In the highly competitive automotive manufacturing industry, leaders like
General Motors showcase their latest products and prototypes to consumers
during the annual auto show “season.” The GM vehicle displays at these
auto shows are increasingly innovative, high-tech and engaging to reflect the
company’s latest advances in product design, technology, performance, and
features--allowing consumers the chance to see, hear, touch and learn about
the brand distinctions and quality behind GM cars and trucks.
Working closely with GM, their agency and exhibit house, BlueWater
Technologies has helped engage consumers on the multi-stop auto show
circuit. For 20 years, we have provided the technology, programming and
AV logistics, as well as on-going audio visual and IT support for GM’s auto
show displays. Most recently we have added support for the collection of
consumer interest data on the show floor by providing iPad-based CRM tools.
BlueWater Technologies manages the technology and displays the content
for massive video walls uniquely constructed for each brand, which deliver
engaging audio visual vehicle product stories as part of the displays.
BlueWater also provides interactive and video displays throughout all
divisions to support communication of brand stories and educate customers
on specific product features.
For 20 years, BlueWater
Technologies has provided the
technology, programming and
AV logistics, as well as on-going
audio visual and IT support for
GM’s auto show displays.
products. BlueWater Technologies consistently delivers the latest technology and
highly skilled technicians to support these increasingly complex displays.
A recent GM consumer engagement for the GMC Canyon at the auto show utilized
Leap MotionTM technology that allowed consumers to explore the features of a preproduction vehicle through a virtual tour, customized and controlled by the visitor’s
hand movements over a fixed pedestal.
Interested in learning more about how BlueWater Technologies can power your
next event with high-tech solutions? Contact us at [email protected].
We help engage and inform
GM auto show visitors about
the brand distinctions and
quality behind the vehicles by
creating opportunities to see,
hear, touch and learn.
Over the years, the GM auto show displays have evolved with the brands and
Jason Vehar
Sr. GM Account Executive
BlueWater Technologies
BlueWater Technologies helps clients connect with millions of customers and employees through innovative solutions in audio visual
integration, meeting & event technology, interactive engagements and fixtures & displays. Our 100% turnkey service provides a single
point-of-contact and tremendous project efficiencies and control.
As a leading systems integrator, BlueWater Technologies partners with the world’s leading software and hardware companies to provide
best-in-class solutions to our clients. For many of these manufacturers, BlueWater Technologies is their number one reseller, affording us
the clout and buying power to ensure we get the best solution at the best price for our customers.
Our right-sized growth strategy makes us large enough to deliver on the big jobs but keeps us small enough to create custom solutions
based on unique client need. Our diverse client portfolio includes many Fortune 500 companies, leading healthcare organizations, major
financial institutions and some of the country’s best known agencies. Many of our client relationships span more than a decade.
(800) 344-6575