melissa parker kim [email protected] +44 (0)75 5211 0430 Background engineering Always challenge the status quo Super analytical art school marketing Eager to strategically engage an audience Can design the hell out of decks I create visuals that are cohesive throughout the entire deck and embody the spirit of the brand. I establish a visual hierarchy within a deck to highlight its key messages. I manage the pace of the visuals on each slide to avoid overwhelming the audience with a series of flashy colours and information overload. “Design like no one else can, girl.” - Peter McGuinness, former CEO of DDB Chicago Instead of simply cleaning up the typography and visuals of the given content I work closely with the executives to fully understand their content, and challenge myself to make the entire deck as impactful as possible. Even under extreme time pressure Wrote/designed the easiest guide for reading & writing Korean ever 1 The Korean written language is actually pretty easy to learn. No, seriously, it’s specifically been designed for that. In the 15th century, the King and his scholars carefully engineered the letters from scratch to fight 2 It’s even easier once you understand the visual relationship among the letters. the country’s low literacy rate. Currently, there is no Korean learning guide on the market that successfully demonstrates these two aspects. So I made one. So Korean's pretty cool 1 2 3 You can spell ‘LOL’ with the letters. The alphabet was beautifully engineered for easy-learning. It’s the only Asian language with a ‘O’ in the alphabet [G] [D] [B] [S] [J] [G] [D] [B] [S] [J] These letters sound more “tense”. These letters sound more “tense”. WTF ‘ss’ and ‘jj’ instead WTF Think of them as snapping your fingers opposed to gently sliding your two finger Think of them snapping your fingers tips across oneas another. opposed your in two finger i.e., Build to upgently a goodsliding resistance the throat, tips across one another. lips or tongue before letting the sound out. i.e., Build up a good resistance in the throat, lips or tongue before letting the sound out. VOWELS VOWELS sun/sky human sun/sky earth human earth represents the harmony among the heavens (yang), flat earth (yin) and the upright human represents the harmony among the heavens (yang), flat earth (yin) and the upright human NEW NEW [ah] [yah] [uh] [yuh] [oh] [yoh] [ooh] [yoo] [eu] [eeh] [ah] [yah] [uh] [yuh] [oh] [yoh] [ooh] [yoo] [eu] [eeh] Bring your teeth together and make a sound. Bring your teeth together and make a sound. NEW NEW [eh] [yeh] [eh] [yeh] [weh] [wee] [eu-eeh] [eh] [yeh] [eh] [yeh] [weh] [wee] [eu-eeh] closer to ‘a’ in ‘apple’ closer to ‘a’ in ‘apple’ [wah] [weh] [wuh] [weh] [wah] [weh] [wuh] [weh] fewer consonants than English no [f] sound; use [p] or [h] instead (e.g., “fashion” is called “passion”) no [th] sound; use [s] or [d] instead (e.g., “anthrax” is called “ansrax”) no [v] sound; no [z] sound; use [b] instead use [j] instead (e.g., a “video” is (e.g., a “Zac called a was “bideo”) Efron” is called a invented by King Sejong himself “JackofEpron”) inspired by the shape an open throat they [g] [n]are [d]only [l/r] variations [m] [b] [s] tongue/mouth shape [silent] [j] [ch] [k] [t] [p] [h] increasing degree of air burst no distinction between [r] and [l] LOL [g] [k] fewer consonants than English no [f] sound; use [p] or [h] instead (e.g., “fashion” is called “passion”) no [th] sound; [n]or [d] use [s] [d] [l/r] instead (e.g., “anthrax” is called “ansrax”) no [v] sound; use [b] instead (e.g., a “video” is called a “bideo”) [s] no [z] sound; [t] use [j] instead (e.g., a “Zac Efron” is called a “Jack Epron”) [j] [ch] they are only variations tongue/mouth shape [m] [b] [p] increasing degree of air burst [g] [silent] [n] [d] [l/r] [k] [h] [t] 1 chracter 2-4 letters = 1 syllable 1 chracter 2-4 letters = 1 syllable ••• 1 word 1 chracter 1 chracter 2-4 letters = 1 syllable 1 chracter 1 chracter hm, this is new packin’ em all in characters hm, this is 1 word ‘Gyllenhaal’ [jil•len•hahl] 2-4 letters ㅣ,ㅔ,ㅏ; All vowels are vertical. = 1 syllable 1. Listen to the word in your head. 2. Break it down. 2-4 letters 2-4 letters shape are your vowels? new 