Asia Fashion Fair - Unicorn Designers Ltd.

Asia Fashion Fair
Spring
Autumn
Osaka·Tokyo·Japan
2003
2004
1st
2nd
3rd
2005
4th
5th
2006
6th
7th
2007
8th
9th
2008
10th
11th
The Exhibition
The Asia Fashion Fair (AFF) is the continuation of the China Fashion Fair (CFF), the latter being successfully hosted in Japan since 2003. The
demand in Japan for Chinese OEM / ODM textile and apparel suppliers increased rapidly since the beginning of the new Millennium. In order
to meet the market requirements, the Chinatex Corporation together with the Japan-China Economic Relations and Trade Center jointly
initiated the CFF exhibition.
The fair has been well received in the industries of China and Japan and strongly supported by local governments and economic and trade
organizations in Japan. The following organisations supported the inception of the new fair: Credit Exchange Agency, DAISEN Ltd., Japan
Apparel & Fashion Industry Council, Japan Council Of Shopping Centers, Japan Fashion Association, Kansai Fashion Association, Nippon
Interior Fabrics Association, Osaka Branch of JETRO, Osaka Chamber of Commerce and Industry, Osaka City, Osaka Prefectural Government,
The Association for the Promotion of International Trade Japan, The Japan Chamber of Commerce and Industry, The Japan External Trade
Organization(JETRO), The Japan Textile Exporters Association, The Japan Textiles Importers Association, The Kansai Bureau of Economy,
Tokai Japan-China Trade Center, Trade and Industry (METI-KANSAI).
The fair organisers are striving to exploit the business effects of the exhibition, establishing an efficient key-platform for the industry of China
and Japan. CFF has thus become the most representative OEM/ODM trade-fair in Japan being hosted twice a year – in the spring in Osaka and
in the autumn in Tokyo. Underlining the so-called “China+1” scenario, Japan’s industrial demand within the Asian region has been diversifying
in recent years, increasingly covering procurement requirements in South East Asia. To meet the purchaser’s demand within a “China+1”
setting, AFF aims at increasing the number of Asian exhibitors to provide opportunities for companies from across the region by joining an
existing trade platform, helping to increase the industrial exposure of the enterprise. The new AFF name will be officially adapted on 22
September 2014.
AFF is sponsored by the Japan AFF Ltd. company and organized by AFF Organizing Committee. The former CFF Organisers (the Chinatex
Corporation, the Japan-China Economic Relations and Trade Center and the Chinatex Advertising & Exhibition Co., Ltd.) have concertedly setup the fair’s operational framework while the Japan-China Economic Relations and Trade Center continues to be the co-sponsor of AFF.
AFF’S logo:
Full name: Asia Fashion Fair
The ‘Mydome Osaka’ exhibition hall where the AFF spring edition is hosted
annually (mid-April)
The ‘BigSight’ exhibition hall in Tokyo where the AFF autumn edition is hosted
annually (first half of September)
Elements of Influence
Scale and Effects:
Export capacities of textile and apparel products as represented by the fair’s portfolio account for more than 15% of the total import volume
of Japan, covering the latest OEM / ODM products and trends. According to the visitors questionnaires aires, the proportion of expected deals
and intended deals exceeds 90%. In average, each exhibitor meets more than 50 active customers, the share of new targets accounting for
60%.
Promotion:
We promote the fair in the general media as well as in selected trade publications to continue to increase the level of brand awareness.
Online
Direct mailings
TV
Outdoor advertisement
Print
Press
Direct alert
Magazines
Further Activities:
Selected activities are held concurrently with the fair to widen the scope of reaching-out to the stakeholder community. The latter activities
provide added-value for the industry, for exhibitors as well as for media representatives.
Press conference
Fashion show
Seminar
Cocktail party
Chronology
Year
Session
Month
City
Booths
Buyers
Sponsor
2003
1st
December
Osaka
76
1,620
Chinatex Corporation,
2nd
March
Tokyo
86
1,360
Id.
Id.
Id.
3rd
December
Osaka
55
1,610
Id.
Id.
Id.
4th
May
Osaka
119
3,621
Id.
Id.
Id.
5th
November
Osaka
62
1,756
Id.
Id.
Id.
6th
March
Osaka
122
2,110
Id.
Id.
Id.
7th
September
Tokyo
116
2,017
Id.
Id.
Id.
8th
March
Osaka
162
2,436
Id.
Id.
Id.
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Co-sponsor
Organizer
Japan-China Economic Relations
Chinatex Advertising Co., Ltd.
and Trade Center
9th
September
Tokyo
175
2,222
Id.
