CP Values and Leadership: Foundation for Excellence

CP Values and Leadership:
Foundation for Excellence
Merial Avian Forum 2014
Global Perspective of Broiler Meat Production and Consumption
Dr. Sittiporn Praneenij
CP Values and Leadership: Foundation for Excellence
* Over 90 years ago, the two
brothers, Mr. Ek Chor and Mr.
Siew Whooy established a
small seed shop in 1921.
Named “Chia Tai”
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
* Three core businesses operate in
* Agribusiness and Food
* Retail and Distribution
* Telecommunication Industries
* Investment in 16 countries
* Currently employs over 280,000 people
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
* In 1978, registered under the name
“Charoen Pokphand Feedmill Company Limited”
(Stock Exchange of Thailand code “CPF”, in 1987)
* Production bases in 12 countries
(More other countries are in CPG)
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
USD :
12,189 m.
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
Feed
Farm
Food
Shrimp Production
Animal Feed
Swine Production
Broiler Production
#1
Top
# 1-3
Animal Feed
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
“Kitchen of the World”
“We are more than Poultry and Swine Producer”
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
CPF engages in vertically integrated agro-industrial
and food businesses and commits to providing products and
services that are of high quality, nutritious, tasty, safe and
traceable, and is dedicated to operating our business with
strict adherence to corporate social responsibility and
environment conservation as a means of achieving
sustainable growth.
Feed
Farm
Food
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
Risk Factors
Operational
Risks
-
Strategic
Risks
- Consumers’
Behavioral
Changes
- Unpredictable
Weather
- Overseas
Investment and
Operations
-
Corporate
Image
Financial/
Financial
Reporting
Risks
Product Quality
and Safety
Disease
Outbreaks
Efficiency of
Supply Chain
Management
Volatility of
Community
Prices
- Foreign Exchange
Fluctuation
- Interest Rate
Volatility
Compliance
Risks
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
* Adopting the COSO ERM Framework
* Set up a Risk Management Sub-Committee to :
* Monitor all risk factors
* Know how to keep such risks within ‘risk appetite’ level
*Also required all department to act as risk owners in
supervising and managing the risks (within the scope of
their responsibilities)
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
Company’s overall business strategy consists of :
1.Globalization
2.Integrated Food Business Expansion
3.Quality and Food Safety Leader
4.Innovation and Efficiency
5.People Development
6.Social Responsibility.
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
Our staff and management who are proficient and knowledgeable in
their respective fields place CPF among world-class companies with
all these successful elements.
Quality
&
Value
Added
Food Safety
Creativity
International
Standard
&
Innovation
Quality
Assurance
R&D
Customer
Centric
Efficiency
&
Traceability
Animal
Welfare
Technology
Alliance
& Bio
Security
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
The Company has introduced fundamental work principles
for all employees
*
In order to create standards of work that are based on loyalty,
honesty and justice, upon which the Company’s ultimate
success will be founded.
*
All employees are required to acknowledge and sign an
employee ethics handbook which covers all key important
subjects.
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
An employee ethics handbook covers the following important
subjects:
1.
2.
3.
4.
5.
Vision and Mission
CP Values
Abiding by the Law and Regulations
Commitment to Stakeholders including conflict of interest and
anti-corruption
International Business Operations
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
1.
Three Benefits to Sustainability - for :
-
2.
3.
4.
5.
6.
the Country
the People
the Company
Speed and Quality
Simplification
Adapt to Change
Innovativeness
Integrity, Honesty and Reciprocity
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
* For… the Country, the People and the Company.
The “Raising Layers for Students’ Lunch” Project in 436 Schools (Thailand)
CP Animal Health Business Group
CP Values and Leadership: Foundation for Excellence
Happy “Songkran Day” Water Festival
Sawasdee & Kob Khun Krab
CP Animal Health Business Group

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