GlobalStar Hotel Collection 2014

GlobalStar Hotel Collection
2014
Prospectus
Introduction
Welcome to the 2014 GlobalStar Hotel Collection (GHC).
A dedicated hotel program specifically targeted to GlobalStar Travel
Management companies and their customers.
GHC is a collection of hotels carefully selected in key business and
international destinations to deliver value and benefits to our
partner agency network while driving compliance into the selected
hotels.
We hand select the hotels that we want to participate in our
program, and consider our partnership with our GlobalStar hotels
to be of utmost importance. It is through these valued partnerships
that GlobalStar can offer our travellers a value-added
comprehensive hotel program.
Invitation to Participate
As a carefully selected hotel that currently already receives volume from the GlobalStar members,
we would like to invite you to participate in an exclusive and unique marketing opportunity, targeted
to specifically help consolidate and direct hotel business from the GlobalStar Travel Network of
agencies into your hotel.
As a selected hotel within the GlobalStar Hotel Collection (GHC), you will enjoy booking priority
ahead of non GHC hotels. This opportunity applies to all unmanaged business, non-client contracted,
however even when there are client contracted rates, we recommend to the network to continue to
prioritise booking GHC represented hotels first, unless the client has defined a strict selling policy.
We believe that by having a smaller, defined program of exclusive hotels in key destinations we can
demonstrate increased value and commitment to those participating hotels.
Introducing GlobalStar Travel Management
GlobalStar is a worldwide travel management company owned and managed by local entrepreneurs.
Over 85 market leading enterprises, representing over US$13 billion in sales, combine their local
expertise, strength and commitment with our global organization to deliver cohesive, multinational
solutions through an innovative technology platform.
GlobalStar partners possess a deep commitment to personal service that begins with a hands-on
approach and is delivered to customers by experienced agents. Please visit our website for
additional information; www.globalstartravel.com
Our Organization
GlobalStar originated in 2001 as a partner network of independent Travel Management Companies
whereby dedicated officers at the partners ran the day to day business. Nowadays the GlobalStar
organization consists of a Global Executive Team and Regional Development Managers ensuring a
solid professional future for the GlobalStar organization.
The GlobalStar Executive Team is highly supported by the partners to work together on a global level
to provide overall strategy and direction. What makes our structure unique is the “Partner
Ownership Principle”, which is based on a common strategy and firm commitments but leaves the
decision-making power for all customer-relevant issues where it belongs
at the agency level, where the customer relationships are maintained and the services are provided.
Our Principle
The principle that we work on in GlobalStar is based on providing excellent culturally sensitive
services in each country while applying innovative technology and concepts to bring all elements of
our service delivery together at a global level. Rather than working with a static network of fixed
offices in fixed locations, the GlobalStar network is dynamic and flexible and can be adapted to
address our customer’s specific needs around the globe.
GlobalStar serves customers of all sizes, but offers special travel management benefits to growing
mid-size companies that demand a global reach and responsive service. At GlobalStar we strongly
feel that our concept of managing corporate customers across borders is most in line with today’s
market conditions. The position GlobalStar partners hold in their national markets ensures excellent
local presence.
Benefits
GlobalStar partners develop and share best practices while supporting an overall commitment to
innovative technology and customer service. Customers receive consistent service wherever they
travel, because partners are bound by a common code of conduct, technology standards, global
account management and service level agreements. By keeping in close contact with customers,
partners clearly understand their travel management needs and help achieve their objectives. This
long-term commitment to a highly collaborative, yet focused structure provides numerous
advantages to customers – including collective buying power of over US$13 billion, data
management, and consistent, excellent service.
GlobalStar Hotel Collection Program
Why Participate?
The GlobalStar network now produces and tracks consumed GDS hotel volumes in excess of 150,000
room nights and US$30 million in revenues each month. The 2013 annual forecast is estimated at
two million room nights and revenues of US$400 million based on new partner implementations.
Proven Results
Two years ago, GlobalStar appointed CCRA Travel Solutions as its exclusive Global, Consortia Hotel
Program provider.
