Rate Card No. 93a

Rate Card No. 93a
Valid as of 01/01/2015
1. Brand Portfolio
As a multimedia brand, DIE WELT stands for up-to-date, high-quality contents on all channels
and in various use situations. The daily newspapers, the online offer and the mobile offer by the
WELT Group are consistently found under the brand of DIE WELT.
DIE WELT Collective Edition – The national daily newspaper DIE WELT is among Europe’s
leading newspapers and indispensable for national decision-maker campaigns. DIE WELT
Kompakt, the quality newspaper in the modern tabloid format, is the newspaper for young,
urban professionals who want to be efficiently and extensively informed by a daily newspaper.
DIE WELT Online offers a quick overview of the news from Germany’s largest integrated newsroom and is the German quality daily newspaper with the biggest reach on the Web.1
DIE WELT Tablet App was the first German multimedia edition of a daily newspaper on
the iPad. Its publication includes the WELT am SONNTAG newspaper. The app follows the
principles and layout of the newspaper; it has also been available for Android devices.
DIE WELT Mobil offers users the excellent journalism of DIE WELT on the smartphone as a fast
mobile portal.
DIE WELT Smartphone App with an individual starting page offers personalised news alerts,
a personal pinboard and new design for outstanding surfing comfort – with an integrated
Augmented Reality function and Read Aloud function.
The BILANZ magazine is published every first Friday of the month in DIE WELT and
DIE WELT Kompakt. BILANZ offers exclusive and investigative inside reports on business and
its movers and shakers, trends and innovations. BILANZ is also included as a multimedia
supplement in the DIE WELT Tablet App.
¹AGOF internet facts 2014-05, NpM, basis 10+ years, individual month of May 2014
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
The WELT am SONNTAG brand stands for outstanding journalistic competence. On the
one hand, it zooms in on people and their everyday lives; on the other hand, it stands out
time and again with its strong investigative stories in business and politics. Even though
the word “Sonntag” (Sunday) is part of its name, it has a distinct significance beyond that
day of the week.
WELT am SONNTAG Collective Edition is Germany's quality Sunday newspaper with
the highest reach and therefore the market leader.1 Every week, WELT am SONNTAG in
the Nordic format offers extensive reading pleasure and inspiration for those who
accomplish something during the week. It is the most important Sunday reading matter
for sophisticated readers. Its contents are arranged in a new way as the WELT am
SONNTAG Kompakt in tabloid format for a young, well-educated and urban target
group.
ICON is the award-winning style magazine in WELT am SONNTAG that translates the
international style competence of the Sunday newspaper into a magazine format.
Editor-in Chief Inga Griese delivers a tasteful selection of topics from fashion, jewellery,
beauty, travel and additional alternating areas. In addition, ICON appears as a multimedia supplement in the DIE WELT Tablet App – and has also been continued online
at welt.de/icon.
Oriented upon ICON, the Die Stilisten magazine is a consistent regional development
and an innovation for hamburg.
NEW: AUGMENTED REALITY
All print booking units can also be booked as augmented ads. You can find additional information at mediapilot.de/welt/augmented.
1
IVW II/14 (sold circulation), AWA 2014 (reach), LAE 2014 (reach): comparison of WELT am SONNTAG Collective Edition and FAS.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
2. Booking Units
Mon.– Fri.
Title:
DIE WELT
Format:Nordic
Publishing Days:
Mon.– Fri.
Mon.– Fri. + Sun.
Title:
DIE WELT Kompakt
Format:Tabloid
Publishing Days:
Mon.– Fri.
Title:
DIE WELT Kompakt
Format:Tabloid
Publishing Days:
Mon.– Fri.
Sat.
Sun.
Title:
WELT am SONNTAG
Format:Nordic
Publishing Days:Sun.
Title:
DIE WELT
Format:Nordic
Publishing Days:
Sat.
Title:
WELT am SONNTAG
Format:Nordic
Publishing Days:
Sun.
Title:
WELT am SONNTAG Kompakt
Format:Tabloid
Publishing Days:
Sun.
DIE WELT Collective Edition is DIE WELT and DIE WELT Kompakt as one boo-
king unit with two formats, Mon.–Fri. (see section 19 for formats). The distribution of DIE WELT is national. DIE WELT Kompakt is distributed in more than 40
large German cities.
The WELT am SONNTAG Collective Edition is WELT am SONNTAG and
WELT am SONNTAG Kompakt as one booking unit with two formats on Sunday
(see section 19 for formats). The distribution of WELT am SONNTAG Collective
Edition is national.
Rate Card No. 93a · Valid as of 01/01/2015
Title:
DIE WELT
Format:Nordic
Publishing Days:
Mon.– Fri.
Title:
WELT am SONNTAG Kompakt
Format:Tabloid
Publishing Days:Sun.
Sat. + Sun.
Title:
DIE WELT
Format:Nordic
Publishing Days:Sat.
Title:
WELT am SONNTAG
Format:Nordic
Publishing Days:Sun.
Title:
WELT am SONNTAG Kompakt
Format:Tabloid
Publishing Days:Sun.
DIE WELT Collective Edition and WELT am SONNTAG Collective Edition are
the national ad booking units for branded product-, service-, finance-, as
well as book advertisements. The process is very simple: one order, one set of
print materials (as an option, print materials for both formats can be supplied)
and one invoice.
WELT Group
3. Technical Information, Formats, Ad Deadlines
DIE WELT/WELT AM SONNTAG
DIE WELT Kompakt/WELT am SONNTAG Kompakt
Type area Nordic Format: 374.5 mm wide, 528.0 mm high
Number of columns Ad Section 8, text passage 6
Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns 5 columns
Column Width
1 columns
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
8 columns
Ad Section
45.0 mm
92.0 mm
139.0 mm
186.0 mm
233.0 mm
280.0 mm
327.0 mm
374.0 mm
text passage
58.5 mm
121.7 mm
184.9 mm
248.1 mm
311.3 mm
374.5 mm
–
–
DIE WELT Kompakt/
WELT am SONNTAG Kompakt1
45.0 mm
95.7 mm
146.4 mm
197.1 mm
247.8 mm
–
–
–
When converting the text columns into advertisement columns, please use a
conversion factor of 1.333.
Printing process
Newspaper offset (ZRO)
Printing form
Offset printing plates
Body typeAdvertising section positive 7 point, negative 8.75 point semi-bold
and larger
Crossover Ads
Print area
Minimum size
Placement
DIE WELT/
DIE WELT Kompakt/
WELT am SONNTAG
WELT am SONNTAG Kompakt1
777 mm wide, 528 mm high 530 mm wide, 370 mm high
Gutter margin 34 mm
1/2 Page
The gutter margin (28 mm) is
calculated with an extra charge.
According to prior arrangement
Reservations for premium placements expire if no written booking order
has been submitted four weeks before the ad deadline.
1
See conversion table in section 19.
Rate Card No. 93a · Valid as of 01/01/2015
DIE WELT Collective Edition/DIE WELT
Ad deadlines
General ad deadline
Monday Edition
Ads in editorial environment
Die literarische WELT
Opening Spread
1 day before publication, 10:00 a.m.
Friday, 2:00 p.m.
3 days before publication
Friday of the previous week, 4:00 p.m.
