to download the full report by Gabriel Stone.

S UAV E
sauvignons
Reporting on this latest addition to The Drinks
Business Global Masters series, Gabriel Stone
reports how the quality and style range of some of
the wines had our judges talking
28
SAUVIGNON BLANC is undoubtedly
one of the biggest success stories for the
wine industry in recent years. While
Sancerre has long been a staple of fridges
and wine lists around the world, the
vivacious, aromatic expressions
unleashed by the New World in particular
have catapulted this grape variety to a
whole new level of consumer awareness.
The latest report to July 2014 from the
Wine & Spirits Trade Association shows
that, in the UK at least, Sauvignon Blanc
remains on a firm upward trajectory.
What’s more, commanding a well above
average off-trade retail price of £6.08 per
75cl bottle (compared to £5.27 for
Chardonnay), this is far more than just a
volume driver.
As such, Sauvignon Blanc represented
an obvious candidate for the latest
extension to The Drinks Business Global
Masters Series. What’s more, with no
fewer than 17 different countries
represented among the medallists, the
blind tasting format flagged up both the
high quality and truly international offer
from this grape variety today.
This diversity of origin extended right
up to the very highest medal categories.
While New Zealand scooped a
predictably large proportion of gold
medals awarded, it shared this podium
with Spain, France, Australia, South
Africa, Chile and the US. Meanwhile it
was a Sauvignon Blanc from Spain –
hardly the first place most people would
associate with this grape – that took home
the only Master of the competition.
Regardless of origin, the judges offered a
clear view of what they look for from
Sauvignon Blanc. “It needs to be alive,
tight and mouth-watering,” summed up
Sarah Knowles, buyer for The Wine
Society. Expanding on this view, Clive
Barlow MW, director of merchant and
consultancy business Press Wine Services,
remarked: “There always needs to be
harmony between crisp acidity and fruit,
whatever that fruit style may be.” Despite
the proliferation of Sauvignon Blanc in
the marketplace, he also warned: “It’s not
a forgiving variety. You’ve got to be
careful or you can lose some aromatics.”
s auvign o n blan c mast ers
success stories
As the discussion developed, there was
an acknowledgement of the significant
impact that one country in particular has
had on this variety’s profile. “New
Zealand has been so successful it’s shaped
the market,” remarked Barlow. However,
he stopped short of suggesting that
competitors need to pursue this country’s
trademark highly aromatic expression in
order to succeed. Rather, he continued,
“New Zealand raised the profile of the
variety. It made people realise there’s
more out there and maybe helped to
break that Pinot Grigio stranglehold.” In
particular Barlow pointed to the boost
this raised awareness has given to the
Loire. “People know it’s not the New
Zealand style but they’re still happy to
buy it,” he reported. “New Zealand has
moved people towards a grape that they
might not otherwise have tried. The Loire
is still the home of Sauvignon Blanc and
sells really well.”
‘It’s not a forgiving
variety. You’ve got to
be careful or you can
lose some of those
aromatics’
Despite the success of these two regions,
for those in search of a bargain,
Laithwaites’ global buyer & winemaker
Robin Langton waved the flag for a
completely different corner of the world.
“New Zealand is still the category leader
but Chile is better value for money,” he
insisted. “Under £10 Chilean Sauvignon
Blanc over-delivers quality to price.” For
all this area of strength, that was not to
suggest that the country should restrict its
focus to the entry level. While Langton
praised Leyda as offering “benchmark”
expressions of Sauvignon Blanc, the
competition also threw up a pleasant
discovery for presenter and consultant
Sam Caporn MW: “One real surprise was
a 2006 Sauvignon from Chile that had
passed the test of time really very well,”
she reported.
oak worries
If there was one particular area of
contention among the judges, it was the
issue of using oak to vinify Sauvignon
Blanc. Described as “a car crash” by Hugo
Rose MW, chairman of the Wine
Investment Association, others offered a
more nuanced view. “Undoubtedly there
are some great oaked Sauvignon Blancs
around the world,” commented Knowles.
“When it’s done well it’s great, but when
done badly then it’s the worst wine in the
bottle. There’s no middle ground.” For
Langton, this approach to Sauvignon
Blanc requires intelligent handling by the
producer. “It’s about winemakers trying
to take the wine somewhere other than
just tank-fermented and clean,” he
observed, but warned that with a variety
as “unforgiving” as Sauvignon Blanc, “if
you’re going somewhere else it’s easy to
overdo it.” Above all, Langton
maintained: “As soon as you use new oak
the aromatics almost fight each other.”