GlobalStar Supplier Relations and CCRA’s management have worked extensively with the GlobalStar
network of agencies, starting with the management teams down to the agents, to emphasise the
benefits of directing business to the appropriate rate types and mandating
usage of the CCRA rate code in the GDS.
It is through this partnership that the GlobalStar Agencies and CCRA have achieved astounding
results with volumes continually growing monthly. Our Network listens and
makes it happen.
At the same time, GlobalStar implemented HotelStar, a proprietary branded online booking portal
powered by CCRA. GlobalStar can thus offer the GHC program to our agents through two
distribution channels, the GDS and HotelStar
The GlobalStar/CCRA partnership continues to gather strength and it is in conjunction with CCRA
that the 2014 GlobalStar Hotel Collection (GHC) will be developed as a subset of The Worldwide
Preferred Hotel Program by CCRA 2014.
What is the opportunity?
GlobalStar collects information on every hotel booking made from its partners via the GDS and
HotelStar. This information is centrally analysed and reviewed monthly. In particular extra attention
is given to the unmanaged business sector or the discretionary consortia rate types.
As an independent network, GlobalStar Travel Management Partners individually control and
manage their business. This strength allows each partner to retain their own customer base and
have the ability to direct their business. With a high percentage of customers in the small to medium
enterprises bracket and a strong midmarket multinational customer base in the US$20-$50 million
spending range, the GlobalStar agencies have a greater opportunity to consult and steer business.
For example there are far fewer customers with stringent hotel policies and complex compliance
measurements compared to a mega TMC.
This can be clearly demonstrated below when we look at the breakdown of the top discretionary
consortia rate types booked. Excluding the existing CCRA rate code business, there is a potential to
steer 60% of new discretionary business into the GlobalStar Hotel Collection program.
*Data based on GDS hotel bookings January-March 2013
Pricing and Benefits
Price to Participate
Annual subscription for 2014 is US$450.
Valid from 01 January – 31 December 2014.
To participate in the GlobalStar Hotel Collection (GHC) please indicate with a Y to the following
fields in the CCRA RFP field number.
Field Name
CCRA RFP Field #
Required
Action
GlobalStar Preferred
Does this hotel wish to be included in our clients hotel program, The
GlobalStar Hotel Collection (GHC), Yes or No
248
Y
249
Y
GlobalStar Agreement
If accepted by GlobalStar the hotel agrees to their annual $450
marketing fee and the program terms & conditions, Yes or No
GlobalStar Participation Requirements
Hotels that wish to participate in this exclusive marketing invitation and opportunity are highly
encouraged to select from the CCRA list of Value-Added Benefits and Amenities contained within the
CCRA 2014 RFP and listed below.
It is not mandatory to offer benefits however higher selection preference will be given to those
hotels meeting these requirements.
We have indicated the benefits and amenities below that are most sought after by the GlobalStar
Travellers
Value-Added Benefits
GBTA Field #
GlobalStar
Discount from BAR rate
66
Y
Car Parking Included
211
Breakfast Included
212
Free use of the fitness centre
217
HSIA – Wired Guest room internet access
223
Y
Wireless guest room internet access
227
Y
Complimentary Transport to/from the airport
229
Complimentary Transport to/from the local client office
231
Amenities
Y
GBTA Field #
GlobalStar
Complimentary bottled water
262
Y
Complimentary snacks
263
Complimentary beverage coupon
264
Discount on food and beverage
265
Discount on Spa services
266
Y
Rates and Rate Loading
The rates offered to the GlobalStar Hotel Collection will be parity with The Worldwide Preferred
Hotel Program by CCRA 2014. GlobalStar will be using the CCRA rate access code and therefore no
additional GDS rate loading will be required.
