July 2014 th 6 Creating a Digital Sense with LTE Direct ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 1 LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services 1 Always-on device-to-device discovery of friends, services, offers in one’s proximity Proximal discovery services efficiently integrated with existing LTE Advanced services and networks to scale up from today’s location-based and proximity beacon solutions 2 Required Privacy sensitive and battery efficient discovery of 1000s of devices/services in the proximity of ~500 meters underway – defined in 3GPP R12 3 LTE Direct ecosystem implementation 1 Operator trials throughout 2014 ; app developers testing innovative use cases today with LTE Direct Trial SDK2 1 Deutsche Telekom trial in Germany announced and enabled by trial devices from Qualcomm Technologies; other trials in planning; 2 LTE Direct Trial SDK by Qualcomm Technologies limited availability through ltedirect.qualcomm.com ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 2 The next generation mobile services in a hyper-connected world Mobile devices aware of the user and surroundings, connecting our digital and physical worlds Discovers Filters Things relevant to you For things relevant to you Senses Knows Your environment and motion You and what’s around you Learns Your preferences ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. A Digital 6th Sense Interacts With your surroundings 3 Creating a Digital 6th Sense with always-on proximal discovery Who’s around? What’s nearby? Is it relevant to me, now? ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 4 The always-on proximal discovery challenge Scaling proximity services for mass consumer adoption Privacy Barriers to technologies that continuously track location Battery Life Always-on services require continuous proximal discovery Always-on Proximity Services Scale Long range and high capacity required to expand use cases Interoperability Proprietary platforms lead to mobile app silos ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 5 Proximal discovery services are expanding the reach of mobile Utilizing technologies today that either track user’s location or proximity to nearby beacons Location-based app Proximity Beacons (BT-LE2) Tracking user’s location and access cloud to identify relevancy Deliver relevant value by notifying nearby users using an associated app + Unlimited range + Large install base + Privacy sensitive + Low power consumption + Indoor support - Privacy barrier with location tracking - Battery drain from constant network pings - Proprietary platform - Limited range – 10s of meters - Limited capacity that doesn’t scale - Proprietary platform >$7B total M&A activity in proximal discovery services in 20131 1 Source: BIA/Kelsey, May ’13; 2 Bluetooth® Smart (Low Energy) feature as part of the Bluetooth Core Specification version 4.0 and higher ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 6 LTE Direct is a device-to-device technology required to scale up from today’s proximal discovery solutions ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 7 LTE Direct is solving the always-on proximal discovery challenge Discovery at scale Interoperable discovery Discovery of 1000s of devices / services in the proximity of ~500m Universal framework for discovery across apps/devices/operators Always-on awareness Part of global LTE standard Privacy sensitive and battery efficient discovery without user/app intervention Opportunities for entire mobile industry leveraging vast LTE ecosystem ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 8 Discovery with unparalleled scalability and capacity LTE Direct enables broader set of use cases than other device-to-device technologies Discovery Density (# of devices covered) Range (m) Active Duration (ms)1 BT-LE LTE Direct Hundreds Thousands ~50 ~500 ~4000 ~75 1 Source Qualcomm Technologies simulations; Assumptions: outdoor deployment model ( e.g. Farmer’s market), Ped A channel model, ITU-1411 pathloss mode, Carrier frequency of 2 GHz for LTE Direct / 2.4 GHz for BT-LE, System bandwidth of 10 MHz FDD for LTE Direct / 2 MHz for BT-LE, LTE Direct protocol implementation of 75 subframes every 18 seconds, BT-LE beacon protocol implementation of advertising for 1.518 ms every 1.20 s with <20% collision / scanning for 256 ms every 1.28 s ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 9 Battery efficient and privacy sensitive always-on awareness LTE Direct provides enhanced user experience over location-based solutions Privacy sensitive Battery efficiency Autonomous Devices do not need to reveal their identity or allow location tracking, thus minimizing privacy barriers Determining relevancy is done at the device level eliminating battery inefficient network pings Continuously and passively proximal discovery of relevant value without user or app intervention ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 10 LTE Direct provides interoperable discovery Vastly expanding the reach and value of proximal discovery for mobile app developers RETAIL SOCIAL TRAVEL MAPS CLASSIFIEDS Universal framework for discovery across apps, devices, operators Broader reach Trusted apps Better context Compared to vertical “Walled Gardens” Notification alerts set through your favorite, trusted apps User context determined by apps that know the most about you ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 11 LTE Direct leverages the global LTE ecosystem Part of 3GPP Release 12 expected to be complete in 2014 Common global standard Support for paired (FDD) and unpaired (TDD) spectrum Vibrant, global ecosystem >275 >1,500 Global LTE network launches in >100 countries Global LTE devices from >100 vendors Source: www.gsacom.com July 17 2013 for networks and July 5, 2013 for devices. Source: GSA, Mar. ’14. ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 12 We must make best use of all technologies for proximity services Location-based LTE Direct Proximity beacons User-initiated search (plus navigation) Always-on device-to-device proximal discovery Micro-location awareness and geo-fencing Enhance relevancy of search results through location tracking with unlimited range Privacy sensitive and battery efficient discovery of 1000s of devices / services in the proximity of ~500m Engage customers in close proximity (~50m) with relevant, timely, and personalized content ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 13 LTE Direct provides privacy sensitive and battery efficient discovery at scale and range How does it work? ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 14 LTE Direct: A day out at the shopping center ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 15 LTE Direct is a device-to-device proximal discovery technology ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 16 All devices can broadcast needs and services via “expressions” Lisa via Social Match: “I like shopping!” Coffee Shop via Food Finder: “Live music this afternoon” Smoothie Shop via Deal Finder: “10% off your usual order” Jamie via Friend Finder: “Looking for nearby friends” Rob via Ticket Finder: “Tickets for game today” ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 17 Services are efficiently mapped to Expressions Public Expressions • • • Application agnostic Any proximal device can decode expression Good for advertising, local “finder” apps, etc. Service Live Music @ Coffee House Private Expressions • Application specific • Only proximal devices with “key” can decode expression • Good for personal identification Mobile app leverages centrally managed hierarchical mapping1 00110000011101111…. 128-bit Expression 1 See appendix slide for more details on how this works. Note: Private Expression mappings based on a one-way hash function with a private key and permissions controlled via specific apps ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 18 Relevance is passively identified with no user/app intervention Relevancy is determined at device level Optional metadata Additional info available following discovery (e.g., street address) Sale @ Smoothie Shop 10001110111100010…. 2 new alerts! Your friend Jamie is nearby! 10% off your smoothie! Jamie @ Friend Finder 10110000011101010… Relevant Expressions 10110000011101010… 10001110111100010…. Filtered Expressions 00110000011101111…. 10010000010101111…. 11110001010001111…. ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 19 Communication via traditional LTE or Wi-Fi/Wi-Fi Direct we r nearby. wanna meet for coffee? Text Jamie ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 20 LTE Direct efficiently utilizes LTE spectrum for discovery Leverages LTE infrastructure For timing, resource allocation (to LTE Direct), as well as user authentication LTE RAN: Timing, Configuration, Authentication, Communication LTE Air Interface: Discovery LTE LTE 10s 64ms Uses LTE licensed spectrum Uplink resources in LTE FDD system or dedicated frames in LTE TDD system Negligible impact to capacity 1 Source: Qualcomm simulations; Assumes 20MHz system with ~2,000 expressions ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Utilizes <1% of uplink resources1 21 LTE Direct resources are managed by mobile operators Devices either broadcast or listen within assigned LTE sub-frames Discovery LTE LTE 10s Expressions … … 64ms x 44 LTE sub-frames … Up to 2,816 discovery resources x 64 Jamie @ Friend Finder 10110000011101010… Alex @ Friend Finder 11110000011111010… 1 Assumptions: 1 Expression = 2 LTE Resource Blocks (RBs); 88 RBs used for discovery in 20MHz FDD system that uses 64 sub-frames @ 1ms each, every 10 seconds ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 22 LTE Direct provides interoperable discovery across apps Vastly expanding the field of value for proximal discovery Application B Application C The Golf Shop has a 20% discount sale on all golf equipment Buy one, get one free Golf lesson at The Golf Pro Application A Application A I’m interested in golf ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Your friend Lisa is nearby and is interested in golf 23 LTE Direct ecosystem implementation is underway creating opportunities for the entire mobile ecosystem ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 24 LTE Direct creates big opportunities for the mobile industry The next generation of proximity services across an extensive set of use cases Social networking services Social Matching Shared Interests $1.9B Mobile advertising Shared Experiences Retail $5.7B Expected revenue in proximitybased social networking applications/services in 20151 Local Services Classifieds Expected spend in locationtargeted mobile advertising in 20152 And many more use cases… Travel services Gaming Loyalty programs Safety Geo-fencing Search services Services services Source: 1 Smith's Point Analytics, Feb’ 13; 2 BIA/Kelsey, May ‘13 ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 25 LTE Direct will benefit the entire mobile ecosystem LTE Direct Access Mobile Operators OEMs & ASPs Mobile Subscribers LTE Direct Services ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 26 LTE Direct enables operators to deliver new mobile services An opportunity to monetize services beyond voice and data with always-on proximal discovery Operator-owned Global spectrum holders for LTE Advanced LTE API Access Fee Supply APIs to mobile app developers for easy access to discovery services Retail Social Travel Maps Enables discovery across apps/devices LTE <1% of uplink