ECN media pack - Electrical Contracting News

FOR ELECTRICAL CONTRACTORS WHO MEAN BUSINESS
MEDIA INFORMATION
HISTORY
VISION
EDITORIAL EXCELLENCE
ECN was launched in 1980 as a mould-breaking
publication to cover all aspects of the UK’s
electrical contracting industry. It quickly became
the definitive business magazine for the electrical
contracting industry by drawing together and
distilling a unique collection of news stories,
opinion and technical information.
To be the electrical contracting industry’s most
influential and valued publication.
Each and every month electrical contractors read ECN
in order to keep up to date with all that is happening in
their industry. Within its unique newspaper format they
are able to read about the latest industry developments,
legislation, health and safety issues, transport, business
advice, training information, distribution news and
promotions.
Each month ECN has a special feature that runs
alongside its regular news based sections. Each feature
comprises of two major articles and a comprehensive
product round up. There is no charge for including
editorial material within these features.
THE INDUSTRY
The electrical contracting industry is a vital part
of the UK’s economy and covers the installation
of fixed electrical wiring and fittings for electrical
power, lighting, heating, circuit protection,
security systems, communications equipment and
much more. Market intelligence estimates that
the UK’s electrical contracting industry is worth a
staggering £17.13bn.*
*Source: Key Note Market Report Data 2010
VALUES
ECN strives to provide relevant, topical, thoughtprovoking, carefully researched editorial and
information to its audience enabling them to do
their job in a more productive and effective manner.
DISTRIBUTION
ECN is available in print, digitally using turn
page technology and is also available for direct
download from the App Store for iPad users.
Registration to the magazine is free-of-charge to
subscribers who meet our strict terms of control.
ECN’s audience demographic of electrical
contractors, buyers and specifiers ensures it is the
perfect medium for brand building, product awareness
and, perhaps most importantly, response levels.
In essence, ECN is distributed to the following
core groups:
January Circuit protection & switchgear
February
Test equipment
March Cable & cable management
•E
CA member companies in England and Wales.
•N
ICEIC enrolled electrical contractors.
•S
ELECT of Scotland members.
April Tools & workwear &
lighting supplement
ECN is also distributed to other important groups
within the electrical contracting industry, including
project management companies, consulting
engineers, specifiers, local authorities, health
authorities and private utilities providers.
JuneSecurity
May
July
Fire detection & emergency lighting
Renewable & green technologies
AugustLighting
SeptemberHeating & ventilation
October
Wiring accessories
November Home automation & buiding controls
Period 1st January 2011 to 31st December 2011, total average net circulation per issue, 9,817.
December Data cabling
MAIN ACTIVITY OF BUSINESS
JOB ROLE
AREAS INVOLVED IN
100
80
60
40
20
0
Electrical contractor 89%
Wholesale/distribution3%
Manufacturer3%
Public utilities
2%
Training/qualifications2%
Other1%
Managing director
37%
Owner26%
Installer25%
Estimator4%
Specifier2%
Designer2%
Consultant2%
Other2%
General electrical contracting 96%
Lighting82%
Fire & emergency lighting
71%
www.electricalcontractingnews.co.uk
100
100
Heating & ventilation
66%
Security65%
Network cabling
61%
THE LATEST
PRODUCTS
MULTIMEDIA
ECN IS MULTI-FORMAT
AND SOLUTIONS
FOR CONTRACT
ORS
NOVEMBER
PRODUCT LINK
DISTRIBUTED
FREE EACH
2014
MONTH WITH
CIRCUIT PROTECTIO
N & SWITCHGE
Product Link is the essential monthly buyers
guide for electrical contractors.
They say that the art of marketing is to
have the right product at the right time at the
right price – all well and good, but what if
people aren’t aware of your product?
Published as an A4 supplement within
ECN, Product Link is a medium in which
the latest electrical products, offers
and services are showcased to ECN subscribers, your potential
customers.
It’s both easy and, perhaps more importantly, cost-effective to have your
company’s product or services featured within the pages of Product Link.
AR PAGE 6
LIGHTING PAGE
CABLE MANAGEM
ENT PAGE 3
MISCELLANEOUS
As well as its traditional printed format,
ECN is also available as a digital
edition for viewing online and can be
viewed on the ECN website, www.
electricalcontractingnews.co.uk.
In addition, the app version of ECN
is available in both the Apple App
Store and Android Market. Simply
search for ‘Electrical Contracting
News’ or ‘ECN’ and download. The
app will inform the user when each
new issue is available for download.
At no extra cost advertisements are
seen across all three viewing platforms
giving greater access to even more
readers whilst allowing subscribers to
access the latest industry news and
views wherever they are and whatever
they are doing.
HYPERLINKS AND MULTIMEDIA
In both the digital edition and app
versions all website and email links are
made live, allowing readers to click
directly to a website. Links can be
customised and directed to a particular
part of a website with details of a
specific product.
Multimedia elements can also
be added. Whether it be a video
embedded in the advert or even an
animated version of the entire advert,
we can customise to suit your needs.
