ Belfast ▪ Belgrade ▪ Bergen ▪ Berlin ▪ Bern ▪ Biarritz ▪ Bilbao ▪ Bolzano ▪ Bratislava ▪ Bruges ▪ Brussels ▪ Budapest ▪ Bursa ▪ Catalunya Tourism ▪ Cologne ▪ Copenhagen ▪ Cracow ▪ Cyprus ▪ Dijon ▪ Dresden ▪ Dublin ▪ Dubrovnik ▪ Espoo ▪ Florence ▪ France Congrès ▪ Geneva ▪ Genova ▪ Ghent ▪ Gijon ▪ Girona ▪ Glasgow ▪ Göteborg ▪ Graz ▪ Hamburg ▪ Heidelberg ▪ Helsinki ▪ Innsbruck ▪ Istanbul ▪ Kaunas ▪ Lausanne ▪ Leisure Pass Group ▪ Leuven ▪ Linz ▪ Lisboa ▪ Ljubljana ▪ Lulea ▪ Luxembourg ▪ Luzern ▪ Lviv ▪ Lyon ▪ Madeira ▪ Madrid ▪ Malmö ▪ Malta The role and impact of tourism in cities Ignasi de Delàs, President, European Cities Marketing TravelTrade Athens 2014 Athens, 15th April 2014 www.europeancitiesmarketing.com Maribor ▪ Marseille ▪ MonNuage ▪ Montreux ▪ Munich ▪ Nantes ▪ Nantes International Agency ▪ Nice ▪ Nord de France Convention Bureau ▪ Nuremberg ▪ Online Travel Partner ▪ Oostende ▪ Opatija ▪ Oslo ▪ Paris ▪ Poznan ▪ Prague ▪ Rail Europe ▪ Reykjavik ▪ Rijeka ▪ Rouen ▪ Salzburg ▪ San Sebastian ▪ Skopje ▪ Split ▪ St Petersburg ▪ Stockholm ▪ Stuttgart ▪ Tallinn ▪ The Hague ▪ Timisoara ▪ Torino ▪ Toulouse ▪ Turku ▪ Uppsala ▪ Valencia ▪ Vicenza ▪ Vienna ▪ Vilnius ▪ VVV Netherlands ▪ Visit Technology ▪ West Sweden ▪ York ▪ Zagreb ▪ Zaragoza ▪ Zurich ECM Mission ECM provides value to its CVB’s and CTO and affiliate members by using strategic competitiveness to : • Provide commercial and tourist promotional platforms for cities. • Provide essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions. • Exchange knowledge and best practice ECM Vision “To be Europe’s leading City Marketing Association by improving members competitiveness and helping to create attractive and world class city destinations.” Administration Board Head Office Located in Dijon, France I. Share Knowledge II. Provide Promotional Tools (Leisure & Meetings) III. Support CTO and Tourist Industry I. Share Knowledge 1. Knowledge Groups 2. Market Intelligence 3. Seminars City Cards project 41 leading city cards • europeancitycards.com • Smartphones applications (iPhone and Android) • Google adwords campaign • Twitter & Facebook • Monthly Consumer newsletter • Trade digital brochure Knowledge Group Research & Statistics • We measure the impact of tourism on cities. • Share findings in terms of bednights, bed capacities, meetings, shopping prices, financing CTOs… I. Share Knowledge 1. Knowledge Groups 2. Market Intelligence 3. Seminars European Cities Marketing Reports I. Share Knowledge 1. Knowledge Group 2. Market Intelligence 3. Seminars ECM seminars, twice a year • Belfast, February 2014: Smart Cities & Green Meetings • Dresden, June 2014 Young travellers, young cities Digital Tourism Innovation Campus, November 20-21 2014, Barcelona II. Provide Promotional Tools (Leisure & Meetings) Meetings Industry Workshop in India, A 4-day workshop across three cities in India (Delhi, Mumbai, Bangalore). A unique opportunity to meet and interact with key decision makers from various corporations and planning agencies. Next: July 14-17, 2014 Mercado A workshop designed for convention bureaus and their corporate agencies Meet Europe Opportunity to meet event managers, meeting planners and organizers of European and international conventions, all of whom are seeking new venues and destinations in Europe. City Fair, European Cities travel workshop NEXT : June 16th, 2014, London III. Support CTO and Tourist