2014 LOK SABHAELECTIONS CANDIDATE HANDBOOK 2 Using this Handbook This handbook has been designed to help you run a political campaign and understand the mechanisms of the Lok Sabha electioneering system. There are many technical and legal requirements when running for an election that a candidate and his/ her team need to adhere to. The Election Commission is the foremost body in India for this, and its rules and regulations must be well understood and followed. A political campaign involves several different aspects. Putting together a campaign team, volunteer management, media and publicity, developing campaign strategies, and so forth. This handbook attempts to document the knowledge and strategies within all these areas, as well as to share the best practices of the various campaign teams from across the state. Please treat it as your reference book of campaigning. NOTE: Volunteer Zone This handbook can be accessed from AAP website under Volunteer Zone tab: 3 Contents Campaign Checklist A. Understanding the Election Timeline - B. Election and Voter Information C. Setting-Up Your Campaign 4 5 6 National/State Contacts 7 Campaign Team 8 Volunteer and Membership Management 10 Campaign Programs/Publicity 11 Do’s and Don’ts, EC permissions, FAQs 12 D. Publicity, Print and Social Media - 16 E. Information Technology (IT) - 20 F. Finance Bank Accounts 21 Accounting Election Expenditure 23 Fund-raising 24 Laws of Election 26 Legal Cell Guidelines 27 How to file for nomination 28 - 31 G. Legal H. Election Day 4 Campaign Checklist Understand you constituency demographic profile and political history Consolidate member and volunteer donor data for your constituency Identify your campaign structure and select people for specific roles Get all legal permissions Plan and conduct campaign activities • Door-to-door • Pad yatra • Jan Sabha • Nukkadsabha/Local meetings • Roadshow • Metro-Bus campaign • Calling campaign Plan publicity activities and materials • Hoardings, banners, fliers • Autorickshaw posters campaign • Mobil Autorickshaw with loud speaker and CD • Nightly projector shows • Newspaper ads and inserts/hijacks • Radio ads Plan media and social media activities • Press releases • Facebook, Twitter, • Google hangout 5 Open candidate bank account Plan and execute Fundraising activities File Nomination forms Identify booth volunteers for all the booths Plan and manage polling day activities A. Understanding the Election Timeline MODEL CODE OF CONDUCT: From the date of announcement up until the election, the Model Code of Conduct is in place. This is the most important document explaining what you can and cannot do during an election. It ensures that there are no corrupt practices, electoral offences, or voter malpractices. ISSUE OF NOTIFICATION: Normally 25-28 days before the date of election. From this date onwards candidates can file for nomination. FILING FOR NOMINATION: From the date of the issue of the notification, candidates have one week to file for nomination (if the 7th day is a public holiday, then it will be the subsequent working day). SCRUTINY OF NOMINATION: The day after the last day of filing for nomination. WITHDRAWAL OF CANDIDATURE: The two days followingscrutiny. CAMPAIGN PERIOD: From filing for nomination until silent period. SILENT PERIOD: All campaigning to end 48 hours before the date of election poll. DATE OF ELECTION POLL: Polling dates can be found at the following link: http://eci.nic.in/eci_main1/current/Press%20Note%20GE-2014_05032014.pdf Note: Within Delhi, AAP is a registered and recognized state political party. 6 Outside of Delhi it is a registered but unrecognized political party. B. Election and Voter Information The following websites are essential in understanding the various aspects of the Lok Sabha election. It is mandatory for all candidates and campaign teams to be familiar with these. Election Commission of India (ECI): http://eci.nic.in/eci_main1/the_setup.aspx Chief Electoral Office of your state All election related information for your state can be obtained from the drop down menu at the following link:http://eci.nic.in/eci_main1/Links.aspx On these websites you will find: • • • • • • Important election dates Election Laws and ECI documents ECI Handbook for Candidates Election Manifestos Information for party registration and candidate nomination List of assembly and parliamentary constituencies • • • • • • Candidates affidavits List of FAQs for voters Important forms to download Training material on participation and conduct Telephone directory Complaints forum SOURCES OF VOTER DATAshould be available on the above websites Electoral Roll:List of registered voters for your constituency that can be searched by district, assembly constituency, and part. Polling Station Maps:Google maps identifying polling stations by district, assembly constituency, and part. Past Election Data:Has results of previous General Election and Assembly Election seats as both statistics and maps. 7 Form 20:This maps the data of past election results as per each polling booth. KEY ELECTION PERSONS CEO DEO RO/ A-RO ERO/ A-ERO Chief Electoral Officer District Election Officer Returning Officer/ Asst. RO Electoral Registration Officer/ Asst. ERO Your RO will be your main point of contact for any election related work. Please see the list on the next page to know the RO for your constituency.List of Returning Officer’s as per parliamentary constituency can be found on each state electoral officer’s website C. SETTING-UP YOUR CAMPAIGN NATIONAL/STATECONTACTS Team Contact Information Finance/Accounting For bank related queries 8588833490, 8588833495, email: [email protected],Click http://www.aamaadmiparty.org/contact-us to get list of State Treasurers. If the issue is not resolved by the State Treasurer, contact: 8588833496. [email protected] For information on central fund raising programme, contact: Rajeev Saraf: 9810006581; Arvind Jha: 9810491031 J&K, HP, Punjab, Haryana, Chandigarh: 8588833555 Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, MP, Lakshadweep, Pondicherry: 9643006216 Assam, Bihar, West Bengal, Chhattisgarh, Jharkhand, Orissa, Andamans: 9643006215; Uttar Pradesh, Uttarakhand: 9643006209 Maharashtra, Gujarat, Rajasthan, Goa, Daman & Diu, Dadra Nagar Havel: 9643006214, Delhi: 9643006218, email: [email protected] For media queries contact your state media POC: For national media query you can contact Princy: 8588833549 For member volunteer data for your constituency from National website, contact your state IT admin. Click https://app.box.com/s/09tz6ac03h4zac73hwpg for list of state IT Admin. If unable to contact state IT coordinator contact Gandharv: Fund Raising Legal Media IT/Social Media 8527859990 Publicity Publicity materials can be accessed at AAP National website at https://drive.google.com/folderview?id=0B0vqY_pU1uEVmFRbF9vaXluRUE&usp=sharing Calling Campaign To setup calling campaign for your constituency contact: Rashmi Shrivastav: 9874971888 ; Shreekanth Kocharlakota: [email protected] Constituency Profiles To get demographic profile data for your constituency contact: Ratan Singh Rathore: [email protected] [email protected] [email