2
DIGITAL ADVERTISING
There are several ways you can
digitally advertise with ECN. Firstly,
there is the website, on which we
can display two different types of
advert – a vertical ‘skyscraper’ style
or horizontal ‘banner’. These adverts
can be animated and are always
hyperlinked to the advertiser’s website.
ECN also produces a monthly
Editors e-newsletter, which can be
sponsored. The sponsorship package
includes a horizontal web banner,
which again can be animated and is
placed at the top of the e-newsletter.
The company is also invited to supply
a news story or press release to be
included in the editorial.
You can also take advantage of our
comprehensive digital database with
solo email marketing to our readers
and mailing list subscribers.
APPS
Using our expertise in producing
apps we can now offer this unique
service to clients. How impressed
would your customers be if you could
offer downloads such as corporate
brochures, catalogues and technical
specifications?
CATALOGUES
Product Link
Nov 2014.indd
PAGE 4
PAGE 7
TOOLS & WORKWEA
R PAGE 5
SOFTWARE
& APPS PAGE
6
1
14/10/2014
13:02
EDITORIAL & ADVERTISING DEADLINES 2014
Issue
Editorial Deadline
Advertising Deadline
January
26th November
3rd December
February
1st January
8th January
March
29th January
5th February
April
26th February
5th March
May
2nd April
9th April
June
31st April
7th May
July
30th May
4th June
August
2nd July
9th July
September
30th July
6th August
October
28th August
3rd September
November
1st October
8th October
December
29th October
5th November
26th November
3rd December
January 2014
www.electricalcontractingnews.co.uk
ECN ADVERTISING OPPORTUNITIES
ADVERTISEMENT SIZE
TRIM SIZE (W X H)
BLEED SIZE (W X H)
PRICE
DPS
488 x 340mm
494 x 346mm
£3,500
Full page
244 x 340mm
250 x 346mm
£2,000
Half page DPS
468 x 159mm
n/a
£1,750
Half page (horizontal)
224 x 159mm
n/a
£1,250
Half page (vertical)
109 x 326mm
n/a
£1,250
Junior A4
164 x 235mm
n/a
£1,250
Third page bookends (x2)
75 x 326mm
n/a
£1,750
Quarter page DPS strip
468 x 77mm
n/a
£1,000
Quarter page
109 x 159mm
n/a
£750
Quarter page strip
224 x 77mm
n/a
£750
Quarter page bookends (x2)
55 x 326mm
n/a
£1,500
Eighth Page (classified)
109 x 77mm
n/a
£125
Front cover strip
224 x 53mm
n/a
£1,250
Front cover earpiece
125 x 47mm
n/a
£1,250
ECN
Product Link
Front cover
190 x 210mm
n/a
£1,000
Back cover
210 x 297mm
216 x 303mm
£850
Full page
210 x 297mm
216 x 303mm
£750
Product insertion (words & image)
£125
Inserts
Loose or bound in
DIGITAL OPPORTUNITIES
Subject to weight & size
BESPOKE APPS
Bespoke eShot
£850
Editor’s Newsletter Sponsorship
£500
Website Banner / Skyscraper
iPad and Android tablet apps
£Price upon request
£350 per month
MECHANICAL SPECIFICATIONS
File Formats
We prefer industry standard 1.3 compliant PDFs with PDF/X-1a settings.
Recommended settings can be downloaded from www.pass4press.com.
Files should be CMYK, images 300dpi or more, all fonts embedded and OPi
settings switched off. Any file supplied in RGB colour mode will be converted to
CMYK. This may result in unexpected results due to possible colour shifts during
conversion. Any individual images or logos should be supplied as hi-res EPS,
JPEG, TIFF, Photoshop, Illustrator or PDF files. Please ensure any fonts are
embedded or outlined.
Digital Editions
Hyperlinks will only be picked up by the digital publisher if they appear as text rather
than a flattened image. Please let the production department know if you have any
particular requests with regards to links when you supply your artwork.
Delivery Method
Email files to [email protected]. Folders may be zipped. Large
files may be sent using an online service such as www.yousendit.com or www.
webcargo.net.
CONTACT DETAILS
Publishing Director: Mike Marsh
T: 01353 616108 | E: [email protected]
Group Advertising Manager: Alan Goodes
T: 01353 616110 | E: [email protected]
Classifieds: Ashley Woodroffe
T: 01353 616104 | E: [email protected]
Editor: Mike Crane
T: 01353 616117 | E: [email protected]
Assistant Editor: Russell Drury
T: 01353 616105 | E: [email protected]
Production Assistant: Emma Duffen
T: 01353 616112 | E: [email protected]
Whilst every effort is made to ensure that advertisements are produced to the highest standards, Terrington
Publications Ltd will not accept responsibility for the reproduction of adverts that have not been supplied to
our specification. Where possible, if changes must be made by us a proof will be sent for final approval.
Alexander House, 38 Forehill, Ely, Cambridgeshire CB7 4AF
www.electricalcontractingnews.co.uk