LAE CITY, MOROBE 22 PROVINCES • 28 SPORTS

Lae City, MoROBE
16 - 29 NOVEMBER 2014
22 PROVINCES• 28 SPORTS
19 VENUES • 9,000+ ATHLETES
www.pnggames.org.pg
ABOUT OUR Games
The concept of the PNG Games was first developed and introduced
by the PNG Sports Foundation in 2003. It is held every two years and
the mission is to promote and develop national unity and provincial
pride through participation in sports. It is administered by the PNG
Games Host Organising Committee and is governed by the PNG
Games Charter.
The 2014 PNG Games Host Organising Committee is chaired by Mr.
Philip Franklin. This year’s games will attract over 9,000 sports people
from 22 Provinces to participate in 28 different sports in 19 different
venues. The 6th PNG Games slogan is “Bilong Yumi” because it is all
about “Our Games”.
It will be held in Morobe Province and leave a legacy of infrastructure
for Lae City and provide pathways in developing their skills towards
professionalism. The games also provide the opportunity to expose
talent like the current Pacific Games women’s 100 meters champion,
Ms. Toea Wisil who was discovered by the PNG Games.
Due to Lae’s accessibility to many coastal and highland provinces
and that the Morobe province school year will have finished. It is
expected that large numbers of spectators and supporters will travel
to Lae for the games.
The Host Organising Committee seeks the support of business in
PNG to make the event successful.
2
PNG Games • 16 - 29 November 2014
OUR MISSION
To promote and develop national unity and provincial pride through
participation in sports.
OUR OBJECTIVES
• To encourage mass participation in sports for all Papua New
Guineans
• To create pathways to expose talent through sports
• To promote and strengthen competition in sports at all levels
• To aid infrastructure development of sports at provincial and district
level
• To promote national and provincial identity
• To promote the social, economic, health, and culture benefits of
participation in sports
• To develop the spirit of unity, friendship and fair play
6th PNG Games Highlights
• Over 9,000 athletes, 28 sports, 22 provinces and 19 venues
• Live broadcast of Opening Ceremony and daily highlights
packages on television
• Highlights packages broadcast on Kundu
• A focus on the management of athletes’ wellbeing from all
participating provinces
• The 6th PNG Games will be larger than the Pacific Games in
terms of athlete numbers
• Scott Prince is an Official 6th PNG Games Ambassador with a
soon to be announced second ambassador from PNG
• Internationally renowned entertainment artist and a host of
leading local artists performing live at the Opening Ceremony
• Experienced and respected Host Organising Committee will
ensure the most professionally run PNG Games to date
• Improved on the ground organisation, dedicated bus service
for athletes and officials, improved sporting facilities
Capital Works
• Millions of Kina invested sporting infrastructure development –
- Sir Ignatius Kilage Stadium Track & Indoor (Athletics, Parasports, Kickboxing & Soccer)
- LFA (Lae Football Association) Park (Soccer)
- Eriku Main Oval (AFL)
- Eriku Basketball Courts (Basketball)
- Lae Bowls Club (Lawn Bowls)
- Lae Rugby League Grounds (Rugby League 9’s)
- SCRUM Oval (Rugby 7’s)
- Lae Hockey Grounds - Main Market (Hockey)
- Scout Hall Ovals (Softball)
- Eriku Oval (Volleyball)
- Chinese Club (Squash)
- Lae Golf Club (Golf)
- Various schools and institutions
• Tens of Millions of Kina invested in road works around Lae
Why invest?
MEMBERS OF THE HOST
ORGANISING COMMITTEE
Mr. Phil Franklin, OBE
Chairman
Grand Chief Boyamo Sali
GCL, CMG
Deputy Chairman
Hon. Amos Wallace, MPA
Provincial Government Rep
Mr. John Peka, OL
Representing Sports
Mr. Sinan Bilsel
GM – Lae Yacht Club
Mrs. Nane Tomala
Program Advisor – Sports
Mrs. Rita Saulei
Women’s Representative
Mr. Robin Calistus
District Administrator – Lae
District
Mr. Brendon Chan
Manager – L&C Enterprise
Mr. Naka Sonangke
Principal Architect –
Designscope
Mr. Vincent Onnevagi
Regional Manager PNG Sports.
Foundation – Momase Region
Mr. Edris Kumbruwah, ML
Chairman- PNG Games Council
• Supporting the event will enable it to deliver on its mission –
to promote and develop national unity and provincial pride
through participation in sports.
• The economic impact of the event will be a tremendous boost
for PNG and Morobe Province business houses in particular
• There has been a commitment of K10 Million from the National
Government and K5 Million from the Morobe Provincial
Government.
