The $100K In 100 Days Challenge

Christian Mickelsen’s
Full Practice & Beyond:
The $100K In 100 Days Challenge
The “Living Dream” Document
When your business is “finished” what will it look like?
(How many clients will you have on a regular basis? What are your
fees? What other programs, events, etc. do you have?)
What are some of the ways you will reward yourself for your
successes along the way? (What will you buy yourself, where might
you travel, what will you do with others, etc. Also, at what point will you
give it to yourself? Ex: when I have a client load of 10 clients I’ll go on a
mini vacation to Las Vegas, when I hit 20 clients I’m buying a whole
new wardrobe, when I hit 6 figures I’m buying a new car. – your rewards
don’t have to be financial, but definitely let yourself live a little.)
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 1 What will you see as the rewards of this successful business -in
and of itself? (How will you feel when you have accomplished this?
How will your life be different?)
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 2 Business Building Priorities…
1. Pick a Niche Market To Work With
2. Name & Brand Your Business
3. Create a List Building Website
a. Opt In Copy
b. Something Awesome for FREE (report, video, etc.)
c. An Offer (Intro Session Offer)
4. Develop a List Building Strategy
a. Social Media Marketing
i. Online forums & message boards
ii. Twitter, Facebook, etc.
b. Networking
i. Looking for clients
ii. Looking for SA Partners (JV)
c. Advertising
i. Pay-per-click
ii. Banner ads on targeted websites
iii. Off-line advertising
d. Speaking
i. Tele-classes
1. Your own
2. Guest appearances
ii. In-person guest speaking
iii. Your own live, in person event
e. Articles
i. Newsletter
ii. Blog
iii. Post on the web (article submission sites)
5. Take Consistent Action On Building Your List
6. Offer Intro Sessions
a. At networking events
b. During Speaking opportunities
c. To your list
d. On Social Media Marketing Websites
7. Convert Clients w/Free Sessions That Sell
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 3 Your Customer Avatar
Who is your customer avatar?
Male or female? ________________________________________________
Age? _________________________________________________________
What kind of car does she/he drive? _________________________________
What level of education? __________________________________________
What did she/he study? ___________________________________________
What are his/her hobbies? _________________________________________
Marital status? __________________________________________________
Kids? _________________________________________________________
How many? ____________________________________________________
What ages? ____________________________________________________
What is his/her name? ____________________________________________
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 4 Your Business Avatar
What are aspects of yourself that relate to the biggest desires of your target
market? What is your story and how does it tie into what your Customer
Avatar wants?
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 5 Christian’s Million Dollar Branding Method
Write down the Pains, Problems, Dreams, & Desires (Including Irrational
Fears & Fantasies) of your Customer Avatar:
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Top 3 Biggest Pains, Problems, Dreams, & Desires
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Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 6 Reid Tracy: Bestselling Self-Help Author Secrets
– The Publisher’s Perspective
Reid Tracy, the CEO of Hay House Publishing will share industry
insider-secrets, including…
• how to write a best-selling personal growth book
• how to win over a publisher
• how and when to self-publish
• what Louise Hay, Wayne Dyer, and other famous authors did that
made them super-successful
Why you want to get to know Reid Tracy… Reid is the President and
CEO of Hay House publishing. Hay House is the international leader in
self-empowerment products and live events. Hay House was founded
in 1987 by Louise Hay author of the international bestseller “You Can
Heal Your Life”. Hay House has grown over the years, selling over
60,000,000 products in the North America and over 100,000,000
worldwide since its inception. Hay House has offices in San Diego, New
York, London, Sydney, New Delhi, and Johannesburg . Their email
database is over 2,000,000 active names and their social media reach
is over 6,000,000 on Facebook .
Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 7 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 8 What’s Holding You Back?
What do you think could be slowing you down, standing in your way or
stopping you from achieving all of your goals?
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 9 The Peace Process:
7 Steps To Peace In Any Situation
NOTE: Actually follow along with these 7 steps right now as you’re
reading this.
Step 1: Find the Feeling
All feelings are in your body. Think about the situation that is upsetting
you and notice where in your body the feeling is the strongest. Perhaps it
will be in your throat, or your chest, or your stomach (these are the most
common). But it could be in your hands or your head or anywhere in your
body.
Step 2: Give it Attention
Instead of distracting yourself from the feeling, or trying to mentally solve
the problem, just be present to the physical sensation of the feeling in
your body.
Step 3: Be Unconditionally Loving (or Accepting)
This feeling is here. It’s a fact. It won’t be here forever (though it might
feel that way in the moment). For now, as long as it’s here anyway,
accept it. And if possible, send that feeling love.
Step 4: Focus on the Eye of Storm
Inside the feeling in your body, there’s an area of greatest intensity. Put
your attention on it and stay present to it (in an unconditionally loving or
accepting way).
Step 5: Let it Breathe
As you give the feeling attention, it may shift in some way. It might get
more intense, or less intense. It might move to different parts of your
body. Stay with it and let it run its course. It’s like an oil candle. The fuel
needs oxygen to burn, but once it’s burned out it’s over. Your attention is
the oxygen and the feeling is the fuel. We never know how much fuel is
in there. That’s why we never know how long the Peace Process will
take. Sometimes seconds. Sometimes minutes. And on very rare
occasions, you might need several hours (or separate focused
sessions).