4 weeks before publication
Cancellation deadline
General print materials deadline
3 weeks before publication
Print materials deadline
General print materials deadline
1 day before publication, 10:00 am
WELT am SONNTAG Collective Edition
Ad deadlines
General ad deadline
Ads in editorial environment
Opening Spread
Cancellation deadline
Ads on opening pages and grip
corners
Print materials deadline
General print materials deadline
Thursday, 4:00 p.m.
Friday of the previous week
4 weeks before publication
3 weeks before publication
Up to 3 days before publication
DIE WELT Collective Edition/WELT am SONNTAG Collective Edition – Combination
Ad deadlines
General ad deadline
Upon request
Print materials deadline
General print materials deadline
Up to 3 days before publication
WELT Group
4. Format Information, Special Placements
ALL BOOKING UNITS
PRINT AND TABLET APP
The following pages show a selection of advertising formats with their rates. For
additional information with regards to calculation, please see section 5.
Or simply call us at: +49 (0) 30 25 91 - 7 39 68, - 7 33 48, - 7 30 69.
The DIE WELT channels ensure maximum brand awareness
+ 17 %
See conversion table under section 19 to adjust the format for DIE WELT
Kompakt and WELT am SONNTAG Kompakt.
1/1 Page
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
DW Tablet App5
DW Tablet App5
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Weekly booking from
Mon.-Sun.
Monthly booking
17% growth in brand awareness in comparison to a mono print ad placement.
374.5 x 528 mm
4,224 mm
P
Mono – Colour
44,352.00
39,916.80
66,950.40
105,388.80
100,742.40
10,500.00
32,000.00
The best combination for increasing brand awareness.
The multimedia campaign achieves a distinctly greater overall effect.
Print and tablet unite mutual use habits:
■
■
57 % of the readers feel stress-free and relaxed when they use them.
49 % are especially concentrated while reading and do not use anything else
in the process.
Source: Results of the study on Multimedia Advertising Impact in cooperation with eyesquare,
March 2013
Basis: The awareness score consists of brand familiarity (aided and unaided), advertising recall
(aided and unaided), ad recognition and ad location recall. N = 563 respondents.
An extra charge of 10% will be billed on the gross rate for P (Premium placements).
This applies to ■ DIE WELT1, DIE WELT (Sat.) Page 5, last page of first section ■ WELT am SONNTAG2 Page 3, Page 5 and last page of first section
and opening pages of Sports, Business, Finance, Culture, Style, Knowledge ■ DIE WELT Tablet App: 1st ad in the app
■ No extra charge will be billed if a premium placement is only booked in one title within the scope of a combo booking.
■ There is no placement guarantee for DIE WELT Kompakt and WELT am SONNTAG Kompakt.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
1/2 Page Landscape, Fixed rate
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
DW Tablet App5
DW Tablet App5
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Weekly booking from
Mon.-Sun.
Monthly booking
1/3 Page Landscape
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
374.5 x 264 mm
2,112 mm
P
Mono-Colour
23,929.00
21,473.00
37,540.00
60,294.00
58,327.00
6,100.00
1/2 Page Portrait, Fixed rate
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
184.9 x 528 mm
2,112 mm
P
Mono-Colour
23,929.00
21,473.00
37,540.00
60,294.00
58,327.00
18,500.00
374.5 x 176 mm
1,408 mm
P
Mono-Colour
20,627.20
18,726.40
35,059.20
52,518.40
50,688.00
1/3 Page Portrait
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
121.7 x 528 mm
1,408 mm
P
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Mono-Colour
20,627.20
18,726.40
35,059.20
52,518.40
50,688.00
An extra charge of 10% will be billed on the gross rate for P (Premium placements).
This applies to ■ DIE WELT1, DIE WELT (Sat.) Page 5, last page of first section ■ WELT am SONNTAG2 Page 3, 5, last page of first
section and opening page of Sports, Business, Finance, Culture, Style, Knowledge ■ DIE WELT Tablet App: 1st ad in the app
■■ No extra charge will be billed if a premium placement is only booked in one title within the scope of a combo booking.
■■ There is no placement guarantee for DIE WELT Kompakt and WELT am SONNTAG Kompakt.
1
DW = DIE WELT Collective Edition (DIE WELT + DIE WELT Kompakt). • 2WS = WELT am SONNTAG Collective Edition (WELT am SONNTAG + WELT am SONNTAG Kompakt). • 3Combo DIE WELT Collective Edition + WELT am SONNTAG Collective
Edition. • 4Combo DIE WELT + WELT am SONNTAG Collective Edition. • 5DW Tablet App: plus € 840.00 technical set-up costs for the integration.• For scales of discounts, see section 15. Combo ads must be published within 14 days with the same
motive. • All rates in Euro plus VAT.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
4. Format Information and Special Placements
1/3 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
184.9 x 352 mm
1,408 mm
P
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
1,000 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Mono-Colour
20,627.20
18,726.40
35,059.20
52,518.40
50,688.00
184.9 x 250 mm
1,000 mm
P
Mono-Colour
14,650.00
13,300.00
24,900.00
37,300.00
36,000.00
1/4 Page Corner
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
184.9 x 264 mm
1,056 mm
P
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
1/4 Page Landscape
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Mono-Colour
15,470.40
14,044.80
26,294.40
39,388.80
38,016.00
374,5 x 132 mm
1,056 mm
P
Mono-Colour
15,470.40
14,044.80
26,294.40
39,388.80
38,016.00
An extra charge of 10% will be billed on the gross rate for P (Premium placements).
This applies to ■ DIE WELT1, DIE WELT (Sat.) Page 5 and last page of first section ■ WELT am SONNTAG2 Page 3, 5, last page of first section and
opening pages of Sports, Business, Finance, Culture, Style, Knowledge
■■ No extra charge will be billed if a premium placement is only booked in one title within the scope of a combo booking
■■ There is no placement guarantee for DIE WELT Kompakt and WELT am SONNTAG Kompakt.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
Masthead ad
Fixed format
Title
DW1, 5
DW
Text passage ad
Format Total millimetres 2 x 46 x 32 mm
PUBL. DATE
Mon.– Fri.
Sat.
Title
DW1
DW
WS2
Combo3
Combo4
Mono-Colour
8,506.00
7,753.00
Grip corner front page
Fixed formatDW1: 118 x 120 mm
DW/WS: 103.8 x 100 mm
Title
DW1, 6
DW
WS2, 6
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mono-Colour
8,506.00
7,753.00
11,512.00
58.5 x 100 mm
100 mm
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Panorama 2 x 1/1 Page
Format
Total millimetres
Title
DW1
DW
WS2
Combo3
Combo4
PUBL. DATE
Mon.– Fri.
Sat.
Sun.
Mon.– Fri. + Sun.
Sat. + Sun.
Mono-Colour
94,356.00
84,958.60
142,569.80
224,317.60
214,516.80
Mono-Colour
6,450.00
6,040.00
7,090.00
12,835.00
12,440.00
777 x 528 mm
8,976 mm
Included Extra Crossover Charge
5,652.00
5,125.00
8,669.00
13,540.00
13,032.00
Special Formats/Special Advertising Forms
Information on special formats and unusual special advertising forms – such as the double gate fold, the front-page sticker, the centrefold, etc. – is available on the website mediapilot.de/welt
or by telephone at: +49 (0) 30 25 91 – 7 39 68. Talk to us if you would like to make your advertising appearance more powerful.