3. What = 1 syllable = 1 syllable (vertical, horizontal or both) packin’ em all in ••• vertical both 1. Listen to the word in your head. ‘Gyllenhaal’ horizontal ㅓ, ㅕ, ㅣ, ㅚ, ㅘ, ㅙ, 2. Break it down. ㅏ, ㅑ, [jil•len•hahl] 1 chracter 1 chracter 1 chracter ㅗ, ㅛ, ㅜ, ㅠ, ㅡ ㅐ, ㅒ, ㅔ, ㅖ ㅟ, ㅝ, ㅞ, ㅢ 3. What shape are your vowels? ㅣ,ㅔ,ㅏ; All vowels are vertical. (vertical, horizontal or both) consonant 1 word + vowel vertical c hm, this is new packin’ em all in c v horizontal ㅏ, ㅑ, ㅓ, ㅕ, ㅣ, ㅐ, ㅒ, ㅔ, ㅖ consonant +1.vowel Listen to the word in your head. 2. Break it down. consonant What shape are your vowels? + 3. vowel (vertical, horizontal or both) + bottom (1 or 2 letters) c c consonant + vowel + bottom consonant 질렌할 (1 or 2 letters) + vowel c consonant ‘Gyllenhaal’ [jil•len•hahl] ㅣ,ㅔ,ㅏ; All vowels are vertical. c vertical c cc both ㅚ, ㅘ, ㅙ, ㅟ, ㅝ, ㅞ, ㅢ v v ㅏ, ㅑ, ㅓ, ㅕ, ㅣ, ㅐ, ㅒ, ㅔ, ㅖ j+i+l 질렌할 v v ㅗ, ㅛ, ㅜ, ㅠ, ㅡ c v cv l+e+n c c vv c c c horizontal c c ㅗ, ㅛ, ㅜ, ㅠ, ㅡ c v c v c h + ah + l vv both cㅚ, ㅘ, cㅙ, ㅟ,cㅝ, ㅞ, ㅢ v c Oh, and of course, here’s how you spell ‘Jake’ [jeh•eeh•k]. c c 제이크 MY BAD v Oh, and of course, here’s how you spell ‘Jake’ [jeh•eeh•k]. [kah•meh•rah] Chicago [see•kah•goh] your turn mix and match Chicago Chicago [see•kah•goh] [see•kah•goh] banana sofa [bah•nah•nah] [so•pah] NO ‘F’ your turn mix and match sofa sofa [so•pah] [so•pah] pizza banana gum [peeh•ja] [bah•nah•nah] [gum] camera pizza [kah•meh•rah] [peeh•ja] Chicago camera [see•kah•goh] [kah•meh•rah] sofa Chicago NO ‘F’ [so•pah] [see•kah•goh] NO ‘F’ NO ‘F’ (door) bell [bell] gum gum [gum] panty [gum] [pan•teeh] (door) bell (door) [bell] bell [bell] answer key panty panty [pan•teeh] [pan•teeh] lemon [reh•mon] 바나나 피자 answer key 카메라 answer key 바나나 시카고 바나나 피자 소주 피자 카메라 검 카메라 시카고 벨 시카고 소주 팬티 소주 검 레몬 검 벨 호텔 벨 팬티 팬티 레몬 레몬 호텔 호텔 lemon lemon [reh•mon] [reh•mon] hotel [hoh•tel] hotel hotel [hoh•tel] [hoh•tel] gum sofa [gum] [so•pah] NO ‘F’ panty gum [pan•teeh] [gum] lemon panty (door) bell [bell] (door) bell [bell] answer key 바나나 피자 카메라 시카고 The guide teaches you how to read and write anything in Korean in 10 pages. It keeps the learners engaged the whole time with colourful visual diagrams, interactive worksheets, call-outs for the trickier parts and encouragements. Wrote a marketing strategy toolkit for a productivity app Two ex-Microsoft employees had a wild ambition for kicking off their start-up: Make another one of those productivity apps (yawn) that performs better than any other. 1 Like cigarettes brands, people are likely to stick to their usual productivity app out of habit. It is a difficult market to disrupt. 2 Inspired by the simplicity of basic text editors, the new app organised information in a no-nonsense to-do list format. While productivity tools tend to be associated with obligations and suck out all the fun, lists showed a potential for telling stories. all about lists “lists really get to the heart of what it is we need to do to get through another day on this planet.” - scott schaffer, sociologist Through research, I examined the philosophical value, cultural significance as well as the universal appeal of (making or reading) lists. e.g. The ‘ahhh’ factor when crossing off an item on a list or all about lists list who? To-do list, grocery shopping list, Christmas shopping list, chores list, wish list, bucket list, list of restaurants recommended by friends, list of passwords, hit list, list NEIDKKXAD@MƦ@UNQRSG@SB@M go to hell, list of excuses that have already been used for S@JHMFC@XRNƤEQNLVNQJKHRS of happy places to think about after spotting a spider, list of MCSGDKHRSNEKHRSRFNDRNM Who are we kidding? We can’t remember @KKNESGHRBQ@OHMNTQGD@CR So we write lists — on our hands, scrap papers, journals, Google Docs, Evernote, on our dogs with Sharpies, whatever is within our reach— as an extension to our LDLNQXB@O@BHSX the intimacy of taking a peek at someone else’s messy list all about lists through the peep hole There are lists that are never meant to be seen, especially the ones with sloppy RBQHAAKDR'NVDUDQSGDQDL@XAD@GHFG demand from others to access them, ADB@TRDNESGDHQKDUDKNEHMSHL@BX By revealing what the writer has done and what he or she hopes to do, a list