protected] National team has a dedicated individual for your state, available for any queries for the central team in Delhi. Information on the communication coordinator for Grievance Feedback General 8 your constituency will connect with you or your campaign manager. State/Role Team Members Mobile No. State/Role Team Members Mobile No. C. P.Office Rajasthan Chattisgarh UK/JK/HP UK/JK/HP Andra Pradesh/Telangana Haryana Jharkhaand Punjab/Chandigarh Kerela/Tamilnadu Maharastra/Goa MP UP UP WB Gujarat/Daman and Diu Orrissa Bihar/NE Karnataka Aditya Adil Khan Brijesh Ajay Pandey Subodh 8588833400 8588833663 8588833515 8588833562 8588833542 Amit Saurabh Bharat Gupta Krishna Harshith Jai/Sanjeev Jitendra/Man Singh Sarala Sonika Manisha Pandey Poonam Rohan Suresh Swatee 8588833521 8588833558 8588833564 8588833208 8588833206 8588833543 8588833664 8588833548 8588833503 8588833560 8588833568 8588833541 8588833662 8588833511 CAMPAIGN TEAM Designation Campaign Manager Key Activities • • • • • To decide on campaign strategy and key events for the candidate To source and manage volunteers To manage the door-to-door campaign To liaison with Head office on all issues of the campaign To oversee the legal, publicity and social media teams Election Agent • • • • • This person can be appointed to manage all functions on behalf of the candidate To liaison with Returning officer on a daily basis To seek permissions from police for holding events /rallies To ensure submission of expenses to the Returning Officer To verify publicity material with RO before print Accountant • • • To manage the candidate account in accordance with the election limit specified To ensure expenses are auditable with proper records To handle opening and operationalization of constituency and candidate bank accounts Identify a volunteer who can maintain income expenditure account as per the Model code of conduct. • 9 Personal Secretary • • • • To filter calls to the candidate To maintain and release the daily schedule of the candidate to the internal team To ensure adherence to the Model Code of Conduct To ensure time management of the candidate Advocate/Legal • To reply to all legal notices issued to the candidate with approval from head counsel stationed at the head office To ensure submission of the nomination form of the candidate To ensure all activities adhere to the election laws and model code of conduct To manage the Twitter, Facebook accounts of the candidateas well as outreach campaigns such as IVR, Call Campaign, and bulk SMS campaign To liaison with the head office in terms of ensuring coverage of all the social media events To maintain volunteers and members database/ software General IT support To manage all the print templates for the campaign To seek approval from Head office before launching any new template/design To negotiate rates with vendors regarding printing, designing and production. Maintain audio files and campaign CDs. To keep proper inventory of all publicity material and ensure advance ordering for at least a week To ensure all publicity material follows the Model Code of Conduct rules Vendor management (identifying, dealing, paying, negotiating etc,) Inventory distribution (supply of collaterals, materials, etc) To source and manage funds through corporates and High Net Individuals (HNIs) To plan fund-raising meetings and events with various groups and organizations To build a network of financial supporters To plan for crowd-sourcing of donations and other innovations in fund-raising Manage donation drive at rallies/local events To establish media relations with print and electronic media. Maintain contact list of all media. Writing and distributing campaign press release. Ensuring media coverage for local events Identifying spokesperson for TV channel. Maintain database and contact details of all volunteers Ensure calls/SMSs are made to all volunteers for all local events Assign volunteers to task Distribute volunteers to polling booths Access volunteer member data for Lok Sabha from National website. Makes calls to inform volunteers for all local events Makes calls to potential volunteers for identifying booth agents To coordinate the volunteers for campaign activities for each vidhansabha, polling station and booth Identifying two polling agents for each booth Registration and training of booth agents Preparation and distribution of booth agent kits Making polling day arrangement for food, water, chair, table. Ensuring presence of volunteers outside booth and getting out the vote on election day Plan and manage booth activities for all the polling stations in the Lok Sabha Social Media and IT Coordinator • • • • Print and Publicity Coordinator Funds Manager Media Coordinator Volunteer Coordinator Calling Team Vidhan Sabha, Polling station and Booth Field Coordinators Lok Sabha Booth Management Coordinator • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 10 Polling Booth Agent • • Volunteer who sits at booth on election day must be a voter of that polling booth Must be registered and trained LS Constituency Helpers (LSCH) • 2 -3 individuals for each LS have been identified and trained by the Central team in Delhi on key aspects of the LS campaign. Please connect with them and utilize them in your campaign. Information about your LSCHis being delivered to you over phone. VOLUNTEER/MEMBER MANAGEMENT Sourcing volunteers/ members List of volunteer opportunities identifying the key activities and the required time commitment All office walk-ins for membership or otherwise should be encouraged to volunteer based on their backgrounds/ areas of expertise Facebook and Twitter driven campaign for volunteer sourcing Enrollment of members/volunteer online; List of all who opt for volunteering on the AAP website will be provided by the Head Office. For obtaining member and volunteer data for your LS from the Central website please contact your state IT Admin. Click https://app.box.com/s/09tz6ac03h4zac73hwpg for list of state IT Admin. Membership form included in ground campaign kit; AAP supporters encouraged to become AAP representatives for their building/ society Dedicated local SMS campaign on ongoing basis requesting volunteers Run volunteer/membership drives at railways stations, bus depots, in trains, malls, etc. Volunteer needs Office Walk-Ins Social Media Website Door-to-Door campaign SMS Campaigns Public Spaces Volunteer roles Time availability Only Weekends Part-time Full-time Possible roles Door-to-door campaigning; padhyatras; rallys; call campaign; email responses; social media; content/ creative writing; graphics content; building/ society representative Ground campaign; IT/ data input; content/ creative writing; graphics content; building/ society representative; Constituency Support Manager; legal consultant Core team roles; office operations Door-to-Door Campaign and Booth Management Door-to-door Campaign Booth A door-to-door campaign is a powerful way of connecting with the voters, getting their phone numbers for sending bulk SMSs and locating volunteers and potential booth agents. 