DW = DIE WELT Collective Edition (DIE WELT + DIE WELT Kompakt) • 2WS = WELT am SONNTAG Collective Edition (WELT am SONNTAG + WELT am SONNTAG Kompakt) • 3Combo DIE WELT Collective Edition + WELT am SONNTAG Collective
Edition • 4Combo DIE WELT + WELT am SONNTAG Collective Edition • 5Format in DIE WELT Kompakt 38 x 25 mm. • 6Placements on Page 3 in DIE WELT Kompakt and on Page 2 or 3 in WELT am SONNTAG Kompakt. • For scales of discounts,
see section 15. Combo ads must be published within 14 days with the same motive. • All rates in Euro plus VAT.
1
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
5. Basic Rates
Combine them now
Print and tablet app – rates under section 4
Placement on advertisement columns without solus position
mm basic rates 10-2,111 mm
Ads with solus position
Corner ads/Strip ads starting at 1,000 mm
Text passage ads3
1–2 columns/10–100 mm, per text-column mm
Tourism Ads4 with solus position in the Travel Market
Strip ads (P)/Page corner ads starting at 1,000 mm
Fixed rates
1/4 Page
1/2 Page
1/1 Page
Text passage ads3
1–2 text columns/10–100 mm per text column mm
Mon.– Fri.1
Rates
Mono-Colour
Sat.
Rates
Mono-Colour
Sun.1
Rates
Mono-Colour
Mon.– Fri.1, 2 + Sun.1, 2
Rates
Mono-Colour
Sat.2 + Sun.1, 2
Rates
Mono-Colour
10.50
9.45
15.85
24.95
23.85
14.65
13.30
24.90
37.30
36.00
64.50
60.40
70.90
128.35
124.40
–
–
–
–
23.85
–
–
–
–
–
–
–
–
–
–
–
–
24,500.00
39,000.00
77,500.00
–
–
–
–
49.00
P = Premium placement on opening page of Travel: plus 10 % off the gross rate
Ad deadline for the Travel Market: Wednesday, 1 week before publication, 3 p.m. • Additional rates for placements in the Travel Market can be found in the Supplement to the Rate Card
No. 93a of the WELT Group, valid as of 01/01/2015 – RATE CARD FOR MARKETS. Tourism ads outside of the Travel Market will be calculated at the basic rate.
National marketing for basic rate and tourism ads
For contact, see reverse side or telephone: +49 (0) 30 25 91 - 7 30 69, - 7 39 68, fax: +49 (0) 30 25 91 - 7 38 04, email: [email protected]
Ad service for tourism ads, telephone: +49 (0) 30 25 91 - 7 42 22, fax: +49 (0) 30 25 91 - 3 58 17, email: [email protected]
Contact print materials, telephone: +49 (0) 30 25 91 - 7 30 03, fax: +49 (0) 30 25 91 - 7 29 77
For conversion to DIE WELT Kompakt and WELT am SONNTAG Kompakt format, see section 19. • 2Combo ads must be published within 14 days (except for tourism ads in the Travel Market). 3Text passage ads without conversion factor. •
Air travel, ship travel, tour operators, foreign tourist offices, rental car companies. • When converting the text columns into advertisement columns, please use a conversion factor of 1.333. For ad deadlines and print materials deadlines, see
Technical Specifications/Formats in section 3. • All rates in Euro plus VAT.
1
4
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
Mon.– Fri.1
Rates
Mono-Colour
Ads for Book Publishers
Placement on advertising columns without solus position
mm basic rates 10–2,111 mm
Ads with solus position
Strip ads/Page corner starting at 1,000 mm
1/2 Page
1/1 Page
Text passage ads3
1–2 columns/10–200 mm, per text column mm
Sat.
Rates
Mono-Colour
Sun.1
Rates
Mono-Colour
Mon.– Fri.1, 2 + Sun.1, 2
Rates
Mono-Colour
Sat. + Sun.1, 2
Rates
Mono-Colour
4.70
4.50
7.25
9.10
8.95
7.00
9,926.40
19,852.80
6.90
9,504.00
19,008.00
11.50
15,312.00
30,624.00
14.15
19,219.20
38,438.40
14.05
18,902.40
37,804.80
21.70
21.50
23.70
34.45
34.30
These ads are placed only in the book-affine sections.
National Marketing for Book Publisher Ads
Michael Wittke, Telephone: +49 (0) 40 325 07 45 – 10, Fax: +49 (0) 40 325 07 45 – 60, email: [email protected]
Petra Mählmann-Radowitz, Telephone: +49 (0) 30 25 91 - 7 40 02, email: [email protected]
Financial Ads
Mandatory advertisements4 without solus position
mm basic rate (minimum size 100 mm)
Financial ads5 without solus position
mm basic rate10 – 2,111 mm
Mandatory4/financial ads5 with solus position
Page corner/strip ads starting at 1,000 mm
(max. height 390 mm)
Family ads (company obituaries are calculated at the basic
rate)/Official proclamations (without discounts)
mm rate, minimum size 1 column/10 mm, only mono
1.95
1.85
–
–
–
7.55
7.35
13.95
20.50
20.30
11.90
10.70
18.20
28.65
27.60
5.65
5.35
–
–
–
For conversion to DIE WELT Kompakt and WELT am SONNTAG Kompakt format, see section 19. • 2Combo ads must be published within 14 days (as of 1st publication day) with same motif. • 3Text passage ads without conversion factor. •
Text-only announcements with company logo, without special design, without placement instruction. Announcements that have been stipulated through legislation on stock-exchange publicity such as invitations to annual stockholders' meetings,
dividend announcements, applications for registration, rights offerings, annual and interim reports of corporations listed on the stock exchange. In addition, prospect uses for exchange listings. • 5Voluntary publicity on capital-market activities
(covered warrant offerings, certificates, tombstones, financial statements and reports, new issues that announce the security identification number, the period for subscription and the issuing price). • When converting the text columns into advertisement columns, please use a conversion factor of 1.333. For ad and print materials deadlines, technical specifications and format specifications, please see section 3. • All rates in Euro plus VAT.
1
4
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
6. Special Topics
Use our high-calibre environments for your communications messages that are prepared in a journalistically sound and credible way by our special
topics editorial office.1
Benefit from our featured topics – beyond the customary environments
and closer to your target group.
With our special topics in DIE WELT and WELT am SONNTAG, we create a
diversified spectrum of current and informative topical environments. In addition
to focal points from the areas of Art & Culture, Business & Finance, Leisure &
Sports and Lifestyle & Fashion, we are constantly developing new platforms that
create attention for your corporate communication.
In addition to the classic print edition, the contents can be mirrored with interactive elements at DIE WELT Online and on the iPad. This offers an additional
possibility of reaching new target groups
More information on special topics, as well as the conditions, can be
found at: mediapilot.de/welt/sonderthemen.