L@XGNMDRSKXQDƦDBSVG@SHRNMSGD VQHSDQŗRLHMC.QHSL@XOQDRDMS@VDKK BQ@ESDC@MCB@QDETKKXBGNRDMRDSNEVNQCR Whether the list is treated as an artifact, a AHNFQ@OGXNQ@OHDBDNE@QSHSSDKKRRSNQHDR Artist Adolf Konrad was a frequent traveler and drew DUDQXHSDLGDMDDCRSNO@BJ Observing people’s list-making behaviours revealed a list of features that the app should accomodate to help its users to stay organised. In a 97-paged humour-ridden deck, I demonstrated the value of instead making a new breed of list-making apps that have productivity features. It outlined the product’s value in the current market, its potential, target consumers, overview of competitors and product launch strategy. what you need to make what you need to make what you need to make An indispensible product: 3GDL@QJDSENQOQNUHCHMFƦDDSHMF @LTRDLDMSRHRƥDQBD,@JD@RTRS@HM@AKD product that appeals to the very core of people’s everyday attitudes and ADG@UHNQR $GLƨHUHQWVWRU\WRWHOO -NS@OQNCTBSSG@SG@RCHƤDQDMSED@STQDR than other competitors, but something SG@SHRRHLOKX@CHƤDQDMSSGHMFNEHSRNVM Social lubricant: Another reason for people to share information, express themselves and smile to each other consumer insights consumer insights disorganized ř(VQHSDSGHMFRCNVMATS SGDXSDMCSNCHR@OOD@QŚ “The act of writing is what QD@KKXL@SSDQRSNLD( know that 99% of the SHLD(@LFNHMFSNKNRD SGDO@ODQATS(EQ@MSHB@KKX L@JDKHRSR@KKSGDSHLDŚ “There are things that have been staying on the SNONELXKHRSENQKHJD LNMSGRŚ organized ř(ŗUDADDMQD@KKXA@C VHSGHS(TRDCSNFNBQ@YX VHSGƥKNE@WATSMNV they’ve gone out of style, (ŗUDADDMDMINXHMFSGD liberation from the weight and the dependence GNKCHMFLDCNVMŚ ř(RSHKKVQHSDCNVMSGD most important things, especially when the deadline is approaching ENQAHFOQNIDBSR@MC(MDDC to nail everything that needs to get done at the K@RSLHMTSDŚ ř(EHSHRSQTKXHLONQS@MS( will make a list on a scrap sheet of paper step by RSDO.SGDQVHRD(TRDLX LHMC@RSGDƥKSDQNQ@ scale to determine that VG@S(ENQFDS@KNMFSGD way probably isn’t all that HLONQS@MSŚ ř(G@UD@ANTSKHRSRAX project on my iPhone’s MNSDR@OO(VNTKCG@UD less notes if they can be NQF@MHYDCHMENKCDQRŚ ř(JDDOoneRJDSBGANNJŚ ř(NMKXG@UDNMDKHRS@S@ SHLDSG@S(TOC@SDDUDQX NSGDQLNQMHMF(@BST@KKX color code everything with highlighters and then mark a certain way to denote HLONQS@MBDŚ insight 1 Generally, people at least like the idea of VQHSHMFSGHMFRCNVMSNADLNQDNQF@MHYDC However, with exceptions to the ones sitting in the margins (highly organized ODNOKD@MCODNOKDVGN@QDř@F@HMRSŚKHRSR most people have trouble translating the CDRHQDSNL@JDKHRSRHMSN@BSHNM attitudes behaviors anti-lists pro-lists rarely make lists make lists all the time competitive overview competitive overview category vs quality competitor profiles: omnifocus Shows dropdown options for autocomplete while typing Has a binary setting button that either RDSRSGDKHRSSNADO@Q@KKDKNQRDPTDMSH@K(E it’s set to “sequential”, the next tasks on the list cannot be carried out unless the BTQQDMSNMDHRBNLOKDSDC high quality Questions: Do we need folders analogy or at least a navigation panel on the left hand side? (RřYNNLHMFHMŚSGDQHFGSDWOQDRRHNMENQ isolating a sub-list? Omnifocus calls it “focus”, but the process feels more like NODMHMF@ENKCDQ Evernote :RUNƪRZ\ Clear Things Threat level: '(&' Lectures on how to develop proper NQF@MHY@SHNMG@AHSRVHSGSGDOQNCTBS4RDR pretentious preset labels, such as projects NQBNMSDWSRGNLDVNQJDSB@RHESGDQD @QDNƧBH@KI@QFNMRENQNQF@MHY@SHNM Deceptively good, because the user can choose it to be as simple or complex as SGDXV@MS'@RRTODQHNQƥKSDQHMFNOSHNMR productivity/ tasks note-taking Cotton Notes Features we probably don’t need: Omnifocus Quip low quality target consumers target consumers caroline don 54 yrs old Small business owner Sweaty and impatient Potential lists: Active in her community potential lists: 3GHMJR OOKD@MC,HBQNRNES@QD@KKBQ@O whenever they don’t work Things that can go to hell +HJDRSNCDƥMDGDQRDKE 25 random things about me Likes to brag about digital tools that he discovered and uses frequently now Things he will do once he retires VHSGOHBSTQDR A tech-savvy alter ego of Ron Swanson who’s into productivity tools rather SG@MQHƦDR How he came across the product: Constantly on her phone communicating with her