2-3 volunteers would visit each home and convince them to vote for AAP. Voter list of your polling booth for this exercise can be obtained from http://eci.nic.in/eci_main1/Linkto_erollpdf.aspx. Training for door to door can be obtained from Volunteer Zone. http://www.aamaadmiparty.org/volunteer-zone (Make an excel sheet for each Vidhan Sabha with the list of polling booths and polling Management 11 station addresses. Note the contact details of the Booth agents in the excel sheet. Booth agents must have the voter id card of the same polling booth. Register every volunteer you meet on field or in office as Booth agent as per their polling booths. Booth management training can be found at volunteer zone. http://www.aamaadmiparty.org/volunteer-zone) Door to Door Kit for Volunteers Stationary Kit items Essential documents Clipboard; pen; notepad; folder Topis; (badges; stickers), Voter lists, Membership forms; donation books; pamphlets, FAQ on AAP[all on volunteer zone]; In last 2-3 days voter slips need to be distributed to the voters. CAMPAIGN PROGRAMS/PUBLICITY Events Planning Candidate meeting Stakeholders & Community Alliances Jan Sabhas Padyatra Roadshow Play4Change NukkadNatak Buzz campaigns Kindly ensure events are properly planned and there are proper permissions in place 24 hours before the events are scheduled. Ensure that the candidate meets at least 400-500 people per day individually. Identify and meet local stakeholders. Stakeholders include activists/ social workers/ resident welfare associations/ local trade associations/ shetkarisanghatnas. One dedicated person should be appointed for this. It is a gathering of 200 or more people. Jansabhas could be addressed by star campaigners or the candidate. Permission has to be taken from Election Commission. Plan the Sabha a week before and inform volunteers about it through calls, sms, auto announcements, pamphlets etc. Please make arrangements for stage, sound system, water, security, traffic control, counter for selling AAP merchandise, registering members and collecting donation. Carry a photographer who can be capturing images to be disseminate to Social media /press. Padyatra with candidates and a supportive crowd should be taken out in densely populated areas like slums or lower middle class colonies. Volunteers can hold jhadus, flags, placards, play songs on loudspeaker, can shout slogans & distribute pamphlets. Inform people through calls, auto announcements, bulksms about the yatra. Permission has to be taken for holding the padyatra. Plan the yatra atleast a week before. You have to submit a route map of the yatra to the Election Commission. For a road show ensure sound system is of good quality playing patriotic songs/slogans ( audio files can be accessed at following link https://drive.google.com/folderview?id=0B0vqY_pU1uEVmFRbF9vaXluRUE&usp=sharing Do advance publicity. Will need permission Car/bike rally can be held with permission. Not more than 10 vehicles can be used in a rally. A group of volunteers can use musical instruments and sing patriotic songs at market places, crowded areas. Street plays are a good way of getting the AAP message across In the final days before the election small groups of volunteers wearing AAP topis can be sent to busy intersections and crowded market places to create 12 Metro/Bus Campaign Publicity material: hoarding/ posters/pamphlets Autorickshawcampaign Auto rickshaw announcement Promotion through Cell phones Newspapers inserts / hijack Helpline Facility Call Campaign Bulk SMS facility Twitter via SMS Email/ SMS Responses War room a visible presence of AAP by distributing topis and flyers. Small groups of volunteers can travel in metro or buses and distribute fliers and wear AAP topis. Advance planning and printing of all publicity material required so that the planned events can go off smoothly Hoardings are placed in strategic locations Sympathizers of AAP should be encouraged to put up AAP banners in their respective shops/ offices Posters are put on autos, cars, bikes, doors, tea stalls etc Pamphlets are distributed during door to door, rallies, events Poster/Pamphlets must have printer’s name, address and no of copies details since Model code of conduct is in place. Refer http://www.aamaadmiparty.org/model-code-of-conduct-guidelines for Model Code of Conduct All banners and hoarding to be put up in Hindi/English/Local languagedepending on the constituency elector’s profile. Ensure translator available at all times. Liaison with auto rickshaws and encourage them to put up the AAP banner. Cost effective and high-impact strategy. Loudspeakers can be put on Auto or cycle rickshaws to inform people about a particular rally/sabha or appeal them to vote for AAP. Small videos containing issues raised by AAP to be shared with members to share with their friends and associates via Whatsapp, Facebook, etc. Design and download To be pasted on the front page ( called ' hijack' by the newspaper vendors) For Every constituency a dedicated number should beset up. Publish only this number on your publicity material. Every person who calls on this number should be diverted to 3 persons of the candidate choice If the call volume is high, then this can be shared with 4 or more people. Campaign aimed to reach the voters of the constituency on phone Conducted by all India and NRI volunteers who are unable to commit time to the campaign full time or can work from home Use the bulk SMS facility to connect with AAP members in your constituency. You can take it from local vendor or contact Pinnacle Tele services. Dinesh: 9212780241 Encourage volunteers/voters to subscribe to AAM AADMI party/Arvind Kejriwal tweets. All emails/ SMS’s received from citizens or voters should be promptly responded to. War room to be set up and daily morning meeting to be done to review the effectiveness and completion of the various campaigns and strategies adopted. Campaign Do’s and Don’ts under Model Code of Conduct DO’s • Can wear ‘Aam Aadmi’ caps, batches, scarfs/mufflers 13 • • Only those pamphlets/handbills/stickers/posters can be distributed which has Printer’s name, address & no of copies printed. Take permission from Election Commission regarding the same Can do door to door campaigning (with not more than 5 persons) without permission DON’Ts • • • • • • • Don’t distribute Aam Aadmi T-shirts, calendar, diary, key rings, saree, liquor, money, jhadu (broom) Don’t use religious places & educational institutions for campaigning No speech should hurt religious sentiments Do not issue identity slips bearing your name or your symbol or the name of your party or containing any exhortation to voters to vote for you or your party. Don’t make any gift or offer or promise of gratification to any person to induce another to stand, vote, withdraw from candidature or refrain from voting Don’t make use of, or appeal to, religious symbols or national symbols Don’t publish false or negative statements in regard to the personal character MISCELLANEOUS • • • • • A candidate can spend Rs.70 lakhs in the campaigning (except Rs.54 lakhs in all Union Territories, Arunachal Pradesh, Goa and Sikkim) There should be no religious place, educational institution, hospital or polling station in 200 meters radius of the party