Your Contacts:
Alexander Kühl
Telephone: +49 (0) 30 25 91 - 7 33 99
Email: [email protected]
Melanie Jerzak
Telephone: +49 (0) 30 25 91 - 7 39 89
Email: melanie.jerzak@axelspringer
Dana Rothmann
Telephone: +49 (0) 30 25 91 - 7 30 39
Email: [email protected]
1
Illustrated examples: Wine Country France, WELT Economic Summit, Gerry Weber Open, Golden Camera, Children’s health, Republic of Korea
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
7. Magazine
The supplements of DIE WELT/WELT am Sonntag build a bridge between the newspaper and the magazine. They unite the best of both worlds: large optics, opulent
reading passages and innovative design. Additional information: mediapilot.de/welt/magazine.
ICON
WELT am SONNTAG1
22.02.2015
22.03.2015
12.04.2015
03.05.2015
31.05.2015
13.09.2015
04.10.2015
25.10.2015
15.11.2015
06.12.2015
REISEN
WELT am SONNTAG1
PS WELT
WELT am SONNTAG1
26.04.2015
01.11.2015
08.03.2015
07.06.2015
20.09.2015
22.11.2015
Integration into DIE WELT
Tablet App for 1 week after
publication date
BILANZ
DIE WELT Collective Edition
06.02.2015
06.03.2015
27.03.2015
24.04.2015
05.06.2015
03.07.2015
04.09.2015
02.10.2015
06.11.2015
04.12.2015
UHREN
DIE WELT Collective Edition
Die Stilisten Hamburg
DIE WELT/
WELT am SONNTAG,
Edition Hamburg
19.03.2015
19.11.2015
13.03.2015/
15.03.2015
08.05.2015/
10.05.2015
Integration into DIE WELT Tablet
App for 1 week after publication
date
18.09.2015/
20.09.2015
27.11.2015/
29.11.2015
Your Contacts:
ICON: Roseline Nizet, Telephone: +49 (0) 30 25 91 - 7 39 88, email: [email protected]
REISEN: Lars Golde, Telephone: +49 (0) 30 25 91 - 7 30 69, email: [email protected]
PS WELT: Stefan Buchholz, Telephone: +49 (0) 30 25 91 - 7 33 23, email: [email protected]
BILANZ: Florian Reinartz, Telephone: +49 (0) 30 25 91 - 7 68 25, email: ﬂ[email protected]
UHREN, Die Stilisten: Denise Ruppelt, Telephone: +49 (0) 30 25 91 - 7 30 16, email: [email protected]
WELT am SONNTAG without Kompakt Edition.
1
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
8. Creative Services
Everything from One Source
Creative Services produces individual, convergent communication concepts
that can be implemented crossmedially in the entire Axel Springer Media Impact
portfolio (print, online, mobile, social media, iPad and TV).
Possible communication elements
■ € Campaign development, reinforcement and optimisation
■ € Advertorials, specials
■ € Ads and online advertising media within special environments
■ € Special forms of advertising
■ € Supplement concepts
■ € Crossmedia concepts with joint or individual presentation
■ € 360° communication solutions
Case Study: Hewlett-Packard – "The Business Makers"
Print
Campaign
Check
Online
„The Business
Makers“
2013 – 2014
Tablet
Mobile
From brand concepts with complex topical contents such as WELT ERKLÄRT
and from WELT DIALOG to individual communication approaches – we are
happy to assume the creative design so that your communication goals can be
optimally implemented.
Creative Services offers you full service – from the communication idea to
media planning and project management to creative implementation by a
professional team.
Rate Card No. 93a · Valid as of 01/01/2015
The Business Makers is a crossmedia campaign by hewlett-Packard in a joint
presentation with the WELT Group. Within this promotion, hP presented its
innovative products and business solutions for professional users. A new part –
which explored a topic from the product area of computing and printing – was
published within this series every week. Product testers for certain hP products
were simultaneously sought for reader activation. The test results were
published within the campaign.
WELT Group
9. Brand Concepts
Use our integrated crossmedia communication solutions for a high-reach appeal to target groups. You can benefit from the joint presentation and full-service of
WELT Group for an attention-grabbing staging of your communication goals.
Theme
Brand/Product
WELT
The interactive platform for an interactive dialogue
with your target group
WELT
The successful quality seal for premium products
WELT ERKLÄRT
The concept for complex thematic contents
WELT PREMIERE
The eye-catching appearance for new products
WELT WEIT
The large-format presence for the tourism industry
WELT TIPP
The industry-specific recommendation for products
and services
MINI-NEWSPAPER
The small newspaper format with your
communication contents
WELT DIALOG with
Deutsche Post
MINI-NEWSPAPER
with ERGO
WELT PREMIERE
with SEAT
Have we sparked your curiosity? We would be pleased to prepare an offer and creative concept that is tailored to your needs.
Your contact:
Christoph Schmidt, telephone: +49 (0) 30 25 91 - 7 30 07 • Email: [email protected]
You can find more information on the WELT brand concepts at mediapilot.de/welt/crossmedia
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
10. DIE WELT Online
Editorial Concept
DIE WELT Online is the premium news portal of the
WELT Group and the highest-reach online offer among
the quality newspapers1. Through the concept of
the integrated newsroom, readers are informed in an
especially quick and comprehensive way about all
of the current developments and background stories.
In addition to comprehensive news coverage in the
main sections of Politics, Business, Money, Panorama
and Sports, DIE WELT Online offers a diversity of
topics from areas such as travel, motor, feature pages
and lifestyle. Pictures, videos and information
graphics – in addition to the Facebook and Twitter
channel – complete the offer of multimedia information.
1
Source: AGOF internet facts 2014-05
Key Data (per Month)
■ Unique User:2
■ Visits:3
■ Page Impressions:3
9.64 Mio.
39,510,018
132,727,224
For current information, see:
mediapilot.de/welt/online
Specials
Take advantage of our multifaceted special formats
for your advertising campaign:
■ homepage events
■ Advertorials
■ Presentership for various topics
■ Contests
■ Specials such as Finance, Tourism or Luxury
2
3
Source: AGOF internet facts 2014-05.
Base: 10 years and older; 55.59 million
Source: IVW June 2014.
Rates and Formats
Advertising Form
Format (in Pixels)
KB
Superbanner
Skyscraper
Medium Rectangle
Layer
Wallpaper
halfpage Ad1
header (Presenter)/Content Bar
728 x 90
max. 200 x 600
300 x 250
400 x 400
1,052 x 90/200 x 600
300 x 600
838 x 47
40
40
40
40
80
40
40
Expandable Ads
Expandable Ads
Rate Card No. 93a · Valid as of 01/01/2015
Various options (see above)
Homepage
Fixed Placement/Day
800,000 AIs (fixed rate)
–
–
15,000.00
20,000.00
20,000.00
–
–
Channel
Rotation
40.00
40.00
55.00
85.00
85.00
85.00
30.00
30.00
30.00
40.00
65.00
65.00
65.00
–
+ 15.00
+ 15.00
WELT Group
Rates and Formats
Advertising Form
Format (in Pixels)
Tandem and Triple Ads
Tandem
Triple Ads
KB
Homepage
Fixed Placement/Day
800,000 AIs (fixed rate)
Channel
(CPM)
Rotation
(CPM)
100.00
110.00
60.00
115.00
90.00
100.00
50.00
105.00
120.00
120.00
120.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
120.00
120.00
85.00
100.00
100.00
100.00
80.00
80.00
80.00
80.00
80.00
80.00
80.00
100.00
100.00
65.00
Individual rates minus 20% Tandem Discount
Individual rates minus 30% Triple Discount
Video
Pre-Roll/Mid-Roll
Pre-Roll/Mid-Roll
Post-Roll
Interactives Pre-Roll
Aspect ratio: 4:3 or 16:9; 30 MB, max. 20 sec.