One enthusiastic advocate of barrels for
this variety was Caporn. “I really liked
the oaked styles,” she declared. “When
done well it adds a layer of complexity
and interest that is otherwise quite hard
to find in Sauvignon Blanc.”
HigH-end appeal?
This connection between oak and more
ambitious expressions of Sauvignon Blanc
led naturally to a debate about the appeal
of this variety once you venture up above
the £10 or even £20 mark.
It may command a higher than average
price point in the UK but, with a few
notable exceptions, Sauvignon Blanc is
rarely viewed as being in the same
aristocratic league as Riesling or
Chardonnay. Nevertheless, there were
plenty of examples reaching right up to the
About the competition
4 The Global Sauvignon Blanc
Masters is a competition created
and run by the drinks business, and
is an extension of its successful
Global Masters series for major
international varieties such as
Cabernet Sauvignon, Chardonnay
and Pinot Noir.
4 With Sauvignon Blanc entries from
around the world, in total nearly
150 wines were judged blind by a
group of Masters of Wine and
senior buyers using Schott Zwiesel
Cru Classic glasses supplied by
Wine Sorted.
4 Wines were awarded Gold, Silver
and Bronze medals, with only the
very highest scoring entires being
given the accolade of a Master.
4 The wines were tasted over a
single day at Broadway House in
Fulham, London.
£30 mark that won acclaim from the
judges, although there was a general
consensus that Sauvignon Blanc’s natural
comfort zone lies below £20. “The most
impressive category in my view was £10£20,” remarked Rebecca Palmer, associate
director and buyer for Corney & Barrow.
“This is the range that seemed to offer the
best quality and value on the style catwalk,
with wines that spanned the spectrum
4
29
sauvign on blanc mas t ers
100% Sauvignon Blanc – Unoaked
Company
Unoaked under £10
Quinta de Maipo
Four Seasons Wines
Marisco Vineyards
Viña Valdivieso
Viña Casa Silva
Lismore Wines NZ
Sumaridge Estate Wines
Te Pa Family Vineyards
Viña MontGras
Gruppo Mezzacorona
Australian Vintage
Santa Carolina/Ehrmanns
Viña Siegel
DGB
Bottle Green
Viña Casa Silva
Viña Casa Silva
Mt Beautiful
Les Vignobles Foncalieu
Cono Sur
Viña Valdivieso
Vinimark
Bergsig Estate
Santa Rita Estates
Santa Rita Estates
Brand Phoenix
Crown Cellars/Carlsberg
Australian Vintage
Viña San Pedro Tarapaca
Weingut Gross
Miguel Torres Chile
Wine
Country
Vintage
Medal
Palo Alto Sauvignon Blanc
Ritu Sauvignon Blanc
The Ned Sauvignon Blanc
Valdivieso Reserva Sauvignon Blanc
Casa Silva Cool Coast Sauvignon Blanc
Flying Kiwi
Sauvignon Blanc
Te Pa Marlborough Sauvignon Blanc
Amaral
Castel Firmian Sauvignon Blanc
McGuigan Classic
Santa Carolina Reserva Sauvignon Blanc
Siegel Special Reserve Sauvignon Blanc
Franschhoek Cellar, Statue de Femme Sauvignon Blanc
The Long White, Spring Creek Vintners
Reserva Cuvée Colchagua Sauvignon Blanc
Doña Dominga Coasta Sauvignon Blanc
Mt Beautiful Sauvignon Blanc
Le Versant Sauvignon
Cono Sur Reserva Especial
Reserva Sauvignon Blanc
Porcupine Sauvignon Blanc, Boekenhoutskloof
Bergsig Sauvignon Blanc
Carmen Wave Sauvignon Blanc
Doña Paula Los Cardos Sauvignon Blanc
First Cape Vineyards, Special Cuvée Sauvignon Blanc
Cono Sur Las Ondas Sauvignon Blanc
Nepenthe Altitude Sauvignon Blanc
Castillo de Molina Reserva, Elqui Valley
Jakobi Sauvignon Blanc
Cordillera Sauvignon Blanc
Chile
India
New Zealand
Chile
Chile
New Zealand
South Africa
New Zealand
Chile
Italy
Australia
Chile
Chile
South Africa
New Zealand
Chile
Chile
New Zealand
France
Chile
Chile
South Africa
South Africa
Chile
Argentina
South Africa
