FOR PEOPLE GOING PLACES FOR PEOPLE GOING PLACES Destinations Publishing Destinations represents a new breed of travel magazine in print and digital, that inspires travellers by connecting people, places, cultures, lifestyles and perspectives through intelligent, thought provoking, stories and photography. Our mission is to inspire, challenge, and inform, providing a medium for engagement with the world. We create goals to aspire to and entice those who have an innate curiosity for the diverse world in which we live. FOR PEOPLE GOING PLACES Total Circulation: 43,000+ Readership: 156,000+ Destinations’ Dynamic Distribution Digital 33,000+ subscribers Print 10,000+ copies Distribution channels Oceania: 23% - AUS 29.8 NZ64.2 New Zealand: 65% Newsstand - NZ/AUS North America 39.6% Australia: 15% Subscriptions - Global Europe: 16.7% Asia: 10% Libraries - NZ Asia : 13.5% North America: 5% Schools - NZ Africa : 4% Rest of world: 5% Airline Lounges - Global South America: 2.6% Ferries - NZ Middle East: 0.63% Rail - NZ Hotels - NZ/AUS Tour operators - NZ Destinations Publishing has developed a new and unique distribution model that adds to our exisiting distribution network. We are constantly adding new channels to distribute to, that complement the editorial themes found in each edition. As a result, the digital edition of the magazine is distributed to key influencers corresponding to each editions theme; for example, a cruise-focused edition would be directed towards cruise lines and travel agents; an adventure-travel edition towards adventure tour operators, hiking clubs and mountain guides. Why dynamic distribution? ✈ Dynamic distribution offers a targeted distribution platform, that caters to readers based on their areas of interest and attracts new audiences because of that content. Your account manager will be able to provide you with a dynamic distribution list for the current edition. FOR PEOPLE GOING PLACES The Reader The Power Groups The Destinations reader has an insatiable curiousity for the world, with a hunger for knowledge to match. Destinations targets urban professionals and the leisure market, 35-65 years+ The magazine has a primary audience of forward thinking, active and affluent travellers. Age ✈ The readership is strong in the age grouping 40-50+ The magazines’ readership surveys shows that they enjoy material that is tightly focused on both travel destinations and the actual exploration and experience of visiting different parts of the world. Income ✈ Readership household incomes range between 160k-250k+ ✈ The Destinations’ reader enjoys and demands quality which they find in the depth of our written material and visual imagery Gender magazine ✈ 70 percent female ✈ 30 percent male ✈ The Destinations’ reader is a loyal, regular and thorough reader Gender Website ✈ 46 percent female ✈ 54 percent male Travel ✈ High sociographic, travel 3 times a year FOR PEOPLE GOING PLACES The Magazine Destinations - Quarterly Destinations – the flagship title that began it all in 1996 – is now being discovered by readers around the world in unprecedented numbers, largely due to its digital distribution through Vancouver-based Newspaper Direct, the world’s most comprehensive source for international newspapers and magazines. The magazine’s team of international travel writers and photographers are regular award winners. Destinations, typically features international stories that anchor the quarterly theme, while other sections are dedicated to “home regions” – New Zealand, Australia, the Pacific Islands and Asia. Live Editorial Wedding Destinations - Annually Wedding Destinations builds yet more romance into that most special of events by exploring a range of very different and alternative locations and venues for the ‘big day’. This beautiful magazine offers couples all the tools they need to create their dream wedding and honeymoon in spectacular, often exotic destinations. Bridging the gap Static to kinetic. Using augmented reality we can bring the written page to life, where readers are not only able to read the story, but watch it in video format. Wine Destinations - Annually Wine Destinations builds on the concept of wine providing the foundation for a perfect holiday within New Zealand, complete with details on wineries, restaurants, accommodation, trends and attractions that each wine region has to offer. Live content can also be created in collaboration with our advertisers. Readers can view the live content, directly off the print pages from their mobile devices. So when the Destinations’ team is satisfied with the story, they can also capture the footage for us live on location. Please ask your account manager for more detail and to view the demonstration. FOR PEOPLE GOING PLACES The Website The website destinationsmagazine.com offers new & exciting channels: Travel Storybook A showcase of travel tales told by our emerging and award-winning contributors from across the globe. Experience Experience is a “travel video” space that houses live content from across the globe. Travellers select their destination and are directed to a video introduction. The video is complemented by a written feature offering