Aspect ratio: 4:3 or 16:9; 30 MB, max. 30 sec.
Aspect ratio: 4:3 or 16:9; 30 MB, max. 20 sec.
Upon request
Special Advertising Forms
Interstitial
Transparenter Video-Layer
Fireplace plus Billboard
Pushdown Ad
Billboard
Take-over (Wallpaper + Medium Rectangle)
Fireplace
Sidekick Ad
Slider Ad
Pushboard
Fireplace plus Pushboard
Curtain Ad
Banderole Ad
800 x 600
Upon request
Upon request
Upon request
960 x 250
1.160 x 90/200 x 698 + 310 x 250
120 x 600/1.092 x 90/120 x 60
300 x 250/800 x 600 od. 200 x 60/800 x 600
960 x 90/800 x 600
960 x 250 auf 960 x 487
Upon request
2 x 160 x 600; 960 x 600
770 x 250
Targeting
Keyword Targeting
80
120
120
80
80
120
120
80
80
80
120
120
40
35,000.00
35,000.00
35,000.00
30,000.00
30,000.00
30,000.00
30,000.00
30,000.00
30,000.00
30,000.00
35,000.00
35,000.00
20,000.00
20% extra targeting charge
1
Can only be booked on article pages. • All rates as CPM or fixed rate in Euro, minus agency commission, plus VAT. • Agency commission is granted when booking through an agency that we recognise
• Technical Targeting: Time, Region, Frequency Capping, etc. – no extra charge.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
11. DIE WELT Mobil
Conzept
DIE WELT Mobil offers high-quality journalism: With
strong topics such as politics, business, technology
and lifestyle, we cover a broad field of interests and
convince readers with our quality journalism from
the heart of the capital city.
DIE WELT Mobil stands for finance: The Liveticker
shows the latest stock market developments and
news at a glance.
Key Data (per Month)
■ Page Impressions:1
23,122,952
■ Visits:1
11,317,892
■ Unique User:2
2,844,000
For current information see: mediapilot.de/welt/online
Standard and Special Forms of Advertising
Standard Forms of Advertising
Mobile Content Ad 6:1 u. 4:1
Mobile Content Ad 2:1
Mobile Sticky Ad (6:1)3
Mobile Banner Flip4
Mobile Swipe Ad4
Mobile Push Ad4
Mobile Site Downer
Mobile Take-over Ad S & M
Premium Rectangle Ad
Mobile Site Layer/Site Flip
Mobile Video Layer
Mobile Textlinks
Targeting
Click-to-Calendar4
Channel
40.00
55.00
55.00
55.00
55.00
100.00
100.00
100.00
100.00
100.00
100.00
10.00
plus 10.00
plus 5.00
ROS
30.00
40.00
40.00
40.00
40.00
80.00
80.00
80.00
80.00
80.00
80.00
10.00
plus 10.00
plus 5.00
Fixed weekly placements upon request
You can find all of the information about our DIE WELT iPhone App at: media-impact.de • €1Source: IVW June 2014 € 2Source: AGOF mobile facts 2014-I € 3iOS and Android. € 4iOS and Android
starting at version 4.0. € All rates in Euro plus VAT.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
12. DIE WELT Tablet App
DIE WELT Tablet App for the first German daily newspaper on the three
most important platforms: iOS, Android and Amazon Kindle
■
■
■
■
■
Germany’s most downloaded newspaper app
More than 1 million downloads1
185,000 decision-makers per month2
Includes WELT am SONNTAG
36,000 readers per day3
DIE WELT Tablet App is the offer for modern newspaper readers! The target
group is sophisticated, has an above-average net household income and is
highly interested in new trends, fashion and technology.
In short: Our readers are innovators who move the world!
As an advertiser, you benefit from the environment of a daily product that is
current yet self-contained in terms of its content. You also benefit from the clear,
elegant design of the app. DIE WELT Tablet App offers the quality journalism
of a large daily newspaper, connected with the possibilities of the digital world.
Booking Unit
Format
DIE WELT Tablet App
DIE WELT Tablet App
ICON
BILANZ
1/1 Page
1/2 Page
Daily Rate
(1 Publication
Day)
3,000.00
–
–
–
Weekly
Booking
(Mon.- Sun.)
10,500.00
6,100.00
10,500.00
10,500.00
Monthly Booking
(4 Weeks of
Publication)
32,000.00
18,500.00
–
–
10% extra placement charge on the gross rate for the 1st ad in the
WELT Tablet App
All rates include the acceptance of pre-produced, animated or non-animated ads
up to a data volume of 1.0 MB per page. Additional data volumes or creative services through Axel Springer Media Impact are possible and will be billed separately
(rates upon request).
ICON:
As a luxury supplement
exclusively in the DIE WELT
Tablet App
The top results of the DIE WELT App User Survey of August 20124
Surveyed users:
■
■
■
■
■
Additional information at: mediapilot.de/welt/online
■
Source: Apple iTunes Store & Google Play Store, on iOS and Android tablets, June 2014. • 2Source: DIE
WELT iPad App: LAE June 2014. • 3Source: Own survey Ad Even. • 4Source: DIE WELT iPad App user
survey, poll in ASMI iPad panel, basis: all respondents, n = 122. • All rates in Euro plus VAT.
■
1
Rate Card No. 93a · Valid as of 01/01/2015
■
60% in top target groups between 20 and 49 years.
75% completed the university entrance exam and/or a university degree.
72% of the DIE WELT App users are decision-makers.
67% have a NHHI of € 3,000 and more.
55% think that success in their profession is important.
78% are technology affine.
65% enjoy life.
79% are brand-oriented and willing to spend more money for brand articles.
WELT Group
13. Markets (also see RATE CARD FOR MARKETS)
The markets of the WELT Group are distinguished by a competent editorial office and an enormous variety of offers. Advertising clients use the diversity of
communication forms for their success in order to reach the high-class target groups of both titles.
Real Estate
Travel
Motor and Boats
Education
Jobs
Art and Culture
Telephone: +49 (0) 30 25 91 - 7 32 11 • You can find rates and formats at mediapilot.de/welt/maerkte or in the MARKETS RATE CARD (Supplement to the Rate Card No. 93a of the WELT Group)
Rates for ads with a solus position in the Living1, Motor2 and Travel3 sections.
Rates for placements outside of these markets can be found in the Basic Rates (Section 5). Additional rates for placements in the markets
can be found in the Supplement to the Rate Card No. 93a of the WELT Group, valid as of 01/01/2015 – MARKETS RATE CARD.