Chile
Australia
Chile
Austria
Chile
2014
2014
2014
2013
2014
2014
2014
2014
2014
2013
2013
2014
2014
2014
2013
2014
2014
2013
2013
2013
2006
2014
2013
2014
2014
2013
2014
2014
2014
2013
2013
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Unoaked £10-£20
Craggy Range
Saint Clair Family Estate
Framingham Wines
DGB
Cono Sur
Pernod Ricard
Crown Cellars/Carlsberg
Bottle Green
Andeluna Cellars
Matahiwi Estate
Babich Wines
Accolade Wines
Nederburg Wines
Accolade Wines
DGB
Pernod Ricard
Marisco Vineyards
Carolina Wine Brands
Viña Errazuriz
Tarras Wines
Forrest Wines
Saint Clair Family Estate
Weingut Gross
Diemersdal Wine Estate
Diemersdal Wine Estate
Sauvignon Blanc, Avery Vineyard, Marlborough
Pioneer Black 3, 43 Degrees Sauvignon Blanc
Framingham Marlborough Sauvignon Blanc
Boschendal Elgin Sauvignon Blanc
20 Barrels Sauvignon Blanc
Brancott Estate Terroir Series Sauvignon Blanc
Invenio, Sauvignon Blanc
Vistamar Sepia Reserva Sauvignon Blanc
Andeluna 1300 Sauvignon Blanc
Matahiwi Estate Sauvignon Blanc
Babich Marlborough Sauvignon Blanc
Mud House Sauvignon Blanc
Nederburg Private Bin D234 Sauvignon Blanc
Mudhouse Woolshed Vineyard Marlborough Sauvignon Blanc
Boschendal 1685 Sauvignon Blanc
Brancott Estate Letter Series “B” Marlborough Sauvignon Blanc
The King’s Favour Sauvignon Blanc
Viña Casablanca Nimbus Single Vineyard Sauvignon Blanc
Max Reserva Sauvignon Blanc
Tarras Vineyards Sauvignon Blanc
Forrest Sauvignon Blanc
Saint Clair Marlborough Premium Sauvignon Blanc
Sauvignon Blanc Steirische Klassik
Diemersdal Sauvignon Blanc Reserve
Diemersdal 8 Rows Sauvignon Blanc
New Zealand
New Zealand
New Zealand
South Africa
Chile
New Zealand
France
Chile
Argentina
New Zealand
New Zealand
New Zealand
South Africa
New Zealand
South Africa
New Zealand
New Zealand
Chile
Chile
New Zealand
New Zealand
New Zealand
Austria
South Africa
South Africa
2013
2014
2014
2012
2014
2013
2013
2013
2014
2014
2014
2013
2014
2013
2014
2013
2013
2013
2014
2013
2013
2014
2013
2014
2014
Gold
Gold
Gold
Gold
Gold
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
from exuberant, self-assured Kiwis to the
more restrained and savoury.” By contrast,
she found that when venturing above the
£20 mark “some were simply too fullbodied to do the variety any favours.”
For Caporn, “you get what you pay for if
you spend over a tenner as you get deeper
concentration, better flavours, length and
complexity.” However, at the very top end
she echoed Palmer’s view, suggesting:
“Over £20 it was harder to see the value
30
‘I really liked the oaked
styles. When done well it
adds a layer of
complexity and interest
that is otherwise quite
hard to find in
Sauvignon Blanc’
and a couple of wines were actually
penalised for that.” Nevertheless, while the
£10-£20 price bracket proved a particularly
prolific source of top medals, the healthy
cohort of £20-£30 gold medal winners
indicated both strong interest from
winemakers in making these upmarket
styles and the qualitative success of many
such endeavours when sensitively handled. 4
Cultivating and processing grapes scientifically in order to
produce a wine with unmatched sensory dimensions and
health-promoting properties: this is the vision of Prof. Dr.
Michael Popp, pharmacist and CEO of Bionorica SE.
At his country estate “Es Castellet” nestled in the Tramuntana
Mountains of north-western Mallorca, Sauvignon Blanc,
Shiraz, Cabernet Sauvignon and Merlot grapes flourish on the
Steep and narrow ancient stone terraces that give this
exclusive wine its name: “Stairway to Heaven”. These terraced
plots are optimal for the production of great wines.
