OAKLAND COUNTY BUSINESS CENTER – ONE STOP Oakland County Business Center ONE STOP SHOP Catherine J. Abad Senior Business Consultant Oakland County Business Center/MI-SBTDC Planning & Economic Development Office: 248/858-5690 Mobile: 248/881-5768 [email protected] www.advantageoakland.com ADVANTAGEOAKLAND.COM OAKLAND COUNTY BUSINESS CENTER – ONE STOP Our Team of Consultants Providing entrepreneurs with exceptional support Greg Doyle– Supervisor Over 15 years experience, Certified FastTrac Facilitator, Certified SBTDC Consultant, PeerSpectives Roundtable Facilitator, Former Business Owner Catherine Abad- Senior Business Consultant Over 15 years experience, Certified FastTrac Facilitator, Certified SBTDC Consultant, PeerSpectives Roundtable Facilitator, Former Business Owner, MBA Cleary University Erick Philips– Senior Business Consultant Over 20 years with Oakland County, GIS Certification, Certified SBTDC Consultant Julie Oldham– CPA, Financial Strategy Specialist/MI-SBTDC Certified Export Specialist Ryan Dividock– Certified GIS Consultant, One Stop Ready Team Tom Raymond– SCORE Consultant Consultant of the Year 2012 OAKLAND COUNTY BUSINESS CENTER – ONE STOP Our Support Team Providing entrepreneurs with exceptional support Karen Deaver-Lear, Intake & Training Specialist Joel Jeffries– Certified GIS Consultant, One Stop Shop Sandra O’Connell One Stop Shop OAKLAND COUNTY BUSINESS CENTER – ONE STOP Services • • • • • • • • • • Confidential One-On-One Consulting Walk-in Thursdays Training Programs, Workshops & Classes Market & Industry Research Strategic Needs Assessments Search Engine Optimization Reports Process Mapping Financial Analysis – Bank readiness Business & Marketing Plans Export Assistance OAKLAND COUNTY BUSINESS CENTER – ONE STOP Consulting Our Team Approach Pre-Start Up/Start Up/Existing Classes and workshops Walk-in Thursday Appointment with consultants • Business plan • Cash Flow Statement Second Stage • Team Approach depending on needs • 5 – 99 employees • $750K - $50M • Over 10,000 in Oakland County OAKLAND COUNTY BUSINESS CENTER – ONE STOP Training Covering a wide range of relevant topics Business Basics Workshops For startup, new and existing business owners Advanced Workshops Workshops for growing your business Business Research: Feasibility to Expansion Financial Management Basics Starting a Business Writing a Business Plan CEED Microloan Orientation Small Business Loan Workshop Marketing Your Business Venture Plan Health Care Reform and Small Business Know Your Numbers Legal Business Basics for Small Business QuickBooks Essentials Team SBA Financing Roundtable Women's Business Enterprise Certification Orientation Venture Forward SEO for CEOs: How to Use the Internet to Grow Your Business http://www.advantageoakland.com/StartABus iness/SBC/Pages/SBCWorkshops.aspx OAKLAND COUNTY BUSINESS CENTER – ONE STOP Market Research What information is available Industry Research Customer Research Demographics Psychographics Competitive Research Market Trends “Marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.” OAKLAND COUNTY BUSINESS CENTER – ONE STOP Strategic Needs Assessment Anonymous, web based What is the SNA Captures/compares perceptions in key business areas Opens up facilitated dialogue Gathers employee views anonymously Identifies critical issues for growth What It Isn’t Not a fault finder, but an issue/priority selection tool Not industry specific Sections of the SNA Current Conditions Management Operations Marketing Sales Accounting/Finance Human Resources Information Technology Implementation of Strategy OAKLAND COUNTY BUSINESS CENTER – ONE STOP Search Engine Optimization Reports Provides baseline analysis for organic improvements RECOMMENDATIONS: Write unique H1 tags for every page on your site. When writing your H1 tags, keep them as short and succinct as possible. Each word in the heading is important, so don’t lose relevance by using too many pointless words. The H1 header tag should contain information that is considered to be the “theme” of the page. The H1 header tag should correlate with the title, or the headline, of the web page. To be most effective, the H1 header tag should utilize the best keywords associated with the topic in order to be most effective for SEO purposes as far as search engine