office A banner can be put at the party office of not more than 4*8 feet size Booth Prabhari should be a resident and must have the voter id card of the same polling booth No campaigning is allowed 48 hours (2 days) before the polling day.The party office must be made defunct 48 hours before day of election EC Permission Requirements under Model Code of Conduct (MCC) Public Meetings/ Ground Campaign Holding rallies/jansabhas/padyatras/ public gatherings [permission from municipal corporation]; Use of loudspeakers/amplifiers/bhopu Vehicles Take permission for making announcements on autos/rickshaws For use of car/bike/jeep/truck by the candidate and others. A maximum of 10 vehicles can be used in a car/bike rally Use of vehicles in any form by the candidate and others.No upper limit on number of vehicles but all must be registered with the RTO and RO. 14 Putting stickers on auto rickshaws has been allowed by ECI. However, each auto/taxi driver bearing a sticker on his vehicle needs to carry a copy of the ECI Order [can be found on the National website in the LokSabha Campaign tabunder “Proformas for permission ” tab: http://www.aamaadmiparty.org/2014elections-proformas-guidelines-for-permissions] Print and Digital publicity All printing material has to contain: a. Name and code of printer b. Quantity of material printed and size (total no of copies mustn’t exceed 10,000) c. Name and date of the event In case of publishing, a declaration as to the identity of the publisher is to be sent to the printer signed by publisher and attested by 2 persons personally known to him. Copy of the declaration and the document should be sent by the printer to the CEO/District Magistrate as per location As per the Code of Conduct, the printer has to submit four copies of the material printed to the EC/CEC and receive a receipt prior to any printing [form formats on National party website http://www.aamaadmiparty.org/2014-elections-proformas-guidelines-for-permissions Content for any TV ad, radio jingle or video shown on projector should be approved by the Election Commission.Model Code of Conduct also coversall content on internet includingsocial media. FAQs on Campaigning [As sent in by various constituency teams in Feb-March 2014] Category Permissionsin private spaces FAQ Do we need permission from EC/police to conduct an interaction with private societies or in private buildings Answers For a meeting in private complex permissions from Police or EC is not required. As per MCC, for a meeting in a private building, we need the permission or consent from the building owners / society / association / company in charge of the building complex. It is desired that such permission / consent be received and kept on record before hand. Vehicles How many vehicles can I use As per revised EC guidelines, there is no upper limit to during campaigning the number of vehicles used. However prior permissions need to be obtained on the specific event The candidate must display permit issued by Returning Officer in original (not photocopy) prominently on the windscreen of the Vehicle. The permit must bear the number of the vehicle and name of the candidate in whose favor it is issued. Publicity Is wearing of special accessories like cap, mask, scarf etc.of a candidate permitted during the Yes, provided they are accounted for in the election expenses of the candidate concerned. However supply and distribution of main apparels like saree, shirt, etc. by party/candidate is not permitted as it 15 campaigning may amount to bribery of voters. Vehicles Is external External modification of vehicles including fitting of fitting/modification allowed loudspeaker thereon, would be subject to the in the vehicles used provisions of the Motor Vehicles Actas well as other for campaigning? Local Act/Rules. Vehicles with modifications and special campaign vehicles like Video Rath etc. can be used only after obtaining the requisite permission from the RTO Vehicles Whether distribution of Yes, it amounts to bribing voters printed "Stepney Covers" or other similar material containing symbol of party/candidate or without depicting it, is a violation Nomination Filing How many vehicles can I use The maximum number of vehicles that will be allowed for filing of nominations to come within the periphery of 100 mtrs of Returning Officer’s office has been restricted to 3 . Whether there are any Yes.The unofficial identity slip, on white paper, shall guidelines for political contain only the particulars of the voter i.e, name, parties/candidates for issue serial number of voter, part no.in the electoral roll, of unofficial identity slips to s.no. and name of polling Station and date of poll. It Voters? should not contain the name of candidate, his photograph and symbol. Voter Slips Election Booth Nomination Filing Nomination Scrutiny Advertisements on social media Volunteer expenditure Is it necessary to obtain written permission of the concerned Government authorities or local authorities for setting up of election booth? How many persons can be present at the nomination filing How many persons are allowed at the time of scrutiny of nominations by the Returning Officer? Do we need to take EC approval for posting ads on Facebook/Twitter Can volunteers be reimbursed for out of pocket expenses like snacks, telephone & travel expenses Yes Maximum number of persons that will be allowed to enter the office of Returning Officer has been limited to 5 (including the candidate). The candidate, his election agent, one Proposer and one other person (who can be an advocate) duly authorized in writing by the candidate, but no other person, may attend at the time fixed for scrutiny of nominations by Returning Officer No, we do not need to take approval for posting ads on Facebook /twitter. Unless it is a paid AD. If paid ad, then there are guidelines to be followed No official policy on this, however campaign managers can reimburse after obtaining proper signed vouchers for cash payments. Will count as part of election expenses. 16 D. PUBLICITY Publicity Templates [ALL AVAILABLE ON THENational Website: https://drive.google.com/folderview?id=0B0vqY_pU1uEVmFRbF9vaXluRUE&usp=sharing] 1. Template types: Stickers, Banners, Posters, Leaflets, Streamers, T-shirts, Bags, Ponchos, Topis, Invitation cards, Badges, Flags.Standardized elements: AAP Leader faces, AAP logo, Jhadoo, color palette, layout 2. All material - of any size or shape - must ALWAYS incorporate basic AAP information - including website, FB, helpline and local party office address. 3. When pictures are used, the two/three key persons must be of the same size. When a local convener/face is added that can be smaller. 4. Banners should be only used for promoting the Party.Banners/Posters should be displayed at places authorized by the responsible administration, after taking permission from respective authorities.Banners containing birthday wishes, congratulatory wishes or any personal greetings are STRICTLY NOT ALLOWED. 5. On religious occasions, festivals and other celebrations do not use photos of any persons from the party. Make dignified simple banners that convey wishes to the citizens without using too many religious emblems. 