Sundrenched by day, this Cliffside perch stores the heat to
insulate the vines during the cool nights. Complementing the
beneficial climate are fertile soil an natural drainage. Dense
planting guarantees highest-quality grapes, which – in
keeping with the vineyard´s demanding standards – are
carefully hand-picked and subject to a strict selection process
while still on the mountainside. The wines are matured in
barriques made of French and Hungarian oak and fermented
in innovative oak and steel tanks.
Bodega Castell Miquel
Ctra. Alaró – Lloseta Km 8,7
07340 Alaró / Mallorca – Spain
Tel. 0034 971 510 698
Contact: [email protected]
www.castellmiquel.com
VIGNON B
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GOLD
2014
MASTER
NC
S
A
Castell Miquell – the wine with
positive health benefits.
O
E GL BAL
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GOLD
THE G
LO
RIESLING
AL
B
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AS
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VIGNON B
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AU
MASTER
NC
S
A
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035_db_nov_Adverts_Layout 1 31/10/2014 16:59 Page 1
SILVER
2014
2014
20 Barrels Limited Edition, 2014
“A distinctive wine. Pleasingly pungent with
attractive white blossom aromatics, lots of
fruit, refreshing acidity and a good length”
the drinks business
Global Masters judging panel
Reserva Especial, 2013
“A lovely palate, slightly honeyed with peach
and pineapple. A long, fresh
finish with a touch of grip”
the drinks business
Global Masters judging panel
the drinks business is proud to announce
the launch of the Chianti Masters.
Arguably the most iconic of all Italian wines, the competition
will recognise and reward only the finest Chianti on the
world stage.
As part of the drinks business Masters series, wines from the
Chianti region will be judged exclusively by style and price
by a panel of leading industry experts.
The judging panel will be composed exclusively of Masters
of Wine, Master Sommeliers and senior wine buyers. The
wines will be tasted blind and only the best wines will be
awarded medals ranging from Bronze through to Gold, with
the opportunity for truly exceptional wines to be awarded
the title of “Master”.The results will be published to an international audience both in print and online.
To enter your Chianti, please contact Chloé Beral
on [email protected] or by phone on
+44 (0) 207 803 2437
Deadline for entry is Friday 5 December 2014
inks busin
dr
s
es
THE CHIANTI MASTERS 2015
th
e
www.conosur.com
CHIANTI
2015
sauvign on blanc mas t ers
100% Sauvignon Blanc – Unoaked
Company
Unoaked £10-£20 (cont’d)
Crown Cellars/Carlsberg
Viña Garcés Silva
Cortes de Cima
Aresti Chile Wine
Accolade Wines
Vinivola LA Cetto
Nederburg Wines
Viña Quintay
Foucher Lebrun
Viña Garcés Silva
Babich Wines
Foucher Lebrun
Quinta de Maipo
Spier Wines
Pernod Ricard
Cono Sur
DGB
Kingsland
Spier Wines
Aaldering Vineyards & Wines
Paul Cluver Estates
Wine
Country
Vintage
Medal
Cloud Island, Sauvignon Blanc, ZGM
Boya Sauvignon Blanc
Cortes de Cima Sauvignon Blanc
Aresti Trisquel Sauvignon Blanc
Flagstone Free Run Sauvignon Blanc
L. A. Cetto Sauvignon Blanc
Nederburg Manor House Sauvignon Blanc