Id.
Id.
10th
March
Osaka
217
3,500
Id.
Id.
Id.
11th
September
Tokyo
177
2,367
Id.
Id.
Id.
12th
March
Osaka
241
3,413
Id.
Id.
Id.
13th
September
Tokyo
224
2,888
Id.
Id.
Id.
14th
April
Osaka
344
5,089
Id.
Id.
Id.
15th
September
Tokyo
294
3,688
Id.
Id.
Id.
16th
August
Osaka
426
4,321
Id.
Id.
Id.
17th
April
Osaka
325
5,011
Id.
Id.
Id.
18th
September
Tokyo
527
6,171
Id.
Id.
Id.
19th
April
Osaka
327
5,360
Japan-China Economic Relations
and Trade Center
-
CFF Organizing Committee
20th
September
Tokyo
486
6,788
Id.
-
Id.
21th
April
Osaka
356
▬
Id.
-
Id.
Japan AFF Ltd.
Japan-China Economic Relations
and Trade Center
AFF Organizing Committee
6,000
500
7,000
5,000
400
4,000
300
3,000
200
2,000
100
1,000
0
22th
September
Tokyo
▬
▬
“▬” Statistics are not yet available
400
350
300
250
6,000
5,000
4,000
200
3,000
150
100
50
Sketch map of numbers of Osaka fair exhibitors
Sketch map of numbers of Osaka fair Buyers
Sketch map of numbers of Tokyo fair exhibitors
2,000
1,000
Sketch map of numbers of Tokyo fair Buyers
Fair's honors
Exhibition products
Product category
Fabrics of ready-made clothes
Representative products
Proportion
Women’s wear
Knitting, tatting
In combination of knitting and tatting
Silk, fur
Overcoat, woolen overcoat, woolen coat, women’s fashion dress, upscale ready-made clothes, suit, coat, formal dress,
jacket, cotton clothes, cotton jacket, chiffon velvet upper clothing, girls’ wear, casual wear, casual coat, women’s wear
with medium light fabric, women’s wear of asiatictree cotton, women’s casual wear of natural fiber, jeans wear, jeans
and dyed ready-made clothes series, knitted fabric weaving practice, clothes of knitting and tatting, knitted leisure
sportswear, knitted sports outwear, intellectualized thermoregulation products, embroidered women’s clothes, boiled
wool coat, silk mesh, stage costume, T shirt, Polo shirt, sun-top, cashmere-like sweater, hooded sweatshirt, cardigan,
hand-crocheted sweater and machine-woven sweater, solubility sweater, cultural shirt, chiffon shirt, knitted base shirt,
blouse, kimono, maternity dress, trousers, legging, ninth pants, shorts, skirt, one-piece dress, compression wool
outerwear, cold protective clothing, down jacket, fur clothes, leather and fur clothes, leather clothes, soft and light down
jacket without inner, fur products, swimsuit, underwear, busk, shapers, seamless shaper underwear, seamless sports
underwear, mould cup, function underwear, thermal underwear, maternity underwear, brassiere, under shorts, crawl
clothing for adults
60%
Men’s wear
Knitting, tatting
In combination of knitting and tatting
Silk, fur
Overcoat, coat, tailored suit, leisure jacket, wind and water proof coat, wind coat, plain clothes, jacket, cotton-padded
clothes, jeans wear, down jacket, cold protective clothing, sports suit, outing clothes, motorcycle suit, skiwear, functional
sportswear, clause, clause of functional fabrics, knitted outerwear, sweater, knitwear, POLO shirt, knitted sweater, T
shirt, woolen sweater, cultural shirt, pants, casual pants, jeans, knitted pants, swimsuit, beach shorts, boxer briefs,
underpants, underwear
15%
Hat, knitted hat, bucket hat, mesh hat, cashmere scarf, woolen scarf, silk scarf, linen scarf, cotton scarf, neckerchief,
shawl, tie, luggage, bag, lady bag, handbag, handkerchief, gloves, ski gloves, knitted gloves, waistband, arm guard, leg
guard, sewed socks, pantyhose, wool stockings, cotton socks, silk stockings, ankle socks, socks, footwear, shoes
9%
Coat, casual ear, cotton-padded clothes, jeans wear, T shirt, POLO shirt, knitted sweater, zipper coat, cultural shirt,
shorts, jeans, casual pants, boy shorts, baby wear, crawl clothing, underwear
7%
Fabrics,
auxiliary materials
Upscale C, upscale C/N, upscale C/T, wool fabric, high-quality tencel fabric, middle and high level chemical fiber