Sat. + Sun.4
Rates
Mono
Ads with solus position4
Strip ads (P)/Page corner ads5 Fixed Rates
1/4 Page
1/2 Page
1/1 Page
Text passage ads, mm rate Placements on text pages and 1/1 pages
Starting at 1,000 mm
1– 2 text columns/10 – 100 mm per text columns-mm
Ad Deadline
Wednesday, 1 week before publication, 3:00 pm
Colour
14.20
19.15
12,040.00
24,150.00
48,300.00
17.00
16,210.00
32,380.00
64,750.00
22.90
Print Materials Deadline
Tuesday, 5:00 pm
P = Premium placement on opening page of Travel: plus 10% off of gross rate
Within the Real Estate Market for real estate sellers, buyers, agents and project developers. Providers of financing excluded • 2Within the Auto Market for the automobile trade. • 3Within the Travel Market for spa administrations, tourist associations, sanatoria, hotels, boarding houses, restaurants, holiday homes/apartments, travel agencies, recreational and adventure parks, trade fairs and congresses. • 4For conversion to the WELT am SONNTAG K
ompakt format, see section
23. • 5For information and preconditions for corner, page-high and strip ads, see Format Information (section 4). When converting text columns into advertising columns, please use a conversion factor of 1.333. • All rates in Euro plus VAT.
1
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
14. Regional Editions
While the Capital City Editorial Office of the WELT Group reports from around the world, current news from the region determines the regional editions of DIE WELT and WELT
am SONNTAG. Events from politics, business, sports and culture are in the foreground here – but with a regional or local context. These topics and contents serve the desire
of the readers for information about what is happening “in front of their door.”
You can also find rates and formats at mediapilot.de
WELT am SONNTAG
North Rhine-Westphalia
WELT am SONNTAG
Bavaria
DIE WELT, DIE WELT Kompakt,
WELT am SONNTAG Hamburg
DIE WELT, DIE WELT Kompakt,
WELT am SONNTAG Berlin
WELT am SONNTAG Collective is
Germany’s biggest quality Sunday
newspaper. It presents its readers with
first-class journalism in an independent
regional section. The comprehensive
regional reporting portrays it as the top
advertiser in North Rhine-Westphalia.
With a series of high-quality special
topics, the regional edition of the NRW
sets appealing accents and offers you an
optimal environment for your ads.
The many-faceted weekly newspaper is
published in Bavaria together with the
Bavarian regional edition. This extensive
regional section presents itself as an ideal
advertising medium in the south of
Germany. With a series of high-quality
special topics, the regional edition for
Munich/Bavaria also sets interesting
accents and offers you an optimal
environment for your ads.
DIE WELT, DIE WELT Kompakt and
WELT am SONNTAG are complemented
in the north of Germany by the regional
editions for Hamburg. The c
ombination of
DIE WELT Collective/WELT am S
ONNTAG
offers a unique alliance in Northern
Germany: You can reach the typical
readers of a q
uality daily newspaper, as
well as the typical readers of a quality
Sunday newspaper, in the special private
Sunday mood.
DIE WELT, DIE WELT Kompakt and
WELT am SONNTAG appear as the only
national daily newspaper with a regional
section for the capital city. The Berlin
pages report every day on political, economic and local events. Now there is also
the combination of the DIE WELT with
WELT Kompakt in Berlin. The name of the
joint booking unit: DIE WELT Collective
Berlin. In addition, the combination of
DIE WELT (Sat.) and WELT am SONNTAG
is available.
For additional information,
you can reach us at:
Telephone: +49 (0) 2 11 96 48 82 63
For additional information,
you can reach us at:
Telephone: +49 (0) 89 21 10 33 15
For additional information,
you can reach us at:
Telephone: +49 (0) 40 3 47 - 2 73 81
For additional information,
you can reach us at:
Telephone: +49 (0) 30 25 91 - 7 30 65
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
15. Scales of Discount
Scales of Discount
The discount rates refer solely to the volumes of the respective interval. When an interval limit has been exceeded, the next-highest discount is only valid for volumes
within the interval that has been reached. The next-highest discount is not granted for the volumes of the previous intervals.
Frequency Scale
For Ads from/to
6 – 11
12 – 17
18 – 23
24 – 51
52 +
Discount
15 %
18 %
21 %
22 %
23 %
23 %
% = Discount scale for volumes
within the respective interval
22 %
Calculation Example
The client books 20 ads, so the discount is calculated
as follows:
21 %
18 %
Ad Interval Discount
15 %
1 – 5
6 – 11
12 – 17
18 – 23
24 – 51
52 +
Number of Ads
1st to 5th ad 6th to 11th ad 12th to 17th ad 18th to 20th ad = 0 % on the first 5 ads
= 15 % on the next 6 ads
= 18 % on the following 6 Ads
= 21 % on the last 3 ads
The frequency scale only applies to millimetre ads with a minimum size of 10 mm. Combo ads in DIE WELT/WELT am SONNTAG count as one ad in the frequency agreement.
Euro Scale
On Sales in Euro from/to
> 25,000.00 ≤ 50,000.00
> 50,000.00 ≤ 100,000.00
> 100,000.00 ≤ 150,000.00
> 150,000.00 ≤ 200,000.00
> 200,000.00
Discount
15 %
17 %
19 %
21 %
23 %
23 %
% = Discount rate for volumes
within the respective interval
21 %
19 %
17 %
15 %
≤ 25,000.00 > 25,000.00 > 50,000.00 > 100.000,00 > 150,000.00 > 200,000.00
≤ 50,000.00 ≤ 100,000.00 ≤ 150.000,00 ≤ 200,000.00
Gross Sales According to Valid Rate Card
Calculation Example
For a volume of € 150,000.00, the following discount applies:
Sales Interval Discount
Discount
<25,000.00=0 %=
0.00
>25,000.00≤50,000.00=
15 %=3,750.00
>50,000.00≤
100,000.00=
17 %=8,500.00
>100,000.00 ≤
150,000.00=
19 %=9,500.00
Sum of Discount =21,750.00
= 14.5 %
Ø-Discount
For additional information, visit us at the Internet page mediapilot.de/mediadaten/preise. • In the final invoice, all ads will be reconciled against the actually achieved average rate of discount. This
may cause the actually granted cash rebate to change and result in a credit or debit in addition to the cash rebate that has previously been granted. The Euro Scale applies to ad sales. In the case of ad orders,
eligibility for discounts requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts,
the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period. • All rates in Euro plus VAT.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
16. Inserts
Rates per Started 1,000 Copies
Weight up to
DIE WELT Collective Edition/
WELT am SONNTAG Collective Edition
20 g
25 g
30 g
35 g
40 g
118.00
121.00
124.00
127.00
130.00
Extra charge for every additional started 5 g: € 3.00; maximum weight 75 g. Greater weights upon request. Insert orders are not discountable.
When booking the postal edition, postal charges will be added. Rates apply to complete and partial bookings.
Joint advertising: Inserts that are jointly used by a number of advertisers are only possibly with a special contract and an extra charge.
TECHNICAL INFORMATION
Minimum print run
20.000 copies
Larger formats can be inserted if they are folded
down to the highest format. All multiple page inserts
should be folded along the longest side.
Booking possibilities
We will gladly provide more information upon request.
If the insert consists of more than one part, a
fixed connection between these parts is required.
Different types of folding such as double-gate
and zigzag folding cannot be processed. If the
brochure inserts contain postcards, these should
be glued to the inside.
Insert orders are only binding for the publisher after
the presentation of a binding sample of the insert
and its confirmation.