Q Grand Reserve Sauvignon Blanc
Pouilly Fumé “Les 2 Collines”
Amayna Sauvignon Blanc
Babich Family Estates Wakefield Downs Sauvignon Blanc
Sancerre Blanc “Foucher Lebrun”
Gran Devoción Sauvignon Blanc
Spier 21 Gables Sauvignon Blanc
Brancott Estate Flight Marlborough Sauvignon Blanc
20 Barrels Sauvignon Blanc
Boschendal Sauvignon Blanc Reserve
De Grendel Sauvignon Blanc
Spier 21 Gables Sauvignon Blanc
Aaldering Sauvignon Blanc
Sauvignon Blanc
New Zealand
Chile
Portugal
Chile
South Africa
Mexico
South Africa
Chile
France
Chile
New Zealand
France
Chile
South Africa
New Zealand
Chile
South Africa
South Africa
South Africa
South Africa
South Africa
2013
2013
2013
2014
2011
2013
2014
2013
2013
2013
2013
2013
2013
2013
2014
2013
2013
2014
2014
2013
2014
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Unoaked £20-£30
Blaxland Wine Group
Sunstone Vineyards & Winery
Jonathan Tolley Sauvignon Blanc, Copestick Murray
Sauvignon Blanc
Australia
USA
2014
2013
Bronze
Bronze
Unoaked £30+
Casa Vinicola Zonin
Tenuta Ca'Bolani Aquilis Sauvignon Friuli
Italy
2013
Bronze
Medal
100% Sauvignon Blanc – Oaked
Company
Oaked under £10
Nederburg Wines
Wine Name
Country
Vintage
Nederburg Winemaster's Reserve Sauvignon Blanc
South Africa
2014
Gold
Oaked £10-£20
Santa Rita Estates
Matahiwi Estate
D'Aria Winery
Te Pa Family Vineyards
Viña Valdivieso
Viña Valdivieso
Australian Vintage
Craggy Range
Viña San Pedro Tarapaca
Viña Leyda
Backsberg
Australian Vintage
Santa Rita Floresta Sauvignon Blanc
Holly Sauvignon Blanc
The Songbird Sauvignon Blanc
Te Pa Oke Sauvignon Blanc
Single Vineyard Sauvignon Blanc
Single Vineyard Sauvignon Blanc
Nepenthe Petraea Sauvignon Blanc
Sauvignon Blanc, Te Muna Road Vineyard, Martinborough
Tarapacá Gran Reserva Sauvignon Blanc
Leyda Lot 4 Sauvignon Blanc
John Martin Reserve Sauvignon Blanc
Tempus Two Copper Sauvignon Blanc
Chile
New Zealand
South Africa
New Zealand
Chile
Chile
Australia
New Zealand
Chile
Chile
South Africa
Australia
2013
2013
2014
2012
2012
2010
2013
2013
2013
2013
2013
2014
Gold
Gold
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Bronze
Bronze
Bronze
Oaked £20-£30
Gitton Père et Fils
Australia West Wine Exports
Bodegas Castell Miquel
Winetraders
Cakebread Cellars
Yarden Golan Heights Winery
Vinimark
Sancerre Galinot
Larry Cherubino Pemberton Sauvignon Blanc
Castell Miquel Sauvignon Blanc Stairway to Heaven
Bellbird Spring, Block Eight Sauvignon Blanc, Waipara
Sauvignon Blanc
Yarden Sauvignon Blanc, Golan Heights Winery
Reyneke Sauvignon Blanc
France
Australia
Spain
New Zealand
USA
Israel
South Africa
2010
2013
2013
2012
2013
2013
2013
Gold
Gold
Gold
Silver
Silver
Silver
Bronze
Blended offerings
One final area of discussion centred on
the handful of blended Sauvignon Blanc
entries. There was particular enthusiasm
for the results when this variety is
combined with Semillon, as demonstrated
so prominently by Bordeaux and
32
‘Over £20 it was
harder to see the value
and a couple of wines
were actually penalised
for that’
Margaret River in particular. “Semillon
gives you that breadth on the palate,”
noted Langton as he considered the
merits of this combination. However, for
the moment at least, Knowles described
the Sauvignon/Semillon blend as “very
4
difficult to sell.”
