Dr. Ian Humphreys Chief Executive Keep Northern Ireland Beautiful Clean Europe Week A Preview… • When: 8-17 May 2015 • Trajectory: 2015 – 2020 • Themes: A new focus every year Warning ! Why? Why? Why? 154,616,408 Who? • Action Developer • Participant • Clean Europe Week Co-ordinator • Everyone! Clean Europe Week 2014 No. Actions circa 10th May 2014 No. Volunteers circa 10th May An Taisce 102 5,000 Keep Britain Tidy 104 1,000 55 1,000 Keep Northern Ireland Beautiful 179 8,139 Keep Scotland Beautiful 230 12,000 Keep Sweden Tidy 128 2,280 Keep Wales Tidy 135 2,300 Nederland Schoon 120 6,138 1,071 37,857 Keep Denmark Tidy TOTALS Measuring success • Increased citizen participation, year-onyear from 2015 to 2020 • Increasing number of countries • Number and variety of innovative actions • Ultimately, reduced litter counts and reduced cost of cleaning up after litterers Growing a movement • When 2010 2,450 people Realistic? 2014 105,000 people Ideas for Action • Set a new record through the Guinness Book of Records • Youth Parliament • How clean is Europe? • Coast and Waterways focus • Other environmental incivilities • And… Idea for 2015? Thank you • When
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