Industry ECM Summer School, August 24-27, Genoa 2014 Provides students with the foundation and knowledge to progress a rewarding career in the meetings industry. ECM Future Leaders Award Politicians Forum The Politicians Forum is organised by IMEX in collaboration with European Cities Marketing (ECM), the International Association of Congress Centres (AIPC) and under the auspices of the Joint Meetings Industry Council (JMIC). NEXT : May 20th, 2014, Frankfurt Europe Cities Tourism The 21st Century Urban Challenge Tourism in the world: -2013: 1,087 millions international arrivals -2014: 4-4,5% growth Tourism in Europe: -1st tourism destination - 2013: 5% growth -Decreasing loose of market share Europe in focus: -Different scenarios inside Europe -Importance of Eastern and Central Europe and Mediterranean countries. -Urban Tourism continues to be the driving force of tourism in Europe. Cities versus National Tourism Source Markets Development Some additional information: - Complex political and economical scenario - European Union initiatives for tourism EUROPEAN COMMISSION. Brussels, 30.6.2010 COM(2010) 352 final Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe Europe Cities Tourism Main competitive challenges for urban tourism in Europe Main competitive challenges: 1. Glocal (= Global + Local) Main competitive challenges: 1. Glocal 2. Green Main competitive challenges: 1. Glocal 2. Green 3. Quality Main competitive challenges: 1. 2. 3. 4. Glocal Green Quality Meetings Industry Main competitive challenges: 1. 2. 3. 4. 5. Glocal Green Quality Meetings Industry Institutional dialog (Regional, NTO, EU) Main competitive challenges: 1. 2. 3. 4. 5. 6. Glocal Green Quality Meetings Industry Institutional dialog (NTO, EU) Visa requirements Main competitive challenges: 1. 2. 3. 4. 5. 6. 7. Glocal Green Quality Meetings Industry Institutional dialog (NTO, EU) Visa requirements Management the city Main competitive challenges: 1. 2. 3. 4. 5. 6. 7. 8. Glocal Green Quality Meetings Industry Institutional dialog (NTO, EU) Visa requirements Management the city City and environment Thank you very much ! A Coruña ▪ Aberdeen ▪ Aix en Provence ▪ Amsterdam ▪ Antwerp ▪ Applied Card Technologies Ltd. ▪ Arrival Guides ▪ Barcelona ▪ Basel ▪ Belfast ▪ Belgrade ▪ Bergen ▪ Berlin ▪ Bern ▪ Biarritz ▪ Bilbao ▪ Bolzano ▪ Bratislava ▪ Bruges ▪ Brussels ▪ Budapest ▪ Bursa ▪ Catalunya Tourism ▪ Cologne ▪ Copenhagen ▪ Cracow ▪ Cyprus ▪ Dijon ▪ Dresden ▪ Dublin ▪ Dubrovnik ▪ Espoo ▪ Florence ▪ France Congrès ▪ Geneva ▪ Genova ▪ Ghent ▪ Gijon ▪ Girona ▪ Glasgow ▪ Göteborg ▪ Graz ▪ Hamburg ▪ Heidelberg ▪ Helsinki ▪ Innsbruck ▪ Istanbul ▪ Kaunas ▪ Lausanne ▪ Leisure Pass Group ▪ Leuven ▪ Linz ▪ Lisboa ▪ Ljubljana ▪ Lulea ▪ Luxembourg ▪ Luzern ▪ Lviv ▪ Lyon ▪ Madeira ▪ Madrid ▪ Malmö ▪ Malta www.europeancitiesmarketing.com www.europeancitiesmarketing.com Maribor ▪ Marseille ▪ MonNuage ▪ Montreux ▪ Munich ▪ Nantes ▪ Nantes International Agency ▪ Nice ▪ Nord de France Convention Bureau ▪ Nuremberg ▪ Online Travel Partner ▪ Oostende ▪ Opatija ▪ Oslo ▪ Paris ▪ Poznan ▪ Prague ▪ Rail Europe ▪ Reykjavik ▪ Rijeka ▪ Rouen ▪ Salzburg ▪ San Sebastian ▪ Skopje ▪ Split ▪ St Petersburg ▪ Stockholm ▪ Stuttgart ▪ Tallinn ▪ The Hague ▪ Timisoara ▪ Torino ▪ Toulouse ▪ Turku ▪ Uppsala ▪ Valencia ▪ Vicenza ▪ Vienna ▪ Vilnius ▪ VVV Netherlands ▪ Visit Technology ▪ West Sweden ▪ York ▪ Zagreb ▪ Zaragoza ▪ Zurich