sauvign on blanc mas t ers
Blends (minimum 50% Sauvignon Blanc) – Unoaked & Oaked
Company
Wine Name
Unoaked Blends – Minimum 50% Sauvignon Blanc
Santa Rita Estates
Santa Rita 120 Sauvignon Blanc 2014
Country
Medal
Price
Blend
Chile
Silver
Under £10
Maison Ginestet
Marquis de Chasse 2013
France
Silver
Under £10
Sumaridge Estate Wines
Maritimus 2011
South Africa
Silver
£10-£20
Marchesi Antinori
Conte della Vipera, Castello della Sala 2013
Italy
Silver
£10-£20
La Motte Wine Estate
La Motte Pierneef Sauvignon Blanc 2014
South Africa
Silver
£10-£20
Maison Ginestet
Ginestet 2013
France
Bronze
Under £10
Lapostolle/Berkmann Wine Cellars
Casa Sauvignon Blanc 2013
Chile
Bronze
£10-£20
98% Sauvignon Blanc, 1%
Semillon, 1% Chenin Blanc
50% Sauvignon Blanc,
50% Semillon
65% Sauvignon Blanc,
26% Chardonnay, 6% Semillon,
3% Viognier
80% Sauvignon Blanc,
20% Semillon
90% Sauvignon Blanc,
10% Semillon
50% Sauvignon Blanc,
50% Semillon
92% Sauvignon Blanc, 8% Semillon
Spain
Master
£20-£30
Robert Mondavi - Accolade Wines Robert Mondavi Nappa Valley Fume Blanc 2012 US
Gold
£10-£20
Château Hostens-Picant
Cuvée des Demoiselles 2012
France
Silver
£10-£20
Jackson Family Wines
Jackson Family Wines
US
US
Silver
Silver
£10-£20
£10-£20
Château Brown
Atalon, Napa Valley Sauvignon Blanc 2013
Kendall Jackson Vintners' Reserve
Sauvignon Blanc 2013
Chateau Brown 2012
France
Silver
£20-£30
Maison Ginestet
Mascaron par Ginestet 2013
France
Bronze
£10-£20
Accoalde Wines
Treaty Tree Reserve Sauvignon Blanc Semillon, South Africa
Western Cape 2013
Chamlija Sauvignon Blanc 2013
Turkey
Bronze
£10-£20
Bronze
£10-£20
Matanzas Creek Winery Sauvignon Blanc
Sonoma County 2013
Bronze
£20-£30
Oaked Blends – Minimum 50% Sauvignon Blanc
Miguel Torres - John E Fells
Torres Fransola 2012
Chamlija Wines
Jackson Family Wines
Even if this style remains something of a
trade secret for now, with Sauvignon
Blanc’s star shining so brightly at the
moment winemakers around the world
have plenty of incentive to continue
refining their product and pushing
boundaries. Of course, many consumers
will undoubtedly remain content to lap
up the cheaper, crowd-pleasing
expressions that occupy such a vast
expanse of shelf space. However, it is
reassuring to know that there are plenty
of rewarding options for those who
choose to explore further up the price
ladder. db
4
34
US
‘I really liked the oaked
styles. When done well it
adds a layer of
complexity and interest
that is otherwise quite
hard to find in
Sauvignon Blanc’
90% Sauvignon Blanc,
10% Parellada
87% Sauvignon Blanc,
13% Semillon
55% Sauvignon Blanc,
45% Semillon
91% Sauvignon Blanc, 9% Semillon
93% Sauvignon Blanc,
5% Semillon, 2% Viognier
64% Sauvignon Blanc,
36% Semillon
50% Sauvignon Blanc,
50% Semillon
75% Sauvignon Blanc,
25% Semillon
85% Sauvignon Blanc,
15% Viognier
90.5% Sauvignon Blanc,
9.5% Semillon
sauvign on blanc mas t ers
Trade talk: Why enter wine
awards?
roB BuckHaven,
torres senior
Brand manager,
joHn e fells
We have to be selective about which
awards we enter as there are now so
many in existence. However, wine
awards are a great vehicle for brand
building and sales; the two are not
mutually exclusive. We enter awards
as our customers find any successes
great to promote the wines and in turn
stimulate sales. For example, we were
approached to submit Torres Fransola
into the db Masters by several of our
customers who are currently
championing premium Spanish wines.
Fransola’s success in the competition
will act as an additional tool to
support that promotional initiative.
But winning an award is not enough
in itself to promote a brand or see an
uplift in sales. Torres sets the
benchmark among wineries in how to
maximise the impact of a win.
The judges
xxxxxxxxxxxx xxxxxxxxxxx
xxxxxxxxx
36
left to right: clive Barlow mw,
director, Press Wine Services
clem Yates mw, sourcing & supply
director, Off-Piste Wines
rebecca palmer, associate director &
buyer, Corney & Barrow
patrick schmitt, editor in chief, the
drinks business
sam caporn mw, consultant
john casson mw, consultant
gabriel stone, managing editor, the
drinks business
Hugo rose mw, chairman, Wine
Investment Association
sarah knowles, buyer, The Wine
Society
simon Howland, staff writer, the
drinks business
robin langton, senior buyer &
consultant winemaker, Laithwaites