friends Fairly shallow 22 yrs old Potential threats: Not likely to use it for long College student 15 hottest ginger celebrities how she came across the product: Some of her friends started using them Stumbled across it on the app store RGNQSKX@ESDQHSƥQRSB@LDNTS marketing strategy creative direction for social media: quotable lists Set up permalinks so that people can share/embed their lists like XNTB@MVHSGSVDDSR marketing strategy creative direction for launch: acknowledge the neurotic in you $UDQXANCXL@JDRKHRSR3GDXG@UDADDM for a long time and they won’t stop making them whether it is on paper or in SGDHQGD@CR Bring out the truth about the universal GTL@MBNMCHSHNMTRHMFSGHRENQL@S DF+HRSNEƦHFGSR(G@UDRTQUHUDCRNE@Q 6GDQD(@LFNHMFSNRODMCLXCHUNQBD settlement, Leather-boots-related dreams (ŗUDG@CSGHRVDDJ Why @Lily is not calling me back: She was in an accident and is in a coma Flower shops nearby Apollo Gifts & Flowers Jade Florals Wait, if her name is Lily, would she love or hate lillies? Chances of amnesia Watch ʘ3GD5NV Her battery is dead She lost her charger All the stores are sold out of her chargers Like all of them Yes, all of them She cares about me so much that she wants for me to take some time to bang other chicks @Sarah @Candice @Christine Also did some preliminary UX sketches for web and mobile, which helped to shape today’s moo.do (http://www.moo.do). swipe Hold within this area help timeline view ‘completed’ Home view ‘priority’ Entertainment add an overall ‘timeline’ column on the left To-do list Grocery List Restaurants Trip to Tobago ‘x’ only appears on hover Sterling Archer help timeline pressed again Home MON 04/01 Taxes Entertainment THU 04/25 To-do list Insurance before Grocery List Restaurants TODAY Trip to Tobago 11:00 am Despicable Me 2 with Bomber Billy 12:30 pm Lunch with Billy Bomber 8:00 pm Dinner date with Emily Edwards Check the mail 10/29 TUE The Wolverine with Johnson Jane Sterling Archer timeline Home Entertainment Movies TV Games Books To-do list Grocery List Restaurants Trip to Tobago isolate a list help Sterling Archer Researched for Ford’s next e-bike design Ford held a competition for dreaming up their next e-bike. I teamed up with a Product Designer and an Engineer to provide research. 1 E-bikes are already prevalent in some other countries, but the UK has not yet caught on with its unique appeal. 2 The opportunity is in the non-cyclers and our e-bike design has to tackle the reasons why they are avoid bicycles. I interview people around London and nine other global cities about their stance on e-bikes compared to other modes of transportation. Seattle Seoul a lot of bikers (health-conscious city) fairly hilly rains a lot Grant / 25 yrs old / male / high income / athletic, plays football regularly car port (with aspect enjoys driving frequency: subway e ops nce all the time, unless he’s walking pros: needs to carry his soccer gears no problem with parking (cost & availability) nice pause between things that he’s doing (work/soccer) cycling likes mountain biking more than road biking because road biking is boring a lot of people in Seattle rides them despite a decent amount of hills and rains a lot, because biking is their priority public transport cycling recently gained popularity not much accomodation for cyclists yet heavy traffic Jong-woo / 26 yrs old / male / low income / pretty athletic car cycling public transport frequency: frequency: frequency: frequency: never, since there is not an easy way to get to work by public transportation doesn’t own a car 1-2 times a week almost always takes the bike lanes by the Han River, when he wants to ride for a long time pros: several years ago, single gear bikes started to become popular and everyone got on a bike frequency: it’s a crowded city and you can avoid the traffic terrible “bike lanes” doesn’t own a bike because doesn’t want to commute 25 miles on a bike bureaucrats are now starting to pay more attention to cyclists pros: easier and faster to get to one place to another pros: easier and faster to get to one place to another good for getting a workout good for getting a workout cons: crazy traffic e-bikes have heard of them first impression: would be curious