APARNA DAS Professional Summary Skills Work History

4303 Gray Bluff Court, Greensboro NC 27410 │814-221-9101 │[email protected]
Professional Summary
Strategic Marketing and Communications professional with a firm grasp of corporate messaging and branding
and many years of experience in internal and external communications. Extensive knowledge of social media,
blogging, and editorial media relations. Strong work ethics, as well as exceptional writing, editing and
research skills.
Superior verbal and written communication skills
Brand development and management
Web content development
Social media
Excellent Interpersonal skills
Independent thinker
Team player
Technical skills – MS Office, Adobe
Photoshop, AP style, Macromedia,
WordPress, HTML, SEO
Work History
Freelance Writer
06/2006 – Present
Content Creator/ Writer – Greensboro NC
 Directed a successful SEO and link-building campaign on #DSBA to increase UNC-G website’s credibility
and drive traffic.
 Created effective messaging using language, graphics and marketing collateral.
 Reviewed and edited blog posts to guarantee high content quality.
 Developed and published personal blog: http://oversevenseas.wordpress.com
Project Communications Specialist
09/2013 –10/2013
BB&T Bank – Winston Salem NC
 Created, identified, and implemented communications strategies for key company initiatives such as
change management and ERP project.
 Supported the organization's future process vision by serving as a liaison between implementation team
and associates.
 Managed information source such as project team website.
 Developed key messaging, branding and positioning statements.
 Developed cohesive communications on strategies to improve information sharing amongst project team
 Wrote and edited company newsletters, fact sheets, project logo and product collateral.
 Provided feedback to all departments on brand consistency in outbound communications.
Business Development and Marketing Analyst
06/2013 –08/2013
Encompass Solutions Inc. – Greensboro NC
 Created, customized and monitored strategic e-mail campaigns to targeted audience through CRM
 Accomplished data entry and CRM manipulation.
 Optimized, posted and promoted articles and blogs.
 Executed calling campaigns targeting direct end-user prospective accounts
Aparna Das
Page 2
Enhanced marketing exposure through effective website content management and direct
correspondence with potential clients.
Uncovered and qualified prospects and sales opportunities in targeted markets using external resources
such as Salesforce.
06/2005 – 08/2005
Panasonic System Solutions Company, Secaucus NJ
 Worked closely with client, FBI, to identify their need and challenges and provide a solutions-oriented
technical guide.
 Managed project deadlines and monitored milestones through completion stage.
 Coordinated with internal business divisions, agency partners and local vendors to guarantee on time,
cost-effective delivery of all marketing communications materials.
 Proofed and approved production and printing drafts of promotional materials.
 Created effective messaging using language, graphics and marketing collateral.
Manager – Corporate Communications
04/1999 – 04/2005
Hindustan Petroleum Corporation Limited, Mumbai, India
 Developed and supervised news sources from across locations for internal communication and boosted a
substantial increase in communication effectiveness (75% via Intranet; 63% through emails; and 68% via
in-house news magazine).
 Developed content, designed layouts, and supervised print and distribution of the in-house magazine;
Initiatives won awards for "best in-house magazine" amongst PSUs (2000 and 2004).
 Produced annual reports, brochures, newsletters, corporate films and e-newsletters via intranet.
 Achieved integrated/brand marketing communication for the strategic business units.
 Financial stewardship of printing budget of over Rupees 75 lakhs per year (approximately $ 130,000).
 Accomplished budget surplus and savings in printing cost of around 35% through effective vendor
management and good purchasing practices.
 Managed, promoted and supervised employee related events, product launches, AGMs, trade shows,
investor meets, press meets, and corporate social responsibility events.
Senior Industrial Relations Officer
12/1993– 04/1999
Hindustan Petroleum Corporation Limited, Mumbai, India
 Negotiated and finalized two long term wage settlements (1994/1996) with the trade unions
representing 11,000 employees.
 Supervised domestic enquiry proceedings; and conducted over 35 disciplinary proceedings and audits
for staff and officers across 300 locations nationwide.
 Updated key human resource metrics, including turnover and terminations, using reporting tools on the
HRIS database.
 Acted as liaison between management and employee trade unions to resolve problems benefits.
 Developed and conducted training programs on domestic enquiries/IR related matters for managers.
Master of Science – Communications and Multimedia Technology (Clarion University, Clarion PA)
 4.0 GPA
 Recipient of Outstanding Graduate Student Award, Fall 2006
 Recipient of Sitzman International Student Award, Fall 2006
Master of Arts – Social Work (Delhi University, India)
Bachelor of Arts – Psychology (Delhi University, India)