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 10 Step 6: Get to Peace
Stay with the feeling. Let it live and breathe and grow. Let it move around
if it needs to. Keep your attention on the most intense part in an
unconditionally loving way. And eventually you’ll be at Peace. Again, this
will usually happen in 5-10 minutes – sometimes faster, sometimes a bit
longer.
Step 7: Permanent Peace
After the feeling has run its course, you’ll be left with a neutral feeling.
That’s peace. You might also be filled with joy or love. That’s fun when
that happens, but usually it’s just sort of a neutral feeling of peace.
To make sure that you’ve cleared this up completely, think about the
situation, problem, or fear that was bothering you. Notice if you feel
anything other than peace, love, or joy. If there’s anything that isn’t
peaceful yet, repeat this process over again. Sometimes there are
several layers that need to be processed out.
However, in most cases you’re now FREE of the FEAR or angst that
was keeping you from being at your best.
THIS is the place that you want to make decisions from. This is the place
that you want to take action from. This is where you can achieve your
highest potential. This is how you have permanent peace around a
situation that may have totally owned you in the past.
The Peace Process is a very powerful and valuable way to transform
your entire life into something quite magical and to reclaim your greatest
self.
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 11 7 Ways to $100K in 100 Days
1. Networking Events
2. Presentations
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 12 3. Stone Soup
4. Deal Sites
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 13 5. JVs
6. Social Media
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 14 7. Advertising
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 15 The Client Sign Up Script
Directions: Use this as a guide when talking to potential clients. It is not
a substitute for going through the whole Free Sessions That Sell
program, but it will help you learn the material faster, keep you on track,
and get quicker results.
Goals & What They Mean/ What They Are Worth:
1.
Tell me a little bit about yourself (or if you are a business coach,
“tell me a little bit about your business”, of if you are a relationship
coach, “tell me a little bit about your relationship”, etc.)
2.
If you could wave a realistic magic wand, where would you like
(your business, relationship, health, etc) to be in the next 6 months to a
year?
3.
If you had that in just the way that you’d like to have it, what
would that do for you?
4.
What would be the best part about it?
5.
Why?
Challenges & Their Impact/Cost:
6.
What do you think could be slowing you down, standing in the
way, or stopping you from having all of (list their goals from Question
2)?
7.
What else do you think could be slowing you down, standing in
the way, or stopping you? (Repeat until they don’t have anything else).
8.
What impact do you think these challenges are having on your
(business, relationship, etc.)?
9.
What impact are these challenges having in other areas of your
life?
10.
How long have these challenges been going on?
11.
What’s the worst part about these challenges?
12.
Why?
The Turn-Around/Light at the End of the Tunnel:
13.
If you could turn all these challenges around and flow freely
toward your goals, what would that do for you?
14.
What would be the best part about that?
15.
Why?
16.
What have you found most valuable about our time together so
far?
17.
I have a program designed specifically to help people overcome
these sorts of challenges and achieve these kinds of results. Would you
like to hear a little bit about it?
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 16 How You Help Them:
18.
Explain how your coaching works (use the 5 part coaching
methodology & relate it back to their goals & challenges)
19.
Check in to see if they are with you –“Does this make sense?”
“Would that be valuable to you?”
20.
Explain your guarantee (30-day “Total Happiness” guarantee)
21.
Explain your fees ($XXX/month, $YYY/Full Pay, etc.)
22.
Which of these options feels like the best fit for you?
23.
Would you like to give it a try?
24.
Great. Let me get you entered into the system.
25.
If someone isn’t ready to move forward now, help them
overcome their fear and see if they are ready to move forward after that.
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 17 How to Create Best-Selling Info Products
Target Market
Promise
Offer
Name
Marketing
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 18 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 19 Lisa Sasevich: Boost Sales Using Irresistible
Offers – For experts who love what they do but
hate selling!
Are you tired of being the best-kept secret in your field? Lisa Sasevich
will share how to exponentially grow your speaking sales using
Irresistible Offers, get massive results without being “salesy” and
maximize your profits with no marketing budget! In this action-packed
session you’ll learn:
• Simple, no-cost things you can do to instantly double or triple your
sales during live presentations…big or small.
• 3 secrets to designing a truly irresistible offer, versus a bundle of
fluff…Yes, they can tell!
• The secret to inspiring someone to act now…without being pushy or
“salesy”!
• And most important, how to share the wealth of your wonderful and
unique talents and receive wealth in return!
It’s a disservice to let interested consumers walk away without securing
the benefit of your fabulous products or services. They came to buy
from you. Give them what they need to say “YES!” Why you want to get
to know Lisa Sasevich… Recently honored as one of America’s Top
Women Mentoring Leaders by WoW Magazine, and recipient of the
coveted eWomen Network Foundation Champion award for her
generous fundraising, Lisa Sasevich, “The Queen of Sales Conversion,”
teaches experts who are making a difference how to get their message
out and enjoy massive results, without being “salesy”. And in just a few
short years, Lisa created a multi-million dollar home-based
business with two toddlers in tow. Lisa really is the undisputed expert
on how to make BIG money doing what you love!
Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 20 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 21 Your $100K Action Plan
12 months action plan…
100 Day action plan…
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 22 30 Day action plan…
7 Day action plan…
The first 3 things you’ll do when you get back home (or on the way
back).
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 23 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 24 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 25 Notes:
Copyright © 2014 Future Force, Inc. & Christian Mickelsen All rights reserved. 26

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