• Live broadcasts on TV of the Opening Ceremony and key
sports coupled with a strong program of editorial and
advertising (radio, print, TV, billboards, social media) will create
enormous media equivalency for prospective sponsors
• Honourable Kelly Naru MP, Governor of Morobe Province is
calling all business houses to support the event
• The infrastructure legacy for Lae City will be significant
• The Games will also highlight the importance of sport and its
positive impact on health and healthy living
• The Games are promoting women in sport as much as they are
men
• The positive perceptions associated with companies
supporting the event will be considerable and the significant
link to propensity to purchase a sponsors product or create
loyalty to it
• Support and discussion around the Games on social media is
growing at an unbelievable rate
PNG Games • 16 - 29 November 2014
3
I relish the opportunity to see
” used to promote
“
sport in general and encourage
participation
Our Games
- HON. KELLY NARU, MP - Governor
advertising split
GAMES HUB
The Lae Yacht Club will be transformed into the 6th PNG Games
“Hub”. The Games Hub will be the heart of the PNG Games and also
be home to the VIP functions happening around the event as well
as provide an exclusive area for corporate hospitality. Invitees to
the Games Hub will be entertained by high quality international and
local entertainers. It will also be where one can meet and greet PNG
Games Ambassadors and buy Official PNG Games Merchandise.
OPENING CEREMONY
• Live broadcast of Opening Ceremony
• Internationally renowned headline act to perform live at the
Opening Ceremony
• A selection of leading local music artists to play live at the Opening
Ceremony
• Hours of the best entertainment that Lae City has seen
• High profile PNG Games Ambassadors to attend
• Morobe Cultural Dance performances
• Colourful Fireworks Displays
• VIP Opening Ceremony
marketing & promotion
• Minimum of 500,000 kina invested in above the line advertising
• Solid editorial program of content planned
• Strong coverage through Business Advantage International’s
website and e news letters
• Popular and rapidly growing social media following
• Regular weekly news coverage leading up to the games
• Heavy news coverage on daily basis during the competition
4
PNG Games • 16 - 29 November 2014
4%
Print & Magazine
14%
Radio - Mentions
24%
TV
58%
Radio - Spots
AVERAGE WEEKLY
ADVERTISING PLACEMENTS
Print & Magazines
Radio - mentions
TV
Radio - Spots
0
5
10
15
20
25
30
35
Total Number of Entries
Athletes, Officials & Volunteers
12,000
10,000
10,100
8,000
11,000
9,500
Position
Gold
Silver
Bronze
Total
1
East New Britain
39
51
35
125
2
NCD
39
21
35
95
3
Morobe
34
36
43
113
4
Central
26
25
24
75
5
AROB
23
19
19
61
6
Eastern Highlands
22
29
31
82
7
Simbu
20
8
12
40
8
West New Britain
9
13
13
35
9
New Ireland
9
12
18
39
10
Western Highlands
4
9
1
14
11
Manus
4
2
4
10
12
Sandaun
4
2
0
6
13
East Sepik
3
6
5
14
14
Southern Highlands
3
4
3
10
15
Jiwaka
3
1
3
7
16
Enga
3
0
0
3
17
Madang
2
5
8
15
18
Western
2
2
2
6
19
Oro
2
1
2
5
20
Hela
2
1
1
4
21
Gulf
1
1
1
3
22
Milne Bay
1
0
1
2
225
248
261
764
5,100
4,000
3,000
0
1st PNG 2nd PNG 3rd PNG
Games
Games
Games
4th PNG
Games
5th PNG
Games
6th PNG
Games
Total Entries by Sport
Number of Participating Sports
30
28
25
20
21
15
10
Province
8,100
6,000
2,000
2012 5th PNG Games
KOKOPO,
EAST NEW BRITAIN PROVINCE
MEDAL TALLY
21
17
11
13
5
0
1st PNG 2nd PNG 3rd PNG
Games
Games
Games
4th PNG
Games
5th PNG
Games
6th PNG
Games
Competitors by Province
Number of Participating Provinces
30
25
20
20
15
10
17
22
22
17
14
5
0
1st PNG 2nd PNG 3rd PNG
Games
Games
Games
4th PNG
Games
5th PNG
Games
6th PNG
Games
TOTAL
PNG Games • 16 - 29 November 2014
5
LAE, MOROBE
16-29 NOVEMBER 2014
22 PROVINCES
28 SPORTS
9,000+ ATHLETES
MEDIA EQUIVALENCY
Sponsors of the 6th PNG Games will realise some great media equivalency
through association with the event, both in the lead up to, during and post.
