resume - Michael Loffredo

MICHAEL
LOFFREDO
www.mloffredo.com
EDUCATION
EXPERIENCE
SKILLS
CARNEGIE MELLON UNIVERSITY
VISUAL DESIGN LEAD
PITTSBURGH, PA | GRADUATED: DEC 2014
MHCI CAPSTONE WITH CISCO | PITTSBURGH, PA | JANUARY – AUGUST 2014
Master of Human-Computer Interaction
Cumulative GPA: 4.04 / 4.33
Created a product ecosystem and vision for what mobile
collaboration in the workplace could look like five years from now
for Cisco Systems, Inc. Conducted user-centered research that
informed an iterative design and prototyping process to arrive
at our final solution. Led my team in developing a unified visual
language and user experience across our product ecosystem.
SOFT WARE
Adobe Creative Suite
(AE, Ai, Br, Dw, Eg, ID, Ps)
Google SketchUp 8
Microsoft Office
CARNEGIE MELLON UNIVERSITY
PITTSBURGH, PA | GRADUATED: MAY 2014
B.F.A. Communication Design
Additional Major in Human-Computer Interaction
University and College Honors
USER EXPERIENCE DESIGN INTERN
GNC | PITTSBURGH, PA | MAY – AUGUST 2014
SCHOOL OF VISUAL ARTS
NEW YORK, NY | JUNE – AUGUST 2011
Additional Course Work: Editorial Design
Final Grade: A-
RECOGNITION
Performed a heuristic evaluation for the most visited wellness
pages on gnclivewell.com to identify and address any usability
issues. Redesigned each page in order to increase a consumer’s
understanding of GNC’s different product lines as well as its overall
website structure. Presented my research and recommendations
for GNC’s 2014-15 digital holiday campaign to the VP of Marketing.
LUNAR GALA FASHION SHOW | PITTSBURGH, PA | APRIL 2013 – MAY 2014
Presented my Cross-Functional Intern
Project (CFP) to co-founder of Nike, Phil Knight,
alongside my fellow group members.
DESIGN AWARD FOR BLUE SKY THINKING
GLOBAL DIGITAL BRAND PLATFORM INTERN
CMU SCHOOL OF DESIGN | MAY 2013
NIKE | BEAVERTON, OR | JUNE – AUGUST 2013
The Edward Szylinski Design Award for Blue Sky
Thinking recognizes a student for their innovative
solutions, which are developed from unexpected
and courageous ideas and concepts.
Became an integral part of the Nike Sportswear Global Digital
Brand team and made history by helping launch Nike Sportswear,
for the first time, as an online consumer-facing category. Visualized
multiple iterations of Nike Sportswear’s first ever Sport’s Landing
Page on Nike.com. Coordinated, designed and presented assets
for the online launch of Nike Sportswear’s Tech Pack apparel line.
NIKE | AUGUST 2013
2ND PLACE: NIKE DIGITAL CAMPUS CHALLENGE
DESIGN INTERN
2ND PLACE: PEOPLE’S CHOICE AWARD
MORNINGSTAR, INC. | CHICAGO, IL | JUNE – AUGUST 2012
GOOD | FEBRUARY 2013
Collaborated with fellow members of the Advisor Software
marketing team to develop marketing concepts. Responsible
for the conceptual design of the Advisor Workstation 2.0 Direct
Mail. Enhanced software guides to promote increased clarity
and client understanding.
AIGA PITTSBURGH | APRIL 2012
ACTIVITIES
CMU Design League
Alpha Kappa Psi Fraternity
Lunar Gala Fashion Show
CMU Volleyball Club
CONTACT
[email protected]
(914) 708-7097
NIKE | FEBRUARY 2013
AIGA PGH365 JUDGES’ SELECTION
DESIGN / HCI
Digital & Film Photography
Storyboarding
Rapid Prototyping
Field Observation
HCI Research Methods
CREATIVE DIRECTOR
Led a team of eight designers to envision and create an aesthetic
and storyline for the theme of Lunar Gala 2014, “Hypnôse.”
Responsible for delivering all creative materials for the show,
including but not limited to: a new website, blog, web app, promo
video, storyline videos for the day of the show, a magazine,
photographs, posters, tickets, Facebook material and more.
2ND PLACE: NIKE CFP
LANGUAGES
HTML5 & CSS3
jQuery
ActionScript 3
Processing

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