17 Vendors for publicity material Publicity Material • Selection of vendors should be on cost basis. At least two vendors should be developed with a turnaround time of 24 hours. Item Posters/Stickers Where to get from Sample poster Pamphlets/Hand bills Sample pamphlet http://aamaadmipa rty.wordpress.com/ . Instructions Poster must have printer’s name, address and no of copies details since Model code of conduct is in place. Refer http://www.aamaadmiparty.org/mcc for Model Code of Conduct Pamphlets must have printer’s name, address and no of copies details since Model code of conduct is in place. Refer http://www.aamaadmiparty.org/mcc for Model Code of Conduct What to do Put on Autos, cars, bikes, doors, tea stalls etc Give to all office visitors and distribute during different activities on ground Permission for publicity material from the Chief Electoral Officer • As per the Election Model Code of Conduct, all printing material has to contain: a) Name and code of printer b) Quantity of material printed and size(total no of copies mustn’t exceed 10,000) c) Name and date of the event • In case of publishing, a declaration as to the identity of the publisher is to be sent to the printer signed by publisher and attested by 2 persons personally known to him. Copy of the declaration and the document should be sent by the printer to the CEO/District Magistrate as per location • As per the Code of Conduct, the printer has to submit four copies of the material printed to the EC/CEC and receive a receipt prior to any printing[form formats on National party website http://www.aamaadmiparty.org/2014-elections-proformas-guidelines-for-permissions] Media Guidelines • All messages must adhere to party stand and philosophy, and must be consistent with those expressed by party spokespersons • Mass Media deals will be done statewide or nationally e.g. Radio • Media such as cable, hoardings, and cinema can be negotiated locally 18 • All press releases forwarded by the AAP State or National teams must be distributed to local media in multiple languages • There is a list of officially appointed AAP spokespersons available on the national party website • Appearing on any national channel (Hindi/ English) requires approval from Delhi SOCIAL MEDIA Take Admin rights for FB & Twitter from State IT Admin. Put FB posts atleast four times a day. The posts can be on different activities on ground, media articles about AAP. Some posts could also be shared from National Aam Aadmi Party FB page. Volunteer handling Twitter should coordinate with the central twitter team and help in AAP trends. Get an email id created for your Loksabha by the State IT Admin. Mails should be checked and responded on a daily basis. Use this mail id for all official communications. For getting your Loksabha/district activities updated on the State website, contact State IT Admins. Click https://app.box.com/s/09tz6ac03h4zac73hwpg for list of state IT Admin Medium covered under Social media definition: There are broadly five different types of social media: a) collaborative projects (for example, Wikipedia) b) blogs and micro blogs (for example, Twitter) c) content communities (for example, YouTube) d) social networking sites (for example, Facebook) e) virtual game-worlds (e.g., Apps) Legal provisions relating to election campaigning apply to social media in the 19 same manner in which they apply to any other form of election campaigning using any othermedia.Important points to remember: A. Information to be given by candidates about their social media accounts. B. Pre-Certification of Political Advertisements C. Expenditure on campaigning through internet including social media websites. D. Application of Model Code of Conduct to content on internet including social media. For Detailed document of ECI guidelines please refer: http://eci.nic.in/eci_main1/current/SocialMedia_CI25102013.pdf Do’s and Don’ts on Social Media Do’s: • Facebook and Twitter is a must for all candidates • Social Media Coordinator should maintain a template of all images of the candidate, which includes mandatorily all the digital properties of AAP like Facebook account, Twitter account • Specific campaigns to be conducted to generate awareness in the constituency on the social media accounts and encouraging people to join them. • Issues in the area should be discussed and party response should be provided on Twitter/Facebook on a regular basis • Candidate should try and answer all the relevant questions raised by constituents through this media • Party activities like agitations, protests, public meetings, flag marches, etc. should be publicized before the event and photos should be shared after the event • Message from AAP senior members should be shared but abstain from using the word ‘leader’ • Party policies like Swaraj, non-violence, non-communalism, public participation,etc. should be shared and propagated • 20 The party has been born out of an anti-corruption stance and thus we should always give space to anti-corruption posts • Posts of main AAP page or FWAC page can be shared on local pages Don’ts: • A post whose reliability and authenticity has not been established should not be shared • Self-promotion is very negative for the party. Comparison of any person with long time icons like Bhagat Singh or Mahatma Gandhi should not be done from official pages or handles • One should not get involved in debates from official AAP IDs or on posts on pages • When not clear of party’s stand wait for national page to post on the issue or ask state/Loksabha • No derogatory messages or personal comments in any form should be posted Election Laws around Electronic and Social Media Advertisements Types of ads that qualify: Every registered/national and State political party and every contesting candidate proposing to issue advertisements on television channels and/ or on cable network/social media websites will have to apply to Election Commission of India/designated officer for pre-certification of all political advertisements on electronic media before the publication. What to submit: The prescribed form must be filled in and submitted to the RO of the constituency in case the ads are by individual candidates, or else to the Chief Electoral Officer of State/Union Territory if by the political party. • Two copies of the proposed advertisement in the electronic form along with a duly attested transcript Account for its expense: This shall include payments made to internet companies and websites for carrying advertisements and also campaign related operational expenditure on making of creative development of content, operational expenditure on salaries and wages paid to the team of workers employed by such candidates and political parties to maintain their social media accounts, etc. E. INFORMATION TECHNOLOGY (IT) Website • State team will provide the domain • Template must be consistent, inline with national/state website 21 • No state and/or district local database of members/donors • Redirect to national donation link. No local payment gateway allowed. • Redirect to national members registration form. No local online registration