fabric, fashion fabrics for ladies, cotton fabric, cotton dyed fabric, dyed cotton fabric, cotton printed fabric, linen fabric,
polyester printed fabric, knitted fabric, sports wear fabric, real silk fabric, real silk printed fabric, functional fabric, tencel
fabric, cuprammouium fabric, digital printed fabric, PTT warp-knitted swimsuit fabric, artificial leather fabric, synthetic
leather fabric, lining cloth, yarn, functional yarn, moisture-absorption and heat-generating+ deodorization two-in-one
functional yarn, moisture-absorption and perspiration + deodorization two-in-one functional yarn, lace, decorative
border, embroidered arm-badge, embroidered products, belt, woven label, woven belt, trademark, rope, zipper, sleeve,
metal badge, heat-melting rhinestone, auxiliary packaging materials, waist guard, car foot mat, complete inspection, test
article, needle detector, product test, factory evaluation
4%
Home textiles and
furnishings
Household articles, home textile, bedding articles, quilt, towel blanket, woolen blanket, blanket, knitted products, big
kimono, leisure wear, cushion, towel, micro-fiber towel, tablecloth, napkin, apron, baby pack, baby bedding set, Jinbei,
pajamas, knitted pajamas, night suit, bathrobe, 100% polyester half-edge cotton bathrobe, bathrobe for hotel, bedding
articles for hotel and hospital
3%
Upscale business wear, uniform, joint work clothing, working jacket, nurse uniform, examine wear, chef uniform, Samue,
charge clothes
2%
Accessories
Children’s wear
Working Wear
Knitting, tatting
In combination of knitting and tatting
Silk, fur
Knitting, tatting, combination of
knitting and tatting
Exhibitors
Places of production
Nationality, Area
proportion
Mainland in China
Anhui, Beijing, Fujian, Guangdong, Guangxi, Guizhou, South Korea, Hebei, Henan, Hubei, Hunan, Jilin, Jiangsu, Jiangxi, Liaoning,
Inner Mongolia, Shandong, Shanxi, Shanghai, Sichuan, Tianjin, Xinjiang, Zhejiang, Chongqing
97%
Hong Kong, Taiwan, Japan, South Korea, Laos, Bangladesh, Myanmar, Vietnam, Cambodia
3%
Other regions
New
exhibitors
28%
Self-owned
6%
Other
5%
ODM
29%
5~10 years
30%
Successive exhibitors
72%
Proportion graph of new and old exhibitors
Less than
2 years
2~5 years 4%
13%
Over 10 years
53%
OEM
60%
Proportion graph of exhibitors’ business forms
Proportion graph of exhibitors’ experience with Japan
Buyers
Place of fair
Source areas of Buyers (in sequence of number)
Proportion of Buyers
from the place of fair
Osaka
Osaka Prefecture, Tokyo Metropolis, Aichi Prefecture, Hyōgo Prefecture, Kyoto Prefecture, Gifu Prefecture, Hiroshima Prefecture, Nara Prefecture,
Fukuoka Prefecture, Okayama Prefecture , Fukui Prefecture, Wakayama Prefecture, Gunma Prefecture, Chiba Prefecture, Shiga Prefecture, Kagawa
Prefecture, Shizuoka Prefecture, Saitama Prefecture, Tokushima Prefecture, Mie Prefecture, Ibaraki Prefecture, Ishikawa Prefecture, Niigata Prefecture,
Tochigi Prefecture, Yamanashi Prefecture, Hokkaido, Ehime Prefecture, Toyama Prefecture, Nagasaki Prefecture, China, South Korea, Thailand, etc.
65%
Tokyo
Tokyo Metropolis, Osaka Prefecture, Aichi Prefecture, Gifu Prefecture, Kanagawa Prefecture, Saitama Prefecture, Chiba Prefecture, Hyōgo Prefecture,
Hiroshima Prefecture, Shizuoka Prefecture, Kyoto Prefecture, Okayama Prefecture, Ibaraki Prefecture, Yamanashi Prefecture, Gunma Prefecture,
Fukuoka Prefecture, Tochigi Prefecture, Hokkaido, Fukui Prefecture, Niigata Prefecture, Ishikawa Prefecture, Tokushima Prefecture, Mie Prefecture,
Fukushima Prefecture, Toyama Prefecture, Ehime Prefecture, Wakayama Prefecture, Nara Prefecture, Nagano Prefecture, Miyagi Prefecture,
Yamaguchi Prefecture, Yamagata Prefecture, Shiga Prefecture, Saga Prefecture, Kagawa Prefecture, Kumamoto Prefecture, Aomori Prefecture, Oita
Prefecture, Iwate Prefecture, Nagasaki Prefecture, Okinawa Prefecture, China, Hong Kong, Taiwan, America, South Korea, Italy, Singapore, etc.
