Media data As at 11/08/15 More germans are going to museums than to football games. SOURCE: INSTITUT FÜR MUSEUMSFORSCHUNG 2014, DFL (2014) 2 2 Be it collectors meeting at Art Basel Miami Beach, the young urban scene in Berlin and Düsseldorf, or people interested in culture – they all share something in common: their passion for art. BLAU reveals to them the whole world of art – from antiquity to the studios of Brooklyn and Berlin where the classics of tomorrow are being created right now. At its centre are masterpieces and the people behind them – and stories told by the best writers and photographers of our time. 3 BLAU is available not only at specialist retailers and in museum bookshops, but will also be enclosed as a supplement once a month in the Saturday edition of DIE WELT – with a circulation of 171,000 copies and a reach of 0.67 million readers, this makes it Europe’s biggest art magazine right from the start. DIE WELT has gained an important role in the art world over the last years. In its successful series of “art issues” every year major contemporary artists from Cindy Sherman to Gerhard Richter get to design a complete issue of the daily paper. These issues are highly attractive to culturally interested WELT readers, art lovers and collectors. Museums are also fascinated by the series. Thus art issues of DIE WELT are now featured in the collections of MoMA, New York and Neue Nationalgalerie, Berlin. 4 Europe‘s biggest art magazine.* 5 *Total reach of DIE WELT: 0.67 million readers (ma II 2015); Circulation of DIE WELT (Sat.): 171.215 copies (IVW Q II 2015) BLAU is not in DIE WELT Kompakt. BLAU – Our editorial team At the centre are masterpieces and the people behind them – and stories told by the best writers and photographers of our time. The editorial team is headed by Cornelius Tittel, deputy editor-in-chief and head of the features section of the WELT Group, who used to be editor-in-chief of monopol. The team CORNELIUS TITTEL Editor-in-Chief MIKE MEIRÉ Art-Direktor WOLFGANG BÜSCHER Reporter SWANTJE KARICH Deputy Editor-in-Chief HANS-JOACHIM MÜLLER Managing Editor DIRK SCHÜMER Correspondent HELEN SPEITLER Managing Editor ISOLDE BERGER Graphic Editing CHRISTIANE HOFFMANS Office Management NRW GESINE BORCHERDT Editor CLAUDIA CLIFF Assistant to the Editor-in-Chief 6 Key figures PUBLICATIONS FREQUENCY Aa Saturday supplement to DIE WELT: 7 issues in 2015/10 as of 2016 and at kiosks PRICE PER COPY 6,00 EUR REACH OF CARRIER TITLES 0.67 million readers (ma II 2014) CIRCULATION 171.215 copies (IVW Q II 2015) INTEREST 89% Music 86% Books 81% Decorating and interiors SOCIAL DEMOGRAPHICS Overall population DIE WELT GENDER Male Female 49% 51% 64% 36% AGE GROUPS 20-39 years 28% 32% 40-59 years 36% 38% 60 Jahre and older EDUCATION AND NET HOUSEHOLD INCOME 31% 26% Undergraduate and above 15% 41% 3000 EUR and above 35% 50% 7 SOURCE: SOCIAL DEMOGRAPHICS: ma II 2015 (DIE WELT gesamt, Mo-Sa) SOURCE: INTERESTS: AWA 2015 (DIE WELT gesamt, Mo-Sa 2014) Photography 62% 62% Art and cultural scene VISITS Opera / theatre 68% 67% Art exhibitons / museums Overall population DIE WELT Dates of Publication 2015 ISSUE DAY OF PUBLICATION AD DEADLINE DELIVERY DATE OF PRINTING DATA BLAU No. 01 02/05/2015 07/04/2015 16/04/2015 BLAU No. 02 30/05/2015 05/05/2015 15/05/2015 BLAU No. 03 27/06/2015 02/06/2015 11/06/2015 BLAU No. 04 29/08/2015 04/08/2015 13/08/2015 BLAU No. 05 26/09/2015 01/09/2015 10/09/2015 BLAU No. 06 31/10/2015 06/10/2015 15/10/2015 BLAU No. 07 28/11/2015 03/11/2015 12/11/2015 BLAU is published as a supplement to DIE WELT and is available also at specialist retailers and in museum bookshops. 8 Ad formats and prices SIZE In page parts FORMAT Width x Height AD RATES EUR 2/1 page * 466 × 280 mm 42.000,- 1/1 page * 233 × 280 mm 24.000,- 1/2 page vertical 98 × 266 mm 14.000,- 1/2 page horizontal 216 × 128 mm 14.000,- 1/3 page vertical 65 × 266 mm 9.200,- * Additional bleed all around: 5 mm Other formats are possible on request. PREFERENTIAL PLACEMENTS Opening Spread Inside front cover + page 3 49.000,- Cover pages Inside front cover (IFC) 27.500,- Outside back cover (OBC) 31.200,- First spread 46.000,- First right page 26.000,- Second right page 25.000,- Inside pages 9 Prices plus VAT. The price sheet applicable for placing an order is the respective price sheet current at the time of publishing including the terms and conditions of Axel Springer Media Impact GmbH & Co. KG. for newspapers and the additional terms and conditions of the particular title in their current versions as stated on www.axelspringer-mediapilot.de. Special and fixed placements: Advance reservations must be confirmed within a respective limited period set out in writing. If this predetermined limit is not observed, the reservation will automatically expire. Fixed placements require written confirmation from the publishing company. We do not make placement assurances for page-proportional orders. 15 % agency commission when booking through an agency approved by us. For formats and prices of the “art market” section, please refer to the price sheet for art ads. PLEASE NOTE: DISCOUNTS AND AGENCY COMMISSIONS DEDUCTIBLE FOR THESE ADS FOR DIE WELT/WELT AM SONNTAG. Specifications FORMAT W 233 mm × H 280 mm PRINTING METHOD Cover: sheet-fed offset / Content: reel-fed offset PAPER Cover: 200 g/m2 Profimatt / Content: 80 g/m2 SCA Profimatt PROCESSING Adhesive binding (Fold doubling 3 mm on each page, 6 mm on a doubled page) RESOLUTION 300 dpi BLEED 5 mm all-round (6 mm for spreads) ICC PROFILE ISO Coated v2 COLOUR Eurocolour 4/4 DATA DELIVERY High-End-PDF with crop marks PRINTING MATERIAL [email protected] 10 Contacts AXEL SPRINGER MEDIAHOUSE BERLIN GmbH Mehringdamm 33 D-10961 Berlin Managing Director Petra Kalb 030 / 30 88 188 - 200 [email protected] Managing Director Marketing & Sales Arne Bergmann 030 / 25 91 79 902 [email protected] East Benjamin Schroth 030 / 25 91 71 542 [email protected] Project Manager Sales and Marketing Xenia Kunow 030 / 30 88 188 - 193 [email protected] West Oliver Spiller 0211 / 15 92 68 22 [email protected] South-West Malte Busato 0711 / 31 99 157 [email protected] Project Manager Stefan Wilke 030 / 30 88 188 - 191 [email protected] South Andreas Kobza 089 / 74 32 596-491 [email protected] Head of Luxury & Lifestyle Michael Sandvoss 089 / 74 32 596-490 [email protected] Central Susanne Stoffel 069 / 96 23 85 13 [email protected] National Trade Martina Knop-Sydow 030 / 25 91 71 228 [email protected] North Claudia Krenn 040 / 34 72 88 71 [email protected] 11 is is is .
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