Press Release For Immediate Release Eco Fashion Week Remix - Obakki, Value Village, Holt Renfrew & H&M Are At The Forefront. VANCOUVER, BRITISH COLUMBIA, April 2014 – Anticipation has begun for the lights, sounds and styles of the upcoming edition of Eco Fashion Week. The three day event is situated at SFU Woodward’s, The Fairmont Waterfront, and Holt Renfrew, April 27-29th, 2014. The Eighth Edition of Eco Fashion Week focuses on global and luxury retailers’ level of social and environmental responsibility. EDITION EIGHT EMPHASIS Educational Series - H&M’s first appearance at Eco Fashion Week Hosted at SFU Woodward’s in Gastown Pierre Börjesson, H&M ‘s Senior Sustainability Specialist, will speak to the H&M Garment Collecting Initiative - A global initiative that encourages customers to bring in unwanted garments of any brand and in any condition to H&M stores to be given a new life. As EFW’s Keynote Speaker, Börjesson will be joined on the schedule by Vancouver designer Jason Matlo, Maureen Dickson of Slow Fashion Forward, Value Village Chief Marketing Officer Karin Koonings and more. Presented by Eco Waste and Bullfrog Power, EFW’s seminars use an interactive approach to empower fashion professionals and the public by opening up a discussion and offering solutions to shift the apparel and textile industries towards more responsible practices. Thrift Chic Challenge & 68 Pound Challenge Presented by Value Village Hosted at The Fairmont Waterfront Thrift retailer Value Village returns to present the fifth edition of the Thrift Chic Challenge a trend-focused event where three stylists are given a $500 allowance to create ten runway worthy outfits using only gently-used clothing from Value Village. For the first time, local stylists had the opportunity to submit their portfolio to Eco Fashion Week to win one of the three designer spots. The top ten looks were judged by a team from Value Village, West Coast Editor of Fashion Magazine, Joy Pecknold and fans of Eco Fashion Week via Facebook. Following the judging the scores were tallied to select the three stylists who made the cut - Lauren Clark and Lyndsey Chow of Hey Jude, Jerome Insorio and Ghazal Elhaei– to take on this season’s Thrift Chic Challenge. Young Oak designer Tammy Joe is the new talent behind Value Village’s 68 Pound Challenge. Sixty-eight pounds is the amount of clothing and textiles the average North American throws away each year and serves as the inspiration for this fashion challenge creating a brand new fashion-forward collection from sixty-eight pounds of reworked clothing from Value Village. Charity Shopping Night at Holt Renfrew to Feature New H Project Showcase and Fashion Show by Obakki Hosted at Holt Renfrew, Downtown Vancouver Eco Fashion Week concludes with a Charity Shopping Night at Holt Renfrew, featuring a Fashion Show by luxury label, Obakki, whose Spring Summer 2014 collection is carried at Holt Renfrew as part of H Project. H Project is a shop of extraordinary products with extraordinary stories, curated by Alexandra Weston, Director of Brand Strategy, who will also be in Vancouver for the event and speaking for H Project’s newest concept “Uncrate India”. A portion of the nights proceeds will go to The Obakki Foundation, Obakki's philanthropic counterpart, that focuses on providing clean water and education in Africa. Limited Edition Eco Fashion Week SIGG Water Bottle Featured at H Project From April 22nd to April 29th a limited edition Eco Fashion Week SIGG Water Bottle will be carried at Holt Renfrew as part of H Project. The water bottles retail for $20.00 CAD with proceeds going to Eco Fashion Week and The Obakki Foundation. Lucida Lab, La Biosthétique and Michael, Evrensel & Pawar LLP at Eco Fashion Week Guests of Eco Fashion Week will have the chance to see a curated exhibition by Lucida Lab which features local artists tackling the issues of waste and the environment. In conjunction with EFW’s 68 Pound Challenge Presented by Value Village, artists Stephanie Jonsson, Emily Neufeld, Katherine Nielsen, Bec Wonders, Ines Ortner, Hailey McCloskey and Lloyd Stone have each responded with their own representation of 68 Pounds made from industrial waste from EFW sponsor Ecowaste. La Biosthétique is back as the official beauty brand behind the runway looks at Eco Fashion Week. Their professional team collaborates with designers to take a fresh approach on this season’s top hair and makeup trends while using products that uphold the strictest standards in quality. Backstage you will find goods from La Biosthétique’s 100% organic “natural” line the products are never tested on animals and packaged in biodegradable plastic. Michael, Evrensel & Pawar LLP (MEP Business Counsel), a newly formed, full-service corporate/commercial and entertainment law firm founded on expertise, ingenuity and collegiality, is proud to announce its alliance with EFW. This alliance will utilize the firm’s strengths in representing brand owners, fashion houses, designers, wholesalers, stylists, modeling agencies, and retailers in the fashion industry in a wide range of legal matters for all aspects of their business. -30Media Registration: http://ecofashion-week.com/registration.html Public Tickets: http://ecofashion-week.com/ Press Contacts: For Eco Fashion Week press inquiries please contact: Ashleigh Said Email: [email protected] For Value Village press inquiries please contact: Amanda Whitver Email: [email protected] For Obakki press inquiries please contact: Michelle Chiu Email: [email protected] For H&M press inquiries please contact: Emily Scarlett Email: [email protected] For La Biosthétique press inquiries please contact: Lyndi Barrett Email: [email protected] For Holt Renfrew press inquiries please contact: Carla Stef Email: [email protected]
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