Visit USA 2014 Semi nar Switzerland’s main trade promotion for travel to the U.S. Mövenpick Hotel Zurich-Regensdorf February 5, 2014 ird b y l r Ea count dis 200.– CHF tions gistra for rejuly 12, 2013 until visit usa committee switzerland Mr. Werner E. Wiedmer Ms. Colette Ernst Mr. Kurt Eberhard Mr. Stefan Sidler Mr. Heinz Zimmermann Executive Board Mr. Werner E. Wiedmer Committee Chairman Ms. Colette Ernst Kuoni Travel Mr. Kurt Eberhard Hotelplan Suisse Mr. Stefan Sidler Swiss International Air Lines Mr. Heinz Zimmermann Top Line Marketing Committee Air France KLM Delta, Marilena Pagliuca American Airlines, Karolina Zajdel Caesars Entertainment, Sandra Kohler Hertz Car Rental, Roberto Delvecchio Holiday Autos, Paola Zuber Knecht Reisen, Kenny Prevost Para Tours, Hans-Peter Riesen Skytours, Beat Diggelmann Thomas Cook AG, Marta Di Girolamo TUI FlexTravel, Paul Heimo United Airlines, Ernst Kaufmann U.S. Airways, Markus Boecker Group Membership Germany, Austria, Switzerland Alamo Rent a Car Alaska Travel Industry Association Amarillo CVC America Unlimited GmbH Arziona Office of Tourism Aspen/Snowmass Beaches of Ft. Myers & Sanibel Busch Entertainment Corporation Chicago/Illinois FVA Circle Line (Sightseeing Cruises) Colorado Tourism Office Fairflight Touristik GmbH Georgia Tourism Gray Line New York Sightseeing Greater Miami CVB Herzog HC GmbH Hilton Hotels Hyatt International Hotels & Resorts Kansas Travel & Tourism/Oklahoma Marriott International Inc. Massachusetts Office of Tourism Memphis & Mississippi Tourism Naples/Marco Island/Everglades New Orleans/Louisiana FVA New York State Division of Tourism NYC & Company Orlando Tourism Bureau Oregon & Washington State FVA Palm Beach County FVA Papillon Helicopters Pennsylvania FVA Puerto Rico Tourism Company Rocky Mountain Int. SeaWorld Park & Entertainment South Carolina Tourism Springfield - Illinois CVB St. Petersburg/Clearwater CVB Starwood Hotels & Resorts Sunny Cars GmbH Tennessee Tourism Texas Tourism The Florida Keys & Key West United Airlines U.S. Airways Utah Office of Tourism Vail Resorts Wiechmann Tourism Service GmbH Wyndham Hotel Group International Dear Partners The Visit USA Committees Germany, Austria and Switzerland, ten years ago, teamed under the name of „DACH“ to jointly represent their markets characterized by the same language, similar mentalities and economic strength. „DACH“ is composed of the official abreviations of the three countries and stands for „roof“ in English. It is a 100 million people market which is expected to produce over 2.5 million arrivals to the U.S. in 2012. Switzerland per se contributes about half a million visitors to above figures, mostly travellers with an attractive purchasing power. Although small by geographic size, the country ranks economically 19th among the world’s leading economic powers. Swiss have been visiting the U.S. in large numbers for about two decades. Faced with a mature market, the Visit USA Committee focuses on introducing new U.S. products and, particularly, on educating the trade which still accounts for nearly 80 percent of all U.S. trips. The format of the annual Visit USA Seminar has been adapted to serve this particular goal. It is the established and recognized promotional trade platform to kick-off the season . You are cordially invited to join in 2014. With best regards Werner E. Wiedmer Committee Chairman er t s i g Re r this fo ent: ev ays it pto be offhere! t WWW.VUSA.CH Editorial How to participate: visit usa Seminar 2014 Event Profile, How to Attend, Fees All participants are required to have the basic status of an exhibitor. Exhibitors are provided with «ready-to-move-in» exhibition booths (see below) which are attractively arranged in the marketplace. Marketplace The marketplace is a village-like exhibit built around a centrally located plenary area also referred to as the «forum». A mix of time slots used for networking at the exhibit and workshops results in a lot of circulation with a high attendance. Circulation and attendance is also promoted by means of an interactive and entertaining «Knowledge Contest» with attractive prizes. Exhibition Booths «Ready-to-move-in» Exhibitors don’t need to worry about space rental, booth construction, signage (exhibitor name) and decorations. The participation fee includes a full package – all you need is to show up with your promotional literature and brochures. The package of the standard booth incl. tables, chairs and F&B for two. Member discount Visit USA Committee members are entitled to a rabate of CHF 200.– (please indicate your membership on the registration form). Sub-Exhibitors It is possible to attend the Seminar as a sub-exhibitor in the booth of another exhibitor. Sub-exhibitors are also provided with a name plate similar to that of the main exhibitor. The following rules apply for sub-exhibitors: Cost for a sub-exhibitor in a standard booth: CHF 1’000.– In a double booth one sub-exhibitor is free of charge. In a quadruple booth two sub-exhibitors are free of charge. Registration Please complete and return the enclosed registration form or use the online registration on www.vusa.ch Fees and booths sizes Standard Booth Size 5 sqm/55 sft Double Booth Size 10 sqm/110 sft Quadruple Booth Size 20 sqm/220 sft Early Bird Discount * for registrations until July 12, 2013 COB for a Standard Booth Cost:CHF 3’000.– Cost:CHF 5’000.– Cost:CHF 7’000.– Cost:CHF 2’800.