Value Proposition
Hotels that are selected to appear in the GlobalStar Hotel Collection (GHC) will be entitled to the
following marketing benefits and options:
Value
Description
Frequency
GlobalStar understands the financial commitment we are asking
the hotel to make in the GlobalStar Hotel Collection (GHC). We
believe we have a compelling value proposition and opportunity
to increase sales with our Partner Agencies. GlobalStar would
like to Guarantee this by offering the hotel a unique proposition:
Unique Hotel Program
Guarantee
Annually
GlobalStar will waive the participation fee for the 2015 GHC
program if the Hotel does not realise revenue from the GlobalStar
Network of Agencies (based on total room revenue) equal to or
greater than the investment made US$450
GlobalStar Hotel
Awareness
The GlobalStar Network of agencies will receive a
communication on the new GlobalStar Hotel Collection (GHC)
with instructions and guidelines to promote and sell the hotels
with a GHC status
Annually
On-line Hotel
Directory
Inclusion in the GlobalStar Hotel Collection (GHC) web based
directory, listing all the information about the participating
hotels and highlighting their Value-Added benefits
Annually
Communication Pages
ShareStar is the GlobalStar internal collaborative communication
tool that is used by all Agency Partners. Regular communication
and updates on the program will be posted here.
On-going
Hotel Promotions
GHC Hotels can forward special offers and promotions to be
included on the ShareStar system
On-going
Hotel Advertising
The GlobalStar internal Newsletter, Horizons, is an on-line
eMagazine publication. There are five issues produced a year.
GHC hotels are given the opportunity to advertise in each
edition. Space will be limited to a first served basis. Information
such as promotions, special offers, upgrades, competitions,
refurbishments are all welcomed.
Five times
per year
Working with the
Partner Network of
Agencies
GlobalStar has developed the Hotel Champion Network. Each
Partner Agency has appointed a key contact who is responsible
for hotels within their organization. The Hotel Champion is
responsible for onward communication to their hotel booking
agents. They will also be the first key point of contact. The GHC
Hotels will receive a copy of the GlobalStar Hotel Champion
contact list.
Annually
Value-Added Benefits
Promotions
The GHC hotels can offer additional promotions on their ValueAdded benefits being offered. These promotions will be
centralised and distributed to the booking agents via the Hotel
Champion.
Bi-monthly
GlobalStar Travel
Agents Benefits Guide
GlobalStar produces a Travel Agents Benefits Guide that is issued
to all new agency Partners using the Network and is used by
existing Partners for training purposes. The GlobalStar Hotel
Collection (GHC) will be extensively promoted along with clear
guidelines on the value the GHC hotels bring to the GlobalStar
organization.
Quarterly
Online Hotel Booking
Portal
HotelStar is GlobalStar's online proprietary booking portal
powered by CCRA. Some member agencies use HotelStar for all
their hotel bookings and others use it occasionally for Block
Space requirements. The GHC hotels will have a unique flag to
highlight their selling preference and will be incorporated into
the shopping display of HotelStar.
Annually
Annual Production
Report
As a GHC hotel, you will receive information on the hotel's room
night production from the GlobalStar Network of Agencies.
Annually
This information will be distributed at a chain level.
The GHC Selected hotels will have access to additional marketing opportunities
throughout the year to promote and engage in further business development efforts
with the GlobalStar Network of Agencies.
Key Contact information
Please send all Email correspondence to: [email protected]
Mr. Jason Harris
Executive Director Supplier Relations & Hotel Program
GlobalStar Travel Management
Stephenson House
75 Hampstead Road
London NW1 2PL
United Kingdom
E [email protected]
Skype: jason.harris37
Mrs. Joe Veasey
Supplier Relations Coordinator
GlobalStar Travel Management
Stephenson House
75 Hampstead Road
London NW1 2PL
United Kingdom
E [email protected]
Skype: joe.veasey57
GlobalStar Partner Overview:
http://www.globalstartravel.com/partners
GlobalStar Corporate Company Brochure:
http://viewer.zmags.com/publication/3e13d0ad#/3e13d0ad/1
GlobalStar Partner Agency Network
Country
Angola
Argentina
Australia
Austria
Bahrain
Belgium
Bolivia
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Cyprus
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
France
Germany
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
India
Indonesia
Ireland
Ireland
Ireland
Partner
Expresso Viagens
Sintec Tur LalianXa
CTM
BTU - Austria
Dadabhai Travel and Tours W.L.L
Key Travel NV
Universal Tours LalianXa
LalianXa Travel Network Brazil
GSB Ltd
Groupe Encore
Viajes Andina del Sud LalianXa
Swire (Beijing) Air Service Ltd
Pullman Tours Lalianxa
Vemsa L'alianXa
Travel House LTD
Turinter LalianXa
Tecnoviajes LalianXa
Royal Manta Travel
Amate Travel LalianXa
Area Travel Agency Ltd
Chambers Travel Europe
VoyagExpert/Pret A Partir
Chambers Travel -Germany
Reisebuero Reeg GmbH
A to Z Travel Consultants
Lax Travel LalianXa
Esther Tours LalianXa
Swire Travel Limited (Hong Kong SAR)
Air Partner Air Ticket Agency Ltd.
