Access résumé - UX Recherche

Curriculum Vitae : Stéphanie Le Rouzic
UX Recherche
1470 Peel Street, Suite 820
Montreal, Quebec,
Canada, H3A 1T1
1.514.670.8988
[email protected]
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Profile
Presentation
Stéphanie has more than 15 years of professional experience and is
specialized in marketing as well as new technologies. Her topics of
predilection are consumer behavior, experiential marketing and user
experience.
She founded an e-commerce website in 1999 (selling travel
accessories), has managed Impact Recherche (Cossette’s market
research department) where she worked for 8 years and where she
developed a usability test offering as well as handled numerous
mandates for a broad range of clients such as Uniprix, the SAAQ, the
Ministère des services gouvernementaux and the Ministère de
l'Education.
She was Vice-President of the Utilisabilité Québec Association
(Quebec chapter of the UPA : Usability Professionals Association).
She also presented many conferences on the topic (Infopresse Day,
International Usability Day, Intracom, HEC Paris). Her other
involvements were with the Socom (Société des communicateurs du
Québec) and the MRIA (Marketing Research and Intelligence
Association).
She is extremely active on social media (Twitter, Facebook,
Pinterest, LinkedIn) and was a consultant for a digital marketing
agency which helped companies build their digital strategy
(trademarks, online client relations, social media presence and
moderation, etc.).
She is part of the strategic committee of an online start-up
(Mondecafés.com), has a DESS Marketing as well as an Executive
MBA from HEC Paris, and is a member in good standing of the User
Experience Professionals Association (UXPA).
UX Recherche
1470 Peel Street, Suite 820
Montreal, Quebec,
Canada, H3A 1T1
1.514.670.8988
[email protected]
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Profile
Positions
Formations
Associations
Skills
Consultant: UX Recherche
President: ADJ Développement
General Manager: Impact Recherche (Cossette)
Project Manager: Impact Recherche (Cossette)
General Manager: Géocompagnie
Research Manager: IEPE
Project Manager: A Point Com
Marques et Films: Commercial
2013 – ongoing
2011 – 2012
2006 – 2009
2001 – 2006
2000 – 2001
1999 – 2000
1998 – 1999
1998 – 1998
Executive MBA, HEC Paris
DESS Marketing
2009 – 2011
1997 – 1998
UXPA - User Experience Professionals Association
Market research
Brand positioning
Usability research
Digital marketing
User experience research
Social media moderating
Quantitative research
Digital strategy
Qualitative research
Marketing strategy
Moderating
Corporate strategy
Data analysis
Management
Consumer behavior
Leadership guidance
Brand equity
Extra
Administrative counsel member for a food chain.
Strategic counsel member for a web start-up.
Volunteer for Hacking Health Montreal.
Speaker (Infopresse, Intracom, WAQ)
Intervener at Laval University and HEC Paris.
Ex Vice-president of Utilisabilité Québec (UXPA)
UX Recherche
1470 Peel Street, Suite 820
Montreal, Quebec,
Canada, H3A 1T1
1.514.670.8988
[email protected]
3
Fields of expertise
Food
Insurances
cheese, pies
residential, automobile, new services
Automobiles
advertising, maintenance services, roadside assistance services
Finances
loans, credit cards, credit margins, investments, fringe benefits
Government
health, education, energy, construction, car insurance, Medicare,
drug insurance, income, finances, agriculture, transportation,
municipal affairs, safety, consumer protection, elections, websites,
governmental services
Real estate
general population developments, projects for the elderly,
construction
Industrie
aluminum, recycling truck manufacturing, video games
Media
newspapers, editors
Health
pharmacies, distress, STD-HIV, second hand smoke, excessive
gambling, smoking, psychology, medications, laboratories, feminine
hygiene, governmental websites, (MSSS, waiting list, unique file)
Retailers
shoes, child’s clothing, bath, restaurants, funeral complex,
commercial centers
Sports
Tourism
American football
festivals, events, airlines
And many others!
UX Recherche
1470 Peel Street, Suite 820
Montreal, Quebec,
Canada, H3A 1T1
1.514.670.8988
[email protected]
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Clients
Agence d’efficacité énergétique (AEE)
Alcan
Anapharm
Association des Pharmaciens propriétaires (AQPP)
BainUltra
Bell Aliant
Insurance Bureau of Canada
Carnaval de Québec
Cefrio
Chambre immobilière de Québec
Labrie
La Capitale services conseils
La Financière agricole du Québec
Le Soleil
Lépine Cloutier
Les Galeries de la Capitale
Commission de la construction (CCQ)
Ministère des Affaires municipales
Ministère de l’Agriculture, des Pêcheries et de l’Alimentation (MAPAQ)
Ministère de la Recherche, de la Science et de la Technologie (MRST)
Ministère de la Santé et des services sociaux (MSSS)
Ministère de l’Éducation (MEQ)
Commission de la santé et de la sécurité au travail (CSST) Ministère des relations avec les citoyens et de l’immigration (MRCI)
Commission des relations du travail (CRT)
Ministère du Conseil exécutif
Commission des transports
Régie de l’Assurance maladie (RAMQ)
Cossette
Sépaq
Red Cross
SSQ Assurances
Desjardins Groupe d’assurances générales
SSQ Groupe Financier
Directeur général des élections du Québec (DGEQ)
Société de l’Assurance automobile (SAAQ)
École de psychologie de l’Université Laval
Société de Transports de l’Outaouais (STO)
Expocité
Souris Mini
Fempro (Incognito)
Sûreté du Québec
Fromages d’ici
GM
Goodwrench
Ubisoft
Uniprix
Air Canada Travel
Grands feux Loto-Québec
Ivanhoé Cambridge
Ville de Québec
And many others!
UX Recherche
1470 Peel Street, Suite 820
Montreal, Quebec,
Canada, H3A 1T1
1.514.670.8988
[email protected]
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