An increasing schedule of above the line marketing activity from May 2014
coupled with a professionally managed social media strategy ensures the
PNG Games offers a highly effective conduit to masses of engaged and
passionate sport minded Papua New Guineans.
A variety of mediums will be used in the coming months as the event looms
closer however activity in the market to date includes but is not limited to
the following:
• TV & Radio
• Print Media
• Editorials and News
• Online Banners
• Online and Social Media
ROBE
LAE, MO ber 2014
Novem
16 - 29
ONLINE BANNERS
• Office Communication
• Vehicle Branding
• Airport Signage
• Host Venue Signage
• Billboards and Field Signage
host venue signage
SPONSORSHIP PACKAGES
EDITORIALS &
NEWSPAPER ADVERTISING
16 - 29 NOVEMBER 2014
p +675 479 1200
www.PNGGAMES.org.pg
VEHICLE BRANDING
AIRPORT SIGNAGE
jACKSON’S AND nADZAB AIRPORTS
6
PNG Games • 16 - 29 November 2014
I am both honoured and delighted
to become an Ambassador for this
very prestigious PNG event. I had a
close association with the people of
PNG during my career and know how
passionate they are about Rugby League,
and sport in general
- SCOTT PRINCE
PNG Games AMBASSADOR
OFFICE COMMUNICATION
MAGAZINE ADVERTISING
online & social media
WEBSITE, FACEBOOK, TWITTER
PNG Games • 16 - 29 November 2014
7
Sponsorship Strategy
Financial support from the private sector is vital to the success of the
6th PNG Games. With upwards of 3.7 million Kina required, the Host
Organising Committee appeals to all business houses to support the
event.
MOROBE PROVINSEL GAVMAN
OFFICE OF GOVERNOR
Telephone: 4731502
P O Box 1834
4731502LAE 411
Facsimile:
4724745Morobe Province
But this is not a philanthropic request. The Sponsorship packages
that have been devised will ensure there is an excellent return on
investment for any prospective sponsor.
AN APPEAL TO SUPPORT THE PNG Games
The Naming Rights and Kundu packages can be tailored to deliver
the following objectives:
• Impact Brand image, visibility and awareness
• Stimulate sales, trial or usage
• Delivering foot traffic to your business
• Delivering online traffic to your website
• Entertaining clients
• Money can’t buy experiences for customers or consumers
• Motivating employees
• Showcasing community and social responsibility
• Product display/demonstration
• Networking with co-sponsors
• Complete online and social media campaigns
• Media equivalency
Please liaise with Terry Johnston from Brand Ambassadors Pty Ltd
([email protected] or + 61 419 757 896) to receive the
details of all the sponsorship packages.
Name of Package
Investment
(kina)
Tier 1
Naming Rights Sponsor
750,000
Tier 2
Kundu Package –
Exclusive Major Sponsor
500,000
Tier 3
Garamut - The Official Morobe
Supporters Package
350,000
Tier 4
Konsel Package - Supporting Sponsor
150,000
Tier 5
Wantok Package - Supporting Partner*
30,000
The 2014 PNG Games will be held in Lae from 16 –
30th November 2014, the economic impact of which
represents a significant opportunity for the province
of Morobe. This coupled with the legacy these games
will leave behind in the form of infrastructure is reason
enough to appeal to the business houses of Morobe
to support these games and in particular the Morobe
Supporters Package which the Host Organising
Committee has put together specifically for businesses in
our Province.
But more than this I relish the opportunity to see “Our
Games” used to promote sport in general and encourage
participation as there are multiple benefits for us as a
nation ranging from better health, fewer social problems
to the promotion of women’s sport.
The Host Organising Committee chaired by Mr. Phil
Franklin, OBE, has received financial support from the
Provincial Governments and a further 10 million kina
commitment from the Prime Minister O’Neill. I can
assure you that the event is very much on track and the
committee is working hard to ensure it is a great success
for us as a nation but also for the people of Morobe.
I would appreciate your support.
HON. KELLY NARU, MP
Governor
2014
OFFICIAL DATES
Sunday June 1 - PNG Games Ambassador Scott Prince
in Lae to launch the Official Morobe
Supporters Sponsorship Package
* Conditions apply.
Sunday November 16 - Opening Ceremony
Monday November 17 - Games Kick Off
Saturday November 29 - Games Close
CONTACT
Terry Johnston
David Harro
Materua Tamarua
Partnership Opportunities
Media and Marketing Manager
Chief Executive Officer
P +61 419 757 896
E [email protected]
P +675 479 1200
E [email protected]
P +675 479 1200
E [email protected]

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