Exclusion of competitive advertising
Will not be granted
Cancellation deadline
One week before publication
Delivery deadline
4 working days before publication; delivery without
charge
Addresses for delivery
Available upon request
It must be possible to process the inserts by
machine.
Smallest format 10.5 x 14.8 cm (postcard)
Largest format 26.0 x 38.0 cm
Rate Card No. 93a · Valid as of 01/01/2015
Note on Inserts
The publication of a free note about the insert is up
to the discretion of the publisher.
Costs that arise due to a late delivery of the inserts
will be borne by the client.
The publisher will distribute the inserts with due
care, whereby up to 3% wrong delivery or loss is
considered to be ordinary diligence.
Orders will be implemented according to the
General Terms of Business for Newspapers
(under special consideration of section 4) and the
publisher's additional Terms of Business.
The publisher reserves the right to move inserts
for partial areas in favour of inserts for larger booking
units.
YOUR CONTACT
Disposition
Telephone: +49 (0) 30 25 91 - 7 36 88
Fax: +49 (0) 30 25 91 - 7 68 02
Email: [email protected]
Consulting
For contact, see reverse side or
Telephone: +49 (0) 30 25 91 - 7 30 69, - 7 39 68
Fax: +49 (0) 30 25 91 - 7 38 04
Email: [email protected]
WELT Group
17. General Publisher Information/General Terms and Conditions
Publisher
Axel Springer SE
Axel-Springer-Strasse 65
10888 Berlin
Advertising Sales for DIE WELT/WELT Kompakt and WELT am SONNTAG/
WELT am SONNTAG Kompakt
Brand Articles
Telephone: +49 (0) 30 25 91 - 7 39 68, - 7 33 48
Fax: +49 (0) 30 25 91 - 7 38 04
Email
[email protected]
Bank Account
Deutsche Bank AG, Hamburg
Account No. 07 02 613
Bank Code 200 700 00
IBAN-Nr. DE85 2007 0000 0070 2613 00
BIC-Code DEUTDEHH
Terms of Payment
Payments are due immediately on receipt of invoice net cash. Discounts
for payment in advance or via direct debit if outstanding invoices are not
overdue. For new business relationships or late payment, the publisher
reserves the right to make publication of the ads and inserts dependent
upon prepayment of the insertion costs.
Combo Ads
Combo ads must be published (as of 1st publication day) within 14 days
(except for classified ads).
In Germany and outside Germany surface mail
11.00 per insertion
Outside Germany airmail
16.00 per insertion
DIE WELT Collective Edition
104148
DIE WELT 100914
WELT am SONNTAG Collective Edition
104650
DIE WELT Collective Edition/WELT am SONNTAG Collective Edition104651
DIE WELT/WELT am SONNTAG Collective Edition
104652
Marketer
Axel Springer Media Impact GmbH & Co. KG
Axel-Springer-Strasse 65
10888 Berlin
Terms and Conditions
The execution of advertising orders is performed in accordance with
our General Terms and Conditions for Newspapers, the additional
Terms and Conditions of the respective title and the General Terms and
Conditions for Advertising Orders in Online Media. You can find our
complete General Terms and Conditions at: media-impact.de/agb
Box Number Charges
ZIS Numbers
Postbank AG, Hamburg
Account No. 14 200 204
Bank Code 200 100 20
Media data online
mediapilot.de/welt
Online advertising office (Only for classified ads)
welt.de/anzeigenannahme
Rates for classified ads at mediapilot.de/welt/maerkte • All rates in Euro plus VAT.
Rate Card No. 93a · Valid as of 01/01/2015
WELT Group
18. Digital Transfer of Print Materials
GENERAL INFORMATION
Data Transfer
The electronic transfer of print materials occurs via the
Internet (https://motiveingang.axelspringer.de). Reception
per email is also possible for special circumstances.
We request that you contact us to set up the transfer
account before the start of regular operations.
File Format
PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008
In general, we do not use any open formats. When creating
the EPS file, the picture data (no DCS) must be integrated.
The files must be set up in the original size of the ad; please
do not set up trim signs.
Contact
The AdMedia-Pool can be reached from 9:00 a.m. to
6:00 p.m. on working days.
Telephone: +49 (0) 30 25 91 - 7 30 03
Fax: +49 (0) 30 25 91 - 7 29 77
Address for Print Materials
Axel Springer SE
AdMedia-Pool
BILD- und WELT-Gruppe
Axel-Springer-Strasse 65
D-10888 Berlin
Fonts
All used fonts must be embedded.
Positive fonts from 6 point, negative fonts from 8.75 point
semibold, sans-serif
Line Width
Line width starting at 0.2 mm (positive)/starting at 0.30 mm
(negative)
Rate Card No. 93a · Valid as of 01/01/2015
Tabloid format
Print materials for the Nordic format will automatically be
adapted to the size of the tabloid format.
As an alternative, separate print materials can be delivered.
Please contact us for the format data.
Registration Mark Tolerance
≤ 0,3 mm
For ads that are scaled in the tabloid format, we
recommend the following font sizes and line widths
in order to ensure optimal readability:
Proofprint
Provided client proof, matched with newspaper print.
Positive fonts from 9 point
Negative fonts from 12 points, semibold, sans-serif
Positive lines at least 0.3 mm
Negative lines at least 0.45 mm
Printing Process
(Coldset) web-fed offset, ISO 12647-3:2005
TECHNICAL SCREENS
Dynamic Range
Tonal gradations in print from 3% to 95%
Dot Gain
50% tone of the source material approx. 26% in newspaper
offset printing.
Screen Count
Sublima Hybrid 60 Screen
Screen Angle
Cyan = 15°, magenta = 75°, yellow = 0°, black = 45°
Colours
Euro Scale ISO 2846-2 (sample of the HKS colours, version
2006 in combined CMYK print upon request)
Trapping
> 0,3 mm
Image Resolution
250 dpi for line of max. 1,270 dpi
4c
4c ads with b/w impression after prior consultation and
contact with the AdMedia-Pool
(Telephone: +49 (0) 30 25 91 - 7 30 03).
Colour Processing
Please use the ICC colour profile ISOnewspaper26v4.
icc. This takes into account the parameters of achromatic
composition, max. total colour application and dot gain in
newspaper printing. The profile can be downloaded at:
http://www.axelspringer.de/icc
QR Code
We recommend a minimum format of 25 x 25 mm and
resolution of 300 dpi to ensure the readability of QR code
illustrations in newspaper printing. The advertising client is
responsible for the content of the link.
Print Quality
In the case of different data structures, no guarantee can
be given for the print quality. Variations in colour within and
between the places of printing are caused by the process
and do not justify claims for compensation. No guarantee is
given for the accurate realisation of 4c ads by means of ICC
colour profiles. The dimensional stability of the print paper is
subject to slight variations due to the processes used.
WELT Group
19. Format Adjustments
Please observe when delivering print materials for DIE WELT and DIE WELT Kompakt, as well as WELT am SONNTAG and WELT am SONNTAG Kompakt:
Due to the different type area of DIE WELT and DIE WELT Kompakt or WELT am SONNTAG and WELT am SONNTAG Kompakt, the publisher automatically adapts the print materials for
DIE WELT Kompakt or WELT am SONNTAG Kompakt in as far as it is suitable and corresponds with the format coordinates of DIE WELT or WELT am SONNTAG. If the print materials are to be
delivered for both titles, the above-mentioned conversion factors must be considered.