form. • Use local content and events to keep your website updated. • The convention, ideology, vision to remain as is from national website. Database Management IT Coordinator tomanage volunteer and member data software [“Work121”]. Login permission for this will be provided to the IT coordinator by the State IT Admin. Modes of communication Bulk SMS; Emails;Broadcast (Whatsapp, calls, etc.) • Keep the communication decentralized for area specific activities • Have centralized communication team for District/ constituency activities • Headed by IT coordinator • Follow all TRAI regulation • Can send bulk SMS, voice calls, and OBD through ‘Work121’ Receiving calls • • • • For Every constituency a dedicated number should be set up Publish only this number on your publicity material Every person who calls on this number should be diverted to 3 persons of the candidate choice If the call volume is high, then this can be shared with 4 or more people F. FINANCE 22 • • • Details of all donation booklets must be entered on excel sheets and passed on to the State Treasurer. Candidate should open his/her bank account no earlier than 15 prior to loksabha nomination. Funds donated specifically to a particular constituency will be transferred to that account after filling of nomination and provided the candidate has passed all the bank details to [email protected] Funds can be collected through cheque or cash deposited to the candidate’s account. Donations can be made to the party account, if donor wants tax rebate and which would then be transferred to the candidate’s account. PROCESS FOR SETTING-UP BANK ACCOUNT INDIVIDUAL CANDIDATE ACCOUNT • • • • • • • • This account is to be opened no more than 15 days and no less than one day prior to filing for nomination. The bank Account can be opened either in the name of the candidate or in the joint name with his election agent. The bank account should not be opened in the joint name with any family member of the candidate or any other person, if he/she is not the election agent of the candidate. This account is NOT tax exempted; hence donations can be accepted into this account but no tax exemption. The receipt will be issused to the donor in the name of Candidate and not in the Party’s name. No transaction should be done with this account before filing of nomination. The Election Commission keeps a track of the candidate’s campaign expenses through this account.(from the date of nomination to the date of result declaration, both dates included) The expenditure limit for Lok Sabha candidates for the 2014 elections is generally Rs.70 lakh but may be different for certain constituencies. Please check with election commission about your limit. This account may be opened at any bank convenient for the candidate. Now only candidate bank account will be used to transfer funds donated specifically for the constituency on national website. FAQs on Bank Accounts Election Expense Account opening Election Expense Cash payments 23 All funds donated online of AAP National website mentioning specifically to the constituency will be transferred into the candidate account All candidate accountscan be opened at the banks of their choice. Expenses only count from the day of filing for nomination from the candidate account. As a practice one should avoid using the constituency account for incurring expenses. How will the candidate manage campaign expenses prior to opening Which is the bank to open the candidate account Is the expenses from the constituency party account included in the overall expenses limit of the candidate once Model Code Any expense incurred from constituency account of Conduct is announced after Model Code of Conduct announcement but prior to filing of nomination will not be included in the candidate expense limit. Can we make cash As far as possible all payments should be made payments to meet our through an account pay check. Try and avoid all cash expenses payments no matter how small. In cases where you absolutely have to pay cash, make sure to take a pucca bill. In situations where you cannot get a pucca bill, write down the service/product details, name of recipient, address, and his/her signature or thumbprint. Foreign funding Once nominations have been filed, no cash payment above Rs.20,000 is allowed. What are the norms to be 1. No Foreign funding of any sort is permitted followed in case of Foreign donations 2. If an overseas citizen with an Indian passport would like to make a donation then they should do it online as there is a mechanism to keep record of passport details. 3. The AAP or candidate bank account details should not be shared, and all donations should be taken by cheque as far as possible. ACCOUNTING ELECTION EXPENDITURE 24 Please find the following list of specimen books, registers, and documents are available on the National website in the ‘Accounting tab’ under ‘Loksabha Campaign’: Books of Account1. Cash book 2. Bank Book 3. Journal Book 4. Ledger Register1. Fixed Assets Register 2. Fixed Assets Physical Verification Register Specimen Documents1. Acknowledgement for Donation in Kind 2. Chadar Donation – Cash Counting Sheet 3. Donation receipt (Publicity Material) 4. Expenses Claim Sheet 5. Inter-unit Publicity Material Transfer memo 6. Specimen of Stamps 7. Specimen of Voucher(s) Specimen Reporting Formats1. Form 24A (Rule 85B, Conduct of Election Rules, 1961) 2. Certificate form Contributor Company (under Section 293A of Companies Act) Specimen Guidelines1. Donation Receipt - How to Fill 2. Fund Receipt Books - Management and Consequences of Mishandling 3. Swipe Machine – User Guideline 4. Exemption to donor under Income Tax Laws Specimen Financial Statements (FS) 1. Annual FS Applicable to State Unit in the-Year of Formation -Subsequent Year 2. Annual FS Applicable to District Unit in the- Year of Formation -Subsequent Year 3. Quarterly FS FUND-RAISING 25 1) Whom can you take money from? • • • • Donor shall be an Indian citizen either living in India or abroad (only NRIs with Valid Indian passport – so OCIs/PIOs are not eligible). Only, people who hold Indian Citizenship can donate as per Indian law. NOTE: People, who do not hold Indian Citizenship, can still contribute by working as volunteer for the party. Indian companies (and electoral trusts) can also donate funds provided they are not subsidiaries of foreign companies – for electoral trusts please take a pre-approval We cannot accept donation from NGOs The donation given to AAP by way of cheque and online is exempt (100%) under Income Tax Act 1961, u/s 80GGB/80GGC 2) What are the precautions you should observe? • We are accepting cash only upto Rs.10,000 (total within a financial year) and with a proper receipt • For donations above Rs.20,000 PAN is a must. • We should never give the account number to the donor. > People may try to lure us by promising large sums in cash or get us into a discussion where they come up with various devious / crooked schemes of donating – please avoid such discussions altogether. Whatever funds we raise must be through transparent means and every sum would get reported. Please be conscious that vested interest may even try doing a sting operation on us and hence we should be very careful of what we say and what we do. Hence it’s best to stick to the standard and simple principles AAP follows with respect to donation. 