65%
Top managers
23%
Proportion graph of scales of registered capitals of
corporate buyers
Proportion graph of work positions of buyers
Women’s wear
28%
Auxiliary material 4%
5%
ear
erw
6%
d
n
U
ar
we
s
n’
re
ld
i
Ch
rie
s6
%
ts we
ar 6%
Decision-makers
29%
O
th
e t er 2
ex %
ti
Fur les
3% 2%
Over
all 4%
m
Fabrics
20%
Men’s wear
15%
Spor
10~100 million yen
47%
Middle-layer
managers
24%
Ho
Ac
Less than
10 million yen
24%
Salesmen
24%
ce
ss
o
Over 1 billion yen
12%
0.1~1 billion yen
17%
Proportion graph of products that buyers are interested in
Disposition of standard booths *
Depending on the products to be presented, the standard booths are equipped with three options for the exhibitors to select from.
Model
Appropriate
products
Equipment
Length
Width
3M
2.5M
3M
2.5M
3M
2.5M
Fascia Board
Carpet
A-1
Accessories
1 table
Fabrics
3 chairs
Home textiles 3 spotlights
Auxiliary
hanging cross bar of 3 m
materials
3 laminate board
1 low cabinet
1 wastepaper basket
Fascia Board
Accessories
Fabrics
A-2
Home textiles
Auxiliary
materials
Carpet
1 table
3 chairs
3 spotlights
6 laminate board
1 low cabinet
1 wastepaper basket
Fascia Board
Carpet
1 table
B
Ready-made
clothes
3 chairs
3 spotlights
Hanging cross bar of 3 m
1 mesh
1 low cabinet
1 wastepaper basket
Effect sketch
Plan graph
Specially equipped booth *
Appropriate type
Equipment
Booths for several products types
Company name, carpet, 2 tables, 4 chairs, 6 spotlights, hanging cross bar of 4 m,1 mesh, 2 stands, 1 socket
Company name
mesh
hanging
spotlights
table
chair
stands
* (1)Specifications would be adjusted according to the actual situation, but they are usually not smaller than the specifications in the sketch.
(2)The objects listed in the above sketch may differ in design and / or color / for reference only.
Corner booths
Corner booths are located at the end of an aisle and should be applied for in advance. Following the elaboration
of the overall floorplan, the corner booths can be affirmed according to product divisions and considering the
first come, first served principle. Extra charges may apply.
Extra items
The fair will provide extra items for rent in order to meet the supplementary needs for product presentation.
Ways of participating in the fair
Website: Please visit the fair’s official website on www.asiafashionfair.jp (live as of June 2014) for further information and to register to
participate in the fair.
Local agents: Exhibitors may register to participate in the fair through the local agent who can also provide further services and assistance.
AFF Organizing Committee
Location
Phone
Fax
China
(+86 10) 6528 5246 \ 6528 0939 \ 6528 5310 \ 6528 5312
(+86 10) 6512 3051 \ 6528 5034
Japan
(+81 6) 4704 2511
(+81 6) 4704 2512
List of some Buyers in the fair
JUKI 株式会社
MCF 株式会社
NI 帝人商事株式会社
SENSIA LTD.