– *please note that discounts cannot be cumulated, except for membership workshop: the way to get maximum attention What is referred to as workshops are in fact presentations in small groups which may be given by a limited number of exhibitors and which will be seen by virtually all of the some 400 attendees. Your face will be known to the visitors and traffic at the booth can be considerably increased. The duration per workshop is 20 minutes. Technical equipment such as beamers and screens are provided. Please note that workshop presentations have to match the overall theme of the event and, as a result, are subject to approval by the event organizers. Applications are accepted based upon the following criteria CVB’s as well as other destination organizations and tour operators are given priority. Theme and «quality» of the presentation. Criteria applied include the content and substance, illustrations (pictures) as well as the technology used. A presentation can be made only by exhibitors with own exhibition booth. The Committee Executive Board reserves the right to preview the presentations and make a final selection. Please note! A rehearsal including all presentations for the purpose of coordination and final adjustments as deemed appropriate will take place on Tuesday February 4, 2014. This rehearsal has proven to be most useful and as a result is compulsory. Cost per workshop presentation: CHF 2’200.– ird Earlcyobunt dis 200.– CHF s tion gistra for rejuly 12, 2013 until Featured Destination: be the event highlight The format of the Featured Destination has been created to offer a given state, region or city the opportunity to get special exposure. Tourism activities typical for the U.S. or subjects like the National Parks may also be considered as featured highlights. Creative solutions are allowed in order to make the most out of your presence as featured destination (e.g. presentation of typical F&B, cultural contributions, entertainment, decorations, giveaways etc.). The event organizers and the Committee Executive Board are open to discuss good ideas! What is included? A large size (approx. 20 sqm/220 sft) exhibition booth in the center of the market place (exhibit). A customized bar where attendees may be provided with refreshments (hospitality). Beverages (non-alcoholic) and staff are provided by the Committee at no charge! You may dress the staff with your T-shirts or other relevant outfits. A 30-minute time slot to present your destination(s) or product to the audience at the plenary opening session. Included are 2 microphones and 1 large screen beamer with the screen. Other audio-visual equipment is charged extra. Booth decorations and name. Decorations will be basic (U.S. colours etc.). They may be complemented by typical additional decorative items as deemed appropriate. How do you apply? What is the procedure? When you submit your registration just check the box informing us of your interest in being featured destination. Checking the box is NOT yet a commitment. You will then be contacted to discuss the project in order to fit our program as well as your budget and to hopefully meet your expectations. Once the deal is concluded it will be reconfirmed to you with all relevant details. Your commitment starts with our confirmation. Again... creativity is everything! Let us have your ideas! Applications will be handled on a «first come first served» basis. Cost for the basic featured destination package: (Special activities will be charged extra depending upon technical requirements, infrastructure etc.) CHF 10’000.– Visit USA Seminar Förrlibuckstrasse 110 CH-8005 Zurich Switzerland Tel. +41 (0)44 749 25 25 Fax: +41 (0)44 749 25 20 E-Mail: [email protected] www.vusa.ch Visit USA Committee P.O. Box CH-3001 Bern Switzerland Tel. +41 (0)79 417 09 57 E-Mail: [email protected] www.vusa.ch Registration Visit USA Seminar 2014 We herewith register for the Visit USA Seminar on February 5, 2014 in Switzerland ❏ VUSA Member ❏ VUSA Non-member ❏ Standard Booth ❏ Double Booth ❏ Quadruple Booth ❏ We register as sub-exhibitor Double booth: One sub-exhibitor is free of charge Quadruple booth: Two sub-exhibitors are free of charge Please indicate name of main exhibitor: CHF 3’000.– CHF 5’000.– CHF 7’000.– CHF 1’000.– ❏ We apply for a workshop presentation CHF 2’200.– Equipment provided includes bright-area projector, screen, slides projector, video beamer. (Time available 20 minutes) ❏ We may apply for „featured destination“ status. Please contact us for further details. Participation / Payment Conditions Invoice to be paid within 30 days after invoice date. Full payment is required until January 17, 2014 in order to have a guaranteed exhibition booth and other services ordered. Event location: Mövenpick Hotel, Zentrum, CH-8105 Zurich-Regensdorf, Switzerland www.moevenpick-regensdorf.com Terms of cancellation: up to October 31, 2013: no charge up to November 30, 2013: 50% charge as of December 1, 2013: full charge Company: Person in Charge: Street / Nr.: City / ZIP: E-Mail: Phone: Country: Date:Signature: Please note that the exhibition space is limited. We recommend that you secure your booth by submitting your registration no later than September 20, 2013. Visit USA Seminar Förrlibuckstrasse 110, CH-8005 Zürich, Fax: +41 (0)44 749 25 20 Online registration: www.exhibitor.vusa.ch
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