a glimpse into that destination. Travellers are then led to selected videos of people’s travel experiences from around the world, enticing them to explore their chosen destination through the eyes of another. Bazaar Bazaar is an ever evolving, blog-styled, platform that explores the latest trends in world travel. It has been developed specifically for our advertisers and clients as a place where they can tell their stories. Travellers can meander through the many ‘alleys’ of the Destinations Bazaar and stay informed about the latest news and innovations – be it special deals, airline updates, new hotels, product reviews or changes within the travel industry. Bazaar’s alleys will address: People, Residence, Culture, Style, Society, Taste and Adventure, with new alleys developed as the need arises. All content submitted to Bazaar is via arrangement, editorially styled to fit Destinations’ look and feel and best promote our partners. Please submit to [email protected] FOR PEOPLE GOING PLACES Editorial/Advertising Calendar 2014-15 EditionThemePublication DateBookings CloseMaterial Deadline Destinations Dec-Feb Adventure 22 December 2014 17 November 2014 24 November 2014 Destinations Mar-May Spirit + Health 27 March 2015 14 February 2015 21 February 2015 Wine Destinations 2015 N/A Annual 30 April 2015 27 March 2015 9 April 2015 Destinations Jun-Aug Living Like A Local 8 June 2014 11 May 2015 18 May 2015 Cruise Destinations 2016 N/A Annual 13 August 2015 17 July 2015 23 July 2015 Destinations Sep-Nov Portraits Of The People 7 September 2015 17 July 2015 23 July 2015 Wedding Destinations 2015 N/A Annual 1 November 2015 5 October 2015 12 October 2015 Destinations Dec-Feb 14 December 2015 9 November 2015 30 November 2015 Fire + Ice FOR PEOPLE GOING PLACES Magazine Advertising Rate Card 2014 Page Type Single Advertising Added Value Multiple x 4 Bookings Full page $4,000$3,000 Inclusion and duration per booking arrangement Digital ‘Bazaar’ News editorial for feature - supply 100 words, links + image Double page$6,000$5,000 Print ‘Bazaar’ News editorial for feature - supply 100 words, links + hi-res image 300DPI Cover Premiums Monthly Email Newsletter ‘Current Exchange’ News content, live content, video, banners, links. Single Multiple x 4 Bookings Outside Back Cover$7,000$6,000 Inside Front Double page $7,000 $6,000 Inside Back Cover 1 page $5,000 $4,000 Digital + Print Packages Homepage Sidebar Popup Leaderboard ‘Bazaar’ $2,000 $1,000 *ALL LISTED RATES ARE EXCLUSIVE OF GST Advertisers may not cancel orders or make changes in advertising after the closing dates. Digital + Print Packages Homepage Sidebar Popup Leaderboard ‘Bazaar’ Boarding Pass The Destinations “boarding pass” gives access to the digital edition of the magazine. The boarding pass can be customised with your logo and personal message and gifted to customers, via your digital communications. Digital promotions for hotels and tour operators via the boarding pass are growing our digital circulation every edition. FOR PEOPLE GOING PLACES Website Advertising Specifications Sidebar Popup Position: Right column - top or bottom Available on: Homepage, Travel Storybook, Bazaar Dimensions: 300w x 250h Max file size: 50k File types: jpeg, gif, ping, swf* Bazaar Leaderboard (above fold) Bazaar Leaderboard Position: Above fold Available on: Bazaar only Dimensions: 1500w x 1000h Max file size: 50k File types: jpeg, gif, ping, swf* Content Leaderboard Position: Within content Available on: Bazaar only Dimensions: 728w x 90h Max file size: 50k File types: jpeg, gif, ping, swf* Sidebar Popup Content Leaderboard FOR PEOPLE GOING PLACES Magazine Advertising Specifications Type area Full page Type Area 191w X 287h Trim 215w X 297h Bleed 218w X 300h Type area Important Note For Digital Processing Please ensure that any text which you would like linked to your website on Destinations' digital edition needs to be created on a separate layer which can be extracted during the XML process. If unsure on this please double check with Destinations' production team. Type area double page spread Type Area 191w X 287h pp Trim 430w X 297h Bleed 433w X 300h Artwork Submission We require electronic delivery of material on CD or DVD with colour laser or Contact proof. Emailed files are also acceptable with a maximum file size of 8mb. Supply as either a Freehand, Illustrator, or Photoshop eps, PDF, hi-res JPEG, Quark or InDesign document. Files are also accepted via Hightail or Dropbox (please ask production team). Ensure all colours are processed and provide fonts (printer and screen), links and images. If supplying Freehand or Illustrator files, convert fonts to vector paths (outlines). No true type fonts. All material should be CMYK, 300 dpi and saved as a JPEG, EPS or TIFF. All artwork to be submitted to [email protected] Advertising & Content Solutions Address Imrana Azimullah [email protected] +64 27 533 1983 Postal PO Box 137067 Parnell Auckland 1151 New Zealand Shannon Lawton [email protected] +64 27 533 1984 Media Contact Cola Larcombe [email protected] +64 27 225 5050 Physical Level 4 156 Parnell Road Parnell, Auckland New Zealand
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