Curriculum Vitae : Stéphanie Le Rouzic UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected] 1 Profile Presentation Stéphanie has more than 15 years of professional experience and is specialized in marketing as well as new technologies. Her topics of predilection are consumer behavior, experiential marketing and user experience. She founded an e-commerce website in 1999 (selling travel accessories), has managed Impact Recherche (Cossette’s market research department) where she worked for 8 years and where she developed a usability test offering as well as handled numerous mandates for a broad range of clients such as Uniprix, the SAAQ, the Ministère des services gouvernementaux and the Ministère de l'Education. She was Vice-President of the Utilisabilité Québec Association (Quebec chapter of the UPA : Usability Professionals Association). She also presented many conferences on the topic (Infopresse Day, International Usability Day, Intracom, HEC Paris). Her other involvements were with the Socom (Société des communicateurs du Québec) and the MRIA (Marketing Research and Intelligence Association). She is extremely active on social media (Twitter, Facebook, Pinterest, LinkedIn) and was a consultant for a digital marketing agency which helped companies build their digital strategy (trademarks, online client relations, social media presence and moderation, etc.). She is part of the strategic committee of an online start-up (Mondecafés.com), has a DESS Marketing as well as an Executive MBA from HEC Paris, and is a member in good standing of the User Experience Professionals Association (UXPA). UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected] 2 Profile Positions Formations Associations Skills Consultant: UX Recherche President: ADJ Développement General Manager: Impact Recherche (Cossette) Project Manager: Impact Recherche (Cossette) General Manager: Géocompagnie Research Manager: IEPE Project Manager: A Point Com Marques et Films: Commercial 2013 – ongoing 2011 – 2012 2006 – 2009 2001 – 2006 2000 – 2001 1999 – 2000 1998 – 1999 1998 – 1998 Executive MBA, HEC Paris DESS Marketing 2009 – 2011 1997 – 1998 UXPA - User Experience Professionals Association Market research Brand positioning Usability research Digital marketing User experience research Social media moderating Quantitative research Digital strategy Qualitative research Marketing strategy Moderating Corporate strategy Data analysis Management Consumer behavior Leadership guidance Brand equity Extra Administrative counsel member for a food chain. Strategic counsel member for a web start-up. Volunteer for Hacking Health Montreal. Speaker (Infopresse, Intracom, WAQ) Intervener at Laval University and HEC Paris. Ex Vice-president of Utilisabilité Québec (UXPA) UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected] 3 Fields of expertise Food Insurances cheese, pies residential, automobile, new services Automobiles advertising, maintenance services, roadside assistance services Finances loans, credit cards, credit margins, investments, fringe benefits Government health, education, energy, construction, car insurance, Medicare, drug insurance, income, finances, agriculture, transportation, municipal affairs, safety, consumer protection, elections, websites, governmental services Real estate general population developments, projects for the elderly, construction Industrie aluminum, recycling truck manufacturing, video games Media newspapers, editors Health pharmacies, distress, STD-HIV, second hand smoke, excessive gambling, smoking, psychology, medications, laboratories, feminine hygiene, governmental websites, (MSSS, waiting list, unique file) Retailers shoes, child’s clothing, bath, restaurants, funeral complex, commercial centers Sports Tourism American football festivals, events, airlines And many others! UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected] 4 Clients Agence d’efficacité énergétique (AEE) Alcan Anapharm Association des Pharmaciens propriétaires (AQPP) BainUltra Bell Aliant Insurance Bureau of Canada Carnaval de Québec Cefrio Chambre immobilière de Québec Labrie La Capitale services conseils La Financière agricole du Québec Le Soleil Lépine Cloutier Les Galeries de la Capitale Commission de la construction (CCQ) Ministère des Affaires municipales Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (MAPAQ) Ministère de la Recherche, de la Science et de la Technologie (MRST) Ministère de la Santé et des services sociaux (MSSS) Ministère de l’Éducation (MEQ) Commission de la santé et de la sécurité au travail (CSST) Ministère des relations avec les citoyens et de l’immigration (MRCI) Commission des relations du travail (CRT) Ministère du Conseil exécutif Commission des transports Régie de l’Assurance maladie (RAMQ) Cossette Sépaq Red Cross SSQ Assurances Desjardins Groupe d’assurances générales SSQ Groupe Financier Directeur général des élections du Québec (DGEQ) Société de l’Assurance automobile (SAAQ) École de psychologie de l’Université Laval Société de Transports de l’Outaouais (STO) Expocité Souris Mini Fempro (Incognito) Sûreté du Québec Fromages d’ici GM Goodwrench Ubisoft Uniprix Air Canada Travel Grands feux Loto-Québec Ivanhoé Cambridge Ville de Québec And many others! UX Recherche 1470 Peel Street, Suite 820 Montreal, Quebec, Canada, H3A 1T1 1.514.670.8988 [email protected] 5
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