what it was: what a weird looking bike! the rider is probably eccentric and has a lot of money important factor(s) storage, long -distance commute, the thrill of biking e-bikes have heard of them first impression: would think of the rider as someone who is willing to try new things or have a decent amount of money the point of having a bike is to exercise would you buy one: happy that he’d be able to go fast for a longer period of time would try one before considering buying one would you buy one: would not buy one important factor(s) the power of fads, crowded spaces, road conditions I put together a 31-paged report outlining the research and highlighting the relevant design features in my teammates’ design. obscure identity bicycles motorcycles up to 15 mph faster than 15 mph requires pedalling, but requires no fuel does not require physical work, but requires fuel produces no carbon emissions produces carbon emissions can be ridden in cycle lanes cannot be ridden in cycle lanes requires no license or insurance requires license, insurance and motorcycle helmet by law requires physical exertion requires almost no physical exertion e-bikes looks more like a bicycle, operates like a combination of both too expensive for a bicycle, too cheap for a motorcycle becoming more popular everywhere what the numbers say for londoners Only 1 out of 25 people commute by cycling. Cycling is brilliant, but people are not cycling. Cyclers make up a narrow market, and will always find ways to cycle. The opportunities are in non-cyclers. the high threshold of conversion 9 out of 10 Londoners know how to ride a bicycle. 3 out of 4 have learned how to ride a bicycle before they were 10. At least a half have access to a bicycle in their household. 1 out of 4 could (but do not currently) commute by bike. 3 out of 4 non-cyclists do not see themselves cycling in the future. who are not cycling? Less than 1 out of 3 cyclers are women. other factors Why are women not cycling? ! perception of it being dangerous In addition to it being actually slightly dangerous, cycling in the big cities is intimidating and this leads to lack of confidence for taking charge of the road. inconvenience of maintaining appearance Cycling often results in sweating and sitting in an odd position for a while, so it requires carrying around change of clothes and a shower room at the destination. difficulty of carrying storage It is difficult to store your belongings on the bicycle and pedal with an extra weight. Plus, when you are carrying your work clothes in a bag, your trousers or suit jacket may get creased or wet in the rain. re-inventing the wheel ? the “umph” The added height gives much more prominence on the road and gives the riders visibility and confidence on the road. The team was exclusively invited to the Ford UK Headquarters to present the design to the executives. Wrote/edited the catalog for the new Information Experience Design course at the Royal College of Art The Information Experience Design MA programme at the Royal College of Art was showcasing the work of their first graduating class. Yet, no one really understood what the course was all about. After interviewing the graduating students individually, I highlighted each of their niche by providing an overview of their work, interests and aspirations in three paragraphs. Jaap de Maat www.jaapdemaat.nl [email protected] In his dissertation, he examined how an absence can sometimes draw more attention than its past existence, and investigated the power dynamics found in the traces of forced erasure. He also recognised that while the brain is programmed to forget due to its limited storage capacity, the Digital Age makes it far easier to accurately log and remember everything – especially regarding individuals – on a distant server, for eternity. He argued against the hidden danger of digital information’s resistance to erasure, as those stored recollections are prone to misinterpretation or malevolent manipulation. I Know What You Did Last Summer Jaap is actually a graphic design veteran, who used to run a studio in Rotterdam, before moving to London where he’s been teaching at Central Saint Martins, Chelsea College