3) What are the modes of donation? a. Cash (upto Rs.10,000 and backed by a proper receipt) b. Cheque c. Online donation: one can donate through a credit card, debit card or net-banking Link for online donation:https://donate.aamaadmiparty.org/ d. Demand Draft (p.s. NEFT is not possible as it requires the account number) e. Swipe Machine f. Mobile Phones * 4) Types of receipts a. Physical receipts b. Online receipts c. Mobile receipts – this has been recently launched. Please note that it works on Smartphones only. A presentation on how to register and how to generate receipts will be emailed to you 26 separately. The presently is lengthy but very easy to read – would not take you no more than 10 minutes. 5) Fund-raising strategy > It is important to have a dedicated team for fund-raising. > Have one contact point in the team with whom the central teams can liaise with. Also provide for runner-boys who can move around in public transport for cheque pick-ups > Decide on a budget you are targeting – both for donation by way of funds and by way of kind (for latter see point below) > You need to adopt multiple strategies for raising funds: • Prepaid fund-raisers meets with the candidate o Plan for 2 such events per week. o Instead of an elaborate dinner, this can be organized as “coffee with the candidate” • Crowd sourcing – door-to-door campaigns, volunteers with donation boxes on key intersections & key market areas • HNIs o Identify & prepare a list of HNIs in your constituency – leading doctors, businessmen, CAs, Sr. Corporate employees, celebrities o Meet them individually through references or by simply calling up and taking an appointment • I Fuel Swarajhttp://ifuelswaraj.org/ o Recruit sympathizers (who want to support but can’t give time) as IFS volunteers • Adopt a Constituency – a celebrity (a well known personality in your constituency) who is willing to endorse AAP and / or the candidate can be asked to “Adopt the Constituency” – one can expect his/her followers to contribute funds. 6) Donation in Kind Prepare a budget of what all is needed for campaigning – cars, computers/laptops, printers, offices, furniture etc – and put it up on notice boards, Facebook page etc. For all such donation receipts are issued - there are separate receipt books available. * Mode of donation through Mobile Phones 27 Airtel Money: Airtel subscribers can make a donation through Airtel Money. Load your account with money, and then enter *400*3*6# and see a list of organizations you can donate money to. Select Aam Aadmi Party, enter the amount you wish to donate and enter M Pin. Enter your name, city and mobile number. Confirm that you are an Indian citizen and your donation will be made. You will receive a receipt on Airtel Money itself, and you can use this transaction ID to track your donation on the Aam Aadmi Party donation website http://www.aamaadmiparty.org/donation-list. Vodafone M Pesa: Vodafone subscribers can make a donation through Vodafone M Pesa . Make sure you have adequate balance in your m pesa account. In the main menu select Bill Payment and then Donation in the sub menu. Under Donation, you will see the Aam Aadmi Party listed. Enter amount, enter m PIN and give your name, city and mobile number. Also confirm that you are an Indian citizen. You will get a receipt on m pesa regarding your donation to the aamAadmi Party, with a transaction number. You can use this transaction number to view your donation on the AamAadm Party website http://www.aamaadmiparty.org/donation-list. G. LEGAL • Refer http://www.aamaadmiparty.org/MCC for Model Code of Conduct. Identify volunteers with legal background to form the legal team of your Loksabha Identify a volunteer who can correspond with the Election Commission on a day-to-day basis. LAWS OF ELECTION Relevant Legislations i. The Constitution of India, 1950 ii. The Representation of the People Act, 1950 iii. The Representation of the People Act, 1951 iv. The Delimitation Act, 2002 v. The Election Commission (Conditions of Service of Election Commissioners and Transaction of Business) Act, 1991 vi. The Indian Penal Code, 1860 (Selected Relevant Provisions) vii. The Parliament (Prevention of Disqualification) Act, 1959 viii. The Presidential and Vice-Presidential Elections Act, 1952 28 LEGAL CELL GUIDELINES Legal Support to AAP Candidate: Legal support will not be provided to any AAP Candidate if he or she disobeys any of the principles, guidelines, instructions, code of conduct or order issued by AAP in written form or otherwise or the law of the land (“AAP Code”). Any breach of the AAP Code by any AAP Candidate would invite immediate and strictest disciplinary action and would not be tolerated in more than  instances. Approval from State Legal Cell: Every AAP Candidate shall first communicate all comments or information relating to any scam, crime, misconduct to the State Legal Cell for approval. No AAP Candidate shall make any public statement or remark with respect to any criminal activity, scam, misconduct without first seeking approval of the State Legal Cell. Every AAP Candidate shall seek prior approval from the State Legal Cell with respect to the key campaign topics and poll agenda before making any public statement in that regard. Monitoring Volunteer Activity: Every AAP Candidate and his teams shall at all times maintain records with respect to the details of the Volunteers working under them and constantly monitor the activities and conduct of the Volunteers. Legal support will not be provided in case of arrest or protest if the committee cannot identify their volunteers. Naming AAP in legal matters: No AAP Candidate shall file any legal case in police station or court using AAP name and the same can be filed only under their individual name. Public Permission: After obtaining the relevant approval, a copy of any public protest, campaign, hoardings, and other schedule shall be sent to the State office. 