resources* Negligible impact to existing LTE capacity Additional potential value Commercial advertisers pay for consumer notifications and customer-approved data Push Advertising Data Mining Source: Qualcomm simulations; Assumes 10MHz system with ~2,000 expressions ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 27 LTE Direct empowers app providers and OEMs to differentiate Lead the next generation of mobile proximity services through a differentiated user experience Discovery at scale Always-on awareness Interoperable discovery Discovery of 1000s of devices / services in the proximity of ~500m Privacy sensitive and battery efficient discovery without user/app intervention Universal framework for discovery across apps/devices/operators Solving the always-on proximal discovery challenge ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 28 Achieving scale requires discovery between mobile operators Option 1 Option 2 Operator A Uplink or TDD BROADCAST LTE LISTEN Operator A Device LTE LISTEN Operator B Device Operator B Uplink or TDD LTE All devices in a country/region broadcast and listen to LTE Direct expressions on the same agreed-upon spectrum band(s) BROADCAST LTE LISTEN MHz LISTEN 10s 64ms 10s 64ms 64ms Time Broadcast and listen to expressions on their own spectrum Listen-only on other operator’s spectrum Both options will require LTE Advanced multiband, multimode devices with global support for the many frequency band combinations of LTE ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 29 Implementation of the LTE Direct ecosystem is underway Standards Standardization by 3GPP as feature in Release 12 expected to be complete late 2014 Proof of concept Demonstrated at MWC 2014 with live over-the-air demo enabled by trial devices from Qualcomm Technologies Operator trials Trial Announced by Deutsche Telekom in Germany for 2014 enabled by trial devices from Qualcomm Technologies Trials Planned by additional operators in 2014 App developer interest Partnerships Announced with early app partners to create and test use cases leveraging trial SDK by Qualcomm Technologies1 Submit creative use case ideas for access to the trial SDK at: ltedirect.qualcomm.com 1 Limited availability starting in May 2014 ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 30 Implementation of the LTE Direct ecosystem is underway Standardization by 3GPP as feature in Standards Release 12 expected to be complete “We are participating in this trial because LTE Direct late 2014 promises new opportunities in the mobile ecosystem.” – Thomas Kiessling Demonstrated at MWC 2014 with live Chief Product Innovation Officer at Deutsche Telekom over-the-air demo enabled by trial Proof of and concept devices from Qualcomm Technologies Trial Announced by Deutsche Trials “We're excited to be bringing to lifeTelekom the frictionless userPlanned by additional in Germany 2014 enabled by trialbut thatoperators in 2014 Operator trials experiences we for all expect of the future, have from Qualcomm Technologies not devices been possible with today's proximity and geolocation technologies.“ Partnerships Announced Submit creative use case ideas – Colin O’Donnell with early app partners to create and for access to the trial SDK at: Partner, Control Group App developer interestFounding test use cases leveraging trial SDK by ltedirect.qualcomm.com 1 Qualcomm Technologies 1 Limited availability starting in May 2014 ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 31 LTE Advanced is evolving and expanding into new frontiers LTE Direct is one example enabling new, differentiated mobile apps/services with LTE Advanced Learn more at: www.qualcomm.com/lte-advanced ~3.5 GHz & ASA Extending LTE Advanced to unlicensed spectrum Dynamic LTE broadcast. Being considered for beyond mobile for terrestrial TV ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. LTE Direct for “always-on”, autonomous device-todevice proximity awareness Higher spectrum bands new licensing models— authorized shared access 32 LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services 1 Always-on device-to-device discovery of friends, services, offers in one’s proximity Proximal discovery services efficiently integrated with existing LTE Advanced services and networks to scale up from today’s location-based and proximity beacon solutions 2 Required Privacy sensitive and battery efficient discovery of 1000s of devices/services in the proximity of ~500 meters 3 LTE Direct ecosystem implementation underway – defined in 3GPP R12 Operator trials throughout 20141; app developers testing innovative use cases today with LTE Direct Trial SDK2 Learn more at: www.qualcomm.com/lte-direct 1 Deutsche Telekom trial in Germany announced and enabled by trial devices from Qualcomm Technologies; other trials in planning; 2 LTE Direct Trial SDK by Qualcomm Technologies limited availability through ltedirect.qualcomm.com ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 33 Questions? - Connect with Us www.qualcomm.com/technology BLOG http://www.qualcomm.com/blog/contributors/prakash-sangam @Qualcomm_tech http://www.youtube.com/playlist?list=PL8AD95E4F585237C1&feature=plcp http://www.slideshare.net/qualcommwirelessevolution http://storify.com/qualcomm_tech ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 34 Thank you Follow us on: For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. All trademarks of Qual comm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsi diaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and de velopment functions, and substantially all of its product and services businesses, including its semiconductor business. ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. 35
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