of Art and Design, and Kingston University. He joined IED to try something different, and his work represents a pronounced appetite for play. Most of his projects have resulted from trying out new skills in physical computing. Doggerland: ‘Blink and you’ll miss it.’ delete Jaap has been exploring the aesthetics of the disappeared, lost, invisible and void. His interest started with Doggerland, a once-significant landmass that gradually sunk in the North Sea Basin between 18,000 and 5,500 BC. This inspired him to create an interactive piece that becomes active only when visitors close their eyes. Additive Subtraction: A flag waving in a vacuum forget His final piece, I Know What You Did Last Summer, is a tongue-in-cheek expression of the horror from our online traces following us around forever, and provides a sobering thought that ought to rule our online behaviour. Bush: Makes the sound of a woman moaning upon touch 35 Jaap de Maat Jaap de Maat 36 37 Jaap de Maat Weiwei Liang weiweiliang.com [email protected] Earlier this year, Weiwei made a onehundred-meter-long scroll of pages from the book The International Library of Literature Vol.1. While many IED students are exploring the complexity of cloud-like networks of multimodal information, Weiwei envisions all the available information out there as an infinite scroll that streams data in the linear ways we read. Like the continuous pages printed on dot matrix printers, she brings light to the banality of data, conveyed through lifeless and endless mechanical repetition. Weiwei hesitates to be labelled as an ‘Information Experience Designer,’ because she simply considers herself an artist, who wishes to provide novel interpretations of the humanity in our contemporary society, in which information happens to be undeniably prominent. She refers to Marshall McLuhan, who was not so crazy about modern media, but felt ‘satisfaction from grasping their modes of operation.’ Weiwei’s final project, Feed, is an interactive tapestry installation that encourages the visitor to input personal data by weaving yarn. Each point of weft and warp is represented as a binary digit – a 1 if the yarn crosses in front of the grid, and a 0 if it crosses behind. The digital traces each of us produces is like a thin, continuous silk emitted from a silkworm, and these secretions are spun into yarn and woven into patterned, multicoloured textiles. The data we generate thus become the raw fibre for the fabric of information, manufactured in the new industrial weaving mill – the data centre. weaving_data system Feed The Book of Sand Untitled Orders 29 Weiwei Liang Weiwei Liang 30 31 Weiwei Liang The book also included excerpts from the students’ academic writings and highlights from the last year. Visitors at the Degree Show took all 500 copies within the first several days. Helped Diageo restructure their data visualisation method for brand equity 1 Diageo regularly releases data about their brand equity in a visual format that is difficult to compare with the naked eye. 2 The various aspects of brand equity were grouped in counterintuitive ways. I devised a visual language that would help the executives to... 1. Read the numbers. 2. Compare data between quarters, countries and the competitor brand. 3. Spot the anomalies. Then re-categorised the 11 factors in the brand equity data, so that they tell a better narrative: 1. The current situation 2. The survival of the brand 3. Maintaining the image of the brand 4. Future momentum of the brand A. Product (the thing) B. Drink (the affect) C. Brand (the aspiration) And then further experimented with ways to further simplify the visuals and effectively compare data outside of Powerpoint. Made a giant bear I made a white, fluffy bear that is over 2m tall. Everyone has someone that we want to forget but can’t help but remember. i.e. Someone we dearly miss. We seem to see them everywhere and the thought of them keeps popping up in our heads. The bear became the centre of photo-ops at the exhibition, and the piece received a ‘special mention’ on It’s Nice That. See the full story here: https://vimeo.com/101046165 thank you
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