Orchid Voyages Private Limited
International Travel House
Dwidaya Worldwide Travel
Travel Management International (Malahide)
Travel Places
Tully's Travel
Region
EMEA
LA
ASPAC
EMEA
EMEA
EMEA
LA
LA
EMEA
GSNA
LA
ASPAC
LA
LA
EMEA
LA
LA
EMEA
LA
EMEA
EMEA
EMEA
EMEA
EMEA
EMEA
LA
LA
ASPAC
EMEA
ASPAC
ASPAC
ASPAC
EMEA
EMEA
EMEA
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Luxembourg
Malaysia
Mexico
Mexico
Netherlands
New Zealand
Nigeria
Oman
Pakistan
Panama
Peru
Philippines
Portugal
Puerto Rico
Qatar
Republic of Korea
Republic of Moldova
Romania
Russia
Saudi Arabia
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Turkey
Uganda
United Arab Emirates
Signal Tours
Seneca S.p.A.
Tokyo Masters Co., Ltd
Al Tahadi Travel & Tours
Shakh Travel
Travelshoppe
Caesars Travel Group
JAZ Tours & Travel Management Sal
Travel Pro - Sales-Lentz SA
Sunway Travel Sdn Bhd
XL Corporation LTN / Excel tours
Travel for Winners (ex CTS)
Oad Business Travel
Business World Travel
Touchdown Travels Ltd
Travel Point LLC
Sonya Travels
LalianXa Travel Network Panama
Coltur LalianXa
Sharp Travel Service Phils Inc
Wide Travel - Viagens E Turismo LDA
Madrid Travel LalianXa
Navigation Travel and Tourism
Global Tour Co.Ltd.
Perfect Tour Moldova
Perfect Tour
Unifest Travel LLC
Dadabhai Travel and Tours W.L.L
Al Maha United Travel
Global Travel Pte Ltd
Club Travel SA Pty Ltd
Halcon Empresas
Foretagsresor
Koch & Ljungberg AB
Crystal Travel Ltd.
Swire International Travel Services Ltd
Worldlink Travel and Tours LTD
International Tours Centre Co., Ltd.
Meridian Tours
Simba Travelcare Limited
ANTA Travel and Tours LLC
EMEA
EMEA
ASPAC
EMEA
EMEA
EMEA
EMEA
EMEA
EMEA
ASPAC
LA
LA
EMEA
ASPAC
EMEA
EMEA
ASPAC
LA
LA
ASPAC
EMEA
LA
EMEA
ASPAC
EMEA
EMEA
EMEA
EMEA
EMEA
ASPAC
EMEA
EMEA
EMEA
EMEA
EMEA
ASPAC
EMEA
ASPAC
EMEA
EMEA
EMEA
United Kingdom
United Kingdom
United States
United States
United States
United States
United States
United States
Uruguay
Venezuela
Vietnam
Yemen
Chambers Travel
Hillgate Travel
Colpitts World Travel
Travel Management Corporation
Ultramar Travel Management
Travizon
Orbitz for Business (Fullfillment Partner)
Omega World Travel
Viajes Continental LalianXa
Uniglobe LalianXa
TransViet Travel
Falcon Travel
EMEA
EMEA
GSNA
GSNA
GSNA
GSNA
GSNA
GSNA
LA
LA
ASPAC
EMEA

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