Company Profile So Pure Enterprises FZC

Company Profile
Of
So Pure Enterprises FZC
SO PURE ENTERPRISES FZC
Sharjah Airport International Free Zone (SAIF ZONE)
Plot No P6- 044,
P.O. Box: 9295, Sharjah – U.A.E
[email protected]
www.sopurewater.com
Tel: +971 6 557 9955
Fax: +971 6 557 8557
1. Business, Administrative & Contact Information
a. Company Name: So Pure Enterprises (FZC)
b. Business Type: Free Zone Trading Company
c. Company Registration Number: 119380
d. Tel: +971 6 557 9955
e. Fax: +971 6 557 8557
f. E-mail:
[email protected]
g. Physical address: P6-44 SAIF Zone
Sharjah Airport International Free Zone
h. Postal Address: P.O. Box 9295
2. Introduction
a. Company History
So Pure Enterprises is a trading company in water treatment
equipment that was established in 2002 in Sharjah, UAE. It initially
started with the import of filtration products to cater to the needs of
Water & Waste Water industry in the Middle East and the Gulf region
and today is a leading water treatment solutions provider for the
Industrial, Commercial and Residential markets in the UAE, GCC and
other Middle Eastern countries.
b. Company Activity
So Pure Enterprises is the supplier of world renowned and trusted
water and waste water equipment and products namely from Dow,
Pentair, Protec Arisawa, MMP and CHF. So Pure Enterprises is the main
distributor of these products in the UAE and Iraq.
Business Profile of So Pure Enterprises (FZC)
3. Strategy
a. Vision Statement
We aim is to have enhanced business relations with the world
renowned manufacturers which will benefit our customers.
b. Mission statement
To assure quality and to improve the accessibility to cleaner and
fresher water
c. Values
We believe in increasing customer’s choice and providing easier access
to the best available world-class quality products.
d. Business Goals & Objectives
Increase the range of water and waste water equipment and products
from the best available brands worldwide
e. Business strategy
So Pure business strategy is through diversification it increases the
product lines available in the water industry by making partnership with the
best available brands in the industry.
f. Economic Intent
So Pure is a profit making company with best price for best quality available
g. Financial Resources
So Pure has always fulfilled the financial commitments and obligations. It
has established very strong, trusting and professional relationships with its
bankers, suppliers and customers.
4. Business Concept
a. Business Concept
Trading with water and waste water equipment and products

b. Products
 RO and UF Membranes; 
 Membrane Pressure Vessels / Housings; 
 FRP Tanks; 
 Dosing Pumps; 
 Cartridge and Bag Liquid Filter Housing (SS, FRP and UPVC); 
 Stainless Steel Housing; 
 Control Valves; 
 Cartridge Filter 
 Bag Filter 
c. Services
 Design of the plant 
 Start-up & commissioning supervision 
 Technical support & trouble shooting 
 After Sales Service 
 Operation & Maintenance 
 Installation 
Business Profile of So Pure Enterprises (FZC)


Testing / Commissioning 
Technical support 
•
Dow:
– DOW FILMTEC™ Reverse Osmosis Membranes & Ultrafiltration
modules,
– We are the Main Distributor for the Dow Filmtec and UF
Products in the UAE and Iraq.
•
Protec Arisawa:
– Membrane Pressure Vessels,
– We are the Main Agent for Protec Arisawa membrane pressure
vessels in the UAE and Iraq.
•
Pentair:
– Pressure Tanks,
– We are the Sole Agent for Pentair Tanks China products in the
UAE and Iraq.
•
MMP:
– Filter Cartridges,
– We are the Sole Agent for MMP products in all the GCC, Middle
East countries and Iraq.
•
CHF: (NEW)
– Filter Housing,
– We are the Sole Agent for CHF Huaheng products in all the GCC,
Middle East countries and Iraq.

d. Business competitiveness
We have a strong partnership with the major brands in the business; we
have exclusivity agreements to sell their selected products in the region
we trade in.
e. Quality Policy & Objectives
Member of the Water Quality Assurance
Under process of ISO 9001 certification
Our products partners have their own certifications like WQA, ASME,
NSF, ANSI standards, ISO 9001 and MOH
f. Service Pledge
To provide products and services through a process that exceeds customers’
satisfaction. We deliver the right products and services to the customer at
the right time, quality and price.
g. Business Model
We are a centralised business based in a Free zone
Business Profile of So Pure Enterprises (FZC)
5. Management & Ownership
a. Management structure
Chairman of the
Board
Human Resources
Manager
Accounts
Manager
Purchasing
Manager
Executive Secretary
Marketing
Manager
b. Ownership Structure
100% ownership, Free Zone
c. Chairman of the Board and Chief Executive
d. Management
Accounting Manager
Purchasing Manager
Business and Marketing Manager
e. Office and Administrative Personnel
Executive secretary
f. Sales Team
g. Logistics Team
Business Profile of So Pure Enterprises (FZC)
Sales &
Engineering
Logistics
Team
6. Current Customers
a. Municipalities in UAE: Abu Dhabi, Dubai, Sharjah, Fujairah and Iraq:
North and South Baghdad, Basra.
b. Ministries in Iraq: Water Resources, Oil, Electricity, Industry and Minerals
c. Authorities: Water Authorities in the UAE: FEWA , ADEWA, SEWA, DEWA.
d. Original Equipment Manufacturers (OEM):




Metito (Overseas) Ltd 
PACT Engineering (FZC) 
Veolia Water Systems (Gulf) FZC 
Salam Enterprises LLC 
Thank you for taking the time to go through our business profile.
If there are any questions or comments, please feel free to contact
us.
Business Profile of So Pure Enterprises (FZC)

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