YKK ファスニングプロダクツ販売株式会社
YKK 株式会社
アイク株式会社
アイトス株式会社
アカツキ商事株式会社
アドヴェンチャー株式会社
アバハウスインターナショナル株式会社
イトキン株式会社
ウインハート株式会社
ウラセ株式会社
エース株式会社
エクフロス
エフリード名古屋本社株式会社
エム・シ・ファッション株式会社
オンワード樫山株式会社
オンワード商事株式会社
カインズ株式会社
ギャレックス株式会社
クイックシルバージャパン株式会社
クラレとレディング株式会社
クロスプラス株式会社
クロダルマ株式会社
コーナン商事株式会社
ゴールドウイン株式会社
コモインターナショナル有限会社
サンラリー株式会社
シーアイ繊維サービス株式会社
シークス株式会社
ジュニアー株式会社
ダイワボウノイ株式会社
タキヒョー株式会社
デビス株式会社
ナックス株式会社
バンダイ株式会社
ヒラキ株式会社
ヒロタ株式会社
プロルー人丸光株式会社
ベルーナ株式会社
ミズノ株式会社
モリシタ株式会社
モリト株式会社
モリモリ株式会社
ユニチカトレーデイング株式会社
ヨークス株式会社
八木兵株式会社
八木通商株式会社
長瀬カラーケミカル株式会社
村田長株式会社
村田株式会社
大昌貿易行株式会社
大東紡織株式会社
大津毛織株式会社
大丸興業株式会社
大西賢株式会社
島田商事株式会社
帝人ファイバー株式会社
第一紡績株式会社
蝶理株式会社
東レインターナショナル株式会社
東レ株式会社大阪本社
東光商事株式会社
東洋紡スペシャルティズトレーディング株式会社
岡本株式会社
互恵交易株式会社
互興株式会社
荒川化学工業株式会社
吉岡株式会社
兼松繊維株式会社
兼松織業
豊島株式会社
豊田通商株式会社
豊通ファッションエクスプレス株式会社
林田株式会社
林株式会社
瀧定大阪株式会社
瀧定名古屋株式会社
牧村株式会社
南洋針織集団
平野芳株式会社
清源株式会社
日本エクスラン工業株式会社
日本流通産業株式会社
日精株式会社
日清紡テキスタイル
三共生興アパレルファッション株式会社
三和株式会社
三井物産インターファッション株式会社
三井物産テクノプロダクツ株式会社
三景有限会社
三露産業株式会社
三栄コーポレーション株式会社
三山株式会社
三陽商会株式会社
山喜株式会社
神栄株式会社
石田株式会社
辻商株式会社
寺内株式会社
松久株式会社
鵜飼商事株式会社
田村駒株式会社
丸富株式会社
丸高衣料株式会社
丸紅インテックス株式会社
丸紅ファッションリンク株式会社
万兵株式会社
五十嵐貿易株式会社
西出商事株式会社
小泉アパレル株式会社
小山株式会社
信友株式会社 大阪支店
興和亞洲有限公司
興和株式会社
旭化成せんい株式会社
旭化成商事株式会社
野村貿易株式会社
一村産業株式会社
伊吹株式会社
伊藤忠商事株式会社
有限会社ルーブ
源通紡績有限公司
澤村株式会社
株式会社カイタックファミリー
株式会社カミオジャパン
株式会社ゴールドウイン
株式会社コジット
株式会社コッカ
株式会社セブンスアベニュー
株式会社セルフ大西
株式会社ノアワールド
株式会社ブランチ・アウト
株式会社ヤギ
株式会社川島織物セルコン
株式会社互興
株式会社 GSI クレオス
株式会社 SDS インターナショナル
株式会社 SSK エンタープライズ
株式会社アドバンスハヤシ
株式会社イトーヨーカ堂
株式会社エクスプラス
株式会社エフリード
株式会社エム・シー・ファッション
株式会社オンワード樫山
株式会社カイタックインターナショナル
株式会社カイタックファミリー
株式会社カイト
株式会社カインズ
株式会社ギャラリークリエイション
株式会社クラボウテキスタイル
株式会社コジット
株式会社サムカンパニー
株式会社サンウェル
株式会社シーエル
株式会社シップス
株式会社しまむら
株式会社ジュン
株式会社セシール
株式会社セブンスアベニュー
株式会社ダイドーインターナショナル
株式会社タカギ
株式会社チクマ 株式会社チュチュアンナ
株式会社ツツミ
株式会社ドウシシャ
株式会社トンボ
株式会社ナイガイ
株式会社ナックス
株式会社ニッセン
株式会社パレモ
株式会社フェリシモ
株式会社フジボウアパレル
株式会社フジワラ
株式会社ブルーベル
株式会社ベベ
株式会社ミスターマックス
株式会社ミツボシコーポレーション
株式会社ライか
株式会社ルシアン
株式会社ロイネ
株式会社ワークマン
株式会社ワールド
株式会社川島織物セルコン
株式会社互興
株式会社日泉
株式会社西松屋チェーン
株式会社新井清太郎商品
株式会社玉屋
株式会社自重堂本社
住金物産株式会社
助野靴下株式会社
自重株式会社
13th
2009
15th
2010
12th
14th
2011
16th
18th
2012
20th
2013
22nd
2014
17th
19th
April 15~17, 2014
21st
September17~19, 2014
The largest specialized textile and garment OEM•ODM fair in Japan