DIE WELT/WELT AM SONNTAG
DIE WELT Kompakt/WELT am SONNTAG Kompakt
Print area Nordic format: 374.5 mm wide, 528.0 mm high
Number of columns Ad section 8, text passage 6
Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns 5 columns
Scaling Information for Format Adjustment
Die Welt/WELT am SONNTAG
Columns
Text passage/corner/strip ads,
1/1 page
Page-height ads; ads will be scaled
down to 370 mm for placement at the
centre of a white space
Strip (66/8)
(100/8)
(132/8)
(176/8)
(264/8)
Corner ads (308/3)
(231/3)
(250/3)
(264/3)
Text passage
(100/1)
(100/2)
1
2
3
4
5
6
1
2
3
4
5
8
8
8
8
8
3
3
3
3
1
2
Rate Card No. 93a · Valid as of 01/01/2015
Column width
(mm)
58.5
121.7
184.9
248.1
311.3
374.5
58.5
121.7
184.9
248.1
311.3
374.0
374.0
374.0
374.0
374.0
184.9
184.9
184.9
184.9
58.5
121.7
Height
(mm)
Max. height 406
Max. height 406
Max. height 406
Max. height 406
Max. height 406
Max. height 406
528.0
528.0
528.0
528.0
528.0
66.0
100.0
132.0
176.0
264.0
308.0
231.0
250.0
264.0
100.0
200.0
DIE WELT Kompakt/WELT am SONNTAG Kompakt
Columns
1
2
3
4
5
5
1
2
3
4
5
5
5
5
5
5
3
3
3
3
1
2
Column width
(mm)
45.0
95.7
146.4
197.1
247.8
247.8
45.0
95.7
146.4
197.1
247.8
247.8
247.8
247.8
247.8
247.8
146.4
146.4
146.4
146.4
45.0
95.7
Height (mm)
Factor %
Height x 76.92 %
Height x 78.64 %
Height x 79.18 %
Height x 79.44 %
Height x 79.60 %
Height x 66.17 %
370.0
370.0
370.0
370.0
370.0
43.7
66.3
87.5
116.6
174.9
243.9
182.9
198.0
209.0
76.9
157.3
76.92
78.64
79.18
79.44
79.60
66.17
70.08
70.08
70.08
70.08
70.08
66.26
66.26
66.26
66.26
66.26
79.18
79.18
79.18
79.18
76.92
78.64
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WELT Group
20. Local Contacts
GERMANY
INTERNATIONAL SALES
Region East
Axel Springer Media Impact
Benjamin Schroth
Axel-Springer-Straße 65
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 15 42
Fax: +49 (0) 30 25 91 - 7 15 43
Email: [email protected]
Region South-West
Axel Springer Media Impact
Malte Busato
Zeppelinstraße 116
73730 Esslingen
Tel.: +49 (0) 7 11 31 99 157
Fax: +49 (0) 7 11 31 99 130
Email: [email protected]
Axel Springer Media Impact
Advertising Sales International
Philipp H. Mankowski
General Manager International Sales
Axel-Springer-Straße 65, 10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 72
Fax: +49 (0) 30 25 91 - 7 25 55
Email: [email protected]
Northern, Southern and Eastern Europe
Fellin Wolter
Axel Springer Media Impact
Advertising Sales International
Axel-Springer-Straße 65, 10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 63
Fax: +49 (0) 30 25 91 - 7 25 55
Email: [email protected]
Region Central
Axel Springer Media Impact
Stefan Jung
Mittlerer Hasenpfad 25
60598 Frankfurt
Tel.: +49 (0) 69 96 23 85 45
Fax: +49 (0) 69 96 23 85 49
Email: [email protected]
Region West
Axel Springer Media Impact
Oliver Spiller
Neuer Zollhof 1
40221 Düsseldorf
Tel.: +49 (0) 2 11 15 92 68 22
Fax: +49 (0) 2 11 15 92 68 55
Email: [email protected]
France
Jean-Robert Mamin
Axel Springer Media France
93, Av Charles de Gaulle
F-92523 Neuilly sur Seine cedex
Tel.: +33 (0) 1 76 21 85 00
Fax: +33 (0) 1 76 21 85 01
Email: [email protected]
Europe/AMEA (Africa, Middle East, Asia)
Robert Langenbach
Axel Springer Media Impact
Advertising Sales International
Axel-Springer-Straße 65, 10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 64
Fax: +49 (0) 30 25 91 - 7 25 55
Email: [email protected]
Region North
Axel Springer Media Impact
Marco Hentschel
Axel-Springer-Platz 1
20350 Hamburg
Tel.: +49 (0) 40 3 47 - 2 73 05
Fax: +49 (0) 40 3 47 - 2 73 91
Email: [email protected]
Region South
Axel Springer Media Impact
Andreas Kobza
Theresienhöhe 26/1. Stock
80339 München
Tel.: +49 (0) 89 7 43 25 96 - 4 91
Fax: +49 (0) 89 7 43 25 96 - 4 80
Email: [email protected]
Great Britain/Ireland
Patricia Meier Woster
Axel Springer SE, UK Branch
6th Floor
120 Charing Cross Road
GB-London WC2H 0JR
Tel.: +44 (0) 20 78 36 43 13
Fax: +44 (0) 20 78 36 53 64
Email: [email protected]
Austria
Alina Friede
Axel Springer Media Impact GmbH & Co. KG
International Sales
Axel-Springer-Straße 65, 10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 61
Fax: +49 (0) 30 25 91 - 7 25 55
Email: [email protected]
Italy
Cristiano Merlo
Axel Springer Media Italia S.r.l.
Via Leopardi Nº 21
I-20123 Mailand
Tel.: +39 02 43 98 18 65
Fax: +39 02 43 40 04 25
Email: [email protected]
Stand: Oktober 2014
Benelux
Mediawire International
Anita Rodwell
Plein 1945, nr 27
NL-1251 MA Laren
Tel.: +31 (0) 651 48 01 08
Fax: +31 (0) 355 33 59 85
Email: [email protected]
Japan
Yutaka Mogi
Tandem Inc.
Kyodo Bldg. 4F, 7-15-5 Ginza, Chuo-ku
J-Tokyo 104-0061
Tel.: +81 (0) 3 35 41 41 66
Fax: +81 (0) 3 35 41 47 48
Email: [email protected]
Rate Card No. 93a · Valid as of 01/01/2015
Switzerland
Cordula Nebiker
Publicitas International AG
Kornhausgasse 5/7
CH-4002 Basel
Tel.: +41 (0) 61 275 47 11
Fax: +41 (0) 61 275 47 30
Email: [email protected]
Spain
María Navarro
Publicitas International S.A.
c/Fernando el Santo N° 24. Esc lzquierda -1°D
E-28010 Madrid
Tel.: +34 (0) 91 323 79 16
Fax: +34 (0) 91 733 59 58
Email: [email protected]
USA, Latin America
Michael Monheim
Axel Springer Group Inc.
286 Madison Ave, Suite 2001
USA-New York, NY 10017
Tel.: +1 (0) 212 972 17 20
Fax: +1 (0) 212 972 17 24
Email: [email protected]
WELT Group