29 Citizen Grievance: All public complaints received shall be noted in writing with supporting documents in a designated register / folder and sent to the AAP State Office. It can also be sent to the grievance to the National Grievance/Dispute resolution Committee at [email protected] Complaints regarding allegation of corruption, crime, moral turpitude can be sent with attached documentation of proof to [email protected] and will be duly examined NOTE ON COLLECTOR’S OFFICE Please visit your constituency's district collector's office and get contacts for the DEO and RO and the person(s) in-charge for monitoring election expenditure and media permissions. Build a relationship with them. These are the people whom you will be meeting and needing throughout the campaign period. HOW TO FILE FOR NOMINATION I. Set-up Candidate Bank Account: Ensure candidate bank account has been opened (at least one day prior to date of filing nomination). Please open a separate bank account (if not already done) exclusively for the purpose of election expenditure. This account should be opened at least one day before the date on which the candidate files his nomination papers to keep a separate and correct account of all expenditure incurred between the date on which he was nominated and the date of declaration of the result of election, both dates inclusive. The bank Account can be opened either in the name of the candidate or in the joint name with his election agent. The bank account should not be opened in the joint name with any family member of the candidate or any other person, if he/she is not the election agent of the candidate. II. Where to get the Forms: There are 5 forms in total. Forms 1, 2, 3 will be given by the RO. Forms 4 and 5 will be sent by the Delhi AAP office. Collect nomination forms from RO office on day of issue of notification (see page 5)and make a photo copy of it. Try filling this photocopied version first and scan and send to us for scrutiny. Please note, the nomination forms have to be collected from RO office on this day only - they will not be available beforehand. III. Filling in the forms: Form 1. Nomination Papers (Form2A) 2. Affidavit papers (Form 26) 3. Oath form 4. Form A 5. Form B What is it? Personal details; ‘broom’ symbol; 30 proposers To fill in details about your criminal and financial background Form to attest truth of information provided by candidate To request the election symbol To say that you are a candidate from Aam Aadmi Party 30 (1) Nomination Papers - Form2A Fill the Nomination Papers: Form 2a in consultation with your legal advisor and CA. In Part3 of Form 2A, candidates must fill in (b)(ii) and write the symbol as ‘broom’ in preference and ensure NA is ticked on the second, and third preference boxes Please don't leave any column blank. You can strikethrough paras that are not applicable like Part I of the form; score out options like Iam/am not, fill in NA or Nil as may be the case. Please also remember that our name is "Aam Aadmi Party" and not "Aam Aadmi" , so in some blanks it will become - Aam Aadmi Party party. As Aam Aadmi Party is a registered and recognized party in the state of Delhi but a registered and unrecognized party outside Delhi, you will need 10 proposers for each form. In case of proposers who are illiterate persons, their thumb Impression has to be attested by the RO or an officer authorized by ECI. Give Security Deposit: 25000/-. This can be given in cash (no check/draft accepted) at the RO office only. It is mandatory for the proposers to sign beside their names. In case of proposers who are illiterate persons, their thumb impression has to be attested by the RO or an officer authorized by ECI. Each candidate is requested to submit 4 sets ofNomination Forms i.e. Form 2A(only Nomination Form, all remaining four documents only 1 copy required) with different sets of proposers.As Aam Aadmi Party is a registered and recognized party in the state of Delhi but a registered and unrecognized party outside Delhi, you will need 10 proposers for each form. In case of proposers who are illiterate persons, their thumb Impression has to be attested by the RO or an officer authorized by ECI.Each set will need 10 proposers for each form, hence there will be 30 proposers in total. Only one deposit is required. Nomination can be filed only by candidate or any of the proposers. Cannot be sent by post or filed through any other person. http://eci.nic.in/eci_main1/tm.aspx# (Training Material => Content => Nomination) It would be best to get the electoral certificate of each proposer to ensure that serial number and part number is correct All nomination forms and related documents can be typed written or should be filled in onlyin Blue Ink.SIGN MUST BE IN BLUE INK. (2) Affidavit papers - Form 26 Prepare Affidavit: Form 26 - affidavit is sworn before the oath commissioner/first class magistrate/ Notary Public Provide Oath/Affirmation at the time of filing (3) Oath form Will be given by RO 31 To be submitted at the time of taking the oath in front of the RO while submitting all other documents (4) & (5)Form A and Form B i. ii. iii. Both these will be sent by the Delhi AAP Executive to your candidate (via State Executive). These will be sent in time for your nomination filing dates. The Delhi team will call your candidate and ask for the following information: Candidate’s exact name as on electoral roll Name of Father/Husband/Mother Postal address It is advised that candidates give an extract of their name from the electoral roll (mandatory if candidate is an elector of a different constituency) Please provide Copy of caste certificate from competent authority, if the candidate claims to belong to SC/ST) Please note as per EC guidelines - The candidate is also required to submit the addresses and details of the social media accounts including email ids that are being used by them for election campaigning to the Election Commission, under Para 3 of the affidavit. (This may not be mentioned in para 3, but please mention your social media accounts as well. Please carry up to 5 candidate photographs Give Security Deposit: 25000/-. This can be given in cash (no check/draft accepted) at the RO office only. When you file your nomination, please take Certified Electoral Copy which is provided by RO IV. Once you have filled in the forms: Please scanand send a copy of all documents [email protected] scrutiny. We will revert toyouthe same day Nomination can be filed only by candidate or any of the proposers. Cannot be sent by post or filed through any other person. When you file your nomination, please take Certified Electoral Copy which is provided by RO V. Once papers have been submitted: Scrutiny of the nomination Maximum 5 people to be present during scrutiny: Candidate, Election Agent, Proposer, and a fourth person who should preferably be an advocate. If objection rose during the scrutiny either by the RO or other candidates, argue it forcibly No nomination shall be rejected on the frivolous ground; it shall only be rejected if the mistake is of substantial one. 32 H. ELECTION DAY POLLING DAY Appointment of Booth agents on each booth.Booth agents appointed shall be a voter of same polling station. Putting table outside the each polling station with the voter list obtained from the RO. Setting up of one helpline for troubleshooting. In case booth capturing or violence at a particular booth, give a written complaint to RO/ DEO/Sectoral Magistrate. Candidate and his election agent are allowed to visit the polling booth. Candidate and his election agent are allowed to use vehicle during the day of the poll with the prior permission of RO. Transportation of the voters is prohibited. Please avoid any kind of slogan shouting and march/rally during the day of polling. 33 Other than the voters no one is allowed within 200 mtrs of the polling booth. COUNTING DAY Appointment of the counting agent by filling the prescribed form before the RO Maximum of 16 counting agents are allowed in each counting stations. Candidate and his/ her election agents are allowed. If the margin is less, immediately raise objection and recounting. END.
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