results are concerned. These SEO keywords are generally most beneficial when they appear in the first couple words of the H1 header tag. OAKLAND COUNTY BUSINESS CENTER – ONE STOP Process Mapping Supports growth by documenting/improving processes and procedures OAKLAND COUNTY BUSINESS CENTER – ONE STOP Financial Analysis Industry/market size / geographic comparisons Compare industry ratios Prepare business reports Support bank loan packaging Forecast sales using realistic assumptions Track historical financials OAKLAND COUNTY BUSINESS CENTER – ONE STOP Export Assistance Certified export consultant Identify resources International SEO reports U. S. Department of Commerce Connections International Market Research Gold Key Services Trade Missions Other Export Services MEDC Programs Michigan Export Now Funding OAKLAND COUNTY BUSINESS CENTER – ONE STOP Let’s talk about the VILLAGE OF LAKE ORION ADVANTAGEOAKLAND.COM OAKLAND COUNTY BUSINESS CENTER – ONE STOP OAKLAND COUNTY BUSINESS CENTER – ONE STOP Tapestry Site Map 3 Dominant Tapestry Profiles Green Acres – 40.9% Old & Newcomers – 37% Rustbelt Traditions – 22.1% OAKLAND COUNTY BUSINESS CENTER – ONE STOP Tapestry Profiles Green Acres Old & Newcomers Rustbelt Traditions •40.9% of the total HH population •37% of the total HH population •22.1% of the total HH population • • • • • • • • • • • • • Married/kids Blue collar/baby boomers Median age 41 White Some college, work in manufacturing, construction, health care and retail. Median HH income $63,430 Median HH value $179,073 Pet owners Do-it-yourselfers Top market for owning a sewing machine. They make their own ice cream. Own 2 or more vehicles and prefer motorcycles or full size trucks. Like to hunt, fish, and bowl They own a satellite dish and like county music. • • • • • • • • • • • Either beginning or ending careers Ages 20 – 75 White 65% in labor force but 10.6% unemployed. Median HH income $44,601 Median HH value $149,772 Somewhat transient most half of this population segment has moved within the last 5-years Drive compact cars Like to read, watch TV go to movies and rent DVDs They walk, swim and bowl. Like to cook at home • • • • • • • • • • Married couples, single parents and singles still living at home. Median age – 36.7 White Modest single family homes Median HH value $94,696 2/3rds of homes were built before 1960. Tend to stick close to home Drive domestic cars Financial conservative they tend to shop at JC Penney, Sam’s Club and Kmart Prefer hunting, fishing and bowling. Watch TV sitcoms, game shows and listen to County Music OAKLAND COUNTY BUSINESS CENTER – ONE STOP Other Profile Reports What’s Available Did you know… Age 50+ Census 2000 and Census 2010 Demographic & Income Comparison Detailed Age Profile Disposable Income Graphic Household Income Housing Market Net Worth The largest segment of the population in the Village of Lake Orion are between the ages of 45 – 49 at 8.2% The average HH income is $67,465 (2012) by 2017, that average will grow to $76,265 The total population in the Village of Lake Orion is expected to decline by -0.87 by 2017 The majority of households earn between $50,000 and $74,999 (this will remain steady in 2017) 3.3% of the total population in the Village of Lake Orion have a HH income over $200,000 OAKLAND COUNTY BUSINESS CENTER – ONE STOP Expenditure Reports What’s Available Did you know… Automotive Aftermarket Financial House & Home Household Budget Medical Recreational Retail Goods & Services The average household in the Village of Lake Orion spends $510.49 per year on their pets, that equates to $645,763 per year which is 22% more than the national average. $4,008,970 is spent per year on food away from home. $745,361 is spent per year on alcoholic beverages away from home. Folks in the Village of Lake Orion just like to have fun, spending $4,029,429 annually on entertainment and recreation. Only $978 per year is spent for dating services. OAKLAND COUNTY BUSINESS CENTER – ONE STOP Micro Analysis Business information New Businesses (within 6 mos) Lifestyle Healthcare information U.S. and Canada OAKLAND COUNTY BUSINESS CENTER – ONE STOP Conclusion Your Resource Partners: Oakland County Business Center & Orion Township Public Library Thank You!
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